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[Music]
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the man himself, CEO of YouTube.
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I didn't realize that when I took over
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the CEO gig, a big part of my job would
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be being a straight man. For a lot of
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YouTubers out there,
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YouTube is now by far the biggest
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streamer in the world.
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Shorts, I think, has just surpassed 70
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billion views a day.
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Mohan was one of the pioneers of
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internet advertising and keeping the
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world's largest creator economy afloat.
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We think we're really still in the early
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days of our growth story and fulfilling
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what our mission is, which is to give
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everyone a voice and show them the
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world.
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Ladies and gentlemen, please welcome
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YouTube CEO Neil Mohan.
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How are you? Good to see you, brother.
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Thanks.
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Nice to see you,
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David. How are you? Nice to see you.
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All right. Welcome, Neil.
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Neil
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and I could have done that together.
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I mean, you could have.
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What did you think? Um, we talked to him
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a little bit about which platform is the
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most important. He said the one that
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pays us the most. You don't pay for
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content upfront. You've done some
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experiments. You do it all with the 55%
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revenue split. You sweep 45%. Seems like
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you're doing pretty well. Are you taking
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too much money from creators?
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Let's get into it.
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Can we get that down to 30%?
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Um, well, first of all, thank you all
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for having me. It's a privilege to be
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with you guys. Like they say,
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uh, longtime listener, first- time
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caller. So, it's great to be here with
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all of you.
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Do you listen to the podcast? Yeah.
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Uh, I watch it.
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Oh, you watch it? Where do you watch it?
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Where did you you like Spotify?
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On YouTube?
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Oh, on YouTube. Yes, we're there now. We
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are there now. Yes.
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Can you please be prepared?
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Yes. Yes.
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I didn't know we had a YouTube channel.
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Really? How's it doing?
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How many folks watch it on watch it on
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YouTube? Just out of cur. There we go.
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All right. Okay.
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It's about half. Yeah,
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the channel is growing. You guys are
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close to a million subs, watch time,
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views, all up and to the right. So,
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congrats to congrats to all of you guys
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on that. But on your question, um, uh,
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Jason, so we we've paid out in the last
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3 years over $70 billion to the creator
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economy. We are the we are the original
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and world's largest creator economy. Um,
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and so,
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well done. And um that innovation which
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is called the YouTube partner program is
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well over a decade now. The the 5545
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that you're referring to. And um so we
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pay out billions to creators creators
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our media company partners the music
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partners etc. Uh I'm using that term
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creator and I'll use it for the la next
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30 minutes sort of in the broadest sense
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of the term. Um it's just that the way
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that we do it is very different. I mean,
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we're we're a creator economy in the in
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the true entrepreneurial sense of the
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word, which is if you're a creator on
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YouTube, um, contrasts to the
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traditional model, you're betting on
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yourself, which is, um, kind of the
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opposite of sort of the way that
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traditional media models have worked.
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And as you grow, as your audience grow,
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as your success grows, um, your
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monetization grows, your business grows
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as well. And not every creator on our
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platform is going to become, you know,
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Mr. Beast or Dude Perfect, but there
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are, you know, north of 3 million
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creators that are in that partner
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program today earning revenue.
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Back to my question, I feel like you've
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created all these stars and you look at
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the Tuckers, you look at the Megan's,
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you know, we'll put ourselves maybe
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right behind them. We all choose to turn
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off monetization because the take rate's
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too high and we can do it better
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ourselves. Should you not start to think
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about two classes of folks? The
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upandcomers who don't have sales teams,
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who don't have distributions, maybe
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it's, you know, it's more about building
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an audience and then maybe looking at
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the folks like us slightly differently.
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And this seems to be a weakness in your
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game. Um, your take?
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Um, I would I would say that, you know,
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the way I think about he doesn't speak
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for us just
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for myself. No, but the point is
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I just want to be clear that I love you.
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No, no, but it's clear that people who
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are at this level take it on themselves
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because the 45% is just an absurdly high
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take rate for that level of person, the
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Tuckers, the Megan, they'd rather just
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bake their ads in. So, how do you think
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about that level of folks? They
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participate, but you don't monetize
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them.
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I think that that's um that's not the
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way I would characterize it. First of
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all, I think the the the way that I
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think about it is all of these
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monetization models should be available
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to you depending on what your business
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objectives are and what they're not. And
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I've talked to a bunch of you guys about
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sort of how you think about that
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monetization question and what's
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important versus audience building and
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not. And by the way, it's the same type
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of conversation that happens with sports
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leagues or studios or what have you
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there. And so my my vision on all of
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this is whatever model works for you as
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a creator podcast or what have you
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should be the model that you adopt. And
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so for example, you take um you know
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what Tucker's doing and Megan's doing
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and they you know they have had enormous
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success on our platform um mostly driven
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because they're incredibly talented at
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what they do and the audience and the
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algorithm have figured that out. But it
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might be that the monetization model
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that works best is something where
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they're representing their inventory
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themselves. And that I think is less
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about sort of take rate or what have
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you, but sort of the best way to
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actually package it up. And so that's
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that's really the way that I think about
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it. But if you're a creator getting
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started today, you're not even concerned
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with that at all because the the
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monetization is really only a byproduct
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of what you've been able to do from an
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audience engagement standoint.
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The net is what matters, right? At the
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end of the day.
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That's my point. Yeah, take rates 55,
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20, 90. If you're making more money
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doing this than other things,
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I mean, a great example again just
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because the algorith and maybe you can
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speak to the the quality of the
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algorithm and the ads placement. You
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come from the ads business. You're a
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double click.
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Yeah.
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How good YouTube's ad placement and ad
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quality is relative to other platforms
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and how that actually increases.
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Yeah. I mean, I think I think what I'd
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say on that is it's it's really it's two
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things. One is, you know, obviously we
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invest very heavily in making it so that
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the advertising you see, whether you're
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watching YouTube on a television screen
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or on your phones or or your laptops is
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relevant. It's targeted. The creative
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formats are there. We are a platform
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that caters to advertisers that are
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brand advertisers, brand builders as
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well as, you know, direct response. And
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so that is a big area of investment. But
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the reason why from and I spend a lot of
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time talking to advertisers why they're
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all so excited about the ROI is that uh
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the the engagement is differentiated and
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that turns into ROI for advertisers. And
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what I mean by that is if you go to
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YouTube, you are really leaned in into
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what you're watching. You are a Mr.
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Beast superfan. You're a, you know,
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Michelle Kari superfan. You are a name
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your favorite creator super fan. And
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that is a different type of engagement
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that actually translates into different
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ROI regardless of where your objectives
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are in the marketing funnel. And that's
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that's our secret sauce. That's where
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that's where this $70 billion that we
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pay out to the creator economy and all
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these, you know, hundreds of thousands
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of jobs that we create in the creator
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ecosystem on a daily basis come from.
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Let me uh just uplevel this in a more
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general question. 10 years ago, 15 years
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ago, the cable channels and you know,
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the way that we consumed content was
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largely live. You know, we would tune in
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for shows and one of the byproducts of
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that was national culture, right? There
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would be these things that would enter
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the zeitgeist and you we'd all talk
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about it and we would be unified by it.
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And on the plus side of all of this
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infinite distribution is you get to
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watch what you want. The downside of it
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is there's really no connective thread
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almost that we all talk about that's the
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same. Um, how does YouTube view that
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problem? Is it a problem? Like is there
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a responsibility or are there things
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that you can do to kind of make things
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that are a little bit less on demand, a
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little bit more,
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you know, appointment viewing that kind
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of builds identity and culture? Yeah, I
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think it's I think it's a really
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interesting question and again, you
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know, the
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one of the consequences of what you're
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talking about visav the algorithm or
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what have you is, you know, you you guys
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open up your phones right now, that
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YouTube feed of yours is going to look
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like you, right? Like it really is about
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what you're genuinely interested in and
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and watching. And that does lead to it
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can lead to that type of that
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fragmentation that you're describing.
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Having said that, you know, if you ask
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um you know, someone a Gen Z or you
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know, a millennial sort of what were the
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top four or five sort of really big sort
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of breakout pop culture trends. A lot of
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them are actually an aggregation of a
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lot of these types of things and you
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know um they they could be trends that
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might be not the most relevant to all of
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us or this audience, but they are for a
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particular sort of age group. And so we
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do so the answer is that we do see a lot
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of those sort of national and in many
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cases because YouTube's a global
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platform two billion people come to it
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every single day there's enough
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aggregation even amongst these sort of
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niche areas where you do see some of
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that. The other thing that I will say
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about about um sort of how I think about
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it is I do think that um live and sort
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of like those water cooler type moments
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are really important. you saw uh you
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know you saw the biggest one of those
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happen on YouTube just two days ago. Um
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that Brazil game that Ari was mentioning
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was on YouTube. Yeah.
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And the reason why it was such such a
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success I would argue is because of that
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aperture what YouTube can obviously do
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from a reach standpoint. But the other
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reason and to the NFL's credit was you
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guys saw how relevant we were trying to
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make it for kind of this YouTube
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generation. And again, you obviously saw
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the integration with things like
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Destroying and Mr. Beast in the actual
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live stream of the game itself, but that
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sort of creator engagement through the
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lens of creators is something that
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sports leagues are leading to, which is
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sort of like what I describe as a new
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water cooler moment.
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What percent of watched media minutes do
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you guys have? Do you think if you look
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at all media broadcast movies?
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I mean, you guys know we're we're we're
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the number one streaming platform here
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in the US. So I think the latest
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Neielson's number was and we've been the
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number one streamer in the US here for 2
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years and I think the number the latest
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Neielson number was I think something
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about about roughly about 13 13 14% of
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the of the TV watching audience. Um uh
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but remember that number doesn't include
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YouTube on mobile uh and so it's a
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television number.
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But to Ari's point do you see that
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growing? Are people spending more time
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consuming media because it's more
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personalized, it's more engaging, and
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they're finding perhaps more free time?
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I mean, I I do I mean, look, our numbers
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are growing. I think other streaming
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platforms are growing. Other, you know,
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mobile platforms are growing. I think if
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you look at sort of the totality of sort
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of human time, it's still sort of a
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relatively, you know, small portion of
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that. Um, yeah.
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Let me shift gears um to a different
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topic for a second. I think during co
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there's a real sense that the censorship
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was out of control on social media, not
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just YouTube but Twitter, Facebook, all
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of them. Uh if you question the efficacy
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of vaccines or social distancing or even
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on topics like the trans agenda or even
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uh climate change, there was a risk that
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you could be censored or shadowbanned or
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demonetized. It feels like we've the
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industry's kind of pulled back from that
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and um things have opened up again and a
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lot of that's I think due to what Elon
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did in terms of um buying Twitter and
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opening things back up. I guess my
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question is has the industry actually
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learned from that or is censorship just
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on pause during the Trump years.
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There's another fast get into it. Right.
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I like it. That's why
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Good question.
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It's a great question. Yeah. Yeah, you
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know, I I think that actually I'll just
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say a couple things about that and one
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of them will sound it's it's sort of
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actually connecting the the dots between
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the questions that you guys asked, which
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is, you know, the way I answered David's
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Dave's question is um
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first of all, I think a lot of these
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plat all of these platforms are are
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actually pretty different, right? Like
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what Twitter does is different than what
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you know, some of the meta platforms do,
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which of course is very different than
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what YouTube does. And you could argue
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um as witnessed from the rest of this
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conversation that we probably have a lot
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more similarity with you know a
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streaming platform than we do with a
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social media platform. So that that's
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one point but I think it's an important
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context into what I'm about to say. And
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the reason I say that is because you
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know 99% of what happens on YouTube is
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all the creators that I talked about all
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the podcasters you know the Taylor
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Swifts of the world all the music.
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Obviously music is our largest and you
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know most important vertical for example
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we're a music platform so that that is
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like even during co that is where a lot
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of the watch time on YouTube versus a
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discourse that might be happening in a
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social feed somewhere. Um that doesn't
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mean that we don't have comments on our
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videos and all that sort of piece which
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is where some of this you know discourse
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that you're alluding to David might have
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happened. Um I I do think yeah I so I
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think that at the highest level I do
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think that there is something about the
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fact that that was a very different
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time. I remember kind of March, April of
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2020 where like oh my god like do you
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get this this way or is it this way or
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mask or this or I mean I literally woke
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up one day and there were like people
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climbing uh 5G cell towers and falling
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from cell towers because now it was like
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you could literally get the thing from
00:14:03
cell towers. It sounds cell towers but
00:14:05
it sounds crazy uh today but that was
00:14:07
the nature of sort of the types of
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things that were popping up.
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So some lessons learned or regrets
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there. Let me let me just finish. So So
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that that's the context in which you
00:14:17
know we were having to sort of make some
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of these decisions. Fast forward to
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today like obviously in a completely
00:14:23
different world but just in terms of the
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nature of the disease and all that sort
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of a thing. So all of those sort of
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policies that existed back then are
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non-existent today. And it's my way of
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answering your question of like well is
00:14:37
it a temporal thing or not? I would
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argue that a lot of these sort of like
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and by the way YouTube in particular was
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ex was was criticized to an extreme
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amount because of all the content that
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we left up on the platform around you
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know the Wuhan virus controversy around
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like you know whatever um all sorts of
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other things that we were leaving up
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that other places were were acting
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differently on and so we got beat up a
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lot sort of from one side of the
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spectrum then Um, and I think that our
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approach really just has to be
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flexible to the environment in the
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context of it. I think we're always
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going to get criticized by being an open
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platform. There's a lot of magic that
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happens because of the open platform.
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All these amazing creators wouldn't
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exist if we didn't have an open platform
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and we didn't stand for for free speech.
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But there's also a lot of
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Hold I want to follow up on this if I
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may. There there are two categories that
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I um I have in my feed because of the
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algorithm. firearms and uh poker. Both
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of those groups of creators are um a
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little bit up in arms uh no pun intended
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because they are being demonetized. So,
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how do you make a decision on who's
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allowed to earn and who's not allowed to
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earn uh and be part of the ad network?
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Poker folks and people who do firearm
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safety and and firearm training uh and
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best practices, they're demonetized um
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and they're complaining about it now.
00:16:03
How do you make those kind of decisions?
00:16:05
Um, a lot of them are incredibly
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successful creators on our platform,
00:16:09
Jason,
00:16:10
but not monetized.
00:16:11
No, some of them are monetized as well.
00:16:14
So, we we do have a clear set of rules
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and we've had these for a long time in
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terms of sales of firearms and those
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types of things. And obviously, there's
00:16:22
there's legal frameworks and all those
00:16:24
types of things around it. But I think,
00:16:26
you know, in terms of
00:16:29
firearms community and learning about
00:16:31
firearms and safety, which obviously is
00:16:33
an important thing, especially for for
00:16:34
young people, um we're one of the
00:16:37
largest places where those audiences
00:16:39
exist, as well as monetization of that
00:16:41
type of content. Now the balance and you
00:16:44
know obviously and some of this comes
00:16:45
from um you know experts that we've
00:16:47
worked with in that vertical itself
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around something might be appropriate
00:16:52
for an adult user of that type of
00:16:55
content that may not be appropriate for
00:16:56
a child and those types of things. So
00:16:58
there's a lot of nuance behind it, but
00:17:00
the
00:17:00
poker I don't I mean are we like there's
00:17:03
probably something around
00:17:05
sports gambling legality and all that
00:17:07
sort of stuff but generally speaking as
00:17:09
you guys know
00:17:10
there's an enormous amount of poker
00:17:11
content that's incredibly successful in
00:17:13
our platform is back to what Chimath was
00:17:15
saying which is like whatever niche
00:17:17
there is out there however big or
00:17:19
however small you're going to find a set
00:17:21
of creators that are just as passionate
00:17:23
about it as as you are. I think the
00:17:25
interesting question is how do you
00:17:26
organize yourself across all the
00:17:29
different countries in you're in and the
00:17:30
scale that you're at to deal with the
00:17:32
cultural nuances of every different
00:17:34
country and then to deal with the laws
00:17:36
of every different country and then to
00:17:38
deal as David said sometimes the
00:17:40
vicissitudes
00:17:41
of social policy in every country. How
00:17:43
do you deal with that organizationally?
00:17:45
Like what does that actually look like?
00:17:47
Yeah, it's the part that turns my hair
00:17:49
hair white. But uh look I think part of
00:17:51
it I say this to my team all the time
00:17:53
which is
00:17:55
it is a challenge right because we but I
00:17:58
think it's a challenge that honestly
00:18:00
like I view it as a bit of a privilege
00:18:04
in the sense that it wouldn't be
00:18:07
important if we weren't such an
00:18:09
important place especially for young
00:18:11
people to uh connect get information
00:18:15
entertain themselves learning we're the
00:18:17
largest learning platform uh in the
00:18:19
world. We know that obviously um just
00:18:22
given all the use cases and the watch
00:18:24
time etc. And so
00:18:27
at least from my standpoint I try to be
00:18:29
as global as we possibly can in terms of
00:18:31
principles. You know one of the things
00:18:33
that I always say about um YouTube is
00:18:36
like you know our northstar principle
00:18:38
and you know uh has always been um give
00:18:42
everyone a voice and show them the
00:18:43
world. That's our mission statement. Uh
00:18:45
it stands for freedom of expression,
00:18:47
freedom of speech. We are, you know, an
00:18:50
American company and that that notion
00:18:52
that sort of value of freedom of spee
00:18:55
speech is core to our ethos and we
00:18:58
really do try to start with that as a
00:19:00
global position. Having said that,
00:19:03
you're right like there is an enormous
00:19:05
patchwork of legislation and regulation
00:19:08
that exists in every country.
00:19:09
Are there people that are writing
00:19:10
policies that then some folks just have
00:19:12
to understand and they're manually
00:19:14
trying to react to here's how we deal
00:19:16
with this issue in India. here's how we
00:19:18
deal with this issue in Brazil. Here's
00:19:19
how we deal with it in France.
00:19:21
Yeah. I mean, look, the answer is um
00:19:22
or is it algorithmic or is it a
00:19:24
combination?
00:19:24
It's it's always some combination
00:19:26
because you know the scale of YouTube is
00:19:29
you know hundreds of hours of content is
00:19:31
uploaded to YouTube every single minute
00:19:33
of every single day. Um we want to be um
00:19:38
as core to that north star as possible.
00:19:40
You know, frankly, there's there's
00:19:42
situations where we have to push back on
00:19:45
that that core uh push back on sort of
00:19:48
what might be um an encroachment on that
00:19:52
sort of a principle. Having said that,
00:19:54
we also of course, you know, have to
00:19:56
legally operate in all of these
00:19:58
countries just like any other platform.
00:19:59
There's three products, Neil, I'm super
00:20:01
obsessed with and I just would love to
00:20:03
get your your take on them in terms of
00:20:04
priorities for you. YouTube TV,
00:20:07
unbelievable.
00:20:08
Unbelievable. YouTube Red.
00:20:10
That is a great product.
00:20:11
Uh YouTube Red, which I think is YouTube
00:20:12
Premium taking the ads off.
00:20:14
Unbelievable. And then I think a sleeper
00:20:16
is you've kind of built in Patreon like
00:20:19
functionality subscriptions. So maybe
00:20:21
you can walk us through the footprint of
00:20:22
each of those and the prioritization of
00:20:24
those because they do seem to have had a
00:20:26
a significant impact on engagement and
00:20:29
how people look at the platform.
00:20:31
Yeah. No, and I'm super proud of all
00:20:33
three of those products. as a product
00:20:34
guy myself, like that's that's the fun
00:20:37
part of the job is actually building all
00:20:39
of these amazing products and um uh you
00:20:43
know the the their origin story on
00:20:45
YouTube TV. I I'm a sports nut. I'm like
00:20:47
I'm and actually the the people on my
00:20:50
team, a lot of them who've been involved
00:20:51
with YouTube TV since the very early
00:20:53
days are also big sports guys and I'm
00:20:55
also a news junkie and that's the core
00:20:58
use case of YouTube TV in many ways. if
00:21:00
you think about sort of the the features
00:21:01
that we built, multiv- view, key plays,
00:21:04
even some of the fantasy integrations
00:21:05
that you see. So, that's the lens
00:21:07
through which you should think about how
00:21:09
we're going to continue to develop that
00:21:11
product. Uh, and the thought and the
00:21:13
question I would always get is like,
00:21:14
well, why are you guys doing this? Like,
00:21:16
look at what's happening to that part of
00:21:18
the the the the paid ecosystem, right?
00:21:20
Like, why are you diving into this thing
00:21:23
that's like this sort of like, you know,
00:21:24
shrinking shrinking thing? And our
00:21:26
thought was like, well, a lot of it has
00:21:28
to do with the fact that like
00:21:31
reinventing that whole experience from
00:21:33
the standpoint of a fan or a consumer.
00:21:35
And so that's the YouTube TV um origin
00:21:39
and sort of where it's going. The one
00:21:40
thing that you should, you know, pay
00:21:42
attention to is um something that we
00:21:46
call prime time channels in YouTube,
00:21:48
which is
00:21:50
a lot of those same sort of linear
00:21:52
channels or sort of traditional media
00:21:54
channels, but that you can buy all a
00:21:55
cart in the main YouTube app.
00:21:57
Uh and so that that there's connectivity
00:22:00
between those two products.
00:22:01
Yeah, I was wondering when that would
00:22:02
happen because for me it's just CNBC. I
00:22:04
want to have it inside of YouTube, but I
00:22:06
have to load it. And then when I travel,
00:22:08
it's always like, "Oh, what region are
00:22:10
you in?" Premium, how many premium
00:22:12
subscribers are there now? How is that
00:22:14
growing? How does that affect the ad
00:22:15
business? Because for me, the ads are
00:22:18
death. I just I need my time back. So,
00:22:20
how do you think about that?
00:22:22
Yeah. Um I do think that for our
00:22:24
business um advertising is going to
00:22:27
remain ha is today and will remain the
00:22:30
predominant way through which we
00:22:32
monetize on behalf of creators. That 70
00:22:34
billion number that I mentioned most of
00:22:36
it comes from ads and the reason is
00:22:38
because you know at at a fundamental
00:22:40
level we are a platform of scale two
00:22:43
billion two billion people come to it
00:22:45
every single day. Having said that, like
00:22:48
giving consumer choice, you know,
00:22:50
uninterrupted experience uh is
00:22:52
important. There's about 125 million uh
00:22:54
subscribers
00:22:56
um 25 million
00:22:58
pay uh YouTube premium.
00:22:59
Amazing.
00:23:00
How does that money get split with the
00:23:02
creators? So, if I'm watching Mr. Beast
00:23:03
without ads, how do you
00:23:04
There there's there's a kind of roughly
00:23:07
sort of engagement watchtime type
00:23:09
calculation.
00:23:09
Is TV basically the biggest cable
00:23:12
subscriber base equivalent?
00:23:15
Are we are you um you know
00:23:17
where do you guys rank in cable
00:23:18
subscribers?
00:23:19
Actually, you know, it's interesting the
00:23:20
way that even the way you guys are
00:23:21
talking about it is like well that's
00:23:23
like your uninterrupted sort of TV
00:23:25
subscription tier, which is how I think
00:23:27
lots of people think about it.
00:23:28
The origin uh of YouTube Premium was
00:23:32
actually a music premium music
00:23:33
subscription service, right? It was like
00:23:35
called YouTube Music and Premium. And so
00:23:37
a lot of those 125 million subs are not
00:23:40
just people who are watching it just the
00:23:41
way that they would watch like you know
00:23:43
Netflix or Amazon without ads. There's a
00:23:46
lot of that but a lot of it is just
00:23:47
actually music fans too. Like people who
00:23:50
for whom their music service is actually
00:23:52
Spotify is YouTube right? Like where
00:23:53
they discover music where they listen to
00:23:55
you know watch their favorite videos is
00:23:57
YouTube. So how do you have like a
00:23:59
uninterrupted music service
00:24:01
when you have all these incredible AI
00:24:03
models all over the place? People will
00:24:05
be generating all kinds of content. Some
00:24:07
of that content could be news content,
00:24:08
topical content. You know, it could talk
00:24:11
about a vaccine. It could talk about
00:24:12
whatever. Do you guys feel you have a
00:24:15
responsibility to figure out whether
00:24:16
that's real or not? Do you think that's
00:24:18
the role of the actual creators? Do you
00:24:20
think it should be, you know, the CDC
00:24:22
should have a YouTube channel where they
00:24:23
watermark the stuff that they put out?
00:24:25
And then so like whose responsibility is
00:24:27
this going to be?
00:24:28
Yeah, I think
00:24:29
and how much of it is our responsibility
00:24:31
as a consumer? I mean, look, I think
00:24:33
that, um, here's how I think about it.
00:24:37
First, um,
00:24:41
with the growth of these AI enablement
00:24:44
tools, um, you're going to see that like
00:24:47
the distinction between like was it
00:24:49
completely AI generated, was it AI
00:24:51
assisted, etc. is going to be a
00:24:52
continuum. So, that's that's the first
00:24:54
piece. Um, and we're already seeing
00:24:57
that. We see that on YouTube obviously.
00:24:59
you know, you open up the YouTube app,
00:25:00
you hit that plus button, um you can
00:25:02
type in a text prompt and it will
00:25:04
generate a video for you using our VO
00:25:06
models, right? Um so that that is
00:25:08
already happening. One of the things
00:25:10
that we do um is um there is a label
00:25:15
that says that you know you know # AI
00:25:17
generated and um we will put that sort
00:25:19
we call it sort of front of the box. We
00:25:21
will literally put that on the video and
00:25:23
in some cases usually it's in the
00:25:25
metadata. Um that's obviously not
00:25:27
foolproof. Um, but I I think the way at
00:25:31
least from a principal standpoint, the
00:25:34
way I think about it is, you know,
00:25:36
YouTube has these, you know, community
00:25:38
guidelines. We try to be transparent
00:25:40
about them. We publish them on our
00:25:42
website. And I think that sort of like a
00:25:44
a priory distinction between, well, it
00:25:47
was AI generated, therefore it must be
00:25:49
violative versus not actually is not the
00:25:52
way to do it. Um, and it's really just
00:25:54
about giving as much transparency to the
00:25:56
users as possible.
00:25:58
Um, and then the other thing that's
00:26:00
really important is in the creator
00:26:02
business, in the creativ creativity
00:26:05
business, whether you're a Hollywood
00:26:08
celebrity or a YouTuber or or an artist,
00:26:11
the the thing that I hear over and over
00:26:13
that they really care about is their
00:26:15
likeness. And so if you're Taylor Swift,
00:26:18
it's your voice. If it's if you're, you
00:26:21
know, Marquez Brownley, it is your face
00:26:23
like your live. It's your
00:26:24
No, I mean it's there are people doing
00:26:27
live chimoth things to give Bitcoin away
00:26:29
and I send it to him and I report it
00:26:30
sometime.
00:26:31
I send it to Neil. I send it to Neil and
00:26:33
I'll tell you the AI slop issue is
00:26:35
getting bad.
00:26:35
Send it to me directly instead of
00:26:37
tagging me. Um the the
00:26:39
no the issue really is like um I'm a
00:26:43
Corvette fan and um the the incentive is
00:26:47
so perverse I've had to ban a bunch of
00:26:49
these channels that show me thumbnails
00:26:52
of this is the new Corvette, this is the
00:26:53
new prototype and it's AI slop and it's
00:26:57
obvious what they're doing is they're
00:26:58
trying to insert themselves into the
00:27:00
algorithm and then I just ban them. So
00:27:01
you do give control, but I do think
00:27:04
really labeling them is import I don't
00:27:05
want to put the burden on you to do
00:27:07
that. I think the labeling is one piece
00:27:08
but the the thing that I was going to
00:27:10
say is the other thing and we have a
00:27:11
track record of content ID which is
00:27:13
basically the rights management system
00:27:15
that you could argue basically created
00:27:17
that whole creator economy in the first
00:27:18
place YouTube success. It saved YouTube.
00:27:21
So content ID is think about that
00:27:24
metaphor as it applies to AI. Yeah.
00:27:27
Wonderful. So we are working on this
00:27:28
notion of I call it sort of likeness
00:27:31
detection where if it's a chimoth face
00:27:36
um the algorithm should be good enough
00:27:38
to actually detect that and then give
00:27:40
you a choice as to whether that should
00:27:42
come down
00:27:42
right
00:27:43
is that does that come down or you know
00:27:45
there might be some creators that choose
00:27:46
to monetize it and give so giving
00:27:48
creator we can take ownership of it
00:27:50
you can take ownership of it
00:27:51
so people take our clips make versions
00:27:53
of us as dogs or
00:27:54
and it for us it's not just words we
00:27:56
actually have a tracker record of doing
00:27:58
that because of something like content
00:27:59
ID.
00:28:00
Ladies and gentlemen, Neil Mo,
00:28:04
thanks for being here. Thanks, brother.
00:28:05
Appreciate it.
00:28:07
Thank you. Yeah. Yeah. Of course.
