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How to Dad - The Social Media Star with 6 Million Followers from Te Kauwhata

October 02, 202401:39:39
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since time began we found ways to settle
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our differences this town ain't big
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enough for the both of us what you
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heard looks pretty darn spacious to me
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there ain't nothing but space but today
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we don't shoot it out we bet it out
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right draw right jockey man those one
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shoots out the
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gate bet it out with beta r18 bet
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responsibly
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Jordan Watson how dead welcome to my
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podcast I I want you to do you know how
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you pre-record the amazing intros that
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blow smoke up our ass I want you to do
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that in front of me mate I thought I
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thought I could maybe go for that today
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I I I can't do it in front of you
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because can I let you know on a secret
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from podcaster to podcaster okay okay um
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there's this AI tool called Podium that
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you subscribe you can subscribe to and
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you you load in your audio like an hour
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worth of podcast audio or whatever 10
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minutes later it gives you um suggested
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podcast titles for that episode it gives
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you chapter summaries it gives you an
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intro serious and the intro is like you
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know if if I see someone else has used
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it I can tell it's like oh you've been
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on Podium so you do need to sort of
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rewrite it yourself yeah yeah tweak it
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but it gives you a b gives you the bones
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of it takes so much work out of so it's
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all a lie it's all the whole thing yeah
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so I said this is a really compelling
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episode you guys are going to love this
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one you may not um yeah you're a podcas
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now you've got um you've got the
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parenting hangover with um Clint Roberts
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yeah yeah trying to diversify uh no
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Clint came to me we were chatting about
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it like like a year ago I think we've
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just had a year we have a weekly little
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podcast the parenting hangover just
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for weirdly it's for parents right to
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check in and just be able to vent and
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listen and like we go through the exact
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same stuff poop leaking out of nappies
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and all that stuff and then Clint will
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go DJ like at Mount mongi at some bar
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and says he's got like 20-year-old
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chicks going not recognizing him from
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Radio being like hey are you the guy
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from the parenting hangover like
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whenever we get whenever we get we get
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recognized all the time right but if you
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get recognized for the parenting
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hangover your podcast you're like whoa
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you feel like you're the very first time
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being recognized ever again that's it's
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really cool especially if it's some work
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that you're particularly proud of so
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yeah so Clint Roberts he's a dad of two
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girls you've got three girls three girls
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yeah yeah yeah yeah he's a good dude
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I've known him I I first met him when he
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graduated radio school and was an intern
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at the edge and he was like 20 21 at the
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time and he was at that age
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where like he's a big dude he's like
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he's like you and I six foot something
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and he was at that age where had had
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constantly you'd be at the photocopy and
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had just come and Tackle you and I was
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in my mid-30s I was like I was beyond
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the age of being tackled by some [ __ ]
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kid um but he's grown up to be a fine a
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fine man I love him yeah he's all right
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he's good you know he's good he's he's
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good value um yeah we're plugging away
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we're not as bloody big and successful
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as you mate but uh we're trying oh
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thanks bro it's a grind although you are
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with everything else you've done so um
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Jordan Watson um maybe better known as
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how to Dad 1.4 million 100% better known
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as how you Dad when people find out I
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have a real name and my first name isn't
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how they freak out like I remember I had
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my name for so long and then one day I
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think my wife or someone says it in a
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video oh Jordan and just the comments
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like your name's Jordan I didn't think
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you'd be a Jordan is your name Jordan
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the cage all this crap some oh gosh now
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first name Hal I'm I'm Chinese yeah um
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yeah 1.4 million YouTube is there is
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this more subscribers than any other pod
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any other YouTuber in New Zealand no no
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no no there are some there are some big
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YouTubers that are really unknown to new
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zealanders because they're huge in
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America like some gaming people I think
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there's a couple kiwis knocking on like
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10 million sub
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oh they just do like live streaming of
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games or thing yeah I think so yeah but
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up there there there's another few big
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ones but up there in the top 10 yeah
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it's amazing um as someone that's uh
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like signed up to YouTube 18 months ago
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and has put like an episode up every
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week since then and is just on the the
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door of 6,000 followers yeah it's um for
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most of us it's a slow build it is a
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slow build and it's oh it's changed
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lately and that's the social media game
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constantly but back in my day everyone's
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posting wide screen you know 16x9 that's
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all we posted online and then everything
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on Facebook turned like a square for a
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little bit hang on you want me to make
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Square videos now and now it's ver
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vertical videos and to get to a million
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subscribers when I started was like you
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every YouTuber could appreciate the
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grind to get there and now that they've
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created Shorts YouTube shorts which is
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like Tik Tok on YouTube these kids
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they're punching stuff out three videos
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a day and they're just smack getting a
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million subscribers in like 3 months
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just boom and all us OG YouTube like
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hang on do you know how long it took to
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curate these big widescreen videos and
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to make sure everything was good and you
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you kids haven't even paid your dues oh
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know I'm old manate I'm old I'll go to
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these social media agency conference
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things and I get welcomed up as like one
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of The Originals I don't feel that old
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but yeah I had Louis Davis run for a
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podcast last weekend I think he called
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you like the matur the
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mat he's new yeah he's the new young hip
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generation even though he's a dead he's
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yeah he's hip I ain't hip yeah I don't
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know um other platforms uh 700,000
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Instagram followers 921,000 on Tik Tok
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which I think's amazing because that's
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sort of the the new kid on the Block
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when it comes to social media and you're
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almost on a million and 2.6 million
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Facebook followers yeah it's it's bro
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it's insane yeah it's nuts and it's just
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been one of those slow growing things
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and then I fought Tik Tok for so long
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like no I'm not starting a Tik Tok not
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sing Tik Tok and then my videos were
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getting stolen and someone was uploading
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them and the only way you can argue it
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is when you go on to you need to have a
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page and you need to say that I'm the
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I'm the actual howto dad guy and this
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person is stealing my videos so then I
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started one to challenge this other
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person and I thought I'll just start
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posting some of my other videos there my
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old videos like the whole back catalog
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this is a whole new audience Tik Tok
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that's never seen my stuff and that's
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been the game plan and it's working and
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it's almost up to a million so you have
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to con constantly keep evolving
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depending on what the algorithms yeah
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man I'm old and grumpy about it and
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oh seriously I had a contact at Facebook
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and she's like basically you could feel
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her rage she just wants to slap me
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through the screen like all of a sudden
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it was this is three years ago Jordan
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you need to start making Square videos
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if you want to see your videos get
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pushed out and we need them to now to be
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able to monetize them like they did the
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YouTube thing all of a sudden they
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turned on monetization like you need to
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be making them three minutes long and I
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mate for everyone knows me as making
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like 60c short form give you a quick
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laugh parenting videos I'm not got to
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change just to be paid now and Stu like
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3 minutes is a long time to watch your
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guy y day working on this instructional
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video on how to do this and I fought it
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for so long and then then I realized
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some other kiwi creators are like bro
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you just stick two video like stick your
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last week's video on the end of this
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week's video and that gets you three
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minutes that's a good little hack that's
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they're sorry they're the biggest guys
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in New Zealand uh v a plug if you you
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might want to get them in vivaa dirt
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League they make gaming videos they're
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not streamers they make comical gaming
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videos and they are uh machine you think
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your lights are fancy they did a
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Kickstarter like a year ago with their
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fans and they fundraised like a million
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dollars and buil bought a studio a whole
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studio they are huge they got like six
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million subscribers on YouTube they're
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just creaming it creaming it that's the
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um one of the many cool things about
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this um this world we're living in now
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that you can have these content creators
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that I'd like to think I've got my ear
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to the ground but I've never heard of
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these people you're talking about they
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all have the these massive communities
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whereas back when when I was coming
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through more so but also you there was
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like a couple of people in TV networks
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that made all the decisions hey or radio
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programmers that decide if you if you
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make the cat or you don't now it's like
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put your head in the ring have a go 100%
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there's so many platforms now and yeah
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we uh like I again I'll go across to
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these social media things and there's
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all these kiwi kids coming up and oh
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yeah I've got 2 million on Tik Tok I'm
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like I've never heard of you and I start
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to feel out of date but I'm still I'm
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still around I'm still picking out I'm
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still giving it a crack oh bro you're
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doing great so what is um yeah where are
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your followers from like what sort of
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percentages from largest followings
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America and some of the so I how a d
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kicked off back in 2016 and it was funny
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to see some of the original comments and
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it made sense that I was getting
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followers from America because they
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thought my whole stick is sticking and
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wearing stubbies in a bush shirt and
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they thought to they don't have stubbies
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so they thought I'm just a weird dad
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wearing my boxer shorts and putting
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videos out online with my kid and I'm
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just like my pajamas and I'm in wearing
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running around stores and outside New
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Zealand and my undies and so they're
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following cuz they're just intrigued
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like why is this guy as und's making all
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these videos but USA by far is the
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biggest then uh Australia and then New
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Zealand and that just goes down to
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Country size yeah yeah for sure
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population size but how um so you live
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in papamoa in the Bay of Plenty do you
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do you get recognized much you hear
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people whispering if you go to Bay or uh
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yeah you have the exact same thing it's
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that my wife has a more because they I'm
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like one of those leader dads the
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classic dad in the Airporter if you need
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to go somewhere the dad's at the front
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and the rest have to follow like I'm
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getting you there so I'm always at the
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front of the family and I don't hear it
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cuz classic kiwis will just keep quiet
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and you'll look like this at the person
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that you see and then it's behind is
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that the guy and we'll get somewhere and
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my wife will be like geez you're getting
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noticed hard out
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today I don't know completely oblivious
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I don't know am I about getting to the
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gate when we first moved to Papa MOA it
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was funny cuz I lived in so long and
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orlanders don't care before Pap M was up
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Inland for 10 years and orlanders don't
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really care if you see a famous person I
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think everyone's a bit more used to it
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but down there I'm in this little
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Beachside not a little but Beachside
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town and The Whispers were loud like
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when I first moved there I was like geez
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I'm haven't been used to this and what
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this and stairs and how to Dad and all
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this and now they're used to it I'm part
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of the community it's right they see me
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running down the camera with a camera
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and I'm being an idiot on the street and
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people just leave me now they don't
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annoy me they don't toot the horn CU
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they know they'll stuff the club so
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they're like [ __ ] he's filming just
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leave him just leave him yeah so do you
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you've been working um as an independent
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you gave up your 95 how many years ago
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now 2017 is when I went full time with
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just doing how to dead stuff here [ __ ]
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that must have been terrifying at the
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time but you've been doing it um ever
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since then so so what does what does an
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average date look like do you schedule
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it you get up and like any instagrammer
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um my chef Cooks me a beautiful
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breakfast I do cold water immersion for
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four hours um I get beautiful Golden Sun
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um I'm a busy day I don't schedule I've
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come across uh Terrell he's another
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Creator and he asked me recently a thing
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oh what's your schedule looking like
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like what schedule he's like you know
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your content schedule you got your
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videos planned
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out yep yep no I've never been that I
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constantly chase that but I'm not that
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person where I don't have a planned
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structured video plan I'm not like oh
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great I've got like right now I have no
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videos in the bank no new videos filmed
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ready to go I'm a
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wake up if something awesome Pops in my
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head that week anything else I had
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planned is out the window I get so
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passionate I jump onto that I'm like oh
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my gosh I'm G to do that sorry I can't
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do that cancel that I'm going to go
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shoot this thing it's going to be great
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do it post it sometimes it's not great
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sometimes it is um but most of my day
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now is getting up and uh editing editing
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content I've got the I've Got a jandle
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Brand working on the jandle brand and
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editing for the podcast it's a lot of
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sitting at your desk it ain't as much
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running around and filming as I want it
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to be um but to make it viable like I
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said Facebook now like YouTube you can
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monetize and so the cool thing with
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Facebook is constantly the audience is
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growing so this whole audience hasn't
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unlike YouTube which is has an awesome
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back catalog set up right if you go to
00:12:19
anyone's YouTube page you can really
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easily see all their old videos
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Facebook's hard if you click on
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something they don't really have that
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and so I clicked on a few years ago you
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got all these new followers haven't seen
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your back catalog from how to hold a
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baby your first video you ever did so
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now and then I'm repurposing and res
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sharing old clips they're all earning
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some dollars when if they jump on and
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Catch Fire again and weirdly I'm going
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to gloat right now but I just realized
00:12:45
my second oldest video how to how to
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teach a baby to walk and I've got my kid
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in this is back from 2006 it looks like
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I filmed it on a potato I realized I
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hadn't ever res shared it in the eight
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years of res sharing content I had never
00:12:57
ever re-shared it so I made it into a
00:12:58
vertical just today put the captions on
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cuz that's what we all need to do now
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captions and make it vertical posted it
00:13:04
it's my biggest video ever on Instagram
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right now it's grind like a million
00:13:08
views every couple hours I think it's up
00:13:10
to 20 million views I just posted it
00:13:12
yesterday unreal and that's on Instagram
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so usually one platform will do well and
00:13:16
it'll bomb everywhere else but Tik Tok
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it's G real big Facebook it bombed but
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that's the that's the other hardest I'm
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rambling now on ranting but that's the
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other hardest thing where you'll get
00:13:25
these arguments from these um social
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media platforms because we'll will
00:13:29
always say hey why is my video bombed on
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your thing like why is it not pushed out
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and they go hey good content is good
00:13:35
content and'll always do good if it's
00:13:37
good content my argument is how does
00:13:39
something get 20 million views on
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Instagram and then a th on Facebook the
00:13:43
exact same video or you know it changes
00:13:45
week to week so you're constantly
00:13:46
chasing and every Creator can relate to
00:13:49
this you're constantly trying to figure
00:13:50
out what is successful like what do
00:13:52
people want but it's hard to figure out
00:13:54
when every platform is performing
00:13:56
different on uniform thing is it just
00:13:59
different audiences on the different
00:14:00
platforms I don't know I no idea the
00:14:03
audiences are for me are all pretty
00:14:04
similar yeah Facebook and met it's the
00:14:06
same [ __ ] thing yeah Facebook and
00:14:08
Instagram YouTube and but you yeah so
00:14:11
you're constantly just kind of in
00:14:12
hamster wheel like well that one mean
00:14:14
and then oh just check YouTube it must
00:14:16
be good there oh well I got 800 views on
00:14:18
YouTube cool so maybe it wasn't good do
00:14:21
you do you do you um fixated on that now
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or was there a time that you fixated on
00:14:25
it you kind of you go up and down for me
00:14:27
I've been doing it for so years but you
00:14:29
definitely have moments where you're
00:14:31
like [ __ ] I need to completely change
00:14:33
things aren't working and then and then
00:14:37
you kind of relax again and I think it's
00:14:39
when you relax and chill out a bit and
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just do stuff that's the I'm lucky that
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I'm at the point now where I don't have
00:14:43
to hustle as much like I'm not trying to
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be I have to grow I have to get big I
00:14:46
have to get big that I can just make
00:14:50
stuff that I find funny now yeah like a
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lot of people that click through into my
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stuff now like oh he doesn't even have
00:14:55
kids in it and it's working because I'm
00:14:57
just doing the things that I find funny
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now yeah yeah yeah I I want to um talk
00:15:02
about that and when that pivot from
00:15:03
being the howto guy to to We Now changed
00:15:07
and how big that decision was um there's
00:15:09
so much to unpack with you we'll go all
00:15:11
the way back though right ear real you
00:15:13
want to talk about this this is say it's
00:15:15
a so we'll just get that in case viewers
00:15:17
are thinking it's real no it's fa I
00:15:20
haven't been to Turkey I haven't got the
00:15:21
plugs done okay so um so Jordan pre-
00:15:24
internet Fame who who was he funny guy
00:15:27
sensitive guy deep thinker uh how old
00:15:31
where where am I um give me an age um oh
00:15:34
now where are you from you're from that
00:15:35
town where the guy W Lotto yeah Tata
00:15:38
yeah Tata yeah with triv triv won 20
00:15:40
million on lot and yeah he wasn't a true
00:15:43
tofan he I think he'd come later in life
00:15:45
so he R's like did you know Trev he
00:15:47
worked at the local stores not a lot of
00:15:49
us knew him some people did I think he
00:15:51
blew it all he blew it all on um I think
00:15:54
like um like NASCARs and things like
00:15:56
that we're also famous for um
00:15:59
David Bane when he was released from
00:16:01
prison there was the Joe carum lived in
00:16:05
the like the outskirts of Tata so
00:16:07
somehow there was a connection to the
00:16:08
town even though Bane's not from there
00:16:11
and I don't know what happened but the
00:16:12
side of the four square someone's
00:16:13
decided oh let's let spray paint a big
00:16:16
mural welcome home
00:16:19
Bane and I remember visiting my town I'm
00:16:22
like who's sign this off he's not even
00:16:24
from here and it's pretty cont we don't
00:16:27
know okay it's pretty 50/50 on that one
00:16:29
what a what a town how to Dad how to
00:16:31
blow Lotto winnings how to get away with
00:16:33
murder how to get away with murder um
00:16:34
eron Simpson oh she from she's from tofa
00:16:39
I don't think we've got any other simp
00:16:41
how to marry The Bachelor yeah so yeah
00:16:44
so so you're from you're from sort of
00:16:46
the broader WTO area so um your dad's an
00:16:49
e fisherman is that his hobby or his job
00:16:51
no that's his job um how is that
00:16:53
lucrative there are two eel factories in
00:16:56
the whole of New Zealand one of them
00:16:57
happens to be in tata his dad was an eel
00:16:59
fisherman you catch the eels you sort
00:17:03
the eels you take them to the eel
00:17:04
Factory they pay you money and then
00:17:06
those eels get most of them get exported
00:17:09
overseas Frozen and then exported
00:17:11
overseas or some live exports I worked
00:17:12
at the eel Factory for a time as like a
00:17:14
15 year-old 16-year-old scooping up Dead
00:17:17
Eels and doing eel stuff but I grew up
00:17:20
with an old man that doing eel stuff
00:17:22
yeah I grew up with an old man that was
00:17:23
an eel fisherman and you'd go to school
00:17:24
some mornings and you'd smell a bit cuz
00:17:26
you were helping dead that morning right
00:17:27
and then you you move tomorrow or you
00:17:29
just do your schooling in morville uh my
00:17:31
parents split up when I was eight and
00:17:33
then I kind of jumped between so my mom
00:17:35
when I lived in morville dad stayed in
00:17:37
tof and I jumped growing up back and
00:17:39
forth between them right so your your
00:17:41
your teachers are old classmates at
00:17:43
morville what would they say about you
00:17:44
at the time oh just tall dark handsome
00:17:47
great um I had the same thing in every
00:17:49
report where it's just Jordan needs to
00:17:51
apply himself Jordan's doing really well
00:17:53
if he'd stopped talking just a bit of
00:17:55
class CL mentality so you always had
00:17:57
that sort of humor streak yeah like to
00:17:59
keep the laughs yeah yeah yeah yeah
00:18:01
being a bit of a yeah idiot in class and
00:18:03
then what what did you want to do in
00:18:05
school um like in terms of a career I
00:18:08
was like parents were not pushing I
00:18:10
didn't have parents that were like you
00:18:11
need to go here and do this just both
00:18:13
hands off and I remember being six4 and
00:18:17
just
00:18:18
thinking I'm going to be a cop but I'm
00:18:21
going to go to Aussie and be a cop cuz
00:18:22
Aussies can carry guns like that was how
00:18:25
immature my brain was and then i' mov up
00:18:28
to a you hear about mates oh I went to
00:18:30
King's College and at 16 I already knew
00:18:31
that I was going to do this and my dad
00:18:32
and there told me that I was like bro I
00:18:34
was like I was an immature rural New
00:18:36
Zealand kid who had no idea and then I
00:18:38
finished seven form and uh I was lucky
00:18:42
enough to talk to the careers teacher
00:18:44
Miss Thomas shout out and she said look
00:18:46
you've always had the gift of the gab
00:18:47
why don't you go and do a radio course I
00:18:50
said oh yeah and so just over the Ki so
00:18:53
morille just over the Ki Rangers is Bay
00:18:55
plany Polytech and they had a six-month
00:18:58
certificate radio I was not keen at all
00:19:00
and then a mate of mine said I'm going
00:19:02
over to bayly polych to do a sports
00:19:04
certificate 6 months okay I'm doing the
00:19:06
radio we're going to Flat together this
00:19:08
is going to be great and so I went and
00:19:09
did that and met my lovely now wife yeah
00:19:12
yeah Jody yeah you said the story The
00:19:14
Story Goes that you were um you didn't
00:19:17
know what you wanted to do and then
00:19:19
someone went around the radio school and
00:19:21
said to Jody what does she want to do
00:19:23
and she said something about moving to
00:19:24
Oakland so you're like oh yeah yeah I'm
00:19:25
going to move to Oakland too yeah
00:19:27
something like that yeah again real boys
00:19:29
not head just head over heels with this
00:19:31
girl move over to the Big Smoke of
00:19:33
toonga see Jody fall like 18-year-old
00:19:36
puppy in love with Jody we start dating
00:19:38
and then yeah an interviewer comes
00:19:41
towards the end of the school from
00:19:42
Christ Church sorry Christ Church
00:19:43
broadcasting School comes up to ask who
00:19:45
wants to come and do the degree if you
00:19:46
want to continue and uh so we will sit
00:19:49
down and I'm being part moldy so they'
00:19:52
instantly Fallen love like you're a big
00:19:53
tick you're a tick in the Christ Church
00:19:55
broadcasting school's box diversify this
00:19:57
is fantastic and I was smart okay I was
00:20:00
I had I had NCA level one two and three
00:20:03
like I had I ticked everything and so
00:20:05
they're like Jordan you're in Jody comes
00:20:07
out of the interview crying I'm like
00:20:09
what's up and she's like I never did
00:20:10
level three I never got level three so
00:20:12
they said I can't come I don't worry
00:20:14
it'll be all right and two days later
00:20:16
she's I'm going up to I'm going to now
00:20:18
go up to Oakland and I'm going to go and
00:20:20
do some film school stuff I was like
00:20:22
yeah me too yep totally so and cuz at
00:20:25
that time I did this radio course and
00:20:26
got right into it and my dream was I'm
00:20:28
going to be Neil Walker why do I have
00:20:32
these weird just like 16-year-old wants
00:20:34
to be a Aussie cop with a gun and I
00:20:36
really visualize it now I'm visualizing
00:20:38
I want to be Neil Walker he was the news
00:20:40
reader at the time yeah like the Mike
00:20:42
McRoberts he was he was Mike McRoberts
00:20:44
before Mike potentially yeah remember at
00:20:46
the same time Clint Brown was a big um
00:20:48
Sports presenter as well yeah yeah yeah
00:20:50
yeah so I was like I'm going to read the
00:20:51
six o' news um that that was my dream to
00:20:54
go down to Christ Church do this
00:20:55
three-year degree and so we joke now
00:20:57
that every time we see Jack tame cuz
00:20:59
he's around our same age I'm like that
00:21:02
could have been me back I reckon you're
00:21:04
having way more fun than Jack super
00:21:05
successful Jack T like there could have
00:21:07
been me I could have been Jack tame High
00:21:09
grilling politicians and stuff um but no
00:21:11
followed followed her up to Oakland we'd
00:21:14
been dating like three months and I've
00:21:15
just thrown everything away to say no
00:21:17
I'll come to Orland I'll do film school
00:21:18
with you and she was like cool and we
00:21:20
were flooding together within three
00:21:21
months of Day live together and we've
00:21:23
been together ever since was it s love
00:21:25
at first sight or infatuation at First
00:21:27
Sight from
00:21:29
for me yeah 100% throwing it back to her
00:21:31
at the time she's
00:21:33
like I think I remember saying I love
00:21:35
you and she's just like
00:21:39
oh just that awkward hug it didn't put
00:21:42
me down I was still like I don't know if
00:21:44
you're serious or just doing this um
00:21:46
self-deprecating thing no I'm 100% I'm I
00:21:50
was hit over heel no this is a true
00:21:52
story and she joked that oh we'll go
00:21:53
through the alphabet I'm not quite an l
00:21:55
and she said ABC she was like I J you I
00:21:59
was like what's that she's like I'm not
00:22:00
quite at love yet I'm there and I it
00:22:02
didn't put me off I was like all right
00:22:03
okay cool that's only two letters away
00:22:05
I'm going to hang about I drove I was
00:22:06
driving this I had a lowered Mitsubishi
00:22:08
L200 Ute and I like as long as I keep
00:22:10
getting here and taking on drivers with
00:22:12
my cool
00:22:13
Ute I'll get there get it's funny when
00:22:16
you're oh that's really cute that's
00:22:17
that's really cute I think anyone that's
00:22:20
um like not k out completely by their
00:22:22
love you thing and is playing like an
00:22:23
alphabet game which I've never heard of
00:22:25
before but it's really cute try that one
00:22:26
yeah she did that on me and it worked I
00:22:28
hung about about kept you in the game
00:22:30
and then um also did you do the same
00:22:32
course with her so you did more study in
00:22:34
Oakland yeah so so yeah she goes I'm
00:22:36
going out to Oakland again I was
00:22:38
clueless bro I went to a rural school
00:22:40
where they didn't even have media
00:22:41
studies I'd never had a camera and you
00:22:44
go up to this it was called South Seas
00:22:45
film school and they're like what do you
00:22:48
want to major in I was like well I did
00:22:51
the radio thing I kind of want to be
00:22:52
Neil Walker so I was I'm going to major
00:22:54
in TV presenting and in the audition I
00:22:56
remember them or the interview to get
00:22:58
into the I remember them saying yeah you
00:22:59
can major in TV presenting and then the
00:23:02
whole course starts and on the first day
00:23:05
me and Jody are looking at each other
00:23:06
cuz both of us wanted to do the
00:23:07
presenting and in the first meeting of
00:23:09
the first day they're like so here's the
00:23:11
majors you can do documentary directing
00:23:13
drama directing camera lighting and
00:23:15
audio editing and acting and we're both
00:23:19
like where's the presenting you we've
00:23:21
come up here to do presenting oh no no
00:23:22
that's just a minor that's just an
00:23:23
evening thing that you might do half an
00:23:25
hour a week so then just like out of hat
00:23:28
I was just like oh I'll do that and I
00:23:30
did um documentary directing for a year
00:23:33
which isn't like you learn how to become
00:23:35
a documentary director not at all you
00:23:36
kind of learn the basics of holding a
00:23:38
camera kind of trying to structure a
00:23:40
story and I was bad I was going out and
00:23:43
still a mature man like shooting like
00:23:46
they want you to make a serious
00:23:47
documentary I went out you had to do
00:23:49
find a business and go and film their
00:23:51
backstory of this business and Drury
00:23:53
tires we all know Drury tires on south
00:23:55
Oakland As you leave the city Drury Tire
00:23:57
very famous and I went along to film
00:23:59
their life story and I took a presenter
00:24:01
mate with me and the whole thing is just
00:24:03
me doing joke like I I'm the director
00:24:05
but my poor presenter was like and then
00:24:07
jury tires was established and things
00:24:09
started to roll along and he rolls a
00:24:11
tire and then we just cut to a tire and
00:24:14
it's just constant Tire gags after tire
00:24:17
gags I remember getting sat down and
00:24:19
being told Jordan you need to pull your
00:24:21
socks up this is a serious school but I
00:24:24
think sounds very Crow goes wild eh yeah
00:24:27
but I also think just being clown and
00:24:29
having fun with it was
00:24:30
me like my comfort blanket cuz I'm just
00:24:33
there with all these people talking
00:24:34
about bro have you seen Pulp Fiction I
00:24:37
love this and this and I was in a film
00:24:38
buff and back I was like what the hell's
00:24:40
Pulp Fiction bro I've seen Gladiator and
00:24:41
that's my favorite movie I don't know I
00:24:44
don't know film history but I'm
00:24:45
surrounded by people that were huge into
00:24:47
TV film like they were passionate about
00:24:50
it and i' kind of just rocked up cuz I
00:24:52
followed this chick that I liked yeah
00:24:54
and so I had to then I started to try
00:24:56
and be more serious with it but when you
00:24:59
look back now from with what you're
00:25:01
doing now did has this been helpful at
00:25:04
all the stuff that you learned 100% cuz
00:25:07
that that then carried on into like a I
00:25:09
was working behind the scenes in TV
00:25:11
shows building props and stuff and
00:25:12
constantly looking over people's
00:25:13
shoulders and oh is that how they edit
00:25:16
okay okay oh and that's how you meant to
00:25:17
hold the camera and that's how you do
00:25:18
that so all those things helped me then
00:25:20
figure out yeah it was very long
00:25:22
apprenti ship yes so so you did that
00:25:23
course then you're working on eating
00:25:25
media lunch with Jeremy Wells yeah oh
00:25:27
you've done your research yes
00:25:28
um that was a great show a lot of people
00:25:31
listen listening to this or watching
00:25:32
this won't even remember that but that
00:25:33
was brilliant it a great yeah a great
00:25:35
series and I remember the audition
00:25:37
interview what I keep saying audition
00:25:40
and uh they had planned it as a gag and
00:25:42
I'd never met anyone famous at the stage
00:25:43
so I'm 18 I finished my film school I
00:25:45
think I'm still
00:25:46
18 and or 19 and I go and sit down at
00:25:49
the eating media lunch office and C
00:25:52
Logan famous producer she's interviewing
00:25:54
me and afterwards like once I got the
00:25:57
job they told me that they planned it
00:25:58
but slowly more and more people just
00:26:00
started to sit at the table and they
00:26:01
wouldn't say anything they' just look at
00:26:02
you and then like Jeremy Wells comes and
00:26:04
joins the table and I'm still just
00:26:05
looking at Clear answering all the
00:26:07
questions and they said the only thing
00:26:09
that got me the job is they had the
00:26:10
black claps playing Black Caps playing
00:26:12
on the screen in the background and I
00:26:14
just note oh sh we're doing a right at
00:26:15
the cricket and I carried on and they're
00:26:17
all massive Cricket Buffs all the guys
00:26:19
that work there and they said it was
00:26:21
between you and a younger attractive
00:26:23
chick but we chose you cuz you love
00:26:25
Cricket that's amazing so the the staff
00:26:27
members coming in and out during the
00:26:29
interview was it any cameras here or
00:26:31
anything was no no it was like an
00:26:33
internal joke yeah it was an internal
00:26:34
joke like when we start interviewing
00:26:36
everyone just come join the table there
00:26:38
only like it's a small there's only like
00:26:39
six or seven of them but by the end
00:26:40
still very off oh yeah but I had that
00:26:43
kind of gift of the gab confidence where
00:26:44
it didn't freak me out too much and you
00:26:46
just roll with it they just wanted to
00:26:48
know that's it was that kind of rural
00:26:50
upbringing they just wanted to know if
00:26:52
we ask you to do something like help us
00:26:54
make something or build something can
00:26:55
you do that I like yeah mcgyver mate
00:26:57
Chuck me B of duct tape I just winging
00:26:59
it I was bullshitting but yeah and then
00:27:01
I slowly got to be known as someone who
00:27:03
could do that like well just like number
00:27:05
number eight wi sort of mentality yeah
00:27:07
but yeah it's a funny way to explain it
00:27:10
where again being from rural New Zealand
00:27:12
moved out to Oakland massive slap in the
00:27:15
face on like the cost of coffees my
00:27:17
first day there everyone buying their
00:27:19
lunches I went in with a lunch box on my
00:27:21
first day I'm like what you all buy your
00:27:23
lunch every day so then you and then
00:27:26
like people going out stopping at 9:00
00:27:27
a.m. to go coffees and more food and I'm
00:27:29
like this is nuts people were getting
00:27:32
married at like over 30 I remember going
00:27:34
home and talking to Jody being like
00:27:36
there's people there they've been
00:27:38
engaged since they were they're not
00:27:39
married like where I grew up if you were
00:27:42
22 and didn't have two kids something
00:27:43
was wrong with you like if you wen't
00:27:46
married with two kids and
00:27:48
so to them when I got my first project
00:27:52
with eating me lunch and they're like we
00:27:53
want you to do this I had to make these
00:27:54
fake mowa feet or some kind of prop and
00:27:57
I pulled it off
00:27:58
and they're like holy [ __ ] this guy's
00:28:00
amazing I'll go back and tell my dad and
00:28:02
my older brother these stories and
00:28:03
they're like and they know they're
00:28:04
another level of me right they're the
00:28:06
kind of guys that their boat could be
00:28:08
sinking out of sea and you give them a
00:28:09
piece of chain gum they will save
00:28:10
everyone like they're the guys that can
00:28:12
just fix anything I'm not that level at
00:28:14
all but I'm going to them up there I'm
00:28:17
[ __ ] awesome like they think I'm
00:28:19
amazing and My Dead Brother just like
00:28:21
this is a joke you are useless you are
00:28:24
useless so it was great and I kind of
00:28:27
that went around and I jumped onto a few
00:28:28
other jobs in that kind of Realm of just
00:28:31
yeah know Jordan get Jordan on he'll
00:28:32
[ __ ] he'll he'll figure it out and
00:28:35
then then you ended up um yeah I think
00:28:37
we first met when you were on um [ __ ] it
00:28:40
I was going to say John on Benin but it
00:28:41
may have even been wab bin uh CU it was
00:28:43
a cap sh before those two got together
00:28:46
there was the jonno project yeah jono
00:28:48
project and wannab and then they
00:28:50
combined but yeah I was on wnab bin and
00:28:52
uh let's get inventing which was the
00:28:54
kids show yeah my M CL he was the host
00:28:57
of that I know Clint back when I was
00:29:00
building helping plan stuff and do props
00:29:02
Clint was the host yeah oh small world
00:29:05
small world man so so um y wannab b oh
00:29:08
yeah you yeah wnab B that's right wab B
00:29:11
random skits and sketches and then so
00:29:13
that'll went to John B Well w wab bin um
00:29:16
doesn't get um credit for this and Ben
00:29:19
Boyce will be very very pleased but he
00:29:20
just gets put under the John on Ben
00:29:23
umbrella pilot sketch wab bin was a
00:29:25
standalone it was the pilot sketch of
00:29:26
John on bin wab bin was was was that
00:29:28
wannab beIN or was that JN and Jon o and
00:29:30
beIN I'm sure that was wab Bin yeah it
00:29:31
was wannab Bean wannab was before Jon o
00:29:33
and bean we're confusing people a lot
00:29:35
with all these beans and beans and beans
00:29:36
but jonno had the jonno project Ben had
00:29:38
wannab and W wnab ban was full of
00:29:41
sketches and things that you see on jono
00:29:43
and B and and it was one to being that
00:29:45
did the pilot sketch I I don't know if
00:29:47
they did it oh the pilot oh I see I
00:29:49
thought you meant the pilot the pilot
00:29:51
one where we got in trouble yeah during
00:29:53
just before the 2011 Rugby World Cup
00:29:55
were you there then I put the costume
00:29:57
together
00:29:59
did you go to jail
00:30:01
no the wor you want to tell the story
00:30:03
sorry a lot of people won't be familiar
00:30:05
won't remember what we're talking about
00:30:06
it's 1 years we can talk about it now
00:30:08
Ben Boyce is uh a TV personality had a
00:30:12
show called wab B and he had a there was
00:30:14
a segment called everyone gets confused
00:30:15
and think it was Ben it was actually
00:30:17
Bryce Casey Bryce had a bit part on the
00:30:19
show called breaking
00:30:22
uh it was saying like smuggling Bryce I
00:30:24
can't remember the name but every week
00:30:26
he' try and get himself into something
00:30:29
like not legally but let's say the
00:30:32
cinema he just walked up to the cinema
00:30:33
with a ladder and he'd go in and watch
00:30:35
the movie because he had a lad or he
00:30:36
wore a Toy Story costume you get in
00:30:38
somewhere and there someone's in a
00:30:40
planning meeting just had the idea oh
00:30:42
let's get him um through customs at an
00:30:44
airport and no one flagged it so like
00:30:47
everyone just no one said [ __ ] let's not
00:30:49
do this so I just get a thing across my
00:30:51
desk Jordan by the way can you just find
00:30:53
a costume there was a costume shop down
00:30:55
the road can you put together I remember
00:30:57
going as I I need a we need a dress of
00:30:59
pilot so I need like pants and a shirt
00:31:01
with the little things and we'll put
00:31:02
some things here I remember sticking
00:31:04
like a a printed out just on A4 paper
00:31:07
like a an emblem and like glue stick
00:31:09
that on the hat Bryce has tats up his
00:31:12
arm and everything and he he strolls
00:31:13
into the airport and we had a dodgy
00:31:15
dodgy Toyota High a black spray painted
00:31:17
van at that stage I didn't go on the
00:31:19
shoot but like so the crews already
00:31:21
hopped out this weird van they've
00:31:22
probably already been under surveillance
00:31:23
as soon as this van showed up but Bryce
00:31:25
is walking around and gets to almost
00:31:28
gets through but gets turned away and
00:31:30
that's it and then within the time that
00:31:32
the guys carried on went off and went
00:31:34
filming they didn't think anything bad
00:31:35
had happened it broke the news story
00:31:37
broke that a fake pilot has tried to go
00:31:40
through customs and it hit all the news
00:31:42
and then everyone in the office just
00:31:43
feels suck to their gut Ben's freaking
00:31:46
out and everyone was just waiting who's
00:31:48
going to get done here and it ended up
00:31:51
being like four or five of the crew had
00:31:53
to go to court and I wasn't one at the
00:31:55
go but go I was safe I was still young
00:31:58
and innocent mate I was only like 19 I
00:32:00
didn't know they just told me yeah I
00:32:03
never have to talk about it whatsoever I
00:32:04
was nothing to do with it I know Ben
00:32:06
reasonably well and I I feel like it
00:32:08
sort of changed him as a person in a lot
00:32:09
of ways like he became very very
00:32:11
cautious after that yeah 100% he'd
00:32:13
probably agree but yeah 100% it did 100%
00:32:16
yeah that was that was huge I remember
00:32:18
um I was working at the AG at the time
00:32:20
The Rock was right next door to us and
00:32:21
it was the the FR whole front page of
00:32:23
the New Zealand Herald like CCTV footage
00:32:26
of BR it was like do I'm pretty sure
00:32:28
there was like a do you know this man or
00:32:29
do like they were trying to find out who
00:32:31
it was and then we all had to go forward
00:32:33
but when you look back now you how no
00:32:35
executive producer which are like the
00:32:38
bosses right like you you are the
00:32:39
writers the dumb Riders you know idiot
00:32:41
Riders you come up with stupid gags then
00:32:43
you've got your producer who's like the
00:32:45
boss in the office then you have an
00:32:46
executive
00:32:47
producer and no one's gone don't know
00:32:50
about this one yeah it's so funny when
00:32:52
you look back and yeah prime minister
00:32:54
John ke at the time like he waged I
00:32:56
think it was there was a extra bigal
00:32:57
deal cuz it was the year of the Rugby
00:32:59
World Cup so they didn't want any sort
00:33:01
of terrorism it would have made it would
00:33:03
have made International there would have
00:33:05
been some Australian stories but small
00:33:07
world man yeah so then um and then so
00:33:09
you work I think yeah I think we met
00:33:11
during that time or maybe during John on
00:33:13
would have been you would have been a
00:33:14
bit part celebrity that we scraped the
00:33:17
barrel we couldn't find anyone so like
00:33:19
oh there's Dom Harvey we got you mate
00:33:20
and we put you on a
00:33:22
sketch don't worry I don't get it all
00:33:24
the time now all of a sudden I'll get a
00:33:26
last minute call hey can you you come on
00:33:28
to this thing have you tried everyone
00:33:30
else and you're down to the Z grade
00:33:31
celebrities I'm here yeah yeah yeah so
00:33:33
you you you were there for years so like
00:33:35
building sets just being like a what was
00:33:38
your job exactly uh what was I called
00:33:40
production coordinator and it was like
00:33:42
um yeah building stuff making stuff uh
00:33:45
painting stuff trying to make like if
00:33:47
they had a crazy idea where we need to
00:33:49
have a rocket land on a moon for the
00:33:50
sketch I'll be like trying to make a
00:33:53
small things nothing massive then you
00:33:55
had external props people that would do
00:33:58
the big crazy things like huge sets but
00:34:00
M was small dayto day it was an insane
00:34:02
show to work on like people forget how
00:34:04
busy that they were a topical show just
00:34:06
pumping out sketches every week it'll be
00:34:08
last minute things like if you've
00:34:09
tripped over and it made the front news
00:34:11
and we're going to air that day [ __ ]
00:34:13
it's the biggest story we have to do
00:34:14
quickly make a sketch and make stuff um
00:34:17
and behind the scenes she's helping
00:34:19
organize stuff so so they wanted to film
00:34:21
a rugby sketch and they needed someone
00:34:22
in a tackle bag prop would help figure
00:34:24
out how to put someone in a tackle bag
00:34:26
would help sort find the location
00:34:28
um make sure the location knows try and
00:34:30
get the location for free a lot of
00:34:31
hustling which I think help helps now as
00:34:34
well a lot of hustling stuff for free
00:34:36
which is how us instagramers live from
00:34:37
week to week yeah well it's if you're
00:34:39
not used to hustling um no can be quite
00:34:42
a confrontational word but after a while
00:34:44
you get used to no way if you've lived
00:34:46
that Hustler's life well I I had the
00:34:48
real awesome Hustlers gig of I worked on
00:34:50
let's get inv venting which is a kids TV
00:34:52
show so we'd ring up anyone ex and we
00:34:55
then finish with can you please don't
00:34:57
this for free we'll give you a credit in
00:34:59
the show it's it's for the kids it's a
00:35:00
kids TV show and 99% of the time it was
00:35:03
a yes and then you jump to like a j and
00:35:05
straight away you say John on B and
00:35:07
there's people that ey roll on the other
00:35:08
end of the phone and they're like no
00:35:10
like hang up we've got no budget and we
00:35:13
need a Holden Commodore for a sketch can
00:35:16
you lend it to us yeah yeah yeah can we
00:35:18
WE station where can we have like a
00:35:19
million Post-it notes but it was awesome
00:35:21
it was an awesome cool time and slowly
00:35:23
just climb the ranks there at John on B
00:35:25
I was lucky TV is hard because the
00:35:28
short so you get like a 3mon contract
00:35:30
and then you could be out of work I had
00:35:31
that plenty of times and then if you
00:35:33
landed John on Ben it was like the
00:35:35
golden Techo because they were just year
00:35:37
long just on every week it was a full
00:35:40
and then they let's say they went off
00:35:42
for three months or four months of the
00:35:44
year let's get inv venting would start
00:35:46
up and then I'd jump over to that show
00:35:48
so I was lucky for like three or four
00:35:49
years there I was fully employed and
00:35:51
John on been there was some awesome
00:35:52
times man like they took me to Europe
00:35:54
like they went to Europe and they're
00:35:55
like we need another cameraman and at
00:35:57
that time I was I couldn't even white
00:35:59
balance like simple things on a camera
00:36:02
and they're like Jordan you'll come cuz
00:36:03
you can help sort things and be
00:36:05
cameraman some of my footage was
00:36:07
terrible I got I got back and F so
00:36:10
bad like they're having heated I know
00:36:13
they're having heated discussions about
00:36:14
why' no one get this shot and then they
00:36:16
have to almost shut up cuz they're like
00:36:17
cuz we sent Jordan to be the cameraman
00:36:19
and he wasn't a cameraman right but I
00:36:21
was I went to Europe baby yeah
00:36:24
suckers that's cool what a cool
00:36:26
experience was it was your part of you
00:36:28
during that time though um that was that
00:36:32
was sitting there filming making stuff
00:36:35
thinking [ __ ] I could do funnier than
00:36:36
this I could do better than this you
00:36:38
like sort of yeah yeah I get you but no
00:36:40
not at that time like you always loved
00:36:42
the idea like you got excited when
00:36:44
they're like hey we need someone to can
00:36:45
you jump in that only happened like
00:36:47
twice that I was actually in a sketch
00:36:49
this is before how a de was anything and
00:36:52
you're like oh cool wow this is what I
00:36:54
but you were kind of so caught up with
00:36:56
how busy the show was there was no time
00:36:58
to think of your own stuff always like a
00:37:01
I had a few like business ideas at that
00:37:03
younger age but nothing was ever to do
00:37:05
with TV or being in front of a limelight
00:37:08
it was uh it was like a competitor to
00:37:11
trade me idea that I did nothing with
00:37:14
when I talked to my wife and made a
00:37:15
website for ages tried to and then
00:37:17
another one about filming old people's
00:37:18
stories I had this idea like I always
00:37:20
had these oh yeah Memoir of a Giza yeah
00:37:23
how do you know that Memoirs of a again
00:37:27
what idiot T line no wonder no one took
00:37:30
it seriously I named this amazing idea
00:37:32
cuz when I tell it to people now they're
00:37:33
like that is so cool like yeah no I
00:37:35
named it Memoirs of agiza and got no
00:37:37
jobs yeah it's it's like it's the the
00:37:39
idea itself is basically like a
00:37:41
basically a podcast with someone that's
00:37:43
maybe their life is running out it's s
00:37:44
like a Keepsake for the family right but
00:37:46
you've given it like a goofy name I know
00:37:48
and then I so I quickly tried to change
00:37:49
it to your Memoirs but then I also I was
00:37:52
again Young no money to put into it I
00:37:54
think I printed off some A5 flyers and I
00:37:57
went to like the richest suburbs in
00:37:58
ockland and put one in every letter box
00:38:00
and I think I got one email so I gave up
00:38:02
on it I I've just delivered like 200 to
00:38:04
200 people I got one email I'm out I'm
00:38:07
out but I lucky enough because I needed
00:38:09
content like for the website I did one
00:38:12
with my nan who's now passed away I did
00:38:14
one with my wife's father who's now
00:38:16
passed away and I did one with my
00:38:17
grandma who's still kooking but like my
00:38:19
wife's family the day their dad passed
00:38:21
away they're like straight away where's
00:38:23
the thing Jordan can you send it and
00:38:24
they all sat down and watched it which I
00:38:25
haven't explained it to you you sit down
00:38:27
with like a grandparent is the whole
00:38:29
idea and I capture their whole story
00:38:31
like where were you born blah blah blah
00:38:33
and I get as many photos as I can from
00:38:34
all family and then you make it into
00:38:36
like a 20 30 or an hour little
00:38:38
documentary basically and then you've
00:38:39
got that forever and it was such a great
00:38:41
idea when you tell that to people like
00:38:42
wow this is great but it's hard to sell
00:38:45
that was the problem because the
00:38:46
person's not going to buy it for themsel
00:38:48
the grandparent and then then you've got
00:38:50
it it's quite it's not cheap so then
00:38:52
you've got to try and convince all their
00:38:53
kids if they've got kids to put money in
00:38:55
and it's just messy to get done but what
00:38:58
I suggest down the barrel I don't know
00:38:59
what camera's on me but my thing and
00:39:02
I've done a video on this and it went
00:39:05
well is get an iPhone you don't have to
00:39:07
do it fancy sit down with your
00:39:08
grandparent and have a yarn and just
00:39:09
film it sit down for an hour with them
00:39:11
and have a yarn and you've got it
00:39:13
forever yeah do it yourself although if
00:39:15
there was a professional business like
00:39:16
that for Rich families it' be good cuz
00:39:18
what you're saying is you're talking
00:39:19
about having b-roll in there and I I had
00:39:22
um so this is after I've done film
00:39:25
school I'm working at John on bean I've
00:39:27
vested in my own camera which is a big
00:39:29
deal a Canon 60D and a tripod and um I
00:39:33
got I did get one job the guy that hired
00:39:35
me on let's get inventing he bought one
00:39:37
for his wife we did one on her dad who
00:39:40
was uh he went to Japan for the war his
00:39:43
story was amazing and the best stories
00:39:45
and so I went I had two cameras so you
00:39:47
had two camera angles and you film all
00:39:49
these photos and made this one hour
00:39:51
thing and she broke down it was for her
00:39:52
50th and she was like it's the most
00:39:53
beautiful thing oh it's wonderful so
00:39:56
there I've pitched it if you wants to
00:39:57
take that idea run with it and make it
00:39:59
work I'll be proud just to see that
00:40:00
someone can pull it off cuz I don't know
00:40:01
how you sell it and do do you have a
00:40:03
copyright on the name or can someone use
00:40:05
if you want use OFA you use that's yours
00:40:09
free and I had Chris step Chris step do
00:40:12
you know Chris step oh from met he from
00:40:16
was a character on let's get inventing
00:40:17
and also an amazing artist so he drew
00:40:20
like the Facebook banner picture and
00:40:22
everything that went on my flyer like
00:40:25
cartoon elderly people just standing
00:40:27
there but made them like one's got a
00:40:29
breast lower than the other like comical
00:40:32
caricatures and then I had you know
00:40:33
Memoirs of a Giza and that's what's
00:40:35
going in people's L boxes like again
00:40:38
you're a flipping idiot
00:40:40
mate I'm not here I I suppose you had
00:40:43
the ideas but you just didn't have the
00:40:44
sort of like maturity to yeah 100% I'm
00:40:47
still like that now I have the ideas I'm
00:40:49
still not mature enough but um yeah so
00:40:52
so 2015 you're still working on John on
00:40:55
ban um you're a dad at this stage you've
00:40:57
got Alba she's 4 months old Y and then
00:40:59
you do um how to hold a baby and this
00:41:03
you did this for Sam Smith who won the
00:41:05
traitor last year yes yeah yes Sam Smith
00:41:08
worked at John onb as a writer he had a
00:41:10
kid on the way I've told the story many
00:41:13
times if you get annoyed just put up
00:41:14
with it and Alba is my second daughter
00:41:16
she's four months old and it's a weekend
00:41:19
my wife has gone out and taken the
00:41:21
youngest with her and I'm just bored
00:41:23
like I'm playing with her but just bored
00:41:25
dad will come up with stupid I did
00:41:27
immature Dad I'll shoot a video for Sam
00:41:30
that'd be funny like he's about to have
00:41:31
a kid be he'll find it funny and I I
00:41:34
happened to be in stubbies and Bush
00:41:36
shirt which I wore on the weekend and um
00:41:39
then just wrote I remember writing some
00:41:40
ideas and keeping my laptop screen open
00:41:42
and was held to hold a baby and I just
00:41:44
wrote down like Jesus hold double baby
00:41:46
Jesus over the CH over the shoulder all
00:41:48
these silly things filmed it with her
00:41:51
all went fine and I knew how to edit
00:41:53
then so I clipped it together and I
00:41:55
posted it to my YouTube channel and then
00:41:58
got the link and put it to Sam Smith's
00:42:00
Facebook and said hey bro you'll like
00:42:02
here you go bro you'll enjoy this and
00:42:04
went to bed and woke up and it had gone
00:42:06
everywhere with no plan whatsoever there
00:42:09
was no like you know what I'm going to
00:42:11
sit down and make myself a viral video
00:42:13
but it just went like crazy back then it
00:42:16
was like a million views in a week but
00:42:17
that was huge back then and it's
00:42:19
lifechanging lit like this this this
00:42:21
moment literally um like changed the
00:42:24
trajectory of your life yep 100% and it
00:42:27
was completely accidental completely
00:42:29
accidental and had two days of like you
00:42:33
know internet Fame celebrity status for
00:42:36
two days where Paul Henry show like
00:42:38
newspapers are calling you and and
00:42:41
asking what you do and I remember I used
00:42:43
to be me and Jody went to London on OE
00:42:45
many years ago and I was a landscaper
00:42:47
over there and I remember stuff called
00:42:49
me like the day after when had gone back
00:42:52
stuff the newspaper calls me and says oh
00:42:54
and by the way what do you do for work
00:42:55
and I was in that Split Second I was
00:42:57
like sh if I say I work in TV they
00:43:00
probably won't run this they'll think
00:43:01
I've done a video for John or Bean or
00:43:02
something that was genius so I was like
00:43:04
I'm a landscaper and then there were all
00:43:06
these rumors over the next year like I'd
00:43:08
bump into people they're like you're a
00:43:08
courier driver right like no I'm not a
00:43:11
courier driver but I love that what's
00:43:13
the word ambiguity no one knew who what
00:43:16
I did or who I was and here I am just
00:43:18
pumping away doing stuff at John on bean
00:43:20
and like I ended up being the floor
00:43:21
manager for the live show in the studio
00:43:23
the guy that was like it's coming to you
00:43:24
three two just cuz I'm loud I was great
00:43:27
audience control oh everyone shut up
00:43:28
here we come in 32 and people would
00:43:31
started to show up to the show and be
00:43:33
like once we had started I was still
00:43:35
working once I launched how a dad that
00:43:38
is that how a dad how oh my God how aad
00:43:41
and it was getting awkward for me I'm
00:43:43
like no no no no no we're here for jono
00:43:44
and bed look at Jon and bed um but yeah
00:43:48
kicked it off and had my two days going
00:43:51
back had my two days of celebrity
00:43:53
Fame and then nothing like that's how
00:43:55
quick internet stuff happens you like
00:43:57
you had this huge video and then you're
00:43:59
like oh that's it oh that was fun did
00:44:02
were people were some people annoyed
00:44:04
when they found out you were in a
00:44:04
landscape Gardener it was a genius Lie
00:44:07
by the way I think you're dead right on
00:44:08
that if you said you worked behind the I
00:44:10
was more I was more it wasn't a deep
00:44:12
thought like I said I I still remember
00:44:14
the phone call to the stales at the at
00:44:15
the church it's called The Church the
00:44:17
office at TV3 I was pinned open at the
00:44:19
door and I just remember them saying
00:44:20
what do you do for work and I just
00:44:22
thought if I say a video and what I do
00:44:24
they're going to think it's a cuz back
00:44:26
then we at the same time on John B and W
00:44:28
B we used to try and film fake videos
00:44:32
and like put them online one time we did
00:44:33
like a seagull pooping on a lady cuz I I
00:44:36
think Steven Co and that used to do it
00:44:37
they used to release a video and like
00:44:40
six months later it goes all around the
00:44:41
world and then they step forward and say
00:44:43
look it was us and they show the behind
00:44:44
the scenes and we made this for so I had
00:44:47
that quick thought in my head I was like
00:44:48
no I'm a
00:44:49
landscaper um I I've never had anyone
00:44:52
come up to me and be like bro you lied
00:44:53
to me yeah feel chea I don't know I
00:44:56
don't know I'm sorry if you feel cheated
00:44:58
what about um so the Paul Henry show
00:45:01
appearance did did they ask you to wear
00:45:03
the the costume or was that no again
00:45:06
that was just that was just my own yeah
00:45:07
all that's another genius thought only
00:45:09
just brain fart ideas but yeah went in
00:45:11
and thought what do you wear to this and
00:45:13
at that I don't really have fancy
00:45:14
clothes for TV anyway and I think I just
00:45:16
thought it' be funny if I just committed
00:45:18
to wearing the stubbies and Bush shirt
00:45:19
that was only for That
00:45:20
interview and then we did nothing so we
00:45:23
had that two days of Fame and then it's
00:45:25
like 6 months had passed so this was
00:45:27
2015 that video came out we had no plans
00:45:30
of doing anymore when I say we I mean me
00:45:32
and my wife we hadn't talked about hey
00:45:33
let's make more of these videos there
00:45:35
was more people saying it to us and
00:45:37
friends and family be like BR that was
00:45:38
crack up bro like you should do another
00:45:40
one of those and so um yeah 2016 started
00:45:43
2016 we start I made a Facebook page and
00:45:46
a YouTube page called them how to Dad
00:45:49
remember Googling how to make a good
00:45:51
YouTube page and it said be consistent
00:45:53
so we committed to every weekend we'll
00:45:55
shoot something and will post it at
00:45:57
Monday at 7:00 on both platforms which
00:46:00
is the wrong way if you got two
00:46:01
platforms apparently you're don't mean
00:46:02
to PO I don't know I still don't know to
00:46:03
this day nobody knows we did that and we
00:46:07
and we just started man and we never
00:46:08
missed a Monday like it would be like
00:46:10
Sunday afternoon be like [ __ ] we haven't
00:46:11
made up a how too and oh oh yeah that's
00:46:15
funny hey and I didn't say no we I was
00:46:18
filming it myself we had a vacuum
00:46:22
cleaner my camera didn't have autofocus
00:46:24
and we had a vacuum cleaner where you
00:46:25
put the stick in and it was would stay
00:46:27
upright so I would set the camera up I'd
00:46:29
go and put the vacuum where I think I'd
00:46:31
stand I'd focus on the camera on the
00:46:34
vacuum and then I'd go back to the
00:46:35
vacuum move the vacuum out of shot and
00:46:37
then we go yeah get a we this
00:46:39
instructional video on whatever and then
00:46:41
we shoot the video and how many how many
00:46:43
howto videos do you think you end up
00:46:45
doing in total oh I don't have no idea
00:46:49
[ __ ] like they like a five over
00:46:52
500 of how to videos I think maybe oh my
00:46:56
God
00:46:57
so much every week I'm still yeah it's
00:47:01
made too much there's so much I'm sorry
00:47:03
there's so much of me out there no no
00:47:05
you you did so well with it like when
00:47:07
you when you why did you decide to go
00:47:08
with the how to Dad thing like after the
00:47:10
first clip oh it's funny if you go back
00:47:11
on the on your Facebook page now like
00:47:13
you can go into analytics and see what
00:47:15
it was called or something we started
00:47:17
with this as Dad we this me and my wife
00:47:19
like what should we call it cuz well cuz
00:47:22
I'd done the how to hold a baby video so
00:47:25
how to this is Dad so we named it this
00:47:27
is Dad and then the next morning I woke
00:47:28
up I was like that's bad it's called
00:47:30
howto Dad and then everyone at John on
00:47:32
bean cuz I told them I'd started this
00:47:33
video they're all go but what is it
00:47:35
though like how to Dad or are you the
00:47:39
like how to Dad are you the how to Dad
00:47:41
or is it how to I don't know you're
00:47:43
thinking too much into it it's just
00:47:44
called how maybe that helped maybe that
00:47:46
helped with it um but we just s yeah
00:47:48
we'll call it how to Dad and I'll do an
00:47:50
instructional howto video every week and
00:47:53
at this point you weren't thinking about
00:47:54
money either you were just doing it for
00:47:56
[ __ ] no we're just doing
00:47:58
yeah anyone start well when you think
00:48:00
back to us having our two days of viral
00:48:02
Fame originally it was fun that was
00:48:04
really cool like that was that was kind
00:48:05
of the stuff I went to study and wanted
00:48:07
to be I kind of wanted to be in the
00:48:09
Limelight when I thought I was going to
00:48:10
be Neil Walker so to be on Paul Holmes
00:48:12
with my kid I'm like wow this is cool
00:48:14
and then putting makeup on me and stuff
00:48:16
and you're getting emails and you're
00:48:17
getting phone calls and so yeah we
00:48:21
started very organically let's just do
00:48:23
it for fun classic Facebook page asking
00:48:26
every person that is a friend of you
00:48:28
please go and like my page you know
00:48:30
constantly like have you liked my page
00:48:32
yet and then Facebook does it for you
00:48:34
have you liked how to did I was like my
00:48:35
mom was just the one liking things at
00:48:37
the start and then that was start of
00:48:40
2016 and then middle of
00:48:43
2016 we had an email come through from
00:48:47
destination Ru they're like we want to
00:48:51
give you a family trip to Rotorua and
00:48:53
we're going to pay you um
00:48:55
$1,000 to make a video and put it on
00:48:58
your how to Dad page and the page had
00:49:00
got I don't know maybe 20,000 followers
00:49:03
on Facebook back then not a lot and me
00:49:06
and Jody I remember like jumping around
00:49:08
the lounge right we had hit the lotto we
00:49:10
like holy [ __ ] this is amazing they want
00:49:12
to pay us to go and like look we don't
00:49:15
you don't need to say Roa we just want
00:49:16
you to have the visuals in the
00:49:18
background so I did a video how to
00:49:19
travel how to travel with a baby and
00:49:23
posted it and it just we've done a lot
00:49:26
of videos before then you never know
00:49:27
which one's going to be good and it went
00:49:29
nuts like absolutely nuts to this day
00:49:31
that agency or destination got the best
00:49:34
gig possible how how many millions they
00:49:36
oh million like this got over a month it
00:49:40
got over 20 million views on Facebook
00:49:43
for ,000 ,000 and put us up in a hotel
00:49:46
and got us a gondola
00:49:50
ticket but we were stoked and then so
00:49:53
that blew me up again and then just in
00:49:55
the same two weeks we did
00:49:57
the next weekend or two weeks after was
00:49:59
how to put a baby to sleep and that was
00:50:01
a piss take that I thought was the worst
00:50:02
video ever cuz my kid would never listen
00:50:04
to me when I went to put her in her cart
00:50:05
she'd always jump around and I said [ __ ]
00:50:07
that'll be funny and I'll go through all
00:50:09
these different and I walk in there to
00:50:11
film it and I'm like get this how to put
00:50:13
a baby to sleep and she's how old is she
00:50:15
she's probably just over a year and I
00:50:17
said sleep and she dropped and I laughed
00:50:19
and so she took on and her head oh Dad
00:50:21
finds that funny so here I am and I'm
00:50:23
doing all these dads I'm like oh the um
00:50:26
the hypnotist dead and I go and sleep
00:50:28
and she just dropped and so every time
00:50:30
I'd say or I'd look at her she just kept
00:50:32
dropping and so off camera I then crack
00:50:35
up anyway I edited it together and I
00:50:37
said I clearly remember saying to jod
00:50:40
this is going to be a flop like she
00:50:41
didn't run around she just keep falling
00:50:43
asleep and listening like it's terrible
00:50:44
she meant to run around being an idiot
00:50:46
and you post it and it's still to this
00:50:48
day that's how it works the ones you
00:50:49
think are [ __ ] blow up and the ones you
00:50:51
think are amazing flop and this one was
00:50:53
another 20 million so in the space of a
00:50:55
month I had like 40 million views on
00:50:57
Facebook and the gates just open from
00:50:59
there like what it is is your emails
00:51:01
emails when I say the gates it's emails
00:51:03
it's people trying to reach out to you
00:51:05
and to this day it's still the same gig
00:51:07
99% of it is crap is weird offers is
00:51:12
some Chinese wish.com company offering
00:51:14
you 1 cent per 10,000 glow sticks you
00:51:16
can sell using this link like just it's
00:51:18
a copy and paste email that's my life of
00:51:20
just receiving copy paste emails and
00:51:22
then now and then you'll get things like
00:51:24
back then and New Zealand popped up into
00:51:26
their email we'd like to do a video with
00:51:27
you and get you on a plane and shoot her
00:51:29
how to fly with a baby and we did a few
00:51:32
gigs with them over the years we they
00:51:33
took us to Singapore to promote that
00:51:35
they fly to Singapore took my whole
00:51:36
family to
00:51:37
China like that's just it just it went
00:51:41
it went big real quick and it was like
00:51:44
this is awesome but at the same time I
00:51:45
was working at John on and B at the most
00:51:47
draining hard TV show you can work on um
00:51:51
that everyone knew like John on benu
00:51:53
either you did you survived or you were
00:51:55
just holding on for dear life
00:51:57
and uh I'd get home and then be doing
00:51:59
stuff till like midnight and then go to
00:52:01
sleep wake up check emails again check
00:52:03
the videos check the comments sections
00:52:06
to see if anyone's trying to cancel me
00:52:07
not that we used that word back then but
00:52:09
are you did you get a little parent
00:52:11
shaming like oh you know you haven't
00:52:13
asked your baby's consent ah touchwood
00:52:16
touchwood it's the weirdest thing you
00:52:18
hear about people like having hate and
00:52:20
comments and all this I've
00:52:23
gone n eight years now of doing this and
00:52:26
we have the nicest audience ever known
00:52:29
to mankind on the entire internet My
00:52:31
overall like thing on YouTube is 99.9%
00:52:35
that's when you do the thumbs up or
00:52:36
thumbs down videos get 99.9% thumbs up
00:52:39
like there'll be six that'll give it a
00:52:41
thumbs down the only time I've ever had
00:52:43
ridicule badly is um how to wash a baby
00:52:47
in the sink and this was way back in the
00:52:48
days well when I was still young and
00:52:49
quite immature like this how to wash
00:52:52
baby in the sink don't waste water next
00:52:53
time you're washing the dishes and she's
00:52:55
in her little bathers at tog but let's
00:52:57
chuck her in there with the dishes and I
00:52:58
remember on purpose like she was safe
00:53:01
but on purpose I plat here and like
00:53:03
there was a pair of scissors and a knife
00:53:04
that I was washing so it looks like I've
00:53:06
just chucked her in with dangerous [ __ ]
00:53:08
and I'm like look scrubbing brush is
00:53:09
great for her hair and I gently do this
00:53:11
and it's cute stuff that we used to wash
00:53:13
her and the Sinker and the the little
00:53:15
bath outside anyway and then there was
00:53:17
some moms angry there you can't wash
00:53:20
your baby in this sink yeah but you're
00:53:22
but you're antagonizing you're I'm
00:53:23
taking all my videos are tongue and
00:53:25
cheek we the great thing is uh weirdly
00:53:29
there's a lot of Americans to this day
00:53:31
that watch them and kind of don't get
00:53:33
the humor so sometimes they just think
00:53:36
oh okay is that actually hurt you like
00:53:37
an instruction whoa whoa whoa whoa I
00:53:40
just I should put a disclaimer please
00:53:42
understand that this is I'm taking the
00:53:43
piss with 99% of these videos that you
00:53:46
go back and look on I'm taking the piss
00:53:48
it's tongue and cheek it's trying to
00:53:49
give you a laugh but some people are
00:53:50
like they'll Google in a panic late at
00:53:52
night you know how to put a baby to
00:53:53
sleep like my kid won't sleep and it's
00:53:55
just this guy like the
00:53:58
hypnotist and then they'll be tired
00:54:00
parents doing this trying to hypnotize
00:54:01
their kid oh that's amazing [ __ ] did you
00:54:05
um [ __ ] it's hot in here Dom you've set
00:54:07
up some amazing set mate you got three
00:54:09
cameras pointing at me you got two
00:54:11
lights and I see you wafting yourself
00:54:13
you got a fan here no thean at least
00:54:16
bloody get an air conditioning unit the
00:54:17
fan goes on a higher speed but it starts
00:54:19
to make it like a clicking noise which
00:54:21
is a bit offputting are we um can we
00:54:23
pair on through or are you yeah no
00:54:24
you're fine no you keep you're not
00:54:26
wearing your your green I want you to
00:54:28
keep that don't edit that out just
00:54:30
calling them out it's staying in did you
00:54:31
did you because of the um the niche
00:54:34
nature of what you were doing like it
00:54:35
was all you know how to Parenting stuff
00:54:38
did you have to turn down any eye
00:54:40
watering or mouthwatering brand deals
00:54:42
cuz you could yeah back then I was real
00:54:44
stubborn on so this is 2016 2017 was
00:54:48
like a flood of everyone wanting to work
00:54:50
with us and that was a lot of work on
00:54:51
figuring out who you wanted to do stuff
00:54:53
with and um we had this G from Australia
00:54:57
a hiking company with like a GPS unit
00:55:00
for hiking and I remember being real
00:55:03
staunch on I couldn't produce any video
00:55:05
that wasn't howto like I'm the howto guy
00:55:08
howto dad everything has to fall under
00:55:09
howto I go sweet mate then what's kind
00:55:12
of argument emails I'm like but what's
00:55:13
the what's your title what's the like
00:55:15
what am I going to do with this GPS
00:55:16
thing I was I could maybe do like how
00:55:18
not to lose the kid or something and
00:55:20
like no no no it has to be how to go
00:55:22
hiking with the AC 3642 GPS unit and
00:55:26
they had had good they were paying good
00:55:27
money like the best money would have
00:55:29
been offered at that time and we turned
00:55:31
them
00:55:32
down and
00:55:34
that yeah that's probably been you see
00:55:36
creators now accepting way too much
00:55:38
stuff when you know they shouldn't be
00:55:40
accepting that just for the dollar and I
00:55:42
think that was our best thing when we
00:55:43
started off we were very staunch on that
00:55:45
and we declined quite a bit and I think
00:55:47
that helped with the longevity at the
00:55:48
start there of how to dead yeah that's
00:55:51
um it's admirable too because it is very
00:55:53
very hard to turn down these things but
00:55:55
it's you know the I I slip in there
00:55:57
early on because then I definitely
00:55:59
gobbled up the hellofresh money and I
00:56:00
annoyed everyone with hellofresh for a
00:56:02
year so I apologize about that um but
00:56:04
it's delicious at the time it was a
00:56:06
delicious little gig God I got cash I
00:56:08
got food but I had K I had like kids
00:56:10
running up to me on the street oh well
00:56:12
mom look it's the hello fresh guy and I
00:56:14
that's the moment I knew cuz I were like
00:56:16
Jordan we want to pay you again to be
00:56:17
the ambassador for the second year in a
00:56:19
row and I just and we my wife brings it
00:56:22
up constantly now imagine if you just
00:56:25
taking that gig when finances are and if
00:56:28
they ever go up and down or looking a
00:56:29
bit lower she's like men if you took
00:56:30
that hello fresh gig and I was like I I
00:56:32
I have no regrets I'm happy I didn't
00:56:34
carry on if it was rco or super cheap
00:56:36
auto or burnsco or these brands that I'm
00:56:38
passionate about and kids were like oh
00:56:40
look it's the ripco guy about [ __ ] yeah
00:56:42
I'm the rco guy but at the time I didn't
00:56:44
want to go down I'd worked too hard too
00:56:46
many years to then just be known as the
00:56:48
hellofresh dude yeah oh good on you
00:56:50
that's a that's when did the decision
00:56:52
come to leave your your day job that
00:56:54
must have been terrifying what I stayed
00:56:56
yeah I stayed at work a whole year
00:56:58
longer than what I should have and that
00:57:00
was just me and my head going back and
00:57:01
forth two kids you're like how can I
00:57:04
leave a steady income a weekly steady
00:57:07
income to then go to wh hope we get an
00:57:10
email coming through um so it was a year
00:57:13
of freaking out and then bit the bullet
00:57:15
and did
00:57:16
it and yeah it somehow has worked out
00:57:19
cuz was was Jody um working or was sheay
00:57:22
was working Jody was the uh line
00:57:25
producer on seven days so we weirdly oh
00:57:28
bro we've been joined we're like sies
00:57:30
twins stuck at the HP um we're working
00:57:33
in the same building she was just above
00:57:35
John on B so I'd see her at lunch breaks
00:57:37
and whenever then we'd go home be stuck
00:57:38
together we flattered together we got
00:57:40
together at film school now she's works
00:57:42
from home she's at home I'm at home
00:57:44
we're just live and breathe in each
00:57:45
other's pockets all day long love her
00:57:47
though love you babe love you and like
00:57:49
she you're um yeah do you have like
00:57:52
filters you go through for your videos
00:57:53
like is she is she like the the final a
00:57:56
checkpoint yeah 100% she won't be she
00:57:59
won't know what I'm doing she won't know
00:58:00
what I'm writing she won't know what I'm
00:58:01
shooting but she'll she'll see 99% of
00:58:04
anything before it goes out or yeah I'll
00:58:06
annoy her now it almost become she's
00:58:08
like what do you want but just quickly
00:58:09
watch this and she oh you can't do
00:58:13
that okay does she say that very often
00:58:16
are there many bad calls no no
00:58:18
cuz kind of kind of clicked on earlier
00:58:21
on when you started getting so we got
00:58:24
our R to Gig right paid then New Zealand
00:58:26
comes not getting paid and that was our
00:58:28
first thing like holy [ __ ] so I can be
00:58:31
my own
00:58:32
boss do my own stuff come up with my own
00:58:35
commical videos and get paid for this
00:58:38
and that was when we started having the
00:58:39
first discussions like well if this
00:58:41
keeps going we could like you could have
00:58:43
your own job you're Your Own Boss um and
00:58:47
then it was early on it's good that I
00:58:48
did that you click on that hey we're
00:58:51
getting these big new well-known New
00:58:53
Zealand familyfriendly Brands keep your
00:58:56
stuff family friendly and so we've stuck
00:58:58
to that so I've never really done
00:58:59
anything to push the boundaries I'm not
00:59:01
looking to push the boundaries not a
00:59:02
shock Jo you know I didn't have to be a
00:59:03
shock jock so just continue doing and
00:59:07
that frame just familyfriendly stuff and
00:59:09
it's worked out yeah even without
00:59:11
without knowing what you're doing you've
00:59:13
you there were so many pivotal moments
00:59:15
where you made the right decision along
00:59:16
the way right yeah I know and yeah I
00:59:18
lying and saying you're a
00:59:20
landscapeing the to the Stick of
00:59:23
stubbies and Bush shirt because people
00:59:24
now I don't even realize that but
00:59:26
sticking to stubbies in a bush shirt
00:59:28
that just help every week if you're
00:59:30
scrolling you'd see the stubbies and be
00:59:31
like oh that's that guy again I didn't
00:59:33
think I didn't think that through but
00:59:34
isn't that great it's like The Wiggles
00:59:36
you know kids scrolling would stop cuz
00:59:38
they see The Wiggles colors are you
00:59:39
going to be like Angus Young from ACDC
00:59:41
though like he's he's in his 70s now
00:59:43
he's still got to wear the school
00:59:44
uniform oh yeah oh bro there's been some
00:59:46
terrible times like some people be
00:59:48
freaked out if they're watching this
00:59:49
right now I'm not in subies and Bush it
00:59:51
one I think I saw I watched a few of
00:59:53
your clips and saw that people looked
00:59:55
quite hot in this room like we both are
00:59:56
now thought I don't want to be there in
00:59:57
a bush shirt sweating away and two
01:00:00
stubbies I've learned my lesson um I did
01:00:03
I got to interview Mark wallberg and
01:00:04
Will Ferrell years ago in LA and I wore
01:00:06
stubbies to it and 90% of the interview
01:00:09
topic was my tiny little shorts it's all
01:00:10
they wanted to talk about so I've
01:00:12
learned that if you're in a podcast or a
01:00:13
more serious chat don't wear stubbies
01:00:15
longer shorts longer shorts long short
01:00:16
what was were you interviewing them as
01:00:18
were you a cameraman or were you how to
01:00:20
d i was how to Dad oh [ __ ] oh bro we've
01:00:22
had some Rand I we got an email from
01:00:25
like Fox
01:00:27
um the first time we had crazy thing we
01:00:28
the whole family got flown to New York
01:00:30
because we got an email that boss baby 2
01:00:32
was coming out and they said we'd like
01:00:33
to fly you and the family to New York
01:00:36
also pay you also get you to walk the
01:00:39
red carpet you don't have to do any
01:00:41
content this is the content we want you
01:00:42
to do we're going back in the day now
01:00:44
2007 maybe we just want you to do a
01:00:46
Facebook live stream I was like who
01:00:48
watches Facebook live stream I didn't
01:00:49
even know that was a thing can you do a
01:00:51
Facebook live stream from the red carpet
01:00:53
I'm like okay yep we'll sign up to this
01:00:54
gig said we are stoked anything to do
01:00:57
with travel with the like the memory
01:00:59
making travel stuff will do um so we got
01:01:01
flown to New York and we were there for
01:01:04
like 5 days and for 1 minute 30 of that
01:01:06
I live streamed from this red carpet and
01:01:08
you're pinching yourself at these
01:01:09
opportunities that coming through like
01:01:10
it's incredible who signed this off
01:01:12
that's a terrible terrible terrible idea
01:01:15
oh it made like the New Zealand Herald
01:01:17
and it made some newspapers back here um
01:01:20
all the cameras cuz oh yeah I brought
01:01:22
this up to tie with the stubbies and
01:01:25
Bush shirt is when I went there it was
01:01:27
three degrees and I come out in jandal
01:01:30
stubbies and Bush shirt and I've got
01:01:33
Nala who's in the this little boss baby
01:01:34
suit she's warm and we hit this carpet
01:01:36
all the cameras are on these celebrities
01:01:38
and as soon as we came out they had no
01:01:40
idea who we were but every camera is
01:01:41
just going nuts cuz like why is this guy
01:01:44
in underwear Americans right they think
01:01:47
I'm in my underwear and a bush walking
01:01:49
the red carpet um qu quirkiness s like
01:01:52
Steve ens sort of thing yeah it is yeah
01:01:55
100% it's the Steve irn wears the same
01:01:57
thing it's some slapstick where I
01:01:59
haven't overthought it I just thought
01:02:01
this is funny to commit to and I just
01:02:02
kept committing to it we went to we got
01:02:05
flown to Singapore and that's 38° and
01:02:07
I'm trying to film content and a
01:02:09
freaking fleece almost as warm as this
01:02:11
anyone that wears them will know that
01:02:13
they are famous for wicking water and
01:02:15
sweat away right like it doesn't absorb
01:02:18
like cotton you'll absor will absorb the
01:02:19
sweat these things you just feel like
01:02:21
you are getting wet with a garden hose
01:02:23
underneath and I've gone to shoot stuff
01:02:25
man and you take it off in public in
01:02:27
between Tes and it's just like you can
01:02:28
flick sweat off it cuz it Doesn't oh
01:02:31
it's not the if I could go back and
01:02:33
reselect the uniform I may have changed
01:02:36
the bushirt to maybe just a green I
01:02:38
would have changed it to a singlet to be
01:02:39
honest I loveing singlets singlets are
01:02:42
good how um you what yeah if it wasn't
01:02:45
for that initial video that you um oh
01:02:47
wait wait I didn't tell the best part
01:02:48
You' done they an email from hey do you
01:02:51
want to come and be an extra in the new
01:02:54
movie Daddy's home 2 we'll fly you to
01:02:56
Boston for a week and you can come and
01:02:58
be in the film
01:02:59
set that that was the thing that
01:03:01
happened got flown to Boston met Mark
01:03:03
wallberg Will Farrell Mel Gibson and
01:03:06
John litho which is the dad from third
01:03:08
rck from the Sun was this after you did
01:03:10
the junk interview this is after the
01:03:11
junk so so the junk interview was for
01:03:13
Daddy's home no no no sorry this was
01:03:16
after New York this was a few years
01:03:17
later this was just me on my own no kids
01:03:19
got flown to Boston met all the famous
01:03:22
celebrities was on set for 12 hours then
01:03:24
6 months later when the movie come out
01:03:26
they then flew me again on my own to La
01:03:28
for a week to do the junk it with them
01:03:30
and to promote the movie that way and if
01:03:32
you watch the movie and pause it at a
01:03:33
certain
01:03:34
point it's like my outer Focus no like
01:03:38
12 hours bro you get there and you pinch
01:03:41
yourself for the first few seconds and
01:03:42
then the actors come out and you pinch
01:03:43
yourself again like whoa then within 5
01:03:46
minutes you're used to it like oh
01:03:47
they're just there they're going to be
01:03:48
bowling all day we have to pretend we're
01:03:50
bowling in the
01:03:51
background and then 12 hours of there
01:03:53
and you're just over within at 2 hours
01:03:55
you want to go home M like I've I get it
01:03:57
now I've done it unless you're a real
01:03:58
film nerd buff but I was like me and the
01:04:00
other they had other creators from
01:04:02
around the world like six of us I was
01:04:04
the australasian guy right and we're all
01:04:06
just going bro [ __ ] hell can we go
01:04:08
like do you think we can go um and so
01:04:11
you're there for 12 hours and it looks
01:04:13
like you're fully in the movie and then
01:04:14
the movie comes out and it's just this
01:04:15
blurry shot of my sleeve in the
01:04:17
background bowling and I can't even say
01:04:19
kids that's your dad could be anyone why
01:04:22
why did they do that was it the hope
01:04:23
that people with big followings are
01:04:25
going to share it on their platforms or
01:04:27
yeah so we were part of it was we'll fly
01:04:29
you over you'll make content out of it
01:04:31
so I did numerous like Vlogs about me
01:04:33
being in Boston and being on the film
01:04:35
set and it was just a series of content
01:04:37
that you'll punch out and yeah they just
01:04:39
chose some big creators from each so
01:04:40
there was like it was this weird
01:04:42
International superhero group Aaron
01:04:45
crcll a lot of people know I met him he
01:04:47
was the UK one it's me from australasia
01:04:50
as was an Indian guy there was an
01:04:51
American Creator and two Spanish girls
01:04:54
and we were just up and told to act
01:04:57
American and Bowl all day and I got told
01:04:59
I was bowling too long so they gave me a
01:05:02
fake bowling
01:05:04
ball de 12 hours man that's amazing it
01:05:07
was rough but cool but rough and you did
01:05:08
um and you did a te talk as well that
01:05:10
clip's got like 2.1 million views on
01:05:12
YouTube and did you get a trip to
01:05:13
Amsterdam for something as well yeah
01:05:16
yeah man what was the Amsterdam trip
01:05:18
again again email so this is the thing I
01:05:21
sift her emails and sometimes his golden
01:05:23
nuggets this was the email hi where from
01:05:26
from deppt d and advertising agency in
01:05:30
Amsterdam we hold a festival every year
01:05:32
and we'd like you to be our keynote
01:05:34
speaker I've never done key I had to
01:05:36
Google what keynote meant I I've never
01:05:39
done any of them I was I don't know and
01:05:40
they're like yeah we'll fly you to
01:05:41
Amsterdam um business class and you can
01:05:43
come stay for 4 days all right so yeah
01:05:46
flew to on my own flew to Amsterdam
01:05:49
phone called my wife I was vlogging and
01:05:52
I've got i' been to Amsterdam when I was
01:05:53
young on my OE so you knew about the red
01:05:55
district and I'm walking cuz now it's a
01:05:57
real tourist Hot Spot it's weird back in
01:05:59
my day it was just excited Kentucky
01:06:03
teenagers and 20-year-olds now it's like
01:06:05
families are walking through the red
01:06:06
light it was real weird vibe and I get a
01:06:08
video call from my partner and I know
01:06:10
the whole you can't film in there or
01:06:11
take photos and I think I'm on the
01:06:13
outskirts like I've crossed a little
01:06:14
bridge and I'm talking to my wife and
01:06:18
I'm like what's that and I look
01:06:19
behind angry naked prostitute banging on
01:06:23
glass at us and like
01:06:28
bab I'm definitely not in the red like
01:06:29
yeah you don't mean to be filming she
01:06:31
think you were doing that she thought
01:06:32
that I'm doing a classic she thinks I'm
01:06:34
doing a pretend I'm talking to someone
01:06:35
and I'm fully fing her and it was was
01:06:38
awkward time it's it's strange Hey cuz
01:06:40
when you think of Amsterdam you think of
01:06:42
like the um the legal cannabis and the
01:06:43
red light district but the the the the
01:06:46
weed cafes they they actually quite hard
01:06:48
to find and there's not many of them the
01:06:50
red light district is Tiny it's a tiny
01:06:52
tiny more bikes so much more to
01:06:54
Amsterdam I just love the bik got into
01:06:55
the bike hole thing and then I got told
01:06:57
it's illegal to be on your phone it's a
01:07:00
law over there you can't be on your
01:07:02
phone and cycle at the same time and
01:07:04
I've got a huge Canon like one of these
01:07:05
on a tripod one hand riding my bike
01:07:08
around like hello I'm in
01:07:10
Amsterdam [ __ ] what a life what life
01:07:13
crazy opportunities yeah crazy
01:07:14
opportunities well if you hadn't had um
01:07:17
posted that first video just for shits
01:07:19
and giggles with Sam Smith what what do
01:07:21
you think you'd be doing now still
01:07:22
something in TV maybe like an executive
01:07:24
producer probably still be no I'm
01:07:26
probably not old enough I'd still be in
01:07:27
TV either directing sketches or maybe
01:07:30
producing but
01:07:32
um yeah I think back to that now going
01:07:35
back into it and you're like because
01:07:37
I've done it you're like so much work
01:07:40
they do amazing things people that make
01:07:42
TV shows and I've got a lot of ideas Big
01:07:44
Ideas guy keep the TV show ideas in my
01:07:47
head but just to find the time and the
01:07:49
energy to pull trigger on them when
01:07:50
you're like I still need to make income
01:07:52
to support our family we have a we've
01:07:54
bought a house we got a mortgage
01:07:56
so I kind of need to keep the how to Dad
01:07:58
train going until it can get to a point
01:08:00
where look back in the day I thought a
01:08:02
million dollars meant sorry a million
01:08:03
subscrib a million views when that first
01:08:06
video had a hold a baby had a million
01:08:08
views I was like [ __ ] I'm a millionaire
01:08:11
a million views on YouTube You're A
01:08:12
Millionaire that's how it works and then
01:08:14
the check comes through it was
01:08:17
$950 like this is a Croc so it's much
01:08:20
more work than everyone thinks although
01:08:22
unless you're a YouTuber that is making
01:08:23
long form content and you have a
01:08:25
subscribers you're fine you're making
01:08:27
really good Bang You're making great
01:08:29
money I'm not that I make short little
01:08:31
videos so not a lot of ads can be put in
01:08:33
them okay you what would you because
01:08:35
that's the AdSense thing what would you
01:08:38
what would you make on an average month
01:08:39
from that or is that confidential oh my
01:08:43
like a couple of grand my oh my YouTube
01:08:45
yeah goes up and down but I think I fig
01:08:48
I did I did the maths and over the
01:08:51
lifetime of the channel divided by how
01:08:53
many years I've been going YouTube's
01:08:55
paid me like 20 to 25k a year so you
01:08:57
can't live off that which is why I have
01:09:00
my hands in so many little projects and
01:09:02
pockets and trying to come so speak at
01:09:04
things you do branded gigs you get some
01:09:06
money from Facebook you get some money
01:09:08
from YouTube you can have a video get
01:09:10
5050 million views on Instagram though
01:09:11
there's no money Tik Tok there's no
01:09:13
money they don't monetize unless you're
01:09:15
doing like live streams so I get a bit
01:09:17
yeah every month I get a bit from
01:09:18
YouTube bit from Facebook and then I'll
01:09:20
do branded content for that's when you
01:09:22
work with Brands right yeah like he in
01:09:25
New Zealand
01:09:25
when you with New Zealand or whatever
01:09:28
all the and try to do it in my style and
01:09:30
my funny way so that I don't lose
01:09:32
followers because they're rolling their
01:09:33
eyes at bro why are you doing branded
01:09:35
content man there some people that just
01:09:38
don't have that or just say they're yes
01:09:40
people they just freak out and they're
01:09:41
like oh my God a brand yeah I'll just do
01:09:42
whatever and they completely changed
01:09:45
their style of video they start reading
01:09:46
a script and it feels like a TV
01:09:47
commercial where we fight and a lot of
01:09:50
brands have hated working with me over
01:09:51
the years cuz I just stuck to my guns
01:09:53
and well yeah clearly clear um but it's
01:09:56
nice when you get to the point that you
01:09:58
can say no more than what you say yes
01:10:01
you know if you're real desperate yeah
01:10:02
well this is the year I think everyone's
01:10:04
feeling the pinch us included and
01:10:05
definitely this is the year and they say
01:10:07
the advertising companies as we hear
01:10:09
news channels are shutting down it's
01:10:10
quiet in New Zealand and we're feeling
01:10:12
that it's quiet now like Brands reaching
01:10:14
out so this is the year now where you're
01:10:16
like maybe we'll bend that rule a little
01:10:18
but hey hello fresh you guys want to
01:10:20
come
01:10:22
back oh there he is
01:10:26
got do you want to cook a sweet couscous
01:10:28
with a Mediterranean
01:10:30
mayonnaise
01:10:32
fresh um yes your recent content it's
01:10:36
it's quite funny how you're seeing the
01:10:38
like the the I don't know the
01:10:39
progression or the development or the
01:10:41
evolution or whatever you want to call
01:10:42
it um I really like it and I wonder if
01:10:45
part of it is you part of it is maybe
01:10:47
you running it out of like how to Dad
01:10:50
ideas and as part of it you just being
01:10:52
more comfortable in your own skin and
01:10:53
sort of dropping the Dr the front 100%
01:10:57
it's a big mix of that we never had a
01:10:58
moment where me and Jody my wife were
01:11:00
like let's stop putting the kids in them
01:11:02
or anything like that it's more been a
01:11:04
natural progression of one I was stuck
01:11:06
to my guns about has to be how two ideas
01:11:09
and once I dropped that like three years
01:11:10
ago I was like man this is my brain just
01:11:12
went look at all the [ __ ] I can do now
01:11:14
this is way more fun instead of
01:11:16
stressing that no it has to have how-to
01:11:18
in it what can I do um so now I have
01:11:21
brain fired ideas that I shoot and I'm
01:11:22
like are these and they work and they go
01:11:24
big and they can some go viral and
01:11:26
you're like wow we're back in 2016 I
01:11:28
think went viral the whole in New
01:11:29
Zealand knew about it now new now things
01:11:32
go viral every single day like hundreds
01:11:35
of New Zealand creators right now have
01:11:37
things going viral every week and you
01:11:38
don't you don't hear about it something
01:11:40
we have 10 million views on Tik Tok
01:11:41
right now and we aren't even talking
01:11:43
about it we back in 2016 2017 2018 2019
01:11:47
still a really big deal to have a video
01:11:49
had a couple million views like people
01:11:50
knew like oh [ __ ] so I was lucky in a
01:11:52
sense if you talk about trying to be a
01:11:54
creator right now and get cut through
01:11:56
and get Brands to notice you I was lucky
01:11:59
back then cuz I was like the only at
01:12:02
that time there weren't many of us who
01:12:03
are well known I became quite well known
01:12:05
in that internet World quite fast so
01:12:07
Brands were I'd hate to be starting now
01:12:09
I don't know what I'd do but yeah
01:12:11
enjoying doing stuff outside of the
01:12:12
how-to realm the kids are getting older
01:12:14
where it just gets to a
01:12:16
point where now they're not a blob
01:12:19
they're not a baby that's just easy to
01:12:20
hold in your arm and oh she's cry all
01:12:22
right we'll leave her for a bit and
01:12:23
doing half an hour hey I got a funny
01:12:25
idea do you want no I'm actually going
01:12:27
out after school and I don't I don't
01:12:29
want to be in that one oh yeah cool and
01:12:31
so now we've just almost stopped I don't
01:12:33
write anything that has the kids in it
01:12:35
anymore like I think the the one that
01:12:37
they love to do is quick feeds which is
01:12:38
US cooking in the kitchen as a family so
01:12:41
I think that's the only thing although
01:12:43
i' have a tiny bit moment in some sketch
01:12:45
rning the back of a kid's head but I
01:12:47
also have an 11-year-old which can blow
01:12:49
people's minds um and I'm aware at her
01:12:53
age like what I was at 11 and we talked
01:12:56
about this really early on I said I
01:12:58
never want her to be I never want the
01:13:00
kids to be in revolving videos that are
01:13:01
coming out every Monday that they go to
01:13:03
school and straight away every kid's
01:13:04
like I saw you in that video like half
01:13:06
of Mila's intermediate doesn't even know
01:13:08
that she's held a dad's daughter which
01:13:09
is perfect which is fantastic yeah
01:13:12
that's great do they like it though yeah
01:13:14
yeah yeah yeah like now like Mila's so
01:13:16
she's also at that age social media age
01:13:18
now where she's aware that oh actually
01:13:21
is it is it cool like I think some
01:13:23
people think you're cool so maybe I do
01:13:25
want to be in your videos again I
01:13:27
remember I remember I mentioned
01:13:29
something recently I was like oh we
01:13:30
should do this you know how we play
01:13:31
yellow car like let's do a yellow car
01:13:33
where we see them on the street and you
01:13:35
end up knocking me out like we're so
01:13:36
committed to play the yellow car
01:13:37
punching game and she's oh yeah yeah
01:13:40
yeah I'll be in it I'll be in it she's
01:13:41
running at me I was in my head I just
01:13:43
noted that I was like look she's Keen ha
01:13:45
it's quite cool but again we probably
01:13:47
won't put her in cuz I don't want to I
01:13:49
don't want her getting that some parents
01:13:51
are fine with that yes we want our kids
01:13:53
to be famous schli um we're not yeah
01:13:55
yeah um some of your recent content so
01:13:57
there's a smashed oven a smashed oven
01:13:59
thing which uh was like a series so you
01:14:02
doing like a a hit stand or some dancing
01:14:05
in the kitchen yeah and the oven's in
01:14:06
the background now pardon me when I saw
01:14:10
like the oven definitely braks yeah yeah
01:14:12
but part of me thinks okay Jordan's
01:14:14
doing this in a small space cuz this
01:14:17
could potentially happen or something
01:14:18
could break and it wouldn't be the worst
01:14:20
content in the world if that happened no
01:14:21
I love I love the rumors out there that
01:14:23
it's a pre-plant it's not all I was
01:14:25
doing robot dancing we dance a lot in
01:14:28
the house we're idiots I sing and dance
01:14:29
all the time I was doing robot dancing
01:14:30
and Nala's like that's scary dad that's
01:14:33
scary I'm like that ain't scary y I'm
01:14:35
going that ain't scary y I still got it
01:14:37
cuz I'm like back I'm thinking back to
01:14:38
like school discos where me and my
01:14:40
brother would get like a certificate the
01:14:41
next day at assembly because we had the
01:14:43
best robot at disco and so she's gone
01:14:46
away and only for
01:14:48
vain for my own vanity that I'm filming
01:14:52
myself robot dancing to be like I'm
01:14:53
pretty sure I still got it and I'm
01:14:55
trying to do this robot [ __ ] and I get
01:14:57
into I'm being an idiot it's Beasty Boys
01:14:58
it's great I'm gonna do my oneand
01:15:01
handstand and I go to do my oneand
01:15:03
handstand and my heel Just Clips the
01:15:05
handle of the oven door and explodes and
01:15:08
no that's not pre-planned at all how do
01:15:10
you do it hurt like hell mate I had a
01:15:12
bruised heel no not not pre-planned but
01:15:15
the fact that you're like well I'm going
01:15:16
to do this in a confined space if
01:15:18
something
01:15:19
breaks it it was our brand new kitchen
01:15:22
it's like no no we just had the kit that
01:15:25
oven was 6 months delayed we cooked on a
01:15:27
barbecue 2 years ago outside the whole
01:15:29
of winter cuz our oven had to come from
01:15:31
flipping Europe or some there was a deal
01:15:34
with westing house and something fell
01:15:35
through and the oven took we just had an
01:15:37
oven gap for 6 months and we cooked on
01:15:38
the barbecue through winter so I did not
01:15:40
want to break that oven bro 100% but
01:15:43
instantly in my head as soon as it
01:15:44
happened I'm like that's great content
01:15:46
it's 100% going on the internet and made
01:15:49
a bit of a story arc out of it and I
01:15:51
didn't yeah and that's some stuff that
01:15:52
went big as well so good yeah there's
01:15:54
another one I was watching last night
01:15:56
like um an AI generated poem to your
01:15:58
wife so you're sitting on the beach
01:15:59
reading a poem and then you yeah it's
01:16:01
bloody brilliant stuff when you do that
01:16:03
and it and it I think this one's got
01:16:05
like only
01:16:06
25,000 views or something are you like
01:16:09
are are you disappointed with that are
01:16:11
you scratching your head you don't look
01:16:12
at those figures too much no I do I
01:16:14
think you're I think you're a
01:16:15
bullshitter Creator if you say you don't
01:16:17
we all do um you know you love things to
01:16:21
pop off and go nuts because you've you
01:16:23
yeah everyone does and any work of life
01:16:25
you come up with a new idea at your work
01:16:27
and you pitch it and it does well and
01:16:29
you're getting pets on the back that
01:16:30
feels great you pitch your new idea and
01:16:33
no one cares or no one even replies to
01:16:35
you in the meeting or the email chain
01:16:37
you don't feel great so we love it when
01:16:38
things pop off and um yeah I'll put my
01:16:42
heart and soul or sometimes heart and
01:16:44
soul or just quick brain fart idea and
01:16:46
I've shot in 10 minutes and it's up on
01:16:47
the Internet 20 minutes later either way
01:16:50
I still want it to do well and yeah
01:16:51
you'll get things that just don't at all
01:16:54
but you just
01:16:55
keep I still enjoyed making it and you
01:16:58
don't get I've been doing it too long
01:16:59
that you don't get too disheartened
01:17:00
you're not like oh gosh I have to change
01:17:02
everything about me well I might have
01:17:03
been back when I started and had things
01:17:05
pop like [ __ ] I've done so you're more
01:17:08
relaxed about it yeah way more relaxed
01:17:09
yeah yeah yeah I I'll have things often
01:17:12
not not go big and then you'll have
01:17:14
things that'll just blow up like today
01:17:17
yeah re repurposing old content like I
01:17:19
was saying you got this whole bat nine
01:17:21
years of content and not even when
01:17:23
people come to Instagram they haven't
01:17:25
seen all that old old stuff from 2016
01:17:27
2017 so I a lot of my time now is
01:17:30
repurposing and re-editing taking those
01:17:32
old blurry videos trying to see if I can
01:17:35
make them vertical putting captions with
01:17:37
them shorting them to the length of real
01:17:39
and so I'll do like two or three old
01:17:41
videos a week in a mix of new content
01:17:43
over that's my strategy at the moment on
01:17:45
Tik Tok and Instagram and it's working
01:17:47
and no one's going oh I like to think no
01:17:49
one's going oh I've seen this because if
01:17:51
it's from so long ago most people like
01:17:53
[ __ ] they'll watch it they're I remember
01:17:54
this I love this one and I'm not getting
01:17:57
any comments going bro can you stop
01:17:58
posting old stuff so I'm just going to
01:18:00
keep on doing it and it's growing the
01:18:01
brand hugely I'm getting this whole new
01:18:03
audience new engagement and what you
01:18:06
what else are you working on you you do
01:18:07
lots of um piss takes of Wellness
01:18:09
influences feels like you're channeling
01:18:11
art green yeah I feel bad cuz one day he
01:18:13
commented I was like I'm 100% not
01:18:15
channeling art I'm channeling all those
01:18:18
do do you know he's got he's got a great
01:18:20
sense I know um we I know art well and
01:18:25
uh it's more there's a there's a
01:18:27
Snapchat filter that puts like a bearded
01:18:29
beautiful face on you makes you slightly
01:18:31
more chiseled and it's kind of me but a
01:18:33
better looking version and I did a video
01:18:35
years ago about like my morning routine
01:18:37
it was just a piss take of all those
01:18:39
Instagram people that love to share
01:18:40
their morning routine and no one gives
01:18:42
two shits and so I did this video kind
01:18:44
of taking the piss as a parent I like to
01:18:46
try and do that and my kids kept ruining
01:18:48
it and it went huge so then I just had
01:18:50
the idea man I love this filter and now
01:18:52
we're getting I'm getting paid gift
01:18:55
so if a brand comes through and wants to
01:18:57
work with us and maybe the idea is a bit
01:18:59
too I'm like no I don't want to talk
01:19:01
about a blow dryer I don't blow drum oh
01:19:04
hang on my influencer friend will and so
01:19:07
we'll go back and and then they get in
01:19:09
on the joke and they're like this is
01:19:10
great and they sign it off and I'm
01:19:12
getting paid now to be almost taking the
01:19:13
purse as an influencer like hi you know
01:19:16
how I keep my hair so Lush and I've got
01:19:18
this filter on I put on this voice every
01:19:20
day I use the Revlon blow to try a 3,000
01:19:23
so as a as a viewer
01:19:25
you're like this Brand's cool for
01:19:27
letting how a dad do this and you're
01:19:28
also chuckling along at the fact I'm
01:19:29
taking the piss out of influences and
01:19:31
that at the moment is working I
01:19:34
shouldn't have shared the secret but
01:19:35
it's working and then we have the howto
01:19:36
stuff to work well I suppose what what
01:19:38
the brands want is numbers don't they
01:19:40
yeah yeah even if it's someone's sort of
01:19:42
taking the P something fresh and new and
01:19:43
it's working and that's cool and yeah I
01:19:45
just keep on pumping out brain fart
01:19:47
content ideas that come in my head and
01:19:49
do them each week we got the podcast and
01:19:52
we got the
01:19:52
jandal yeah we get to okay yeah yeah the
01:19:55
golden jandals um so you're like a
01:19:59
20% stakeholder in the company yes maybe
01:20:02
you've done some I don't even know where
01:20:03
you get that research from Dom yeah um
01:20:06
yeah other podcasts you've been on and
01:20:08
just read everything I could
01:20:10
so I what I love about these jandals is
01:20:12
it's like um oh of course like it makes
01:20:15
perfect sense but no one thought of it I
01:20:17
know that's our argument is how is no
01:20:18
one ever ever ever done this but then
01:20:21
the quiers they're all greedy money
01:20:23
making not caring about the jandal
01:20:26
brands yeah but the cost of doing it
01:20:28
like a bigger plug is but the problem is
01:20:30
they last longer so they want that's the
01:20:33
thing they they know all these Brands I
01:20:35
won't name them the Brazilian ones they
01:20:37
know that their plug right pops off or
01:20:40
that they gets a split and it doesn't
01:20:41
last long they 100% know that but
01:20:43
there's no one here in New Zealand
01:20:44
fighting for them and going let's change
01:20:47
let's sit down and change the design we
01:20:49
need to do something about that and that
01:20:50
was so I got um hey mate have you got a
01:20:53
business idea and I'm like yeah yeah a
01:20:55
bloody jandle that doesn't blow out
01:20:56
let's like and we in a little room
01:20:58
talking like why don't we put the bread
01:21:01
tag on the bottom and that's all and
01:21:03
we've just we all just you want yeah
01:21:05
hold hold it up to the camera for the
01:21:06
people that are watching this not
01:21:08
listening so that's a classic New
01:21:09
Zealand fix is to clip a bread tag on
01:21:11
yeah yeah yeah and so we yeah we made
01:21:14
the whole thing big in bread tag shape
01:21:16
it's shape science a giant Square can't
01:21:18
pull through the hole so we go out on
01:21:19
the street and we like here's 100 bucks
01:21:22
mate if you can pull that out and we got
01:21:23
these big guys trying to pop it out and
01:21:24
you can't pull it out I was going to ask
01:21:26
you about those those yeah cuz you have
01:21:28
done so much great you what you don't
01:21:29
believe those videos as well well I
01:21:31
thought there must be a lot lot of off
01:21:32
Cuts we no there's no off Cuts I'll give
01:21:35
you this one right now but I'm also cuz
01:21:37
what happens is it'll it'll stretch no
01:21:40
you going to do it now I can live home
01:21:43
pull that out of
01:21:44
there no pull no I'm giveing you like a
01:21:48
no go are you want me to give it a
01:21:49
go so do you think it's
01:21:52
fake no it's not coming out does but
01:21:55
what you've done is stretched that a bit
01:21:56
Yeah but if someone's really
01:21:58
strong the Sha but end up snapping no
01:22:01
man you don't have the
01:22:05
muscle now my fingers smell at your feet
01:22:08
you you said it yeah got terrible
01:22:09
athletes but sorry so has that been has
01:22:11
that been quite lucrative no not at all
01:22:13
no I'm learning again I'm not a mature
01:22:16
businessman and I'm learning that
01:22:17
businesses uh any money that you make
01:22:20
gets ped back in oh so we need to do a
01:22:21
bigger order because we want to go into
01:22:22
Australia now so we need stock for
01:22:23
Australia yeah on this you want to go
01:22:25
into America so all the money we made
01:22:26
now is getting more stock to go to
01:22:27
America or tweaking the design or so
01:22:31
it's one of those things that one day
01:22:32
we'll sell it and then we'll clip the
01:22:33
ticket but right now we're still very
01:22:35
much a new brand and still trying to
01:22:37
grow yeah definitely a startup but it's
01:22:39
given you like an um I don't know I was
01:22:42
going to say it's giving you like an
01:22:43
outlet to do some more content but I
01:22:44
feel I feel like whatever you're doing
01:22:45
you'll just figure a way to do content
01:22:47
around it yeah I do content for yeah I
01:22:49
do content for Golden and it's G
01:22:51
including an unofficial uh world record
01:22:53
for 100 Sprint oh yeah I was meant to
01:22:55
come in here with my running stats for
01:22:56
your OG listeners from back in your
01:22:58
running days I ran my first half
01:22:59
marathon a few years ago hour 45 M [ __ ]
01:23:03
that's good 5 minute for 104 kilogram
01:23:05
guy um got the World Record for fastest
01:23:09
J that's 100 meters and
01:23:11
13. 66 I think it was was it no no and
01:23:15
then I re then I bat it again
01:23:17
133 or 13.4 wa cuz the first one you it
01:23:20
was a false start you only ran 80 m not
01:23:22
100 in jandal yeah and I heard Nick Gil
01:23:25
talking about Bronco tests that's on
01:23:28
I've just after listening to the podcast
01:23:30
this is how I remind myself of videos I
01:23:31
email myself ideas constantly so as I
01:23:34
was listening to that one I've emailed
01:23:35
myself Bronco test because I'm like I
01:23:38
think I can take some of these records
01:23:39
from these all blacks I did in jandal a
01:23:41
5 minute 30 in jandal Bronco test that
01:23:45
beats some All Blacks some All Blacks
01:23:47
don't hit 5 minutes 30 yeah and 13
01:23:49
minutes for 100 m is not a not a Shabby
01:23:51
time 30 seconds mate 13 minutes that's
01:23:53
terrible you the 13 seconds yeah be your
01:23:55
pardon 13 seconds for 100 m it's it's
01:23:57
it's not a bad time yeah and jandal so
01:24:00
world's fastest jandal mate golden great
01:24:02
are you mentioned um the or blacks yeah
01:24:04
what was the work you did with Kieran
01:24:05
Reed you did a thing with him oh that
01:24:08
wasn't really official work that was
01:24:10
there was just me instagramming him and
01:24:11
being like hey bro I just had a I did a
01:24:13
miniseries called how to sport just off
01:24:15
my own ideas um and we filmed with
01:24:17
Sophie Pasco Dame Valerie Adams Kieran
01:24:20
Reed was one of them um and he had just
01:24:22
had spinal surgery this is back a few
01:24:24
years and I he's like yeah don't don't
01:24:27
ask the crusaders Don't Ask the all
01:24:28
black just come down and we'll shoot it
01:24:30
and so I need him to tackle me hard
01:24:31
though and it kept looking real soft I
01:24:33
said can you please take me harder man
01:24:34
and he went hard I felt it and then I
01:24:36
just so imagine if I'm the guy that puts
01:24:38
his new fused spine out um but that was
01:24:41
awesome I'd never met him he just knew
01:24:43
me from social media said yeah come down
01:24:45
and then afterwards he's like what are
01:24:46
you up to bro I I got to go to the plane
01:24:48
it takes off in a few hours he oh should
01:24:51
we go to Burger field first I like oh
01:24:53
acting real cool oh yeah man
01:24:54
and then I'm just in he's paying for my
01:24:56
thing and I'm like holy [ __ ] I'm having
01:24:57
lunch with All Black's Captain he he's
01:25:00
amazing he was one of the earlys on the
01:25:01
podcast I love that guy so much and he's
01:25:04
10 whatever test he's played like one of
01:25:06
the most um yeah capped all black
01:25:09
captains of all time and he's just the
01:25:10
nicest guy you could ever made he's a
01:25:12
legend he's a legend that's so cool oh
01:25:14
and um was he in the the black Clash
01:25:16
when you played Cricket no was he in the
01:25:18
black I don't think he was in it that
01:25:20
year but I yeah I he wasn't in that year
01:25:22
I became mate to Brad Weber there and
01:25:24
met a few of those other famous faces
01:25:26
that was again another pinch yourself
01:25:28
thing I replied back initially black
01:25:30
Clash for no one that knows as a
01:25:31
celebrity cricket game and I get an
01:25:33
email hi Jordan would' love you to play
01:25:35
in the black clash and I wrote back I've
01:25:37
never played Cricket in my life asked
01:25:38
someone else and like no you'll be fine
01:25:40
it'll be funny I all right and I
01:25:43
remember trying to I did one day of
01:25:45
trying to bowl at Papa more College um
01:25:49
thinking I was doing good thinking I was
01:25:51
doing okay and then you go to this
01:25:53
training day
01:25:54
the day before the event we all go and
01:25:56
do lawn bows and meet each other and get
01:25:58
have a few beers and then you hit the
01:25:59
Nets the next day and Steven fling comes
01:26:01
up to me and goes he sees with me
01:26:04
ball have you had should have you got a
01:26:06
dodgy shoulder
01:26:09
like no M my shoulder's bloody great
01:26:12
he's like well see when your arm comes
01:26:13
over you should be rubbing your ear he's
01:26:16
like can you do that and my shoulder
01:26:18
couldn't really like you you look like
01:26:21
Muller or the guys that do the Crazy
01:26:23
Balls Out to the side you need to work
01:26:25
on that so here I am now like nervous
01:26:27
here I am just for a laugh but now I'm
01:26:29
nervous as [ __ ] M really competitive oh
01:26:33
especially the rugby boys the cricket
01:26:35
guys love it but much more relaxed the
01:26:37
rugby Lads come and they are turned on
01:26:40
so we we go out to lawn balls we have a
01:26:42
few too many beers and the next day is
01:26:44
the cricket morning is the session in
01:26:46
the Nets at 11:00 a.m. 9ine let's say 11
01:26:49
out of 12 rugby stars for the rugby team
01:26:51
showed up to the net session three
01:26:53
cricketers showed up
01:26:55
they all B just just chill oh we had a
01:26:57
few beers we'll chill out so I was one
01:26:59
of them and and then that TR me fliming
01:27:02
Nath McCullum was there and they're
01:27:03
trying to teach me how to bowl and then
01:27:05
I get out there of the night to play I'm
01:27:07
just [ __ ] myself man like Fielding I
01:27:09
don't know where to be and I'm I'm going
01:27:11
to get killed man if one of these balls
01:27:12
comes at me then I had to Bow one over
01:27:15
so I took the p and went all the way
01:27:16
back to the boundary line for a Big R I
01:27:19
like this would be funny did my and do
01:27:21
one and he only got one off it and I was
01:27:24
I'll Bowl proper now but the thing is
01:27:27
I'd never bowled with an Umpire standing
01:27:28
there and I couldn't see if you've never
01:27:30
played Cricket in your life it's really
01:27:32
hard to figure out where the line is so
01:27:34
I'm just freaking out that my foot's
01:27:35
going to go over if you watch the
01:27:38
footage I'm bowling from like 2 meters
01:27:39
back from where I should be and I get
01:27:41
hit for like a six and a six and then
01:27:43
Jimmy nisham tries to say I bould a wide
01:27:45
the Umpire so I start trying to fight
01:27:47
him for a bit of a laugh but out of it I
01:27:50
got hit for 19 the worst of the night
01:27:52
some guy got hit for 26 so like I didn't
01:27:54
do too bad you're not the worst I would
01:27:56
have been yeah I would have been
01:27:57
[ __ ] myself I was [ __ ] myself
01:28:00
the the potential for humiliation and I
01:28:02
was more that I was also more scared of
01:28:05
injury like I'm what's called in the
01:28:07
slips I'm right behind where the is the
01:28:10
because flaming goes don't worry son
01:28:11
come with me I'll look after you he's
01:28:13
like come stand there and I look at him
01:28:14
and I'm like shaking my head but you're
01:28:16
taking the per se I think this is one of
01:28:18
the most dangerous places to be I don't
01:28:20
have the reaction speed if a ball came
01:28:21
at me off a neck of a bat I was going to
01:28:24
be did bro but it was awesome I wore
01:28:26
stubbies um doco asked me so many times
01:28:28
to please not play in your stubbies I
01:28:30
played in stubbies just to keep a little
01:28:32
bit of the brand there and uh then went
01:28:34
and had a bit of a few drinks in the
01:28:35
changing rooms with everyone and what
01:28:37
goes in there stays in there mate it was
01:28:39
a great night yeah I good on you for
01:28:40
saying yes to that it would have been
01:28:42
easier to say no but you'd miss out on a
01:28:44
fantastic opportunity I've have this
01:28:47
weird confidence where don't lie I've
01:28:48
EMA myself I've emailed myself Bronco
01:28:52
test cuz for some reason in my head I
01:28:54
think I can beat bow and Barett isn't he
01:28:57
like the best ever of bronos 4 minutes
01:28:59
13 yeah I'm like think I can do it cuz
01:29:03
in his head he's like I can't get
01:29:05
injured I can't go to nuts because I've
01:29:08
got a whole day of training this week I
01:29:10
don't have that I put it all on the line
01:29:12
for Glory to be able to say I bit bur
01:29:14
and Barett I have the New Zealand record
01:29:15
for the Bronco tear that would be
01:29:16
amazing imagine that would be so cool so
01:29:18
there'll be a few videos coming out of
01:29:20
there no one cares right this is the
01:29:21
stupid content so this is stuff that
01:29:23
excites me no one's going to Care people
01:29:25
don't even know what that is but I'll
01:29:26
film it I'll post it and I'll love it
01:29:28
yeah well I suppose yeah that's got a
01:29:30
met to a point doesn't it you got to be
01:29:32
passionate about it yourself yeah what
01:29:34
about kids can you so you you did a
01:29:36
massive massive fundraiser for kids can
01:29:37
earlier this year but you've been you've
01:29:39
been an ambassador for seven years how
01:29:40
did that relationship come about uh I
01:29:42
was already doing stuff for them a
01:29:45
little bits just post here and there but
01:29:46
at the same time for lots of Charities
01:29:49
and then you kind of realize that this
01:29:50
doesn't work I can't be begging my
01:29:53
audience to to help this charity and
01:29:55
then the next week be saying oh and
01:29:56
please help this charity and this please
01:29:58
help this charity so I was like kids
01:30:00
canan's the one that kind of means the
01:30:02
most to me as a dad with kids and
01:30:03
growing up in a poorer kind of town to
01:30:05
Coter not that well off and um yeah
01:30:09
signed I said hey can I be an ambassador
01:30:11
can I be your Ambassador they're like no
01:30:13
you can be an ambassador I was like yeah
01:30:15
all good so at the time they had like
01:30:17
Mike McRoberts on the books and some
01:30:18
other bigger I was just nothing and uh
01:30:21
just started to do content for them
01:30:23
whenever they had a camp like a winter
01:30:25
appeal or they just flick me an email
01:30:26
and we' work on some ideas and you get
01:30:28
it out and it was just years of getting
01:30:30
annoyed that you couldn't reach through
01:30:31
the computer and slap people in the face
01:30:33
and be like you realize this is a New
01:30:35
Zealand one and four kids is struggling
01:30:36
with nothing and so I had the idea for a
01:30:39
long time about trying to do something
01:30:40
bigger and like get a radio station on
01:30:42
board and that's where that hand ball
01:30:43
competition came yeah so you did like a
01:30:45
24-hour handball thing with um John on
01:30:47
John the full circle and um yeah yeah
01:30:51
it's full circle It's amazing And you
01:30:53
high water yeah [ __ ] you raised um yeah
01:30:56
like 435k half a mil yeah which is
01:30:59
incredible it's really cool and you um
01:31:01
oh you auctioned off your YouTube plaque
01:31:02
as well auction of my YouTube plaque
01:31:04
which I've just been informed by kidan
01:31:06
that the person that said they were
01:31:07
going to buy it has fallen through and
01:31:09
not paid so they're like we're going to
01:31:11
post it back to you okay so so we got it
01:31:14
for another time to auction off what
01:31:16
other YouTube plaques have you got do
01:31:17
you get like a 100,000 one you get a
01:31:19
100,000 and you get a silver 100,000 one
01:31:21
and then you get a gold 1 million one
01:31:24
which again back in 2017 to get the 1
01:31:26
million gold run was huge now it feels
01:31:28
like everyone's getting them not I'm not
01:31:30
saying you're all New Zealand creators a
01:31:32
lot of people aren't even on the YouTube
01:31:33
game yeah but anyone that plugs into the
01:31:35
fact that if you just start posting all
01:31:36
your Tik toks to shorts you'll make no
01:31:38
money cuz shorts doesn't pay anything
01:31:40
like I said before a million views right
01:31:42
might get me a grand I could get 10
01:31:44
million views on a short which is a
01:31:46
vertical video it'll pay me a dollar
01:31:49
like for some reason YouTube hasn't
01:31:51
figured out how to monetize shorts
01:31:52
properly yeah that's serously what it
01:31:54
pays you get 10 million views and you
01:31:55
get paid a dollar $2 it's outrageous
01:31:58
it's nuts and they're playing ads
01:32:00
there's ads playing for your video I
01:32:02
don't who's who's getting the money just
01:32:04
YouTube yeah wow um and what what's the
01:32:08
future going to bring you're just going
01:32:09
to keep keep doing this just keep do you
01:32:11
do you are are you like a goal Setter or
01:32:13
a planner or you just sort of follow
01:32:14
where things go uh very much follow
01:32:16
where things go not too much oh weed
01:32:18
you're right so far the biggest scariest
01:32:20
thing we have planned like you said I
01:32:21
did that Ted Talk which again very out
01:32:23
of my depth and just said yes to it but
01:32:26
didn't enjoy the process I used to be
01:32:28
good at speeches and now I think you got
01:32:31
so many eyes on you and quite self-aware
01:32:34
of how you are presented and that and of
01:32:36
just thrown into something I wasn't
01:32:37
comfortable with did it but inally did
01:32:40
this people wouldn't even know but if
01:32:42
you watch it but I'm just freaking out
01:32:43
inside I'm screaming like I am just
01:32:45
hating it like people can see your heart
01:32:47
people can see your heart beaing through
01:32:48
your chest I remember thinking I was
01:32:49
having a heart attack as I did that Ted
01:32:51
talk I'm not even like the auditorium
01:32:53
wasn't even that big but I was just
01:32:54
fully cuz you just understand how big a
01:32:56
TED Talk is it was a Ted X talk which is
01:32:58
the next tear down um but again my
01:33:01
immaturity show through with that like I
01:33:02
didn't do a deep and
01:33:04
meaningful tedex talk that you meant to
01:33:06
do I kind of just talked about what
01:33:07
we've talked about but of my journey and
01:33:09
how I've winged it um and you get a few
01:33:12
comments in that tedic saying exactly
01:33:13
that like what did that guy teach us but
01:33:16
I talk about that people say why don't
01:33:18
you get into Keynotes and all that and
01:33:21
I'm I'm figuring that out right now
01:33:23
because I talked to the between two bear
01:33:25
guys and like mate your story is
01:33:26
incredible and I don't see that and I I
01:33:29
started writing one and my kind of
01:33:30
opening line was look I'm not a sports
01:33:33
person I haven't faced massive adversity
01:33:36
like I haven't gone through domestic
01:33:38
violence there's nothing like this right
01:33:40
I'm an internet guy who's done this and
01:33:42
to be honest you've also slightly got to
01:33:44
have your head up your own ass if you
01:33:45
want to be one of us keynote speakers so
01:33:47
you could say I'm just to hit up your
01:33:48
own ass internet guy here's my chat and
01:33:50
then give it but that's my thing I'm
01:33:51
uncomfortable with being putting my hand
01:33:54
up to be like yeah I'll be your speaker
01:33:56
because I'm like what's my
01:33:58
story it's kind of how I I yeah I don't
01:34:01
know I I feel like that's a small town
01:34:03
when you come from a small town I think
01:34:04
it is it's really drill there's always
01:34:06
going to be someone that's going to pull
01:34:07
you down and tell you you're and my own
01:34:09
family are like that like I'm surrounded
01:34:11
by that so it's something I haven't
01:34:14
matured out of or I need to get more
01:34:15
comfortable in my own skin about that
01:34:17
about your success I don't like talking
01:34:19
about here I am you've just heard me go
01:34:21
on about success for an hour but I don't
01:34:23
like I don't lean to it be like you can
01:34:25
all learn something from me in my story
01:34:27
I don't feel that at all I feel like I'm
01:34:29
a really lucky guy who's made some lucky
01:34:31
decisions and I'm making it work I do
01:34:34
not have a blue book a Bible a manual I
01:34:36
could give someone and be like you can
01:34:38
go be successful now I'm very lucky yeah
01:34:41
although it's like the the luck hard
01:34:43
work excess as well it's like you worked
01:34:45
[ __ ] hard there have been some lucky
01:34:46
breaks along the way but also a lot of
01:34:49
hard work and a lot of grinding yeah
01:34:51
yeah yeah yeah and we've also let you
01:34:53
say What's the only future plan we've
01:34:54
got is it's always been in my back
01:34:56
pocket and it's kind of just pulling the
01:34:58
Band-Aid off and do it because they say
01:34:59
if you're not if it doesn't make you
01:35:01
nervous you don't have enough skin in
01:35:03
the game so we want to do a tour at some
01:35:05
point like a how a deadli tour like a
01:35:07
comedy tour and go cuz it'll be bigger
01:35:10
in other countries than what it is here
01:35:12
everyone's used to me now here but if I
01:35:14
showed up to America and did a small
01:35:16
tour in just a state you'd be there'd be
01:35:19
enough wz like what you mean that kiwi
01:35:21
guys here so that's a plan it's a it's
01:35:23
in the longterm plan of I've started
01:35:25
writing a 1 hour show [ __ ] that's
01:35:27
amazing that's so cool and and on top of
01:35:29
that you've got um you know from an
01:35:31
outsider's perspective it seems like um
01:35:33
you know your private life's going
01:35:34
really well like you you've got this
01:35:36
girl that you met on Polytech at 18 and
01:35:38
you're still together now three kids
01:35:41
yeah we figured out we've been together
01:35:42
over half our lives now and we're still
01:35:45
no that's all good yep three kids I'm
01:35:48
like any other parent though just
01:35:49
pulling your hair out or happy times and
01:35:51
yelling and freaking out and figuring it
01:35:53
out yeah is she is she is she proud of
01:35:56
you it's quite funny cuz you you marry
01:35:57
someone and you never know how they're
01:35:59
going to change or the person they're
01:36:00
going to if they're going to grow into
01:36:02
the person they can be or if they're
01:36:03
just going to sort of stay the same um
01:36:05
but like what's happened to you is a
01:36:07
twist and turn that neither of you could
01:36:08
have expected you know she's awesome
01:36:10
she's definitely the cheesy line that
01:36:12
but she's the rock she's the glue that
01:36:14
keeps the whole house together because I
01:36:15
can be very all over the place depending
01:36:17
on what's going on freaking out cuz I'm
01:36:19
you know kind of the bread winner um and
01:36:22
if something Falls over I'm like freak
01:36:23
straight to freak out a little bit like
01:36:25
[ __ ] what do we do here what do we do
01:36:27
there but she's always the one like no
01:36:29
we're all good you're good we're good um
01:36:31
dayto day can be eye rolls when you're
01:36:33
trying to film something idiotic or show
01:36:35
her an idiotic video we'll be like what
01:36:36
do you think about this idiotic but if
01:36:38
you ask her deep down she's like she's
01:36:40
stoked on how it's all gone yeah and
01:36:42
what about you proud of
01:36:43
yourself yes Dom I'm not comfortable
01:36:46
with those kind of questions no it's
01:36:47
it's funny I think it's a kiwi thing
01:36:49
it's like we don't allow ourselves to I
01:36:51
think some people are fine with that
01:36:53
stuff
01:36:54
no you'd have to be yep kiwi boy has
01:36:56
over 5 million followers and has made it
01:36:58
into a full-time job there's your
01:36:59
headline yeah I am proud you're there he
01:37:03
said it with very little sincerity no
01:37:06
but you you what about your dad like ill
01:37:09
farmer ill farmer from a rural town if
01:37:12
if I sat dad down and we crack up about
01:37:14
this just the era and the generation
01:37:16
he's from but if I set dad right down
01:37:18
right now real seriously and just said
01:37:20
Dad I've done all
01:37:22
this C can you you say you're proud of
01:37:24
me you'd be like
01:37:27
PR that'd be it that'd be it yeah yes
01:37:32
yes suppos so yeah yeah you're done all
01:37:34
right like that's that's dad and you can
01:37:37
kind of laugh about it but that's
01:37:38
probably also part of me
01:37:40
not having that conf like yes very
01:37:43
confident person when you see me but
01:37:44
behind the scenes not having that
01:37:46
confidence like if I had PE growing up
01:37:48
if everyone around me was like [ __ ] yeah
01:37:49
go for it go for it I would have done
01:37:51
soldout comedy shows back in should have
01:37:53
been doing them in 2016 2017 when I
01:37:55
first come out like that could have been
01:37:57
the real big thing but they scare the
01:37:59
[ __ ] out of me and I don't think I'm
01:38:00
going to be good at them and that's
01:38:02
getting through that now yeah I I do
01:38:04
think that's a smalltown New Zealand
01:38:05
thing you just don't allow yourself to
01:38:07
think as big as what you possibly could
01:38:08
no we're Americans every single American
01:38:10
no matter where you're from they
01:38:11
constantly think like that they are the
01:38:13
best people at whatever they do in the
01:38:14
world and they go for it and that's why
01:38:15
we get freaked out when they come over
01:38:17
here and they're so in our face and loud
01:38:19
and proud and confident cuz we're like
01:38:20
we're not there yeah we're just we're
01:38:22
not we're not going to like backing
01:38:23
ourselves or pitching ourselves he um I
01:38:26
don't know hey but this has been so much
01:38:28
fun today so much fun sweety but so much
01:38:30
fun sweet lucky you're not wearing the
01:38:32
green sh pretty fun one of my eyes is
01:38:34
looking at your phone which has the time
01:38:35
up con I'm like if I get out now I'll
01:38:37
just beat the afternoon Orland traffic
01:38:39
all right we'll get you on the road yeah
01:38:40
it's H 20 to2 on a on a on Thursday
01:38:43
afternoon on a Thursday should be right
01:38:44
I think 2:00 it started to show it was
01:38:46
going to jam up so we should be all
01:38:48
right yeah hey mate I'm so pleased we
01:38:49
finally made this happen I'm so pleased
01:38:51
uh everything's going well for you
01:38:53
anyone that's still watching or
01:38:54
listening get into golden jandal golden
01:38:57
jandal mate here's golden.com or listen
01:38:59
to the other podcast the parenting
01:39:01
hangover it's bloody great you guys do a
01:39:03
fantastic job it's good partnership
01:39:05
yourself and Clint Roberts and I will
01:39:06
send you my nft account and you can
01:39:08
transfer the payment for this podcast
01:39:10
mate what was it we agreed on 10 grand
01:39:13
that's I'll give you a share of the um
01:39:15
the the YouTube Revenue the AdSense
01:39:17
money oh no you save it mate you get
01:39:18
yourself an eon pump Jesus Jordan Watson
01:39:21
how a dead thanks mate cheers bro for

Podspun Insights

In this episode, Jordan Watson, better known as How to Dad, dives into the wild world of parenting, social media, and the unexpected journey that led him to become a viral sensation. The conversation kicks off with a lighthearted banter about podcasting tools, revealing the behind-the-scenes magic that goes into crafting engaging content. As they explore the evolution of social media, Jordan shares his experiences with platforms like TikTok and YouTube, highlighting the ever-changing landscape of content creation and the challenges that come with it.

Listeners are treated to amusing anecdotes about Jordan's early days in radio, his transition to online fame, and the hilarious mishaps that have defined his brand. From the pressures of parenting to the absurdity of viral trends, the episode is a rollercoaster of laughter and relatable moments. The duo also touches on the importance of authenticity in content creation and the delicate balance of family life and public persona.

As the conversation unfolds, Jordan reflects on his journey, the importance of staying true to oneself, and the joy of connecting with audiences through humor. With insights into his creative process and the evolution of his content, this episode is a treasure trove for aspiring creators and parents alike, reminding everyone that laughter is often the best parenting tool.

Badges

This episode stands out for the following:

  • 90
    Funniest
  • 90
    Most unserious (in a good way)
  • 90
    Most viral
  • 85
    Most memeable

Episode Highlights

  • The Evolution of Content Creation
    Jordan Watson shares his journey from traditional YouTube to adapting to TikTok and Instagram.
    “You have to constantly keep evolving depending on what the algorithms.”
    @ 06m 26s
    October 02, 2024
  • Recognition and Community
    Jordan reflects on how he gets recognized in his community and the impact of his content.
    “When I first moved there, I was like geez, I'm getting noticed hard out.”
    @ 09m 49s
    October 02, 2024
  • Love at First Sight
    Jordan recounts his infatuation with Jody and how it led him to Oakland.
    “I was hit over heels, no this is a true story.”
    @ 21m 50s
    October 02, 2024
  • The Fake Pilot Incident
    A humorous recount of a prank that led to a major news story involving customs.
    “I just get a thing across my desk, Jordan by the way can you just find a costume...”
    @ 30m 53s
    October 02, 2024
  • Memoirs of a Giza
    An idea for capturing family stories fell flat due to its goofy name.
    “I named this amazing idea 'Memoirs of a Giza' and got no jobs.”
    @ 37m 32s
    October 02, 2024
  • The Accidental Viral Video
    A humorous video about parenting unexpectedly goes viral, changing his life overnight.
    “It was completely accidental and life-changing.”
    @ 42m 27s
    October 02, 2024
  • Audience Appreciation
    Despite fears of backlash, the creator enjoys a supportive audience with 99.9% positive feedback.
    “I’ve gone eight years now of doing this and we have the nicest audience.”
    @ 52m 26s
    October 02, 2024
  • The Stubbies Incident
    Wearing stubbies during a celebrity interview leads to unexpected attention and lessons learned.
    “I’ve learned my lesson, don’t wear stubbies.”
    @ 01h 00m 03s
    October 02, 2024
  • Navigating Brand Collaborations
    The challenges of maintaining authenticity while working with brands.
    “It's nice when you can say no more than what you say yes to.”
    @ 01h 09m 56s
    October 02, 2024
  • The Struggles of a Startup
    Insights into the challenges of running a new business and the importance of growth.
    “We're still very much a new brand and still trying to grow.”
    @ 01h 22m 35s
    October 02, 2024
  • Fundraising for KidsCan
    He raised $435k through a 24-hour handball competition for KidsCan, a charity supporting children in need.
    “You realize this is a New Zealand one and four kids is struggling with nothing.”
    @ 01h 30m 35s
    October 02, 2024
  • Future Plans: Comedy Tour
    He plans to do a comedy tour, aiming to reach audiences outside New Zealand.
    “If I showed up to America and did a small tour, there’d be enough.”
    @ 01h 35m 10s
    October 02, 2024

Episode Quotes

Key Moments

  • Community Recognition09:49
  • Film School22:40
  • Hustling for Props34:36
  • Supportive Audience52:26
  • Celebrity Interview1:00:03
  • YouTube Realities1:08:11
  • World Record Holder1:23:09
  • KidsCan Ambassador1:30:02

Words per Minute Over Time

Vibes Breakdown

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