00:00:00
All right, pod. >> I haven't showered since last year. >> I never washed my
00:00:06
>> Who did something was like, I haven't changed my underwear since last year.
00:00:08
It's like we're 3 weeks into January. What is up, people of the internet?
00:00:17
Welcome back to another episode of the Waveform Podcast. We're your hosts. I'm
00:00:21
Marquez. >> I'm Andrew. >> And I'm David. And it's really cold in
00:00:24
here. >> It's chilly. It's cold everywhere, actually. Uh but yeah, we have a lot to
00:00:28
talk about. We got uh OpenAI and Nova Launcher both adding ads to their products. We got to talk about that.
00:00:34
Also, Sony and TCL joining forces to make TVs. Uh a bunch of OnePlus drama that has
00:00:41
sort of unfolded on Twitter and we got to talk about that. And then also the state of the YouTube union as presented
00:00:48
by Neil Mohan, CEO, but analyzed by me. So, we'll get to all of that. Uh, but
00:00:54
first, which is the but first this week >> Netflix is introducing live voting. This
00:00:59
is such a small >> live announcement, but I think it's really cool. >> What is it?
00:01:04
>> Uh, it's like remember the American Idol days where we used to like
00:01:09
>> vote for the winners by text message. It was texting or calling, I think.
00:01:13
>> Does Dancing with the Stars do that? >> I don't know. >> Oh,
00:01:16
>> probably. I feel like they do. >> I'm sure there are still things that do
00:01:20
the voice. What's the mask singer probably does? I can't believe you haven't gotten invited to do that yet.
00:01:25
>> Um, >> can't say >> I can't wait. >> On Netflix now, live events via either
00:01:31
the mobile app or the TV remote. There are different ways you'll be able to participate,
00:01:35
>> but you can't chcast Netflix anymore. So Oh, really? >> There you go. Yeah, they got rid of the
00:01:39
chcast feature a few weeks ago. >> Cool. Thanks, Netflix. >> Netflix is always adding stuff
00:01:46
>> like they added, didn't they try to do streaming like like that boxing event or
00:01:50
something? So, here's this is all based on live events because it's it's
00:01:54
affecting the event for it. >> And I I immediately wrote after this, if you're uh aware of any previous Netflix
00:02:01
live events, you know, there's zero chance this works for quite a while. I can't tell how many Netflix live things
00:02:07
for Love is Blind or whatever that I've tried to watch that just were massively
00:02:12
delayed or didn't work at all. I don't know why Netflix can't figure out live.
00:02:17
It feels like >> it's because they want you to be able to do Poly Market bets live on the app.
00:02:21
>> We should remember all of this when we get to the end and we talk about the
00:02:23
YouTube State of the Union cuz every complaint that we have about all the rest of the streamers, we'll get to
00:02:27
YouTube at the end and it's like, "Oh yeah, YouTube is the biggest streamer
00:02:31
and everything works and it's the most stable and it's the entire creator
00:02:35
economy and it's where all the content is." Anyway, >> we'll we'll get to that later obviously.
00:02:39
All right. >> But yeah. Yeah, Netflix doing more stuff. They're trying to do podcasts,
00:02:42
too. They're always doing stuff >> today. And the day this goes live, Friday, Alex Honold is doing that Taipei
00:02:48
101 climb. >> Yeah. He's scaling the Taipei 101 live on Netflix free solo. And it's Yeah,
00:02:55
it's Yeah, >> I think he's doing it free solo live on TV on TV. >> Terrible idea.
00:03:00
>> I will not be watching this idea. I will be >> not watching this,
00:03:04
>> frankly. Alex, get down from there. >> Get down. You're going to hurt yourself.
00:03:10
Big big fan. We >> big fan. I think this will be no problem for him like in terms of holds and
00:03:16
everything. It's literally nothing compared to LCAP. But I still don't there's too many variables and live. You
00:03:23
can live your life. I just don't think we need the live footage of it. >> Yeah. If it happens,
00:03:28
>> I don't know why they're doing this live on Netflix. I don't want to witness a
00:03:32
live a live >> crash. Those for those who are just wondering and may have just googled it
00:03:38
like me, the Taipei 101 is a 101 story 1,667 ft tower. >> Mhm. >> Uh in in Taipei,
00:03:45
>> it's cool. I've been inside it. They have a big ball bearing that on the
00:03:49
inside that's goes through the center of the column that basically uh it's
00:03:53
supposed to take like earthquake, you know, movements and also just like random little shakes because it's like
00:03:59
near a fault line. And so sometimes when you're in there, you can see the ball
00:04:03
that's like in the center of the building kind of just like swaying briefly and it takes all of the
00:04:08
>> the swing of the building. That's pretty cool. >> Yeah. >> Hopefully that doesn't happen while he's
00:04:12
climbing it. >> I don't like it. That's all I got to say. >> It's Netflix for you.
00:04:16
>> Professionals. >> One big thing in Free Solo he had was he like he really didn't want the
00:04:20
production to ever tell him when he couldn't do something. Knowing how Netflix is doing live stuff,
00:04:26
>> how long are they going to delay this when it inevitably doesn't go live?
00:04:30
>> Oh yeah, >> this reminds me of when I did the David Blaine free the Ascension thing that we
00:04:34
did where we it was going to be a completely different day and it was just slightly too windy. He had to float up
00:04:38
into the sky balloons like that. That was like >> Yeah, not today. Tomorrow winds would be
00:04:43
better. Weatherman was like, "Yep, this is perfect." We did it the next day.
00:04:46
>> Netflix is like, "We don't technically know what we're doing at all. That's why
00:04:49
it fails every time." >> Not what you want to hear. I'm just nervous about this because Taipei is
00:04:53
very humid and your hands get all clammy, >> you know, >> chalk. >> Yeah. But then it then it gets all like
00:05:01
>> and gross, >> you know. >> He's probably figured out what to do
00:05:04
with the >> Yeah, I think he knows what he's doing, but I still don't like it. That's all I
00:05:08
got to say. >> All right, >> moving on. >> Let's go. Open AI
00:05:13
>> adding ads. I've had to type the phrase adding ads so many times in this that it
00:05:18
it doesn't feel like a real word or two real words anymore. >> Adding ads.
00:05:22
>> So chat GPT in the free tier and the bottom go tier. >> So OpenAI recently released they decided
00:05:29
they were going to release the go tier to more people. Originally this was just a pilot program in India to sell chat
00:05:34
GPT at a lower rate. Um, but now they are expanding that to more users. And of course, just like Netflix did when they
00:05:41
made the ad supported tier, they are now going to put ads in the cheaper tiers. Um, Sam Alman a long time ago, I think
00:05:50
he was quoted saying, we'll never have ads. >> It's in 2024, he said, I kind of think
00:05:55
of ads as a last resorts as a business model, >> which um last resort's not great if
00:06:01
that's what you're doing right now. They Yeah. So along with that, they had some
00:06:06
statements about how the ads work. Um they're saying that it will not affect
00:06:10
your responses in chat GBT. The ads are always separate and clearly labeled. The
00:06:14
conversations are private from advertisers and the higher tiers won't have ads. Um there is an example that
00:06:21
you can see here. Adam will put it on the screen. >> No, I won't. The example is so it's like
00:06:27
asking for an authentic mexican dish for dinner party and then chachi goes on to
00:06:32
give you uh a couple options and then under it kind of clearly separated not too clearly but then it says harvest
00:06:40
grocery sponsors and says these options might help if you're stocking up on ingredients and has some ingredients
00:06:44
that you can buy. >> Yeah, looks like an ad. It looks like an ad, but in my eyes, this feels like the
00:06:50
exact example of something that could so easily manipulate results later down the
00:06:56
line to increase ad rates. And like >> like in in the future, first of all,
00:07:02
they said we're not going to uh no no ads will affect results, but also two years ago they said ads are last result
00:07:10
or last resort. So we're already kind of not trusting what they're saying. Um,
00:07:14
but like why would this not be like, oh, I want a recipe for, you know, this Italian dish, but Whole
00:07:23
Foods, Whole Food ad rates pay way better, but this this ingredient isn't available at Whole Foods. So, let's just
00:07:29
substitute one of those ingredients for something from the better ad company. So
00:07:33
the argument is like the ads should ideally never affect the like product and the actual results and it should
00:07:40
never be hidden in like you're talking to the chatbot and it just starts telling you about a thing and it's
00:07:44
secretly an ad like that should never happen >> should. >> But your concern is potentially if it
00:07:50
knows it can serve an ad with a certain response where it couldn't with another
00:07:55
response. It might choose the response to also serve an ad. I think this is an awful example to try and prove that it's
00:08:02
not going to affect because it's so easy to see in this example where it could
00:08:08
easily be implemented in for just more money. >> The longtail progression of this is
00:08:12
always worse than you think. >> A lot of times when tech CEOs say like we will never do this about two years
00:08:19
later they start doing it and they make excuses for it. Um, speaking of Demis, which is the CEO of Google DeepMind,
00:08:25
which makes Gemini, responded to Sam Alman adding these ads to Chat GBD, saying, "We do not have any plans for
00:08:32
ads in Gemini." And regarding OpenAI testing ads, maybe they feel they need
00:08:36
to make more revenue. >> Well, which is kind of a burn. >> That also kind of isn't like probably
00:08:42
stems off the back of these like reports of the internal documents saying they might lose like $14 billion this year.
00:08:49
>> Yeah. >> Um, yeah. So, last resort came up on us pretty quick here.
00:08:54
>> They're burning through a lot of money. >> They haven't made any money for any of
00:08:58
these things. >> I saw this great meme that was like uh Sam or Open AI in 2024 and it just said
00:09:04
like dollar sign zero and then 2026 and it was dollar sign 0 comma 0 comma 0 comma 0
00:09:12
>> 0 trillion dollar. >> Yeah. >> Yeah. Um, they're also asking
00:09:16
advertisers to commit at least a million in advertising if they sign up for any advertising at all.
00:09:21
>> Yeah. >> So, that's a big commitment. I think that a lot of people probably see the
00:09:26
opportunity here because chat GPT use is like out of control or high. And it makes sense because it should know
00:09:33
>> maybe even more about you than Google. Like if I go to Google, I'm searching
00:09:37
for things I want to find. But a lot of people use chatbt in much deeper ways of
00:09:41
like these are things I want to know. these are things I want to help inform my thing. And so now it
00:09:47
knows all the stuff about you. >> And so the ads I guess theoretically could be more targeted. So if you're an
00:09:52
advertiser, you probably like that >> for sure, >> which we all know how great this is
00:09:58
going to play out when it's implemented, which will turn into a bunch of people
00:10:01
asking super deranged things to chat GPT and getting advertisements for the potential item underneath it. Um,
00:10:09
>> yeah. We'll see if they have standards for who they advertise. We'll have
00:10:12
another unlike X. >> Well, but even like when they used to remember when it used to go off the
00:10:17
rails all the time and you would like ask it its name and and weird stuff like that. Like we're going to get another
00:10:22
week of that. It's just going to be showing >> advertising >> advertising for items that really don't
00:10:27
want to be part of that conversation and it'll be broken for a week and then
00:10:30
they'll adjust everything. And >> that's what happened on YouTube the ad
00:10:34
apocalypse. Remember that >> when the ad rates all got cut like crazy? >> Yeah. Because briefly there was like
00:10:39
people taking screenshots of like a large company ad alongside some heinous video that happened to be on YouTube.
00:10:45
And it was like, "Oh, do you really want your brand alongside this? YouTube is so
00:10:49
brand unsafe." And then all the marketing CEOs and managers went, "Oh,
00:10:53
that's a bad headline." Pulled all their spending so that they didn't look like
00:10:57
they were doing brand unsafe things by advertising on YouTube. And YouTube had to go, "No, no, no. It's fine. That
00:11:02
doesn't happen very often. in fact, we're going to do better. And then they
00:11:05
had to slowly convince all the advertisers to come back. Yeah. >> But I also would argue that they didn't
00:11:09
have to convince all the advertisers to come back because there's no other way
00:11:11
to reach those people. So they all came back and now here we are. >> So that arc could be a possibility again
00:11:17
for OpenAI if they have a whole moment where there's an ad for a >> a knife alongside a ridiculous query
00:11:24
about how I want to use this knife to do something crazy. So yeah, that's that
00:11:28
may be a possibility. I feel like that's what the milliondoll like minimum is
00:11:33
for, >> to avoid randos just buying ads. >> Oh, you mean like Blue Chu?
00:11:39
>> Oh, what? >> I mean, all over Twitter for the first like year of them um of Elon ownership,
00:11:45
Blue Chu was like the only sponsor cuz nobody wanted to run ads. >> It was really bad. Like absolute no name
00:11:53
felt like crappy Etsy store type ads. >> White labelled AliExpress items all over
00:11:58
it. But now a lot of the brands came back, but it was pretty rough. >> But I think the thing with the
00:12:03
million-dollar ad, I don't think they're necessarily trying to get rid of maybe
00:12:07
lowquality ads. I'm saying more of highquality ads are going to be placed in lowquality search results trying to
00:12:14
do something funny. And that's could backfire. >> What do you mean by trying to do
00:12:19
something funny? >> Like people are going to type stupid stuff into chat GBT to essentially try
00:12:22
and break it and get requested an ad. Like Marquez said, like maybe you say something wild about wanting to use a
00:12:28
knife for something that's clearly illegal and next thing you know Cabela is on the bottom selling you like a
00:12:34
hunting knife or something like that which would never want to be associated. >> Yeah. Yeah. So you guys know about Chat
00:12:40
GBT probably knowing even more about you. I mean Meta's entire business is that it knows a lot about you and it
00:12:46
knows a lot about you through two ways. One, Facebook, you just told it everything about you, but that's that
00:12:51
data is very old and people never update their Facebook, so it's like whatever.
00:12:54
>> Two is the Facebook pixel that tracks you around the internet. That's exactly
00:12:57
what Google does when you're searching things on Google. And that's why Google's ad business is like good but
00:13:02
not as good as metas. Um, but now you're just constantly telling ChatGBT about
00:13:07
everything you are doing in your life. Like when you make a fa Google query, it is like I'm searching something because
00:13:13
you searched this and you're in this demographic and you're in this location.
00:13:16
We can infer based on this big data pool that you probably are interested in this. But Chachi PD is like, "Oh, he
00:13:22
asked for that." >> It's told me you wanted it many times in many ways.
00:13:26
>> I feel like it's like the difference between >> knowing everything you search on your
00:13:29
phone and chatt now is like I know everything that you told your therapist, every mentor you've ever had, your boss,
00:13:35
your friends, your Yeah. Like every Yeah. Your medical questions. >> Yes. >> Totally. So, it's a big opportunity, but
00:13:42
they got to be careful. >> It can get crazy pretty quick. Well, I don't know if you were attempting to
00:13:47
segue talking about Facebook pixel, but no. Um, >> but it is >> Nova Launcher, not Oh, no. It is getting
00:13:54
It's getting uh they added Facebook and Google track ad tracking uh code into
00:14:01
the new Nova Launcher. >> Nova Launcher. >> Didn't they get bought by a
00:14:04
conglomerate? >> I did a really quick uh TLDDR of what's going on. So, over the last two years,
00:14:10
I'll just really quickly run through this. company called Branch acquired Nova Launcher in 2022. 2024
00:14:16
>> like sad music underneath the >> um I love Nova. >> In 2024, there were
00:14:22
>> so many layoffs to the point where the only person left as a full-time developer was the founder Kevin Barry.
00:14:26
>> That is such a sad sentence. >> It is. And then Kevin put into his
00:14:31
contract or got put into his contract that if he were ever to leave branch, the code would be open source and given
00:14:35
to the community. Then in September last year, he was told to stop working on the
00:14:40
app and stop working on making it open source to where then this past week, Nova was acquired by a company called
00:14:47
Instabbridge based in Sweden. They claim it's not shutting down. They want it to
00:14:50
be actively maintained. They're planning on putting ads to have a sustainable
00:14:54
business model. Um are committed to no ads in Nova Prime, which will be 3.99. Also,
00:15:00
>> somewhere in here, I don't know why I didn't write it. Kevin's leaving Nova.
00:15:04
>> Yeah. Um uh but yeah, Nova Prime will be $3.99, no ads. They did accidentally list it at
00:15:11
$49.99 on the app. Um been there, done that. Not a great price. Um but yeah, so now there are ad tracking things in Nova
00:15:20
Launcher already. Uh >> yes, we did that history of San Engine mod deep dive episode. I feel like Nova
00:15:27
is like up there with importance. You know, people installed Nova on every single Samsung phone because of how bad
00:15:34
>> me touch was lost. >> Yeah. >> Nova on my phone right now. Do you
00:15:40
really? >> For people that don't know, because like a lot of people don't use launchers
00:15:42
these days, uh Nova Launcher was basically like a stock Android launcher that you could run on your phone. People
00:15:49
that don't know what launchers are, which is >> it was back audience now. Yeah. home
00:15:54
screen and the the app drawer and all the pages and the setup would feel very different especially visually between
00:16:00
different types of phones. So like a Samsung phone would have all this bloop bloop touches happening
00:16:05
>> and then an HTC phone would have like their famous and then and honestly we all kind of
00:16:10
prefer just a clean looking stockish Android looking launcher. And so if you got Bloop Bloop TouchWiz, you would put
00:16:17
Nova Launcher on it and it would feel so much cleaner and it would be nicer. And
00:16:21
that was the that was the golden days of Nova Launch. >> Nova was effectively the Nexus UI but it
00:16:27
had even more settings toggles >> and custom. so good. My note I'm most
00:16:31
nostalgic about my Note 8 with Nova Launcher on in terms of like my peak phone experience,
00:16:36
>> which is why I was so into the Google Play Edition HTC phones cuz it was all
00:16:40
there already. Man, >> I'm just reminiscing now. So, yeah, now it's going to be a sad like corporate
00:16:45
shell of itself. It seems like that's kind of disappointing. I actually started using
00:16:49
>> Niagara launcher a little more. >> Yeah. >> Which I've seen a little a couple other
00:16:52
people using as well. It's kind of interesting. A little different style, but
00:16:56
>> yeah. >> Very different style, isn't it? Yeah, I mean I was thinking the other day about
00:17:00
how Nova or Niagara is kind of the the dumb phone kind of launcher because just it just it lists your app in a vertical
00:17:07
orient your apps in a vertical orientation with just the text. So there's nothing there's no big icons to
00:17:12
like click around on. It's just like very utilitarian. >> Yep. So, it's very good for folding
00:17:17
phones, by the way, because you open like a well, like a a hamburger style folding phone, cuz when you open the Z
00:17:24
Flip 6 or whatever, it's got the longer aspect ratio, so it >> waterfalls down.
00:17:29
>> Triple fold out >> vertically like all your apps are everywhere. >> Yeah. Yeah. Fun. So, RIP Nova, that
00:17:38
sucks. Okay, Sony. Uh, this was a big story this week actually, which was a bit surprising. People are very very
00:17:44
emotional about Sony Bravia TVs even though nobody could ever afford them. Uh Sony announced that it is developing a
00:17:51
division that joins forces with TCL to start a new venture. Um basically it's
00:17:58
like a new company that the two are starting together where Sony is going to own 49% of the company. TCL is going to
00:18:05
own 51% of the company. And it's not it it hasn't gone through yet. Right now
00:18:10
they just have a memorandum of understanding which is a very Japanese uh thing to do.
00:18:17
>> Concepts of a plan. That's exactly what it is. It's concepts of a plan.
00:18:20
>> They're basically in talks about how this is going to work. So I'm not really
00:18:23
sure why they announced it publicly yet. Um but there's a very very thorough
00:18:28
article by John Higgins at the Verge about this. Uh he spent 20 years covering TV so you should really go read
00:18:33
his article. and he says in the article, "There are still a couple months before
00:18:37
any binding agreements are drawn up and it still has to go through regulatory approval before it can happen." So, it's
00:18:42
not complete. And even if it does pass, the new company won't go into effect
00:18:45
until April of 2027. But anyway, effectively this could lead to the Sony Bravia TVs being
00:18:53
manufactured by TCL, which if you sort of break down how the production pipeline of these these TVs work anyway.
00:19:00
What actually makes a Sony Bravia TV really high quality is not the panel they're using cuz they don't make the
00:19:06
panels. The panels are made by LG and TCL and these guys. It's really their um
00:19:11
SOC and their their image pipeline. So theoretically, if Sony allows TCL to use their SOC's and image pipeline, TCL uses
00:19:20
their resources for manufacturing. You could theoretically see much cheaper Bravia TVs in people's homes because
00:19:26
Bravas are like the most expensive TVs that you can get. They're really good,
00:19:30
but they're really expensive. >> Sony, it's been a while since I've been
00:19:33
to CES, but CES being the like big screen, everyone look at us. Sony's always like they're not doing rolling or
00:19:41
folding or anything, but they are like, damn, these look so good. And then you leave CES and you're like, I'm not going
00:19:48
to hear about a Sony TV till CES next year and look at that all the hairs on that Panther's face again, like in a
00:19:55
dark room. >> Yeah. LG's got like the tunnel of fold foldable TVs that makes this like
00:20:00
aquarium. And Sony's just like >> Sony's just like a dark room with like
00:20:04
six TVs showing you the highest quality video you've ever seen and then you never see it again.
00:20:10
>> Yeah. So, I don't know. A lot of people are talking about this. Apparent I I
00:20:14
guess I'm a little bit too young to remember this. Um, which is something I don't usually say cuz we're considered
00:20:20
old now. >> Old. >> Yeah. But people have been talking a lot about on social media about how big of a
00:20:25
deal it was if you walked into your friend's house and they had a Sony TV on
00:20:29
the wall. >> Yeah. or like Yeah, cuz there's just there's generations of TVs that make a
00:20:33
big imp like the plasma TV stuff back in the day. If you had a friend with a plasma TV, I was like, whoa,
00:20:39
>> okay. >> Yeah, >> that's nice. >> Yeah, >> depending on how long ago, if you just
00:20:42
had a TV on the wall, that was impressive. >> Maybe I'm just really >> I still have none of those things, so
00:20:49
nothing's changed. >> Now there are people actually in college that use a TV as a computer monitor.
00:20:56
>> That's true. >> Cuz it's a huge screen, but it's cheaper. and on Black Friday like a
00:21:00
$100. >> Yeah. Like 1080p 49 inch screen for like $7. Like Yeah, that's that's gonna work.
00:21:05
>> Gonna do that. It's good enough for me. >> Yeah. >> Yeah.
00:21:08
>> I'd ask Alice's thoughts, but he knows nothing about TVs. So, >> the TV guy.
00:21:13
>> Before TVs could even go on walls. Tony. Tony. >> Tony. >> Tony. The TV.
00:21:19
>> Did you guys know that Sony is short for Anthony? That was a Tony joke.
00:21:24
>> Oh, okay. >> What's Tony? >> Oh, Anthony. >> Anthony.
00:21:28
>> Anyway. Yeah. Before TVs could >> I like that. >> That's pretty good.
00:21:31
>> Before TVs could go on walls, uh, Sony made like the defining contribution to
00:21:37
the CRT with Trinitron. >> Trinitron. >> Was it a Sony that that guy who like
00:21:43
went to Japan and made that video that was a Sony, right? Yeah. Just watching how bad he wanted that TV makes me
00:21:48
understand how big Sony The gist of it is that like CRTs were were really good and color CRTs were really good. And
00:21:55
then Sony changed the way that the color processing worked. That essentially allowed TVs Sony TVs to be like 50ish%
00:22:04
brighter than all other TVs on the market. And so it was like it it wasn't like CES now where it's like, oh, you
00:22:10
can see a few more hairs on the Panthers. Like you'd go into a store and be like, oh, all the TVs are are bad.
00:22:16
And then there's the Sony. >> Damn. Um, >> but it cost three times as much.
00:22:20
>> It cost It cost more until Sony started licensing the technology out to other
00:22:25
companies. Then you got Diamond Tron and >> Yeah, >> I don't know. Who cares about Cotron
00:22:30
back then? >> Those names are tough. >> Yeah, Megatron. >> Yeah,
00:22:35
>> Megatron. >> Megatron. Trinatron. Megatron. >> Um, one more quick one more quick story
00:22:41
really quickly. Speaking of ads, Threads is rolling out ads globally starting next week.
00:22:47
>> Yay. Threads. Wasn't there just a bunch of stories about how Threads was just about to
00:22:52
overtake Twitter and mobile use? >> They just did overtake Twitter and mobile use. They're still way behind
00:22:57
them with total active users. >> I saw all those headlines and I'm like,
00:22:59
but they're just putting threads in Instagram. So, can they really say that?
00:23:04
Like, are they counting that? >> Well, I think it's the actual app, but
00:23:07
the thing about the Instagram threads is that once you click on it, it automatically takes you to the app store
00:23:11
to download it, and then you don't even have to make an account. So I think the
00:23:15
amount of people that they've just easily unloaded on the threads on board, >> that's like more of the stories like
00:23:20
Instagram has unloaded a bunch of people onto threads. >> Yeah, >> both of them are a battle over how can
00:23:25
we have the most impressive numbers in an article headline. >> Yeah, I guess I'm not as interested in
00:23:30
users as much as I'm interested in usage. >> It's fair. >> Like you could have a bunch of users
00:23:35
that don't use it. >> I hate the usage on both of them. I think threads is is still in its
00:23:40
engagement farming days, but it's it's starting to get a little >> Aren't all social media platforms still
00:23:46
just engagement farming? >> Well, X will pay you for it, but different types of engagement farming
00:23:51
like on YouTube there's like sophisticated engagement farming. That's what we do. Or Venmo, artistic
00:23:55
engagement farming. Venmo, Vimeo, >> Venmo. I mean, >> it also works. You're not wrong.
00:24:02
>> Yeah, Easy Pass is just like engagement farming for cars. Um, so yeah. Threads
00:24:08
is in its like I mean I'm getting custom content now at this point on threads
00:24:12
that seems like pretty tailored to me but it's still like full of also brand
00:24:17
>> I've been living great on threads over here over on this side. >> Good stuff on threads.
00:24:20
>> Good stuff on threads. >> The problem is when you hang on a post for like a quarter second longer than
00:24:26
you should and then the algorithm is like we want more of that baby. >> And you just don't you just don't want
00:24:32
more. >> So we're going to have in so everyone gets ads and threads now.
00:24:35
>> Yeah. So they started rolling out very slowly um but now they're rolling them
00:24:39
out globally starting next week. They say that the ad delivery will initially initially specific word remain low as
00:24:47
they reach global user availability in the coming months. Um initially remain low. So get ready for all those ads
00:24:54
baby. >> That happened quicker than I thought it would to be honest. >> Yeah.
00:24:57
>> Really? >> Yeah. I thought it would take I thought they would wait till they were like
00:25:01
pretty dominant before they started turning on the ad. I think they are pretty dominant.
00:25:05
>> I thought they'd wait till they federated. >> Yeah, they're it's over. They're not
00:25:11
federating anymore. We got one way federation through threads and >> it only it only benefits them.
00:25:17
>> So, >> would ads go through the Fedverse? >> Uh, only if >> probably not.
00:25:22
>> They were federated. >> They're posted to I've got a great
00:25:25
business idea. Well, with that, I'd rather I'd rather talk about a trivia question than be
00:25:35
more depressed about advertising >> trivia and then we'll get to the ads.
00:25:39
>> This question brought to you by >> This trivia question is brought to you
00:25:45
by Meta >> Sony Brav >> Sony Bravia, >> guys. What does Bravia I'm just kidding.
00:25:51
We've already done that. >> Bolivia >> and we still all get it wrong.
00:25:54
>> I don't I don't remember either. Um, >> that was a whole acronym. Bravia.
00:25:58
>> Yeah, it was a trivia question. >> I remember it. Wow, that's crazy.
00:26:01
>> Yeah. >> Oh, it's a backy, right? >> Right. >> Beautiful. Beautiful
00:26:05
>> resonance. >> Absolutely. >> Resolution audio video. >> I think I wasn't here for that episode
00:26:11
cuz I remember listening to this in the car and trying to figure it out. >> Yeah. Yeah. Anyway,
00:26:16
>> well, and their stupid laptops also had a the dumb. Anyway, guys, >> this question is about chat GPT adding
00:26:25
ads to the go tier, which by the way, shout out to the goier, somebody that I used to know is one of my favorite songs
00:26:31
of all time. >> Oh my god. >> Uh, thanks Marquez. >> That was horrible.
00:26:34
>> Wait, I'm trying. You should not. >> That was >> Oh, go. Wait, that was really good. Oh,
00:26:39
>> wait. Actually, when Ellis is tired, he's on day. >> I thought that one was a bad
00:26:46
>> No. Go tier. Wait, that's >> Thanks, David. >> You're cooking, Alice. I love it. Thank
00:26:51
you, >> guys. Okay, so uh as you mentioned, in 2024, uh Sam Alman said that adding ads
00:26:57
was a last resort. And in January of 2026, ads got announced that they would be added. Um, so my question to you guys is
00:27:08
what took a shorter amount of time? The time between Sam Alman saying there would not be ads and saying there would
00:27:16
be ads or the time between Google Stadia being released and cancelled. >> Released not announced like from shelf
00:27:27
to done. >> Negative latency. Wow. >> What was quicker? >> Stadia is such such it's such a cool
00:27:34
thing. I'm still seeing articles about like the Stadia controller lost this,
00:27:38
but don't worry, here's how to like get it back. And I'm like, oh my, people are
00:27:42
still good. >> Google is often 10 years too early to things, and Stadia was one of them. Like
00:27:48
Microsoft Game Pass is very, very popular. >> You think of uh Xbox cloud? >> Xbox cloud.
00:27:55
>> That's just what it's called. >> Well, because Game Pass is just getting
00:27:58
the games via >> a subscription, right? And then cloud is the compute on the cloud
00:28:04
>> or like GeForce Now. >> GeForce now is the Nvidia version. >> Well, anyway, the
00:28:10
>> Wow, showing my age here. >> Google Glass is also 10 years. >> I remember this.
00:28:14
>> Yeah, I mean again Google is very often 10 years to earlier things, but the
00:28:17
Microsoft version of game streaming is ex extremely popular. Google has >> get off of that website.
00:28:23
>> I'm just looking at other Why is this going to be trivia later? >> Well, no. Stadia
00:28:27
>> is going to be on there. >> It's going to be >> Oh. Oh, sorry.
00:28:30
I was just like, "Wow, look at all these other things that were ahead of their
00:28:33
time and then died." >> I'll be I' I I've played my hand I've
00:28:36
played a handful of Xbox cloud on my I've got pretty fast internet at home, you know.
00:28:42
>> Name all the games. >> Uh it's it it doesn't really work or at
00:28:46
least it didn't work that well for me. >> I found I guess I was playing games that
00:28:50
required like >> pretty low latency, but >> simulator. >> No, like 2K like 2K is pretty much
00:28:56
impossible on on cloud. My one claim to flame is that I put the I put out the first ever uh Stadia review on the
00:29:03
internet. Uh and then I went on the Pierce Morgan show to talk about Stadia. You were on Pierce.
00:29:10
>> I have a I have an IMDb that I did not make that someone made for me because I
00:29:14
appeared on the Pierce Morgan show. Yeah. >> Can we can we play that clip on the on
00:29:20
the >> Yeah, >> it's not video clip. You're telling me I forgot we play a game and it's not on
00:29:24
your computer. Waveform has an IMDb and it only has Marquez and some random guy who included himself in an episode.
00:29:33
Richard Canon III legend. >> I don't know. >> Anyway, my point is that Stadia would be
00:29:41
very popular right now and RIP. But the controllers are very good and um you can
00:29:46
turn them into standard Bluetooth controllers. >> I'm so mad I got rid of mine. It's huge.
00:29:50
>> Yeah, it's huge. >> All right. Well, we'll think about that
00:29:51
trivia question. Answers will be at the end like usual. We'll be right back.
00:30:03
>> All right, welcome back. We got to talk about this OnePlus drama a little bit.
00:30:07
It's kind of all over the place, but if you've been on social media for the past
00:30:12
4 days or so, you may have seen some of this arc. >> Can do our best to break down what
00:30:18
happened versus what didn't happen. Uh yeah. >> But yeah, so OnePlus, for those of you
00:30:22
who know, uh smartphone company, subset of BBK Electronics. They make uh this one right here. This is OnePlus 15. I've
00:30:28
been using it for a while. It's nice. But they've been making phones for a
00:30:30
while. Ever since the OnePlus 1 days when they were like a cult favorite. >> Yeah, that's right.
00:30:35
>> Uh and then so over this past week, this article popped up on Android headlines
00:30:40
that was titled exclusive OnePlus is being dismantled. And this is kind of a shocker headline because they're a
00:30:49
company that exists and seems to be doing okay. Maybe a little bit quiet lately. Maybe a little bit down downward
00:30:55
trending lately, but can I explain a little context that kind of makes sense of why this article hitting here? Yeah.
00:31:01
>> Um just like since the start of the year, there's been some there's been a
00:31:05
bunch of random articles here and there about like maybe BBK like OPPO and then subbrands OnePlus. Yeah. uh getting in
00:31:14
the news. One of them is that Realme is going back to being considered a subbrand of OPPO. Um they originally
00:31:21
were, then they left after a year. Now they're coming back. Part of that um OPPO is saying is to improve resource
00:31:28
management and OPPO's global expansion strategy. I know that's not OnePlus
00:31:32
exactly, but you know, general branding around there. Um there's some rumors
00:31:37
that then got deleted about the OnePlus 16 maybe not coming to the US. And then Pete Laauo also right now has an arrest
00:31:43
warrant in Taiwan for illegal business uh and recruitment activities. Igot allegedly.
00:31:49
So yeah, there's there's a reason OnePlus is it's hot right now in the
00:31:54
tech world at least in specific tech world. So like this article talks about a lot of those things, but um
00:32:02
>> it makes sense why it came out right now. >> Yeah. You mean the article?
00:32:05
>> The article. Yeah. >> Yeah. Yeah. So I saw that headline. I was like, "Oh, that's really
00:32:09
interesting." So, I read the entire article. Uh, a couple things stuck out to me. Uh, one was nothing was actually
00:32:16
exclusive or new about OnePlus actually being dismantled, but it was a bunch of uh, publicly available, but information
00:32:23
about the trends with OnePlus lately and the rumors and the types sort of summarizing, putting everything in one
00:32:28
place. So, that was >> note on the summarizing. >> Yeah. Yeah. Maybe a little bit of
00:32:34
>> heavy on the summarizing. >> Yeah. Well, people might first of all
00:32:37
use the word clickbait to describe something that says exclusive in all caps and then doesn't have exclusives.
00:32:42
But the other thing was it was it felt very much written by Chad GBT. Like I read the whole thing and it was by the
00:32:48
third of the way point it was painfully obvious that it was like structured the same way over and over and over again.
00:32:53
Uh to which the author I guess later admitted that he like updated the headline. It was like yeah I did use AI
00:32:59
to structure this. But to clear that up, they originally had made the post that it was written by someone named Alex
00:33:06
Maxim at Android headlines. >> Then everyone started saying this is AI because of it had a lot of what do they
00:33:13
like to do? A lot of like if X then Y. >> It's not it's not this. It's actually
00:33:18
this. This wasn't just a this. It was a whole that like something over and over
00:33:24
are always like >> justice for the freaking M dash, man. I used to use that all the time. my
00:33:30
own writing. It's >> Yeah, it's like an extra finger. It's just such proof that it's AI.
00:33:36
>> I just never want to end my sentences, you know? Just got to just stop using
00:33:40
periods and only >> do let's recreate the ellipses but with commas and just use that instead three
00:33:46
commas. >> You know, it's funny when I do my script writing in Google Docs, I use dashes,
00:33:52
ellipses, and semicolons to indicate in my own head a different type of pause. And it's just I I'm reading it a certain
00:34:00
way because I know what that means to my brain. But now online >> it means this was written with AI. So I
00:34:06
can't use this ever outside of my script writing. But >> yeah, it is what it is.
00:34:10
>> But so originally it was said it was written by Alex. And then after it got
00:34:14
all the flack online about it being written by AI, he came out and said this was not written by me. It just had my
00:34:20
name. to then which Chris >> Yakulik, the owner of Android Headlines, said that he wrote it and then admitted
00:34:27
to using AI in it, claiming um >> he said, "As a site owner, I made the
00:34:32
decision to use AI assistance in structuring this article. Everything else is human work, including the entire
00:34:36
investigation reporting from independent sources, current former employees, Chinese business publication research,
00:34:41
and four analyst firms." But like, >> okay, >> there's so many red flags going on here.
00:34:50
>> Yeah. Red flag number one. Why hide that at the beginning? That was why why put a
00:34:55
different person's name on it? Why do any of that? Why not write your own article? Uh, it's just a bunch of weird
00:35:04
things going on here. And then also, >> yeah, I don't know. This doesn't it
00:35:08
didn't convince me that uh I don't know if you read it and it were convinced at
00:35:11
all, but it didn't convince me that OnePlus is actually like on their deathbed. Like it seemed like it wanted
00:35:16
to convince me. So yeah, there's a lot of things that are going on with OnePlus, like you mentioned, that are
00:35:21
really interesting to follow and that sort of represent like the end of an arc of what was once a really really hot
00:35:27
brand and is now just kind of like a corporate like subbrand going back to like its roots. But yeah, it it was just
00:35:34
kind of a disappointment to me. Yeah, it's one of those things where it put a
00:35:38
lot of things in one article that I think could have been a useful article if you wanted to say, "Here's everything
00:35:44
that's going on with OnePlus right now." >> Yeah. >> But slapping an exclusive badge on it
00:35:48
and offering no exclusive information is like very clickbaity >> and then putting a different author
00:35:53
because it seems like he maybe has had more uh like viral uh >> posts >> posts lately. So, they seem to put it on
00:36:01
him >> to try and maybe get some more traction from it. Now, if I'm that author, I am
00:36:06
not happy because now it looks like I did a bunch of >> I know what we're tied to this episode.
00:36:11
>> Exclusive. >> Well, exclusive M dash brand new OnePlus M Dash drama.
00:36:19
>> OnePlus isn't dead. It's actually alive. That's what we're titling.
00:36:23
>> OnePlus has since come out and just clarified that they are not shutting
00:36:27
down. They said recent unverified reports claiming OnePlus is shutting down are false.
00:36:32
So, there's that. >> Oh, yeah. And then they said OnePlus India's business operations continue as
00:36:36
normal. This was cuz this is OnePlus India responding, correct? >> Just to be fully clear on that. Yeah.
00:36:43
>> Um >> and a lot of people are like, well, that's just the India team that's saying
00:36:47
they're not closing. And it's like, you know, maybe it could happen. I think
00:36:51
that there's a lot of reasoning why OPPO might want to simplify their lineup
00:36:55
again. The OPPO brand is very popular in China and different parts of Europe because OPO phones are sold in different
00:37:01
parts of Europe. And you know, they tried to change the OnePlus UI to um color OS and then they just
00:37:08
>> changed the name back to Oxygen OS, but it's still color OS, which is good. It's
00:37:12
a good OS. >> It's one of the things that was interesting to me about this cuz I still
00:37:16
am like thinking a lot about OnePlus and the existence of subbrands and why companies use them is always interesting
00:37:23
to me. Like why do you have Lexus as a subbrand of Toyota? Because you can't
00:37:28
really sell such a pricey car with a Toyota badge. you have this this badge like this is what uh Genesis is. This is
00:37:34
what a lot of other companies do. >> CMF >> CMF again. So So OPPO is a huge popular
00:37:41
company in one market, but the same company wants to use a new brand called OnePlus to get into other markets that
00:37:48
aren't as excited about buying something from OPPO. And they kind of had some
00:37:52
success like in the US and in India and people were getting really excited about
00:37:56
OnePlus phones. I remember the the OnePlus 1 being impossible to get and like the invite system and the cyan mod
00:38:03
collab and all of that. So following all that was very exciting. >> You can get OnePlus stuff at carriers in
00:38:08
the US now. Like it felt like for a long time new phone companies were not in carriers in the US.
00:38:14
>> Yeah, for sure. >> It was so hard to get a new phone company off the ground all the way to
00:38:18
the point where you could actually sell it to a real human in the US. If you aren't in the US, you probably aren't as
00:38:23
familiar. But for those in the US, you know, like it's mostly Samsung and Apple
00:38:27
phones in stores. They've made the deals. There's some Motorola stuff. There's the prepaid carrier stuff, but
00:38:33
like if you want to come in and spend $800 or whatever premium flagship money on a phone,
00:38:38
>> the options are slim. And it was so hard to get on the shelf alongside those, let
00:38:42
alone get enough market share. Like Pixel is at like 2%. >> Yeah, I was just going to say even Pixel
00:38:47
took so long just to get on shelves. >> And that's Google trying to Right. So,
00:38:51
imagine a new company trying to get along. So, the story was really exciting and OnePlus got very far and uh as far
00:38:57
as the enthusiast crowd goes, they kind of had a strangle hold on like >> I I remember so many of my friends
00:39:02
buying OnePlus phones because it was like, yo, the OnePlus 7 versus all the other phones I could get for the same
00:39:07
money is unreal deal, right? So, yeah, the arc of OnePlus has been fascinating to follow. Now, I mean, I use the
00:39:13
OnePlus 15. They still to an extent represent a lot of good things like this is still one of the cleaner versions of
00:39:20
Android with their again we were talking about launchers earlier but the skin >> um great specs
00:39:27
>> still pricey but yeah they're still good enough phones that we should keep them
00:39:31
around so we don't want anywhere but yeah there's a couple major reasons why
00:39:35
these brands like to make these subbrands I mean obviously you got to you got to subdivide what you need to
00:39:41
know this brand represents luxury right like Louis Vuitton is never going to sell like a $40 sneaker or something or
00:39:47
$40 bag, whatever. They make bags. Bags. Um, but the other big reason, hey, >> I'm not a fashionista. We all know this.
00:39:55
I bought this for $5 at the >> I see that Gucci belt you've got on right now. You're not fooling us.
00:40:02
>> Anyway, but the other reason is that a lot of Chinese brands want to basically
00:40:07
sneak their way into the United States. This has happened a million times. Like the US government doesn't know that
00:40:12
Hasselblad's owned by DJI. You know what I mean? >> They just don't know. That's like that's
00:40:17
why they try to make it such a big deal that they're like, "Oh, don't talk about
00:40:20
it. Don't talk about it." Even though when you send in your your Hasselblad
00:40:24
camera for service, it goes to the DJI headquarters. They're like, "But we're
00:40:28
not." Anyway, a lot of phone companies have done that because um I'm trying to
00:40:32
remember the brand. Adam, you might remember the brand that we got put on the besides Huawei that got put on the
00:40:37
entity list that like was it Honor or >> there was another phone brand that in
00:40:42
2017 or so got basically forced to stop selling phones in the United States. >> Yeah, Huawei was a popular one.
00:40:49
>> Huawei was the main one. >> Yeah. >> But effectively like when the US
00:40:52
government realizes that a company is Chinese, they get really nervous about it. Especially telecom's companies, you
00:41:00
know, networking companies. Yeah. So, I mean, OnePlus in a large way was a way for OPPO BBK group to get their devices
00:41:09
in many more markets. And the fact that the original OnePlus ethos of like we're
00:41:14
community oriented, we're doing all these community events and this and this
00:41:17
and this. It was like we're homegrown, but we're just, you know, owned by a
00:41:21
giant mega corporation. >> It was the flagship killer. >> Yeah. But especially now with there
00:41:27
being a lot more tensions heating up between the United States and China and everyone, the tariffs that are probably
00:41:34
going to make it really hard for them to keep selling OnePlus phones in this in the Western world for the price that
00:41:41
they sell it at. You could see a big reason why they might want to pull back and just be like, you know what, OnePlus
00:41:47
is not doing as well as we thought. OPPO phones are actually still selling really
00:41:50
well. It's just that like this article is just it's it's jumping to a lot of
00:41:55
conclusions. Big jump. >> It had the opportunity to like maybe have a or potentially still does have a
00:42:00
good bunch of interesting information, but you kind of shoot yourself in the foot when you put that title do the
00:42:07
weird author switch use AI and a bunch like you've just turned it into a big
00:42:13
laughing stock kind of at that point which is not a great look. >> Not a great look. Um yeah, multiple
00:42:19
different OnePlus kind of uh heads of social media have come out and been like the rumors of my death are highly
00:42:25
exaggerated. >> Yeah. >> Okay. Question for you guys. >> No. >> In Okay, never mind. Onwards. Um what
00:42:33
was peak OnePlus phone to you because Miles and I and Andrew a little this morning were talking about this and we
00:42:39
all had different answers. >> 7T. >> That's what I said. I got argued against
00:42:43
as the seven over 7T. >> 7T is better. I think they had two peaks. I think the 7 and 7T and 7T Pro
00:42:51
are is one of the peaks and I think the OnePlus 1 is the other peak. >> I would say OnePlus one as well.
00:42:57
>> Where is the peak? It's the start. >> Yeah. And I don't think
00:42:59
>> you think they peaked right off the bat. >> I think they peaked right off the bat.
00:43:02
>> Do you know what the peak was? The Pocophone P1, PH1 or whatever F1. >> I I just I I think the OnePlus 1 peaked
00:43:09
in some ways. It wasn't their best phone ever or their but it was one of the best
00:43:13
deals ever and it was one of the biggest hype machines ever and people got it was
00:43:17
one of those rare things where it actually lived up to the hype. I think that's why it felt like a
00:43:21
>> OnePlus 3 was the phone where a lot of the people in my life that knew sort of
00:43:26
about technology and wanted a good deal started being like I'm hearing a lot
00:43:29
about this OnePlus 3 phone. And I knew a lot of people who actually bought the OnePlus 3. It was easier to buy because
00:43:34
you didn't have to go through the invite system and everything. >> Okay. I think Miles was agreeing with
00:43:39
me. He just had the wrong thing that cuz he was like the one with the pop-up selfie camera and that was the 7T Pro.
00:43:45
>> Oh, I thought he said the McLaren edition which was then No, but he thought the 7 Pro was the one
00:43:52
with the pop-up selfie camera, but the 7T Pro is it which then was the McLaren edition, right?
00:43:56
>> The pop-up selfie camera was the Miata edition. >> The 7T Pro was a phone that I could have
00:44:04
used for ever a long time. The main problem was the ghost touches on the on the corners on the sides cuz it had a
00:44:11
wrapound screen and I swear that thing was tapping all over the place. >> That was a downside I would be willing
00:44:17
to live with for all the upsides of that phone. It was so so fast. Great great software optimization. The whole fast
00:44:24
and smooth thing was like very appreciated. >> And uh now here we are in the 15. The 15
00:44:30
is still one of the absolute fastest and smoothest phones, but lots of phones are
00:44:34
fast and smooth like that now. >> Yeah. Yeah. So >> yeah, I was wondering before because
00:44:38
you've been using the 15 now for weeks. >> Yeah. >> Uh how does this compare to like in your
00:44:44
Mount Rushmore in your head of OnePlus phones? Is this on there already or is it still working its way up?
00:44:49
>> So the battery life of the 15 has elevated it a lot for me over other phones I could be using. Um I think that
00:44:57
combined with fast and smooth and clean software is why I'm still using it. The
00:45:01
camera is such a huge letd down which is what's dragging it down from like possible peak status.
00:45:06
>> That's why you bought a Got to get the Hasselblad stuff somewhere. So, I bought a Hasselblad.
00:45:12
Uh, no, it's it's it's one of the best phones still, but it's in like the arc
00:45:17
of OnePlus. It's definitely not one of their all-time best, but it is like convenient that they jumped on the
00:45:22
silicon carbon thing early and executed it well. Like I wonder if in 10 years will you be remembering this phone
00:45:28
fondly? >> Not like not like the peak phones. >> Yeah. Carl Pay left right after the
00:45:33
peak. It's like right as the the stock is hitting the top and then it starts to
00:45:38
go. He left after the 8T. >> The 8T. Okay. >> Yeah. Yeah. Yeah. I think that was the
00:45:43
one that was the eight was like locked to Verizon >> and oh it didn't have the 5G band and it
00:45:49
was 100 or it did have the 5G band the millimeter wave band but it was $100 more if you bought it on Verizon but you
00:45:55
had to buy that model. Yeah. I want to do a quick exercise. >> I really can't remember
00:46:00
11. >> The exercise I wanted to do is I'm going to read you the titles
00:46:05
>> the titles I used for all the OnePlus reviews. >> Okay. Okay, so the OnePlus 1 review was
00:46:10
just called the OnePlus 1 review, right? >> They the OnePlus 2 review didn't have a
00:46:15
subtitle, but it was called the flagship killer and got the full review treatment. OnePlus 3 review was a third
00:46:21
attempt at a killer flagship and it was uh it had that metal jacket. Then I started doing titles. So there's no
00:46:28
OnePlus 4 cuz four is bad luck. So no four. >> I think five is when I was it 2017. Did
00:46:34
that come out? >> The OnePlus 5 I have it here. was yeah 2017 6 million views super
00:46:43
>> then >> I love the 5T >> OnePlus 6 review was my most reviewed my
00:46:48
most viewed phone review I had ever made at the time also they just pumped it up
00:46:52
with a bunch of other uh a bunch of extra views so it was 22 million views title is right on the money
00:46:59
>> plus for the price >> then the OnePlus 6T new design same price >> then the OnePlus 7
00:47:07
>> you could use that for every T model pretty much after >> OnePlus 7 review is way under the radar.
00:47:12
OnePlus 7 Pro review is silly fast. >> Silly. Then OnePlus 7T high refresh, low price. And 7T Pro,
00:47:23
tiny tweaks to excellence. >> Now we get to OnePlus 8. OnePlus 8 review special, no more.
00:47:32
>> OnePlus 8 Pro review. Finally a flagship. OnePlus 9 review sneaky value and
00:47:39
OnePlus 9 Pro review a huge Hustleblad promise. >> Can I say even the title finally a
00:47:45
flagship almost feels like a negative title in the arc of OnePlus like its whole thing is flagship killer and when
00:47:53
it be it almost feels like you're saying that they like um >> conformed to like killer anymore. Yeah,
00:47:59
>> they're the flagship aka the pricey >> the thing that's about to be killed by
00:48:04
the next killer. Yeah, the poker phone. >> Yeah, I I was reading my review titles
00:48:08
for the OnePlus phones. Uh for the 7T, I titled the review OnePlus 7T. Is it too
00:48:13
good? >> So good. >> Then OnePlus 8 and OnePlus 8 Pro I titled, "What should have been?"
00:48:20
>> Oh, wow. >> And then uh I immediately after I made a video that >> Oh, these are the worst ones.
00:48:24
>> I made a video immediately after this literally called, "Is OnePlus turning
00:48:27
into OPPO?" >> All of these would be made by exclusive at the beginning. What's the So, I have
00:48:33
three in a row for the last near. You can tell they're no longer in their peak. I made a video called What
00:48:37
Happened to OnePlus. >> Then I made a video called OnePlus 10 Pro Impressions. What happened? OnePlus
00:48:45
10T impressions. Somebody that you USED TO KNOW. >> WAIT, >> there's no way that went full circle.
00:48:53
>> That's like John Oliver where he makes a reference in the beginning and pulls it
00:48:56
back at the end. >> That was the real title. >> Wow. >> Yeah, pretty good. I was just gonna say
00:49:00
the he with the meme of like uh >> what is it who from the Simpson goes like you can see the exact moment his
00:49:07
heart rips in half like that's 17 to eight >> you can see it >> and that's when Carl Pay left
00:49:13
>> so the arc is real uh the 13 and 15 are good phones but you can see when the
00:49:18
peak was pretty clearly >> yeah reports of their death have been greatly exaggerated let's say a quick ad
00:49:25
>> and do some trivia trivia, dude. So, earlier in the show, we spoke about Netflix adding live
00:49:35
voting to their service. Uh, we also spoke about American Idol, which you may or may not know. The first episode aired
00:49:44
in 2002. So, here's your question. >> Kelly Clarkson. >> No, it was Klay Aken. Um,
00:49:50
>> Rupert >> Aon. Rupert Murdoch. >> How old was Ellis when the first episode
00:49:56
aired? >> In 2002. 2002 >> there. >> What month? >> Thank you for asking.
00:50:01
>> It aired June of 2002. >> So this question is just how >> was born.
00:50:07
>> I think >> that's all the information you get. >> Birthday. I know that.
00:50:11
>> How old are you, El? >> No. >> Don't worry about it. >> Wait.
00:50:16
2002 was the first episode. >> June of 2002. So >> I'm 12. >> Why can't I remember Ellis's birthday?
00:50:23
>> I had to ask him. >> 28 birthday. I'll give you I can give you a hint.
00:50:28
>> What is uh what's the last letter of the >> for my birthday? >> It's also my dad's birthday.
00:50:34
>> I actually do know your >> That's actually >> But only cuz I went to your birthday
00:50:37
party. >> In my family like like No, I'm not joking. Like there's a bunch of members
00:50:41
of my family that all have my birthday. No way. >> That's kind of sick. Know what to think
00:50:45
about. >> I don't know if that actually works, but I was genetic. >> I don't know.
00:50:49
>> Your dad was born at the exact on the same day and same time as you in the
00:50:52
same year. >> Yeah, same year. everything. >> Your dad and you were twins.
00:50:57
>> Clones. >> Clones. Oh, >> no. My birthday runs in my family. And
00:51:01
proof that it it there's something going on is I was born like really premature.
00:51:06
>> Like I was not supposed to be born anywhere close to my dad's birthday. And
00:51:10
yet I was like, >> that explains it. >> You woke up, you're like, "What day is
00:51:13
it?" >> You probably had some sweet plans that day. >> Dinner. Excited.
00:51:19
>> Not anymore. >> How long did you cook after you came out of the womb? How long did I cook after I
00:51:24
came out of the womb? I have no idea what you're asking. >> If you were premature,
00:51:29
>> you know, >> are you asking to develop a little bit? >> I was. How long did I cook?
00:51:33
>> Yeah, you still asked. >> Your brain had to continue to develop. >> You know, I popped out the womb. I
00:51:38
immediately pirated a copy of Apple Studio and I went to work. Man, >> that makes sense, bro. That makes sense.
00:51:44
All right. Sick. We'll be right back. All right, welcome back. There was a Verizon
00:51:58
outage last week and pretty I mean it's exactly what it sounded like. Verizon
00:52:03
was just straight up out in the US for like hours, right? >> But it worked.
00:52:07
>> I am a Verizon customer and I never lost service. I was so confused. >> It wasn't everybody. It was like seems
00:52:13
like a lot of people >> tech maybe it's cuz I'm a visible customer but I thought that was a
00:52:17
Verizon network but yeah >> I think I read that the like the what's the website is it down or something like
00:52:23
that right now had like over 175,000 queries or something about Verizon. Um but so it went out around like 400 p.m.
00:52:33
EST for hours like a very long time. I think it was till pretty late at night. Mhm.
00:52:38
>> Um, anyways, I'll quickly I just want to know they wound up giving a $20 credit
00:52:44
to everybody. >> Hell yeah. >> In one way, if you're thinking about
00:52:49
like prorating a month-long contract, a couple hours is worth way less than $20.
00:52:54
>> Yeah. >> But at the same time, if it was like if I had my GPS going or I had to like pick
00:53:00
up a kid from school or an event like prorated minuteby minute, $20 is like more than enough. the amount of stress
00:53:09
and like uh how annoying that would be for those hours is not even close to like I would pay $20 to just get my
00:53:16
service back at that point. >> So, what do we think is do we think that's an appropriate credit? It never
00:53:20
is. >> Yeah, that's the thing. I there's no way to accurately assess the amount of
00:53:26
convenience or inconvenience you've caused and like >> appropriately compensate everyone. So,
00:53:32
them deciding to give $20 to every customer who lost service is like, that's that seems fine. Some people are
00:53:38
going to be disappointed because they had worse inconveniences. Some people are going to be like, I didn't even
00:53:41
notice it was out and they just got 20 bucks. >> So, it's that's just kind of the way.
00:53:46
>> I'm also like I'm not, you know, I'm always for like corporations can give
00:53:51
money to people. It's fine. They're really really wealthy. >> But, you know, giving every single
00:53:56
Verizon customer 20 bucks is kind of a lot of money. I'm assuming it's based on
00:54:01
outages, but that's still so so much money. >> It's a lot of money and it means that
00:54:05
their their what is it? January their January revenue is going to be down like >> Well, then you also have to go I believe
00:54:11
you had to claim it. >> Oh, it was like you had to go into the app or the website or something which
00:54:16
like 20 people did. Exactly. >> Okay, never mind. They should have given people a lot more money. How many things
00:54:20
go down and you don't get like how many times does your Comcast or your home
00:54:24
internet or whatever you don't you don't get money back for that and it probably
00:54:28
causes you some inconvenience. >> How many times does YouTube go down and you don't get your premium money back or
00:54:33
whatever. >> Yeah. >> And it sucks. >> Yeah. I mean, I had my like flight
00:54:36
canceled one time because they claimed it was weather, but it was like weather from three days ago that they were just
00:54:42
still backed up on, which then eventually after enough people complained, they gave me like 30,000
00:54:47
miles. It's like not even close to the trip. I guess I still got my miles back,
00:54:51
but like I had to cancel non-refundable hotels, all sorts of different I lost like $2,000 or something on it. It's
00:54:58
like cool. 30,000 miles is like >> I could maybe get like two Diet Cokes on
00:55:04
the way. Like it's >> it's nothing. >> The The last time I flew I won't I won't
00:55:10
shame them here, but the last time I flew >> the last time I flew American Airlines,
00:55:14
they >> Why not shame? They're like the worst airline. They rebooked I had a layover
00:55:20
somewhere and they rebooked the first leg of the flight to get in after the layover was going to get in in a random
00:55:27
city that I knew no one in. And then I was like I got there 2 hours after my layover had left. No more flights the
00:55:34
rest of the day. And I go up to the American person and I was like, "So, um,
00:55:40
myo my hotel." And they were like, "No, you're sleeping at the airport, buddy."
00:55:44
Like, >> and then imagine your Verizon's out. >> And then And then guess how much they
00:55:49
offered me. >> I bet you it was like a $15. >> It was 0. It was literally 0.
00:55:56
>> Dang. >> So, shout out to Verizon. >> Yeah. Honestly, Verizon,
00:56:00
>> was it only in New Jersey? Was the outage only in New York? It was enough
00:56:04
that I saw memes on threads that day about Verizon peeing out. So, it was pretty widespread probably.
00:56:09
>> Maybe Staten Island. >> Okay. >> Yeah, >> there's a lot.
00:56:12
>> Just want to get that in there. >> Memes on threads. >> Staten Island, New Jersey.
00:56:14
>> Yeah. Staten Island, New Jersey. >> Get out of here. >> All right. Well, I got one more story
00:56:18
for you guys and that is it's January and every January, Neil Mohan or whoever
00:56:22
is the CEO of YouTube at the time puts out a letter as a sort of a state of the union of what's going on on YouTube and
00:56:30
it's usually pretty informative. I will say I appreciate a little peak behind
00:56:34
the curtain into what YouTube is planning on emphasizing and working towards in the upcoming year because
00:56:41
we're YouTubers. We want to know ahead of time as much as possible what's going
00:56:44
to go down on this platform and how to prepare for it and how to maybe even take advantage of stuff that's going to
00:56:48
be emphasized. So, I read it. Uh it was an interesting blog post and I have some
00:56:53
highlights that I'll share with you and maybe I can get your reactions on what
00:56:55
you think of some of these things. Some of them I think were are pretty generic,
00:56:58
but some of them I thought were like little nuggets that were really interesting buried in here.
00:57:02
>> Okay. So, >> the the sort of headliner one that you kind of expect them to say every year is
00:57:07
>> breaking news. YouTube's still really huge. >> Exclusive. >> Really big.
00:57:13
>> Are you serious? >> Yeah. It turns out they're an enormous website.
00:57:16
>> Dude, that's biggest streamer, biggest podcast platform, biggest video library.
00:57:21
>> What are your sources? >> Yeah, sources are I use it every day. It's pretty huge. Did you come up with
00:57:25
that via Chad JBT? >> No, I swear this is this had to come from the CEO himself. Uh so yeah, that's
00:57:30
still true. Great. They emphasize all of that. Um creators are real businesses now. Like the creator economy is still
00:57:37
mostly YouTube and it's it's good that they sort of emphas re-emphasize this
00:57:41
because we're on lots of other platforms where it's like you could have a
00:57:45
business on Instagram or you could have a business on Facebook. You could have a
00:57:49
content creation Tik Tok business, but at the end of the day, the most stable version of that is a YouTube one.
00:57:55
>> Everything else is so volatile. >> Yeah, they've just reminded us that
00:57:58
that's true again. So, I wasn't shocked by that. >> Yeah. >> Um, there was a brief focus on making
00:58:02
YouTube safer for kids and people who are of learning ages. There's a quote that 79% of teachers in the US who use
00:58:09
YouTube agree that it helps students learn, which I thought was an interesting phrasing because I thought
00:58:12
they were going to say 79% of teachers in the US use YouTube to help students learn. But no, it was 79% of the
00:58:20
teachers who do use YouTube then think it helps students learn. I think nine out of 10
00:58:25
>> Oh, well, there's 21% of teachers who are like, "Yeah, we watch YouTube in
00:58:28
class. Doesn't actually do anything." But that's one in five. >> Yeah. Well, I think nine out of 10
00:58:33
people would only buy a new car if it had Apple CarPlay in it. >> So, >> which is interesting that not all
00:58:38
teachers use YouTube and not all of them who use it agree that it helps students
00:58:42
learn, but 79% of them do. I hear from teachers all the time who are like, I showed your video about this business to
00:58:48
my business class in college and it was very helpful. Thank you. I hear that all
00:58:51
the time. So, that was cool. >> Um, they uh they also will let you set the timer for scrolling shorts on your
00:58:58
kids account to zero. Can you wait for >> Yeah, that was my first I was just a
00:59:03
second >> I Wait, that legit I was just thinking of that in the car this morning. I was
00:59:07
like I deleted Twitter, I deleted Instagram, I deleted Tik Tok, I all the shorts things, but I need YouTube for
00:59:13
work and I my thumb just hovers. >> Stop it. And it goes, if I could have that, I would love that timer.
00:59:21
>> I think it's a parental control, but you might as well be able to do that.
00:59:24
>> Can you pee the parent and the kid? >> Yeah. >> On your own.
00:59:27
>> The guardian and the child. can if you're Ellis. >> Yeah. Set up set up parental controls
00:59:30
and then flip. >> That's a good one. We're we're very referential.
00:59:35
>> That's a good one. >> But that's you should set up parental
00:59:37
controls and then log into your kids account. >> Also, do you want to be my dad on my
00:59:41
YouTube account? I can set you as my >> each other's dad. >> Yeah.
00:59:44
>> So, anyway, that's all good. They also had the statement that was very
00:59:47
definitive. This is all in service of empowering parents to protect their kids in the digital world, not from the
00:59:52
digital world. Aka, please keep letting your kids use YouTube. It sounds like you have to protect them from 21% of
00:59:58
teachers because I don't know what they're showing them, but they're not
01:00:01
learning on it. >> Unhelpful YouTube videos. >> They're just watching AI slot videos.
01:00:06
>> Yeah. Um, there was another push and I think this is going to continue because
01:00:09
this is in their letter about making YouTube content uh eligible for and rewarded for uh or rewarded along the
01:00:18
same lines as like traditional media like Emmys and Oscars and that sort of stuff. They seem to really they always
01:00:23
have this like back of the mind like inferiority complex like they always have to prove they're better than TV by
01:00:30
doing TV stuff. I always thought it was weird. >> It's like dude you're the biggest
01:00:34
streaming platform other people should be scared of you. >> Like you your audience loves you for
01:00:39
like what you are but they also are like but please Jimmy Fallon please put it on
01:00:42
YouTube. Like they always have all this TV stuff. And this is another one of those traditional media things. They're
01:00:46
like oh but we want this stuff to win Oscars and Emmys. I personally don't really care if YouTube videos
01:00:54
never win Oscars and Emmys. I think there will be a future version of that at some point that's just as valuable
01:01:00
and prestigious. The streamy >> we're going to win our Golden Globe and
01:01:03
then you can feel like that. >> I we we were I don't even remember Emmy
01:01:07
nominated Oscar Retro Tech was Oscar nom whatever it was nominated for and I it was cool that it was nominated. I that's
01:01:14
fine. That's about as far as it would go by a fake award show. The trophy wouldn't mean as much because I wasn't
01:01:20
aiming to get the trophy. >> You don't want to be an EGOT winner. >> Well, I think that some people do. I
01:01:25
think some people aim to make a thing to win the award. >> MKBHD the show the play
01:01:30
>> the play. >> Anyway, so that was that was a thing in the in the letter. Uh then of course
01:01:35
they had to get to the AI stuff. >> Um so here's here's two of the more
01:01:39
interesting nuggets. One of them is actually not AI, but it's an interesting
01:01:43
note. adding a way for creators to insert bakedin ads into YouTube videos that can then disappear.
01:01:51
>> What? >> It was just one of those little things that they just tossed in there, but that
01:01:55
they would be working on a tool this year that lets you have a baked in, you know, how we'll do like a thanks for the
01:02:00
sponsor and it's baked in fully into the video. >> Yeah. >> And then there's other types of ads that
01:02:04
are not baked in. They're like an overlay ad or a side ad or a pre-roll ad. It's a tool to allow YouTube to
01:02:10
control how long that baked in ad is viewable and then removes it. >> And it was interesting hearing about
01:02:17
that and and I got briefed by YouTube and talked to him a bit about this. And I guess the example that this would make
01:02:22
the most sense is let's say you have a sponsor that would look to uh put an ad
01:02:28
on your channel but can't afford say your whole typical viewership but they can afford the first 100,000 views or
01:02:36
the first million views. So you can have an ad that is baked in and appears in the video for the first X views
01:02:44
>> and then removes when it hits that view count. So they can pay that lower total
01:02:48
value for that sponsorship and they still get to get to your audience >> and they got to, you know, you got to
01:02:54
work with that company. >> That worries me that this is just going to lower sponsorship rates.
01:02:58
>> Like because companies know that like after a certain point in the video being
01:03:04
public that the views are going way down anyway. So, I feel like the sponsorship,
01:03:08
the sponsors are going to be able to be like, well, you know, since we're not
01:03:12
getting it for the lifetime, we can pay you less. I think that would actually empower creators to charge more for a
01:03:18
lifetime because videos sometimes have a longer tail and overperform. So, if you're reaching out to me in the past as
01:03:26
let's say whatever company you go, hey, we want to work with MKBHD and we have
01:03:30
this stuff and we like you, you like us, let's work together. your audience loves
01:03:34
our product and there's a bakedin ad and that video could get the regular number
01:03:39
of views or it could happen to get 22 million views like a random video sometimes does,
01:03:44
>> right? >> That company doesn't uh then pay more because of the 22 million views they
01:03:49
got. They just got a good deal basically. That is sort of the chaos. >> You would also in theory allow creators
01:03:55
to make more ads than videos if they could get dynamically in like does that make sense? Yeah, you could have
01:04:02
multiple sponsors for one video and it just like after the first 100,000 the second sponsor gets
01:04:07
>> Yeah. Or it's like if you have a catalog of 20 videos like you're, you know what
01:04:10
I mean? I don't know. That's no creator has just 20 videos and is getting ad
01:04:14
deals, but you know what I mean. Like hypothetically, >> that's you know, you know what I you know what
01:04:21
I mean. You know what I mean? You know what I mean? Goa. Um, but like uh yeah, like like you could in theory not make a
01:04:29
video for a month but still take ad deals that get retroactively apply those videos. I also like this idea. I just
01:04:36
want to say because >> I think it'd be really fun for TV viewers >> if those dynamic ads played.
01:04:43
>> Not for me. I'm a premium subscriber, but uh >> no. >> So here's
01:04:50
you would see it as a premium. >> I know. I love the idea of these playing
01:04:53
in between videos if they're if they're so it becomes more like a linear TV
01:04:58
experience like when you're watching on your couch on your TV, you know, instead
01:05:02
of in the middle of a video having to take a break and be like, "Here's this
01:05:05
service that'll allegedly delete all my data. I have no idea if it will or not."
01:05:10
finishing a video and then instead of getting like a normal bad post roll like ad ad
01:05:16
>> getting something made by a creator and then going to my next video just like
01:05:22
what this does though. >> No, I know. But I'm saying it opens the door to that being possible.
01:05:25
>> I mean, I guess you could put the slot at the end of the video. Theoretically,
01:05:29
it wouldn't be in between, but it would be a >> No, no, I'm not saying this is what is
01:05:32
happening. I'm saying the fact that now >> these sponsors are discrete video can be
01:05:38
discrete video productions that are dynamically inserted and are not linked with a specific video production
01:05:43
>> right >> YouTube could in the future >> make the viewing experience more similar
01:05:49
to a linear TV experience which I think >> I wouldn't put it >> I would enjoy if I wasn't a premium
01:05:55
subscriber >> it's arguably almost works better for us if we were to because we do post roles
01:06:02
so I see there being an issue for people who do more midroll stuff because >> most YouTubers like to make ads come in
01:06:10
with a great segue and stuff, but now if we're starting to like even if we're not
01:06:14
going to sell second ad after first one reaches a million views. Now >> I segueed into something, where did that
01:06:21
ad start and where did it end and where did it pick up from? And now >> we just lost a minute of video. Is there
01:06:28
now a weird jump there? I also want to know h how does YouTube know this is going to be an ad that's in there? Could
01:06:36
I just say, "Oh, I want to I want to make a little Easter egg for the first
01:06:40
10,000 people that watch this video. Can that come in and be like, "Yo, here's
01:06:45
$15 off shop.bhd.com for our first thousand." It's It's like when you go to a sporting event and you
01:06:51
get a hat for the first 10,000 people. >> I think that would be great >> if they incentivize people to watch the
01:06:56
video as soon as it goes live. would. But does that mean we can put whatever the hell we want in here?
01:07:01
>> Can't we do that on podcasts already? >> Yes. >> Audio >> dynamically inserted ads, but just
01:07:06
whatever you want. >> Yeah. Like there's nothing stopping us in megaphone from not putting an ad in
01:07:10
the ad slot. >> Yeah. No, I think that's that's valid. I think I mean this is only a single line
01:07:15
in the letter, so I don't know. There's no uh >> Yeah. Well, yes. other than, you know,
01:07:19
the people paying us. But in theory, you know, if >> in theory, if all the money just
01:07:27
disappeared and no one wanted to sponsor, we could just start doing whatever, man. Right. Right.
01:07:32
>> Yeah. No, I I think this is only one line in the letter, but so we don't know
01:07:36
what the UI is going to look like or how this tool will be allowed to be used, but I do think that that is something
01:07:41
that will happen. Yeah. >> There is one thing I know for sure, and that is it will break chapters.
01:07:47
>> Yeah. already broken. >> Yeah. Wait, we're about to dynamically
01:07:50
put ads in and I still need to type out the >> damn numbers for chapters. >> I We've been saying forever chapter
01:07:57
should be built in UI. It should be >> there are three truths in life. Death,
01:08:00
taxes, and chapters breaking >> breaking within the first hour. >> I I think some people are going to be
01:08:06
mad at this because now technically, so if you're a YouTube Premium subscriber,
01:08:12
you don't want ads. That's a big reason why you pay for it. Previously, YouTube couldn't control the ads that
01:08:19
people bake into videos. >> Now, they are kind of controlling it, and I think premium subscribers are not
01:08:24
going to want to see it. >> I agree with everything we're saying here. And like, for a creator, this is
01:08:30
good. And probably for most audiences, this is good because, hey, maybe you watch our videos later that night. You
01:08:38
might not even have to see an ad that we do. that's like one that we need to, you
01:08:43
know, continue paying our employees and having a building and everything. >> It's really I It's interesting. I think
01:08:48
it lands on the creator how they choose to use the tools or not use the tools. So, like if I'm subscribed to premium, I
01:08:55
don't expect to see pre-rolls ever or whatever, like pop-up ads or anything like that. But you still see all of the
01:08:59
midroll ads that YouTubers do all the time and post roll ads and things like that,
01:09:03
>> the integrated stuff. So the the main difference is going to be that sometimes
01:09:09
it gets deleted. >> So if I'm a premium subscriber, I'm still going to see all the mid rolls and
01:09:13
the post rolls from all the creators who choose to continue to do that. But sometimes the creators will choose to
01:09:19
use the YouTube tool to get one that's dynamically inserted and then you might
01:09:22
not ever see that one maybe. So it feels like a win just for everyone who doesn't
01:09:27
have to see the ads that get deleted. >> Yeah. >> But yes, it is like putting it in the
01:09:31
hands of them. But I I I wouldn't I guess I wouldn't expect YouTube to just
01:09:35
delete every ad that goes through that tool for premium users. That would seem like not something that they can do.
01:09:42
>> It reminds me of the skip ahead feature that they have where which Yeah. which
01:09:47
is a premium feature I believe. >> And the skip ahead feature is just a auto it's like an I think it detects
01:09:54
based on user behavior. It seems fast for 30 seconds and it's usually because
01:09:59
of an ad and that's why they feature that felt like a way of being like, "Hey, we're going to give this to the
01:10:07
benefit of the users, but only because that's money we're not getting a slice
01:10:10
of right now. So, it's good for the users because it's not hurting our bottom line."
01:10:14
>> Then my ultimate goal for here is if YouTube's allowing us to use this
01:10:17
feature with our ads that we're negotiating, >> Yeah. >> where's their benefit from this?
01:10:22
>> Yeah. Will they eventually take a cut of those ads? >> And can they? Cuz like they're not part
01:10:27
of negotiations from I don't know. Something weird's going to happen there.
01:10:30
>> It could be some sort of premium paid ad slot feature that they ask for a cut of
01:10:35
or something >> or like they give the option to put another ad in there. May maybe it's
01:10:39
like, oh, we negotiate with Dbrand and pay for a million views and they're like, oh, but after that million views
01:10:46
is up, here's x amount of like ones that now could live in here. their own ads in there and then they
01:10:53
start getting a cut after the first 100,000 or whatever. >> It starts being YouTube ads.
01:10:58
>> This is also going to give advertisers, I feel like, a way more accurate ROI
01:11:04
>> because they can see exactly >> exactly what they're buying for a million views
01:11:08
>> because it is chaotic right now. It's like you could pay for you could pay for
01:11:12
a video and you get you get 22 million views or you get like a 100,000 and you don't know what it's going to be.
01:11:17
>> Yeah. You try your best to like and I see this in contracts all the time. They
01:11:21
try to slip in like a minimum view guarantee like oh if it doesn't get enough views then you have to do another
01:11:26
make good of free and creators do not sign those huge red flag. So obviously advertisers always want to know exactly
01:11:33
what they're getting and so maybe this is a tool that lets them know more specifically in some cases exactly what
01:11:39
they're getting. Mhm. >> I that annoys me. So like if you're an advertiser and for some reason listening
01:11:44
to this, especially this deep into the episode, like >> Hi. >> Stop worrying about I know you kind of
01:11:49
have to worry about the numbers, but like do the partnership because you like that creator and their audience and you
01:11:54
think this is a good like >> if you put a a minimum view guarantee, it's such a red flag of like you don't
01:12:02
care about this partnership at all. There's different tiers of partnerships I feel like in YouTube and some of them
01:12:08
want to be like I I always use Dbrand as an example. They know what it's like to
01:12:12
work with a creator and they are really good at working with creators and facilitating letting the creator do
01:12:17
their own creative. That's why you work with them and reaching their audience
01:12:20
with their product. That's like what you want it to be. Some companies are bad at
01:12:26
that. And so they're there after like, okay, we need to run a campaign that gets 10 million views and we need to get
01:12:32
it in front of young uh affluent tech purchasers. Okay, what do we do? We work with these three tech YouTubers. We
01:12:38
guarantee 10 million views and we press buy. >> And that's not the same thing.
01:12:42
>> It's probably a lot of that is we work with insert middleman marketing agency
01:12:47
and that person then is like I want to give these number. Yeah. >> Yeah. So yeah, it's one more tool. I I
01:12:54
noticed it in there. I feel like we'll see it when it rolls out. It'll be
01:12:57
interesting. But yeah, then of course then the last bit was AI. Um, so yes, AI. There's still going to be AI
01:13:03
creation tools on YouTube just like last year they talked about this. They're
01:13:06
adding more tools. We're actively also, they say they're actively combating AI
01:13:12
slop. Uh they're trying to reduce the spread of low-quality AI content by building our established systems that
01:13:20
have been very successful in combating spam and clickbait and reducing the spread of lowquality repetitive content.
01:13:26
>> That sentence was repetitive. >> Yeah. So I wonder >> is there an M dash in there?
01:13:31
>> I don't know exactly how effective their tools have been, but they claim to be
01:13:34
both adding AI creation tools and combating AI slop. That is fascinating. And then last I saw they mentioned a
01:13:43
tool that they plan to roll out this year which will allow creators to create shorts using their own likeness.
01:13:50
>> I can't wait to try this. >> I don't know what that means.
01:13:52
>> And I'm super against this for regular people, but for us five, I want to do
01:13:56
this so bad. >> It's really interesting. Last year, I have vague memories of them talking
01:14:01
about this. this. I don't know if it was in the letter or at an event I went to
01:14:04
where essentially YouTube has your likeness and and can use your voice and your face to make you dance and like
01:14:13
walk around and do things in videos and do trends. And I >> I don't see how this isn't slop, but
01:14:20
some people are going to make it fun and they're going to make it like entertaining, interesting content. And I
01:14:25
>> I'm not sure how people are going to use it. >> I'm going to do the podcast from now on.
01:14:30
>> It might be a little late. Yeah, 300 episodes. >> Yeah, that that'll be interesting to
01:14:36
keep an eye on cuz our likenesses >> can't wait to make us dance. >> Yeah, it's definitely an opt-in thing as
01:14:43
well. >> I hope so. >> Yeah. >> Okay. I This just makes me have two
01:14:49
requests at the end of it. >> Okay. >> The version of the time limit on shorts,
01:14:53
but I want to parent me the parent. Um that sounds fantastic. >> Yeah. >> And how have we still not done chapter
01:15:00
stuff yet? You brought it up and now I'm just mad again. And all I could think
01:15:03
about this whole time is they're dynamically inserting ads and we still don't have a UI for chapters.
01:15:08
>> Seems crazy. >> They should name it after us when they finally >> You know what I also learned in when we
01:15:12
did our all mistakes video? >> Mhm. >> The same way that you add chapters to a
01:15:16
YouTube video, which is by going to the description and typing all of your temp timestamps and formatting the chapter
01:15:22
names yourself and then YouTube autodetects that formatting and adds the UI. That's the same way you add
01:15:29
corrections slashan annotations to YouTube videos today. >> But they never told us that
01:15:34
>> there's still a feature. They don't tell you about this. They don't like actually
01:15:37
it's not built into the UI. You then go down to the bottom and add the word corrections colon space timestamp and
01:15:44
then write the corrections out and it shows up visually in the corner. >> I hate you have to run freaking Python
01:15:49
script in order. Why don't they just add this to this UI? >> It's just a they should just add it into
01:15:54
the >> Everything is just a Python script. David, quick say something false so I
01:15:57
can correct this. Uh, I'm 8 and 1/2 ft tall. >> Perfect correction. >> Yeah, he's 8.75 ft tall. Actually,
01:16:05
>> is this true? >> That's >> so Yeah, they they refused to build the
01:16:09
UI. I don't know why it's taking so long or why they refused to do it, but you
01:16:14
can do corrections and timestamps for chapters and hope they don't break. Just
01:16:18
cross your fingers. >> Cool. >> Speaking of things that don't break,
01:16:21
>> trivia. >> Hit the lights. Oh, and they broke. >> They broke.
01:16:26
>> They do break. They do break. Everything's broken. >> Only when I say they don't break
01:16:29
>> every week. >> Wow. >> Touch Designer crashed. You totally jinxed it, Marquez.
01:16:35
>> Yeah, for sure. >> Okay, trivia. But first, a quick moment of silence for Jimmy Butler's ACL.
01:16:44
>> Damn. >> Damn. >> That was the worst moment of silence. >> Yeah. No silence.
01:16:49
>> Eat it. ACL. >> Uh, no. >> I can say it. And I've lost four of
01:16:53
them. >> Are any of your ACL's yours anymore? >> No. >> Wait, you got an ACL transplant?
01:17:01
>> That's how you fix ACL's. >> I thought they take it from another part
01:17:04
of your body. It >> depends. Oh, they're mine. They're not my ACL's, though. They're my patella
01:17:08
tendon and my hamstring. >> I thought someone else's no >> ACL. >> I didn't do that. I was too young and
01:17:15
flexible, which got proven wrong when I tore it three more times after that. >> Amazing. Anyway, guys, what took a
01:17:24
shorter amount of time? Shorter amount of time. Sam Alman saying, "We won't put
01:17:31
ads in or not we won't, but Sam Alman saying we're going to try not to put ads
01:17:35
in chat GBT and then putting ads in chat GBT or Google making Stadia available to
01:17:40
buy and then not available to buy." >> And can you remind us this the timeline
01:17:46
for the Sam Alman quote? >> What? I will say it is from 2024 to 2026 but I won't say what month in
01:17:53
>> 20 time or longer amount of time they are close which is shorter >> which is shorter which is a shorter
01:17:59
amount of time what happened faster >> also I just want to say >> you know what actually this is going to
01:18:08
be a rare you know when I tried to find exactly what month Sam Alman said that the only place that I found an accurate
01:18:16
thing in was uh Google AI overviews. >> Everyone else who tweeted about it
01:18:23
>> shut up >> said it happened in October, but it did not happen in October. It happened in
01:18:27
May. >> Um and everyone reported that it happened in October because the video of
01:18:32
him saying it got uploaded in October, but the video was shot in May. So, please do your due
01:18:39
diligence, internet. >> Got him. >> Tweeters. >> Wow. >> Ellis is an AI overview lover. Yeah,
01:18:45
that's a >> Ellis and AI overview in a tree. >> Put there. There's your next correction.
01:18:52
>> Let him read. What do we got? >> Thank you. >> Uh, who would like to read first?
01:18:58
>> I think it was Stadia that was shorter. >> Stadia had a lifespan of November 2019
01:19:04
to January 2023, giving it a 38month lifespan, which is incorrect. >> Wow. Yeah. And Andrew and David, you
01:19:14
guys had the same answer. >> Yeah, sort of. >> Same but different. >> Yeah.
01:19:18
>> I said Chacht. >> I said Alman, >> which is both correct. >> Yeah,
01:19:22
>> that was my old 20 months. >> Back to my old ways of not getting trivia points.
01:19:27
>> Adam. >> Well, yeah. Marquez, you should just decide your answer and then No. No.
01:19:33
That's rude. You got it right last week. >> I got one point this year.
01:19:35
>> You're doing fine. No, no, no, no. Yeah, actually. Yeah. >> Yeah.
01:19:40
>> Quick update on the score. Uh, thank you for everyone who commented last week
01:19:43
that it was incorrect in the video. We fixed it today. Now, uh, correction, it is actually Marquez with 12, Andrew with
01:19:52
16 after that correct answer, and David with 15 after that correct answer. Now, next one.
01:19:59
>> And this one's worth 50 points. >> 50 points on the line. No, not 50
01:20:03
points. How old was Ellis when the first episode of American Idol aired in 2002?
01:20:08
>> Is this closest or you just have to get it right? I'll let Oh, okay. Um, I'll do closest.
01:20:14
I'll do closest. So, someone gets a point. Who will it be? Will it be you, David?
01:20:20
Will it be you, Andrew? >> It's not Price's right, right? It's just
01:20:23
Delta. >> Yeah, I'm just going Delta here. >> How well do you know American Idol and
01:20:31
Ellis? What is that ven diagram? Whoa. What do you got? >> Wait, >> that's so specific.
01:20:43
>> How old are you getting? >> I don't know when any of this stuff
01:20:46
happened. I said 10 months old. >> Incorrect. >> I said three. >> David, what did you say?
01:20:54
>> I said five. >> Oh my god. >> So, the correct answer >> That's four, isn't it?
01:20:58
>> Is four. So, you both got a point. >> OH, SHOOT. >> NO, >> YOU DIDN'T TELL. YOU know what? So, I
01:21:04
knew how old Ellis was now, but I didn't take into account the fact that he was
01:21:07
born in July and this was June. >> Oh, >> I did that. I didn't think about that.
01:21:12
Dang. Well, >> I feel bad. I forgot you were in July. >> I could have sworn Ellis was 12.
01:21:18
>> Uh, I'm going to get a point. I'm going to get another point for sure. Did you
01:21:22
guys know it's going to snow this weekend? >> Allegedly. For anyone that's still
01:21:26
listening, every break we've taken this entire last 3 hours is Marquez just online with 40 articles about how much
01:21:33
it's going to snow this weekend. >> It's so much snow. >> If we make it a trivia question, will it
01:21:38
snow this weekend? It won't. >> That's a joke about you getting everything wrong, Marquez.
01:21:45
>> Yeah, >> he's too busy tweeting about the snow right now. >> It's It's going to snow a lot. Anyway,
01:21:51
well, join us back next week when I hopefully get maybe a point on trivia. Uh, it'll
01:21:57
be February by then, won't it? No, we got one more January episode, I think.
01:22:00
So, stay tuned for that. Thanks for watching. Thanks for listening. Thanks for subscribing most importantly and uh
01:22:05
getting us off the hype train. You know what that means? Uh, catch you guys in the next one.
01:22:08
>> People were saying they could still hype us for some reason. So, that broken
01:22:12
already. >> Keep hyping us. >> See you later. >> Bye. Waveform is produced by Adamina and
01:22:18
Ellis. We're partner with Vox Media Podcast Network. And our Terra music was
01:22:21
created by Veinsil. >> Bingo. >> We're talking about weather for the next
01:22:33
hour, right? >> Absolutely. That's our Dan.