00:00:00
I think the tequila turned out
00:00:01
fantastic. You guys realize when we
00:00:02
first started talking about this, this
00:00:04
was like two and a half almost three
00:00:06
years ago and it is finally here. It
00:00:09
took forever to get through this kind of
00:00:11
design development process, but man, I
00:00:13
think it turned out great. Talk a little
00:00:14
bit about the sourcing.
00:00:16
Well, we went down to Tequila, Mexico.
00:00:18
There's only one part of Mexico that's
00:00:20
even allowed to be called tequila. And
00:00:22
we found a distillery that had been
00:00:25
aging some agave in American oak whiskey
00:00:28
barrels for 5 years. And normally
00:00:31
extrajo is aged for 3 years. So it was
00:00:33
pretty rare to find a cache of 5year
00:00:37
age. And so we basically bought it all,
00:00:38
but there's only enough for 7,500
00:00:40
bottles.
00:00:41
Tell us about the bottle design. That
00:00:43
was a lot of work, saxs.
00:00:44
This is super complicated to execute.
00:00:46
The bottle is designed after a stack of
00:00:48
poker chips. The chips are stacked and
00:00:50
they're a jar. It's a lot of texture
00:00:52
here. It's made with glass and then
00:00:53
there's these black chip accents that
00:00:55
are actually painted onto the bottle
00:00:57
perfectly. We went through a lot of
00:00:58
prototypes to get this and it just looks
00:01:00
amazing.
00:01:01
Beautiful box. Slides open.
00:01:04
It's back lit in the box.
00:01:05
Gorgeous.
00:01:06
That out of the box experience is just
00:01:07
amazing. But look, we do things cuz
00:01:09
they're fun. And it was fun to create
00:01:10
this.
00:01:11
It was really fun.
00:01:12
The money is not going to change
00:01:13
anyone's life, you know, except maybe
00:01:14
yours. Yeah, absolutely.
00:01:17
I don't know. Uber hit another record
00:01:19
today. So, with Uber past 88, you guys
00:01:22
are all fun. I don't need to be here
00:01:23
anymore.
