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HDFC Bank's Aditya Puri on India's 'Best Opportunity' in Financial Services

July 29, 2010 / 19:49

This episode discusses the impact of the global recession on Indian banking, credit demand, and the outlook for various industrial sectors. Key topics include the cost of funds for Indian banks, credit demand fluctuations, and the role of technology in rural banking.

The guest discusses how the global recession affected Indian banks, noting that credit demand dropped temporarily but is expected to recover. The conversation highlights that Indian banks primarily rely on deposits for funding and that the spreads for loans widened during the recession.

The medium-term outlook for India's economy is optimistic, with GDP growth projections around seven and a half percent, potentially reaching double digits with improvements in infrastructure and agriculture. The guest emphasizes the importance of sectors like infrastructure, agriculture, and consumer goods in driving credit demand.

Additionally, the episode touches on the lessons Indian banks can learn from the U.S. financial crisis, particularly regarding regulation and consumer leverage. The guest points out that Indian banks have been conservative and responsible in their lending practices.

Finally, the discussion shifts to the challenges and opportunities in rural banking, where technology plays a crucial role in reaching underserved populations. The guest outlines plans to improve financial viability for rural communities through microfinance and innovative banking solutions.

TL;DR

The episode covers Indian banking's response to the global recession, credit demand trends, and rural banking innovations.

Episode

19:49
00:00:16
thank you for joining us for support lay
00:00:19
here let me begin by asking you about
00:00:22
the impact of the global recession on
00:00:25
Indian banking what is it done to spread
00:00:28
and the cost of funds for Indian banks I
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presume you're talking about
00:00:33
fundraising by the Indian banks overseas
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yes see most Indian banks don't raise
00:00:39
funds for themselves they are funded by
00:00:41
deposits and the only time that they are
00:00:44
giving an overseas loan as if they have
00:00:46
overseas funding available to them
00:00:50
during that period I think for a
00:00:53
temporary period the spreads had widened
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a lot likely for Indian corporates and
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also for Indian banks but I think
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they've come back to normal and are now
00:01:01
very competitive and how has it impacted
00:01:04
demand for credit within India demand
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for credit in India what happened was
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that with the global slowdown naturally
00:01:16
there was an impact on India as well
00:01:17
with our GDP growing from about 9 to 6
00:01:20
or % so for a temporary period which is
00:01:24
about 6 months or last year I think that
00:01:26
demand did go down we were growing at
00:01:30
about between 24 and 27 percent in terms
00:01:32
of credit demand and that came down to
00:01:35
sub 20 I think in the last quarter it
00:01:38
has recovered and we are expecting to
00:01:40
see 20-plus growth in the coming year
00:01:42
and what is the medium-term outlook and
00:01:45
if you could also talk about those
00:01:46
industrial sectors that are showing the
00:01:48
most demand for credit see medium-term
00:01:52
the prospects for India bright I think
00:01:54
depending upon what happens to global
00:01:56
recovery and whatever and what we do
00:01:59
about our infrastructure and subsidies
00:02:03
and agriculture their varying estimates
00:02:05
on GDP but if you look at it I think GDP
00:02:10
growth or somewhere near seven and a
00:02:12
half percent is definitely a given even
00:02:14
if we don't fix our problems but if we
00:02:17
get our infrastructure right and we get
00:02:19
our agriculture policy right and we get
00:02:21
our GST right we get our fiscal deficit
00:02:25
which I do believe that there is a very
00:02:27
good chance that we get it right
00:02:30
then a double-digit growth after two
00:02:32
years is quite possible so current
00:02:35
estimates neither the most optimistic
00:02:38
nor the most pessimistic are about seven
00:02:40
plus in fiscal tenth but eight eight and
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a half ten eleven and they're hoping for
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double-digit growth on the assumption
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that they would have been able to sort
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out inflation and they would have been
00:02:54
able to make progress and sorting out
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infrastructure subsidies and the deficit
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the budget has taken some good steps so
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there's a reasonable chance we'll have
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double-digit growth within two years as
00:03:06
far as the sectors that are concerned
00:03:08
naturally one of the big boost in
00:03:10
spending is infrastructure a lot of
00:03:13
spending in agriculture they're spending
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on health food and education you once
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you have this you have the add on demand
00:03:24
from cement for cement steel the
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consumer or the FMCG are doing well most
00:03:31
of the transportation industry is cars
00:03:33
have had a record year I think I was
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talking to unmanned drew and this has
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been a record year for mandra's in their
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entire history so that's been doing well
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I was talking to Manuel of Hero Honda
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they've been doing phenomenally well the
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FMCG people are doing well so it's
00:03:52
reasonably broad-based I'm sure there
00:03:56
are many things to learn from the US
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financial market overall the regulations
00:04:03
that have come in place after the crisis
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is there anything that the Indian
00:04:09
banking sector could learn from that
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especially when it comes to things like
00:04:15
over leveraged consumers I think there
00:04:20
are a lot of things to learn and in
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terms are not making the same mistakes
00:04:25
but what what we have to realize is that
00:04:30
what happened in the u.s. is probably a
00:04:33
multiple of things it's not just the
00:04:36
over-leveraged consumer it's the US
00:04:38
government spending way beyond its mean
00:04:40
because
00:04:41
the dollar was a reserve currency it's
00:04:44
the exotic derivative it brought
00:04:46
leverage into the market as well as a
00:04:48
lack of understanding of who was
00:04:51
responsible for what and what the actual
00:04:53
value of the assets were so there were a
00:04:56
whole lot of things that came through
00:04:58
also does this notion that you could
00:05:03
have the markets will determine
00:05:06
everything in a fair manner and we'll
00:05:08
distribute risk and we'll price it right
00:05:10
that proved wrong and when
00:05:12
intermediation and regulation became a
00:05:15
domain of the open market it was a
00:05:17
free-for-all so when you look at it and
00:05:20
you look at what caused the crisis it
00:05:22
was a lot of financial intermediation
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moving outside the regulatory ambit
00:05:30
number of players not clearly defining
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their roles high leverage into something
00:05:36
that banking is not that complicated
00:05:38
I mean it's financial intermediation
00:05:40
people where money want to give it to
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people who don't have the money but
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naturally the people who give the money
00:05:47
require liquidity and security and so
00:05:50
that requires management of credit
00:05:53
market and maturity risk and the people
00:05:56
who were supposed to manage it but the
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opaqueness and what came into
00:06:01
derivatives and who was selling what and
00:06:03
who was responsible
00:06:04
just resulted in something that in
00:06:06
Cheree was supposed to distribute risk
00:06:08
and give investors the appropriate tenor
00:06:13
and return that they wanted didn't work
00:06:16
even the mathematical models didn't work
00:06:19
because human beings in a crisis react
00:06:22
with a hurt behavior and other things
00:06:24
equal don't work basis risk was all
00:06:27
wrong and so we did have a big big
00:06:31
problem and you allowed borrowing on the
00:06:33
basis of asset values going up it's not
00:06:36
only created an asset bubble but over
00:06:38
leverage for the consumer fortunately in
00:06:43
India there is a bank though it's
00:06:46
fashionable now to say that it was by
00:06:48
luck and by default that they didn't
00:06:51
open up now that's not correct well what
00:06:53
they didn't open up to was
00:06:54
what they didn't understand and what we
00:06:56
also have banking practitioners did not
00:06:59
understand and now it turns out the
00:07:00
people who profess to understand it also
00:07:03
did not understand it so I think the
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regulator's played a major part I think
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part of the regulation that people are
00:07:11
talking about now the previous governor
00:07:14
dr. Reddy when you talk about macro
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prudential guidelines that just system
00:07:18
aggression and he had taken into account
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by adjusting risk weight by adjusting
00:07:24
the provisioning requirements that you
00:07:25
did not build up bubbles so when we look
00:07:29
at the Indian financial system we are
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clearly looking at the fact that you
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shouldn't have too much leverage you
00:07:35
need to have clear definition of
00:07:37
regulatory roles all financial
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intermediaries must come in and we you
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must have macro Prudential Regulation
00:07:43
that goes beyond only monetary policy
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India has not had a financial market
00:07:49
crisis in a long long time probably not
00:07:54
at all in in in modern times there must
00:07:57
be something that Indian banking is
00:07:59
doing right besides the strong
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regulatory checks and balances yeah III
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think the banking system itself has been
00:08:08
conservative has been reasonably
00:08:10
responsible while not going overboard
00:08:13
they have met the credit needs so I
00:08:15
think crisis normally come as a
00:08:19
snowballing effect of excess leverage
00:08:21
and borrowings during good time when you
00:08:24
presume that nothing will go wrong but
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the world knows that what goes up must
00:08:29
come down
00:08:29
and so I think the bankers have been
00:08:31
conservative too
00:08:33
which is a good thing let's switch lens
00:08:37
to your own management style 2007 you
00:08:42
will convert the asian bankers
00:08:44
leadership excellence award could you
00:08:48
share one big leadership challenge that
00:08:52
you faced in your career and how you
00:08:55
overcame it
00:08:58
that's tough actually you know when you
00:09:01
look at leadership now it's it's change
00:09:04
very substantially so leadership now is
00:09:06
more first among
00:09:08
fools and so the way you define it it's
00:09:11
not so much a one-man show it's a
00:09:14
question of setting you probably provide
00:09:18
the vision you jointly set the strategy
00:09:20
and you monitor the execution so I'd be
00:09:24
taking too much upon myself if I said
00:09:27
that my leadership did it I think it was
00:09:30
I joined team with me being the first
00:09:34
among equals you have a lot of
00:09:39
challenges naturally in a day-to-day
00:09:42
environment but I wouldn't be able to
00:09:44
describe just one as a challenge we went
00:09:47
through multiple when we started you
00:09:50
didn't have it connectivity but we
00:09:53
wanted an online real time bank when we
00:09:56
started we wanted to go into consumer
00:09:58
banking but traditional consumer banking
00:10:00
didn't exist in terms I said you don't
00:10:02
have a credit bureau you don't have
00:10:04
history you don't have probability of
00:10:06
default and in retrospect probably it
00:10:08
was good because we didn't depend to
00:10:11
money too much only on figures and
00:10:13
exercise judgment as well you've been a
00:10:17
big advocate of rural banking and also
00:10:21
introducing new technology in banking
00:10:24
services I want you to talk about the
00:10:28
opportunity that exists in rural India
00:10:30
and yet it is not an easy market to
00:10:33
penetrate simply because of the lack of
00:10:38
infrastructure there for adequate
00:10:40
infrastructure and you also have the
00:10:42
state sector that is very dominant there
00:10:44
how do young relatively young younger
00:10:48
private banks like yours
00:10:50
use technology to innovate and build
00:10:53
market share rapidly see technology is
00:10:58
very important where you don't have
00:10:59
infrastructure because it provides your
00:11:01
distribution reach and that gives you
00:11:04
the ability and frankly even if you take
00:11:07
the state sector if we have to put up a
00:11:10
bricks and mortar on network across the
00:11:11
length and breadth of the country it's
00:11:13
not going to be economically viable so
00:11:15
we need to look at different ways of
00:11:17
being able to delay not only is it not
00:11:20
economically viable for
00:11:21
it is not beneficial because at the last
00:11:24
mile problem even to the rural consumer
00:11:27
because if he has to travel to
00:11:29
bricks-and-mortar
00:11:29
it's going to be too expensive for him
00:11:31
in addition you will never be able to
00:11:34
build up credit history which will allow
00:11:37
him to be able to become a credit worthy
00:11:39
customer and create viability for
00:11:41
himself financially so what we have been
00:11:45
looking at is the fact that somewhere
00:11:48
between 300 and 450 million people still
00:11:51
living in the rural areas prosperity is
00:11:54
coming slowly but steadily but we need
00:11:56
to be able to substitute the moneylender
00:11:59
we need to be able to provide him then
00:12:02
finance which he is able to repay just
00:12:04
providing finance that we can't repay
00:12:06
there is not fair so we looking at
00:12:10
microfinance which creates financial
00:12:12
viability by providing him production
00:12:15
marketing and raw material support
00:12:17
coupled with finance ie creating a
00:12:20
viable business we looking at providing
00:12:23
finance to the individuals where they've
00:12:25
been going to the money lender against
00:12:27
either appropriate collateral because we
00:12:29
do want to be on I want them to be
00:12:31
honest we want imprint calculate the
00:12:33
habit of paying back so we're providing
00:12:36
that as well we are taking jobs into the
00:12:39
rural areas rather than having everybody
00:12:42
come to Bombay we want to go out and
00:12:44
provide jobs there we do believe that we
00:12:48
will be able to create and in fact we're
00:12:50
almost there a microfinance initiative
00:12:53
is now making money we think we provide
00:12:55
return on equity in 2 years we think
00:12:57
with our project that we have to tie up
00:13:00
and then know that we have tied up with
00:13:02
the telecommunication companies we will
00:13:04
be able to take banking on the mobile
00:13:07
this will forget further security when
00:13:10
you get the 3d coming in we will be able
00:13:13
to take it right into the interior there
00:13:16
is enough collateral in terms of gold
00:13:18
and other such instruments available
00:13:20
even for the lower middle class and
00:13:22
that's coming through so even if say
00:13:26
20-30 percent of these people come into
00:13:29
what is defined as the bankable world
00:13:31
today that doubles your market so it's a
00:13:33
major opportunity
00:13:34
we look at it two ways one it is out
00:13:38
paying our dues to society - I think
00:13:40
we're creating models that will enable
00:13:43
us to compete very very effectively say
00:13:46
in two three years from now if if I can
00:13:48
create a profitable business and
00:13:50
microfinance which we think we're almost
00:13:52
there
00:13:53
that is an average loan size of 15,000
00:13:56
rupees with work $300 if I can create a
00:13:59
viable business on a ticket size of $300
00:14:02
with a cost - revenue of less than 40% I
00:14:05
can take that model of the season
00:14:07
actually change banking so these are the
00:14:11
models that will ultimately come which
00:14:13
will completely change how you deliver
00:14:15
what price you deliver what is the size
00:14:18
what segments you deliver at and that
00:14:21
will give you the ability not only to
00:14:22
have models in India but this and these
00:14:25
are applicable in any country with a
00:14:27
large landmass this market is very
00:14:30
complex and you've set out very
00:14:32
beautifully how you want to what you
00:14:35
want to achieve in those markets but
00:14:37
increasing penetration in those markets
00:14:40
is more easily said than done we know
00:14:42
that all they don't forgiveness programs
00:14:45
so far have really impacted only
00:14:48
organized sector loans banking notes
00:14:50
money lenders loans are not forgiven by
00:14:52
government programs we've also seen that
00:14:54
most of the farmer suicides at least
00:14:58
whatever anecdotal information we have
00:15:01
caused by loans the moneylenders not
00:15:04
organized sector banks if you were to be
00:15:08
an agent of change you know you have of
00:15:10
course your shareholders and your and
00:15:16
your profit maximization target but if
00:15:18
you were to be an agent of social change
00:15:20
like the state sector banks assume that
00:15:24
role therefore you begin if you were to
00:15:27
bring to bear your leadership qualities
00:15:29
and if you look at it I think this
00:15:31
business of long waver is overdone the
00:15:34
long waiver was for the people right at
00:15:36
the bottom of the pyramid and at the
00:15:38
proportion waived whereas I'm not
00:15:40
advocating that it's a good idea it was
00:15:42
a bad idea in terms of creating a
00:15:44
precedent but I think more is being made
00:15:46
out of it then
00:15:47
it is something really at the bottom of
00:15:50
the pyramid and and the person did your
00:15:52
lawns involved at some point zero zero
00:15:54
one percent so I don't think we should
00:15:57
get stuck in that because normally the
00:16:02
what is picked up is well the way the
00:16:05
newspapers reported and that's a bit
00:16:07
sensational but on the ground it's not
00:16:09
that much of an issue definitely it is
00:16:12
our intention to be an agent of change
00:16:14
we brought the microfinance rate down
00:16:16
substantially compared to the
00:16:18
microfinance institutions we are today
00:16:20
the second largest lender in
00:16:22
microfinance after the State Bank of
00:16:24
India we've taken our products into the
00:16:27
interior as a combination between the
00:16:29
telephone between using distribution
00:16:31
channels or dealing with the cooperative
00:16:33
banks appointing our own agents so I I
00:16:36
do believe that if managed properly
00:16:39
which is a question of cost right I
00:16:42
dealing fairly with the people we find
00:16:44
that the people in the rural area is
00:16:46
very happy to deal with a fair
00:16:48
transparent and clean dealing reducing
00:16:51
cost for using alternate delivery
00:16:52
channels ensuring you that you can also
00:16:55
reduce operating cross to having
00:16:57
appropriate technology and scale I think
00:17:00
we can make a very sizable contribution
00:17:03
we're looking to make 10 million
00:17:05
families financially viable at the
00:17:07
bottom of the pyramid in the next five
00:17:10
years that's 40 million people we are
00:17:12
also and that does not include the
00:17:14
regular lending that we would do to the
00:17:17
top 20 percent of those 500 million
00:17:19
people who will become prosperous with
00:17:21
the trickle down effect we also see a
00:17:23
substantial change coming in through if
00:17:25
we were doing two kilometres or all when
00:17:27
we're doing 10 kilometres that makes a
00:17:29
major difference if you had 40 airports
00:17:31
and you have 90 airports that completely
00:17:33
changes the scale of the market
00:17:35
available so it's it's an absolutely
00:17:37
fantastic opportunity and financial
00:17:39
services in my view the best opportunity
00:17:42
and financial services globally we've
00:17:45
seen in recent years the rise of strife
00:17:49
within society the gap between haves and
00:17:52
have-nots the Maxell problem
00:17:55
insurgencies how what does all that mean
00:17:58
for the agenda for in
00:18:01
Thanks I think it's not so much the
00:18:04
agenda for Indian banks but it's
00:18:06
definitely one speaker this afternoon
00:18:08
talked about civil disobedience in 70
00:18:12
civilians in 25 years in India and very
00:18:14
ominous yes no I when I said it's not so
00:18:19
much case to banks banks is just one
00:18:21
component of society is it an issue for
00:18:24
society absolutely I think the fact that
00:18:26
you cannot have 30 or 40 percent of your
00:18:30
population below the poverty line is an
00:18:35
absolute given the fact that you can it
00:18:37
cannot have to India's and continue
00:18:39
without some kind of civil disobedience
00:18:40
at some point of time is also a given
00:18:43
the fact that you cannot get elected
00:18:45
today in large parts of the country
00:18:47
unless you benefit them is also a given
00:18:50
so I think politically socially
00:18:52
economically this is an imperative and
00:18:55
the self-interest or most people will
00:18:57
ensure that what has not happened will
00:19:00
happen so I do believe that politically
00:19:03
we will see better schemes we will have
00:19:06
a better direction or subsidy we will
00:19:08
have better schemes to make sure that
00:19:10
the underprivileged are taken along with
00:19:13
the people who are doing well we will
00:19:17
see that this will create a market of
00:19:20
its own we will see better distribution
00:19:23
so I think this will come because each
00:19:25
part of society recognizes that this is
00:19:28
not a tenable situation thank you so
00:19:31
much for joining us

Episode Highlights

  • The Future of Indian Banking
    Despite challenges, the medium-term outlook for India's banking sector remains bright with potential for double-digit growth.
    “The prospects for India are bright, depending on global recovery and infrastructure improvements.”
    @ 01m 52s
    July 29, 2010
  • Rural Banking Opportunities
    Innovative technology can help penetrate rural markets, providing financial services to millions.
    “Technology is very important where you don’t have infrastructure because it provides your distribution reach.”
    @ 10m 58s
    July 29, 2010
  • Addressing Poverty and Inequality
    The imperative to address poverty in India is crucial for social stability and economic growth.
    “You cannot have 30 or 40 percent of your population below the poverty line.”
    @ 18m 30s
    July 29, 2010

Episode Quotes

  • The world knows that what goes up must come down.
    HDFC Bank's Aditya Puri on India's 'Best Opportunity' in Financial Services
  • We need to substitute the moneylender and provide finance that can be repaid.
    HDFC Bank's Aditya Puri on India's 'Best Opportunity' in Financial Services
  • We’re looking to make 10 million families financially viable at the bottom of the pyramid.
    HDFC Bank's Aditya Puri on India's 'Best Opportunity' in Financial Services

Key Moments

  • Banking Challenges08:52
  • Rural Innovation10:21
  • Social Responsibility15:20
  • Financial Viability17:03
  • Poverty Issues18:30

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The International Monetary Fund's Kalpana Kochhar: Whats Ahead for the Indian Economy
April 21, 2010
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17:42
The International Monetary Fund's Kalpana Kochhar: Whats Ahead for the Indian Economy
Tata Group's Farrokh Kavarana: 'We Are Just Trying to Reclaim Our Legacy'
April 09, 2009
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17:12
Tata Group's Farrokh Kavarana: 'We Are Just Trying to Reclaim Our Legacy'
Everstone's Roopa Purushothaman on India's Coming Urbanization Phase
July 01, 2010
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15:27
Everstone's Roopa Purushothaman on India's Coming Urbanization Phase
S. Gopalakrishnan: What Drives Infosys Forward
November 13, 2008
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23:35
S. Gopalakrishnan: What Drives Infosys Forward
IDFC's Vikram Limaye: Infrastructure Development in India Has a "Huge Entrepreneurial Element"
August 20, 2010
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13:16
IDFC's Vikram Limaye: Infrastructure Development in India Has a "Huge Entrepreneurial Element"
Aniruddha Joshi: Knowledge at Wharton Real Estate Forum
February 10, 2010
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15:33
Aniruddha Joshi: Knowledge at Wharton Real Estate Forum
Manish Sabharwal: A Look at India
December 11, 2017
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17:42
Manish Sabharwal: A Look at India
Europe: The Problems are "Deeper than We Fully Realize"
August 08, 2012
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17:11
Europe: The Problems are "Deeper than We Fully Realize"
Bain & Company's Sri Rajan: The Value of Private Equity
May 30, 2008
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08:50
Bain & Company's Sri Rajan: The Value of Private Equity