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foreign [Music] welcome back to another episode of the
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waveform podcast we're your hosts I'm Marquez and I'm Andrew and in today's episode we have new iPads release of
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nothing headphones YouTube made a whole bunch of changes and I just want to go over all of them and to wrap it up
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Marquez you really want to talk about an EV Rolls Royce so I have to have that it's not just about the Rolls-Royce but
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it's about like the car that it represents
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not that crazy all right but first we gotta talk about the the USBC iPhone
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confirmation I guess is what we could say yeah I want a firm to open this up by when I first saw the news article
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I I see it in my head I'm thinking of writing the podcast for this week and I just skip it because I'm like we should
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talk about this on the podcast no because if I bring it up Marquez is going to say it's not going to happen I've heard this a million times it's not
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even worth talking about and I thought he's right and then I saw it all over Twitter and it seems a little more yeah this is this
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is different because this time it came from an active Apple executive who says yeah we're gonna have to comply like so
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just to fill in what the story is so the obvi obviously the iPhone has been lightning for years and years and we've
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always thought about what if there was a uspc iPhone what if it was better than lightning but it's never happened and it's been increasingly more and more
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likely that they'll go like portless and just avoid USBC altogether but lately there has been some legislation drumming
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up in the EU that would require a standardization of all phones to use USB type-c and of course the iPhone is sold
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in Europe so that would mean that they need to sell a USBC iPhone in Europe and
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then the dominoes start following you're like well I guess you just make a USBC iPhone now uh that's just been what's
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burbling up and like we hear that they'll standardize by a certain year and we hear that this is coming up soon
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and we've never heard anything from Apple about it because why would they ever confirm anything like that
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happening to them but we both have a confirmation that this rule is going
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into place and we now have Joanna Stern on stage asking to Apple Executives about the ruling and getting a response
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which included the words will comply yeah that's why I wanted to put confirm
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in quotation marks there's still like this little bit of hesitancy but I think we decided it's only like two minutes of
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their response yeah let's play um so let's play it and we'll pause it a couple times and say a few thoughts we
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have on I have thoughts for sure the EU has approved legislation to create a
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common charger in fact they said in a press release yesterday in 2024 a USBC Port will become mandatory for a whole
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range of electronic devices such as mobile phones tablets and headphones I think that includes you guys
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is Apple moving to USBC well maybe I can step back a little bit
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just stop right there if that's the end like if that's already the start and we
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know it's Apple you know this is going to be the most PR response of course possible also is there an airplane
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playing in that because like we're near an airport and I thought that was playing here but I think they might also
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be another's place that has can't stop the shows also but worth keeping in mind we're
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talking about the iPhone because that's the interesting one but also Apple makes a USB a lightning Mouse The Magic Mouse
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they make a lightning headphone which would be all airpods cases and the
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airpods Max and they make the first gen iPad which is lightning they sell a bunch of other lightning magic keyboard
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is it keyboard lightning trackpad is lightning so all of that is looped in I don't know exactly how the law is
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written yet but it's it's interesting Joanna Loops that stuff in but let's hear their answer for the iPhone
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you probably heard me say for years that I I don't mind governments telling us what
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they want to accomplish but usually we've got some pretty smart Engineers to figure out the best ways to accomplish
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them technically and an example of that that I love to give is for years and years mobile phones had
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to satisfy a hearing aid compatibility spec very prescriptively described by you
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know regulation that said here's what you have to do to be compatible with hearing aids the problem is it didn't work but all of us had to do it I don't
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know what that means and so we came up with a new way of doing your USB series let me tell you about hearing aids uh
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hearing aids country standard that actually worked you know so what we were accomplishing
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is what the government wanted was this to help have hearing impaired people be able to use phones well we did in a way
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that worked better and you know we've been in an argument over this one for well over 10 years
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and over 10 years ago the push from the EU look they're well-meaning I
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get you know I get the fact that they want to accomplish some good things what's to do micro USB okay and
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standardized as a micro USB if we have standardized micro USB that chart doesn't exist you right neither of those
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happen and so we have been in this little bit of a disagreement and but
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part of what of course they wanted to accomplish is why should people have all these different power adapters so we got
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to what we think was a better place right which is power adapters that had detachable cables you know all of them
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USB a or USBC and largely moving USBC but you choose the cable you know that
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was appropriate for your device uh whether that's one of ours or somebody else's and what that allowed you to do
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is have over a billion people it's not a small number of people that have that connector on the left right to
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be able to use what they have already and not have to be disrupted by that and
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cause a bunch of E-Waste as well I mean because what are you going to do with these cables over time oh yeah they're no longer useful again billions of them
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right because everybody's more and more cable and so we preferred that path uh
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governments you don't get to do what they're going to do and obviously we'll have to comply we have no choice as as
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we do around the world to comply to uh local laws but you know we think the approach would have been better
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environmentally and better for our customers to to not have a government be that prescriptive
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okay where to start I feel like it like starts off slow and then all of a sudden
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he's like boom boom boom and you're like my hot take is I agree with everything
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he said until the very end which is better for our customers
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I also disagree with better for our environment I agree I agree actually with everything he's saying about the
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way that it's being prescribed except lightning kind of sucks now it's like yes moving to USBC is the
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right thing and it's what we wanted and of course it's going to be better for everyone because USBC is great but
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the way they're doing it which is basically the way he described like the government wanted to standardize micro
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USB a long time ago and that would have been great in the time where everything else is micro USB but then we wouldn't
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have gotten any Innovation to get better which is how we got USB type-c so when
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we went from Apple had like 30 pin and then they moved to lightning the fade standardized uh micro USB back in the
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day we never would have gotten lightning and we never would have gotten USBC right so you have the I like the idea of
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what he's saying which is the government should have more of like an end result that is ideal Which is less E-Waste and
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better experience for customers and then let the engineers and the smart people who work for the companies decide how to
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get to that result and satisfy some check boxes rather than that government going here's the piece of tech you have
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to use that's that's the actual problem that we have with this this weird ruling the end
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result is going to be getting a USBC iPhone which is a good end result but the way we're getting there sets the
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precedent for like well what if something better comes along we just standardize and mandated
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USB type c I guess like oh man you guys are both
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throwing a million things out and we're gonna uh uh yeah so like I can't
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there's we don't know what the official law is in terms of like we're standardizing USBC when are we allowed
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to upgrade do we know like a x x amount of years that this is because like I
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can't imagine it's going to be some sort of law where it's like USBC forever and in terms of like saying oh well we we
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could have tried to mandate micro USB but we never would have taken the next steps forward like micro USB took a step
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forward 30 pin took a step forward they both did take steps forward into to new
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better cables and in the sense I just didn't love what he was saying of like well we would have been stuck with micro
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USB well you were 30 pin and then you went to lightning like you still made the change you still made a bunch of
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people have to change their their cables and then I still have an issue with how he says that of like well why are we
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going to make all these people change their cables when Apple itself doesn't even use the same cables across their
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landscape we just got an iPad that has the dumbest dongle I've ever seen in my life yeah and apple loves selling
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dongles like this almost feels like oh hey we're gonna go to uspc and enjoy
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our 15 dongle that you know we have to because the government made us do it I'm surprised they're not like hopping on
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this to to increase their dongles well okay here's the other thing about lightning is it makes Apple a lot of
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money which is the the made for iPhone program that my MiFi made for iPhone MiFi made for iPhone you have to get it
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certified Apple gets a little bit of a cut every time you sell a lightning certified accessory a little bit of that
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goes to Apple it's not a zero amount of money it's a real it's a ton of money um and they give up a little bit of that
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control over how things interface with the iPhone by being required to switch to a different controller I'm sure Apple
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would love to go give us a set of requirements to hit and we will make our next Generation connector hit that but
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it won't necessarily be USB type c so if you if you mandate so I pulled up
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the thing which is like okay uh USB type-c must be a common charger for all phones and electronic devices in an
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effort to reduce E-Waste and inconvenience with incompatible Chargers under the new rules consumers will no longer need a different charging device
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and cable every time they purchase a new device and can use one single charger for all of their small and medium-sized
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portable electronic devices including laptops I mean so that would be fine if
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you just gave us that rule and said now all of your devices must have the same
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charger period okay they could all be USBC or they could all be something new that we're working on
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and if others have other accessories they can't be micro USB they can't be some of them lightning some of them USBC
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whatever that should all be the same so you could use one charger for them all and that's a great goal I love that I love having one charger for everything
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but to decide that it's USBC now means that they'll be able to decide
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what it is in the future and just say whenever you move on like it's 2024 for
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mobile phones tablets e-readers earbuds digital cameras headphones headsets handheld video game consoles and
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portable speakers and then 40 months total for laptops I understand the sentiment that you're saying in that
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like x amount of government control and deciding this could potentially stunt technological growth but
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it's hard to argue for Apple when they're using two different types of charges which is like what you said but
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like in terms of E-Waste they are producing E-Waste because of having two
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different types of chargers where you can't universally even use the same charger within the Apple ecosystem the
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thing the iPhone and iPhone accessories typically all charge by via lightning
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yeah so like air pods so you use your your iPhone lightning charger to charge the the iPhone and to charge airpods and
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to charge whatever other made for iPhone stuff that you have and the fact that Apple also makes other
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things that charge with USB type-c then makes it muddy because yeah I think the fact that they have other type like I
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would argue the majority of people if they have an iPhone also have something that charges via USBC everything else so
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yeah everything else that they own that's not an iPhone or iPhone accessory and then like laptop iPad just regular
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school laptop that's not Apple I mean a Bluetooth speaker like there are a million other things that they could
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have that USBC and I think and I don't know like I know nothing
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about politics or government governing or anything like that but this seems like an easier thing to implement when
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you can prove that the company that has to make the biggest change already is using this type of connector that you're
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forcing them was like first in line to do like USBC for laptops and stuff so
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they like they it makes a lot of sense I think I also
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don't just love how they're talking about environmental aspects when I think
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a lot of the stuff that they do feels fairly anti-environment in some senses including right now the dongle that you
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have to have to charge a gen 1 apple pencil yeah that's on an iPad that now comes in a new box that doesn't even
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come in the box with the iPad yeah it's just harder to take it at face value yeah exactly so I I agree with uh with
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the the path that he took to explaining why he doesn't like this the Judgment but hey we're gonna get a USBC iPhone
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now it sounds like well okay and then the last thing we have to talk about is he did not say 100 we are getting USBC
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iPhone he said we will comply uh so there are some people out there who think that might not okay pretty sure it
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means USBC there's several ways of complying this is why I think I might want to make a video explaining this one
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is they could make all of the 2024 iPhones like a USBC or
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they could make just the iPhones sold in Europe USB type-c technically and then
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all the rest would be lightning that would be weird I don't see them doing that I don't either they could and it's also airpods and all these other things
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or they could not sell any of their lightning accessories in Europe
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I think they would do that either I don't think they would do that either they think that they would only be able to
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sell their USBC things in Europe I think the phone would still have to go USBC though because it comes with the Charger
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and that they just wouldn't sell the phone in Europe not sell the phone not sell the iPhone okay that's not yeah I
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was gonna say that's probably not happening um and so yeah I think the most likely thing is their their next
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um the 2024 iPhone will be USBC for everyone do you think poor so some
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people are thinking a portless iPhone would can be considered compliant this is interesting I'm not sure if I agree
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with that or not so right now you can get a USBC magsafe charger
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right so if you have a USBC brick the USBC to the magsafe puck charges on the back of the phone so you don't need to
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charge via that port and we did talk about this a while ago which is like apple does seem to be aiming to get rid
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of those outside intrusions including the port yeah so what if they just go
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middle finger to both of you no ports for you and we just get rid of the port entirely and is that technically
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complying I guess so technically but can they really open magsafe is not that
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good will it be that good but 2024. it's one of those things that I bring up because I saw people saying and then I say it out loud and I'm like I don't
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think that's I don't think it's going to be that good by 2024. so yeah that we'll see this is all it's all very interesting but we we brought up that
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iPad and I kind of I think we should talk about the iPads yeah you missed last week and we divided I just very
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quickly went over like what they got announced at we mostly talked about again how stupid that dongle was how gen
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1 iPad kind of makes no sense and how I believe what is it the last Intel iPad Air is basically the exact same thing as
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uh Apple's app iPad Air yes sorry the a series iPad Air is
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basically the same as this new Baseline iPad except you actually get Gen 2 pencil support yeah and a laminated
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display yeah there's some there's some things that are like very confusing about this iPad and I was
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just talking on another podcast about this but this feels like the most Tim Cook iPad ever this is they are so good
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at making ladders of products where you have the Baseline version and then if at any point you go you know
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you look a little bit to the side and you see a slightly shinier one you're like well what if I spend a little bit more getting that slightly nicer one and
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then you go oh it's only 64 gigs for that one so I guess I should get the upgraded storage one and then that's
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suddenly that's more expensive and then you're like oh that's the same price as the Baseline I hate this one this happens with the iPad and it's like they
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have this ladder built for you to go as high as you can possibly go 329 for the Baseline iPad it's been that price for a
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long time and it's staying that price annoyingly old iPad but you know what it's still just fine it's a tablet right
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then you go all right well this new 10th gen iPad is nicer it's newer it's USB type c I kind of want a nicer iPad
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oh but it's only 64 gigs so 450 is too high but because it's only 64 gigs I'm
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looking at the upgrade which jumps to 256 which is 5.99 so now it's 5.99
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that's the same price as the base iPad Air so in your brain you at least think a
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little bit like ah for that much money I could just get an iPad Air but guess what the 599 iPad Air 64 gigs this makes
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me so sad so now you jump up on the ladder again you go from 64. 600 bucks to like 700 bucks and then you're like
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oh 700 bucks I'm not I'm that close to the iPad Pro like I might as well look I
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need to just keep going and then you realize you can't even get Final Cut you get a M2 MacBook Pro extreme and then
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and then you're spending 20 grand yeah that's how it goes they walk you right up to the top of the left right up to
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the top yeah they're that that's what basically I see is like the the price of this iPad slots right in to be a perfect
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rung on the ladder in between the iPad Air or the Baseline iPad which is what you probably should get and then the
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whole like confusion of the dongle and the 250 keyboard accessory is weird to
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me I don't understand that there's a new two-piece keyboard with a function row
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yes we did talk about that quite a bit because like why the new accessories for
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M2 iPads are not going to get the function when that makes way more sense to put a function row on it yep but we
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don't get that so it's just for just for this iPad you get that new two-piece magic keyboard case with a kickstand
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which is nice and the little functioner on the keyboard uh and yes 250 bucks so if you get that
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and the iPad that right there if you don't even upgrade storage is seven
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hundred dollars like that's nuts you can get a lot of
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computer for 700 bucks so you gotta really want to be the guy that's gonna make your iPad a computer well that
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person should just get the nicer iPad yeah for sure anyway you can see how it builds up it all yeah
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the bottom line is the product is fine but it's like weird in its price bracket
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and weird in its execution listen I I understand that you know production is
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more expensive they were adding nicer things to the iPad in general to make it to take it a step up from the Baseline
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iPad but I think most people can agree and it's easy for us to say over Apple but it would have just been nice if the
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Baseline iPad stayed at 329 and just got in a new look it would be nice if this
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iPad was 329. yeah yeah this iPad was 329 no one would care about the genuine Apple support no one would care about
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the dongle no one cares about all the other stuff much more it just would have been like cool it got a facelift it
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matches everything else now but to knock the price up that much to get basically
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just the uh quote-unquote all-screen display that everyone loves
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um is yeah weird this is still like uh an iPad a lot of schools might buy and I
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think school I don't think so with the base you're wait schools like the home button yeah so then they would stick
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with the base one the base base yeah I think why would schools get this one they can get the Baseline on it no idea
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USBC I can't wait to see the sales on this I know I'll sadly and I'll be very
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upset about it plenty of them uh we should talk about one more thing before the break which is the new nothing ear
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stick there nothing has made so far now their original noise canceling headphones then they made the nothing
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phone one now they're coming back and they have made a 99 pair of plastic
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earbuds that come in a little stick like a little lipstick case it's much bigger than a lipstick thing yeah but that's
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the inspiration anyway yes and um there's you know what there is a list of the
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features it has I'd rather talk about the features that it doesn't have because it is exactly what we thought it
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would be um it's basically if the ear ones or the airpods pro yeah
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these are the airpods no silicone tip no no active noise canceling and my
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favorite part which I told you this morning and I would like you to repeat your reaction to it was last week or two
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weeks ago they bumped up the price of the ear ones to 149 yeah claiming production increases well these now slot
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in right at 99 which was exactly where the ear ones were two weeks ago I called
00:21:52
it on the podcast last week I think this is hilarious that it actually happens too too obvious you after all idiots you
00:22:01
have to make that price increase before you announce this is coming out and then do it you can't tease it months ago then
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bump it up two weeks before and then slot it in exactly where it was it seems insane it's insane I mean I get that
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every company's got their like public facing reason for doing something and then the like corporate reason behind the scenes I'm sure they're
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public-facing reason for the price increase was oh you know these are more expensive to produce use and in lower
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volume we'd really like quality to be high so we're going to bump them up from 99 to 149 but behind the scenes they
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were like but we're also going to make a 99 pair of plastic earbuds that slide in right at this exact spot yeah nice one
00:22:40
nothing yeah not my favorite move uh Tech world I think yeah ever uh before
00:22:47
we go to trivia I'm also going to throw this out here because there's no more because we'll talk about it Taylor Swift broke the Spotify record for most
00:22:53
streams of an album in the first 24 hours absolutely dominating they said you couldn't do it they said she
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couldn't yeah just just 185 million streams in 24 hours and
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that's only on Spotify that's insane that's the record uh I think the record was 182 by a bad baby or 70 something by
00:23:12
bad debut video that got like no no it's all an album streamed in 24 in the first
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24 hours it was released oh the whole album had 185 oh that's pretty amazing streams that's pretty sick because I
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know there's been some crazy like uh like uh like K-pop singles I'll see on
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YouTube trending they'll have like 100 million views in like two days like what happened still not it's still not 185
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but I'm just like YouTube's gotta have some crazy crazy right there's some crazy numbers I would love a just like a
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sheet of how many times something got streamed in 24 hours in the first 20 YouTube video in a day what is it what
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do you think the YouTube record is it was very recent wasn't it um oh it's K-pop it's all K-pop
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IQ it's a lot of music you've heard of IQ UI I have not but I love them and I
00:24:04
love all our listeners that love them and I stand them these are crazy numbers because it's crazy YouTube numbers uh
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most list this is a Wiki of the most viewed online videos in the first 24 hours and yeah this is a
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oh no it's a film I think it's still on YouTube okay I'm gonna go with the music videos
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okay number one BTS number two BTS uh
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dynamite and butter 101 million views in a day and 108
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million views in a day wow oh my God in a Day 2018 YouTube
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Rewind was correct this is what we want then there's three in a row black pink
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black pink and black pink 80 million 86 million and 90 million in a day all these are YouTube then BTS Lisa BTS and
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BTS and then Taylor Swift at number 10 with me do you know that song of course
00:25:07
I know that I don't know that had 65 million views in a day that is a shocking that's because that that video
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was released before the album came out also oh this is a single from the album or something uh that's like four albums
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ago despite it only being a couple years ago that was from lover which was like right before covid
00:25:24
yeah record for most of you trying to get the Disco great song no
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cut that if I'm wrong top videos are either K-pop or tape I was right I was
00:25:37
right cut that if it's not funny there's some trailers though holy smokes
00:25:44
holy smokes these these can't be yeah these are all in the first time all I wanted to do was say that Taylor Swift
00:25:49
is the best and I've sentenced this podcast into absolute ruin I'm sorry I just this Spider-Man no way home trailer
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355 million views in the first 24 hours
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that's a that's that's what Wikipedia says the number of worldwide views accumulated in the video's first 24
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hours Spider-Man no way home wait let's sort by rank is it the YouTube link none of
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these have 350 million views is this it might not be YouTube then it's got to be on other places combining them it's just
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like combined yeah I'm throwing this whole list Out Wikipedia this is insane I don't believe it ignore everything
00:26:29
I've said for the past 12 minutes about YouTube and Wikipedia just end it with saying congratulations to Taylor
00:26:35
congrats to Taylor let's go to trivia it's just hit your head I know she was
00:26:41
waiting for my congratulations Miguel do you think you you were there I
00:26:48
don't remember if she was there she must have not but she wasn't anyway there were rumors
00:26:53
what's up guys welcome back to the Pod Marquez yeah all right so first question uh this might be a little bit of an
00:27:01
easier one you know for what we do here but you know there's a little twist on it to make you guys think so
00:27:07
we all use PDFs right you use PDFs I use PDFs Adam uses PDFs professionally I fax
00:27:13
things Leaf no facts allowed but uh PDF is an
00:27:19
acronym so what does PDF stand for and I've got it's a multiple choice one so a
00:27:25
portable document format B personal directory file C portable directory
00:27:32
format or D portable document file
00:27:38
oh no okay I think I know it I think that one yeah I I appreciate the multiple choice on
00:27:45
that I very much appreciate them all right let's take a break we'll be right back foreign
00:27:51
[Music]
00:28:01
we're back uh I would like to talk about a new decision that YouTube made yes YouTube made a really big choice and
00:28:09
updating and changing a bunch of features on the design of their site this week and I agree with every single
00:28:15
one of them I have a very similar sentiment as you and that is the reason I wanted to talk about this because I
00:28:22
think you and I and most listeners out here when we hear redesign we get very
00:28:28
worried because redesigns usually mean I need to relearn this entire website
00:28:33
that I use every day I'm going to absolutely hate it I am still an old Reddit user best decisions on well many
00:28:41
redesigns yes yeah no this one was good this one's good so it's the site and it's the mobile app too correct so I
00:28:47
think there's a lot of good stuff here and just to walk through some of the highlights like there's a lot more it's it's a pretty consistent new UI but
00:28:53
there's a lot more rounded Corners the Subscribe button is no longer red
00:28:59
it's graduated over the years it used to be yellow fun fact I don't know how old people are watching this but yeah it was
00:29:05
yellow yeah a few years ago every YouTuber said smash that yellow button and there's many many old YouTube videos
00:29:11
of people saying to smash that yellow button then it turned red and everyone panicked and had to explain now you
00:29:17
smash a red button now it's just going to be the opposite black or white based on if you're using dark mode or light
00:29:23
mode but it's contrasty and it's this nice rounded button and I actually think it looks better it's more obvious because it was just like red text before
00:29:30
and now it's like a real button okay I think it's better but you know it's just a sub button that's a vanity thing you
00:29:36
still have the join underneath the Subscribe button so once you subscribe then the join button pops
00:29:42
up it's smart but aesthetically it's just cleaned up it's nicer there's a little bit of a reflection now and dark
00:29:48
mode of like the light from the video spilling out in ambient mode it's good I think like my overall the vibe it feels
00:29:55
like is first of all let's make this feel more like an app which is what every single website in the world is
00:30:00
doing right now let's make a lot of people are comparing it to like material you almost like Google's making it more material you like a little bit I think
00:30:07
the easiest way to describe it is before there were a lot of breaks in the page kind of like this sidebar was a slightly
00:30:13
different color so you had a hard line down the side you had a hard line on the top for the header everything now is
00:30:19
just kind of blended into the same background it's very functional it's very like button actionable button based
00:30:26
like that's everything you have there and everything just feels more condensed together in the mobile and the desktop
00:30:33
version yeah um you said rounded Corners everything looks a little more like a button that you might find on a phone
00:30:38
you have less separation in like the description and the Subscribe button and the channel banner and everything like
00:30:43
that um and I agree I really like it and the reason I like it is because while they
00:30:49
made all these changes that we're listing everything is still super familiar I'm not scattered all over
00:30:56
looking for new sidebars new recommended Pages new hamburger menus here and there everything is basically in the exact
00:31:02
same spot right just that's better yes it's like a fresh coat of paint instead of like reorganizing things instead of tearing down a wall and opening up the
00:31:08
kitchen exactly so yeah I think this is a good one I think that means their next update will be absolute chaos but this
00:31:14
is a good one oh God there's a good one YouTube we appreciate that two new features also for mobile that I really
00:31:19
liked um pinch to zoom while playing a video I think that could be really helpful and like you can move around the
00:31:25
frame yep so you can pinch which will fill the frame and then you can pinch again and keep keep moving in to the
00:31:31
video cool I like that a lot and then there's like a new scrubbing feature so previously if you were to scrub the the
00:31:38
like the circle on the timeline you would just kind of see what frame it was at now it expands I've kind of been
00:31:45
comparing it to do you know if you're doing like trim on your uh like an Instagram video or something and it
00:31:51
brings up the whole timeline and kind of or if you're working on slow-mo video on
00:31:56
like your Android phone or something like that so now you got a whole Timeline under so you can see many more frames and where you're kind of
00:32:02
scrubbing to yeah I think precise both great new features yeah it's a win I kind of this this remember when they
00:32:08
first introduced the retention graph in the oh in the scrub thing I think that turned out to be pretty cool because a
00:32:15
lot of videos now I scroll to sometimes there's like a comment with a timestamp
00:32:20
which is one thing but the comments are so far down usually I just start scrolling and I see a spike in retention and I just like fast forward and just
00:32:27
watch that part and if that part hooks me which it usually does because that's just why there's a spike then I'll watch
00:32:33
more of the video it turned out to be pretty cool I'm still do do you think there will be a day when um that graph
00:32:40
bites some creators in the butt because in some scenarios you can see when people are skipping um integrated
00:32:46
mid-roll or end rollers I've seen really really big spikes and I was like whoa
00:32:51
this video is mostly flat with one big spike and I move to the spike and it's somebody ending an ad exactly so it's
00:32:58
nothing to do with before the video it means they enjoyed the beginning of the video and they just want it to pop past
00:33:03
that 30 seconds so that's gonna happen sometimes that's fine I I think the trade-off is that we get a lot of really
00:33:08
cool like you know dream does is face reveal and there's this like Arc of like people watching more and more and then
00:33:13
the spike and then there's other later Parts where he says certain things and there's spikes and it's just kind of interesting to like see a little bit of
00:33:20
other people's behavior on a video great user experience seems minimal unaffecting creator so overall good
00:33:28
feature do you remember back in the day this is old YouTube okay they would show uh the comment section
00:33:36
below the video and then they would also show other people loggers and watching the same video at the same time so they
00:33:43
used to do that that and it was really interesting because when a video would first launch on like a big creators
00:33:50
Channel you would see just like tons of people watching the video at the same time and then that there was like everyone
00:33:57
like engaging in the comments like oh my God a lot of people are here right now they'll probably see my comment and then like comments would go crazy in the
00:34:03
first few minutes and then slowly obviously the video gets older and less and less people watch and then if if it
00:34:09
was an old enough video you might be one of only two or three people watching it at the same time and then you could
00:34:14
click on that person's profile you could message them you could leave them a comment because you were seeing other people watching the video at the same
00:34:20
time low-key I kind of want something like that so I don't remember that but
00:34:26
as you're explaining it it sounds like they tried to reintroduce that with previews or um premieres
00:34:32
premiere's cool because everyone's watching it once but it was just something about knowing and being able
00:34:37
to reach out to someone else who's watching the same video right away well when your user base has exponentially
00:34:42
grown in the last 15 years that gets harder and harder on smaller channels but especially if it gets 100 million
00:34:48
views in a day exactly yeah um there's not a lot of BTS stands out there who would be able to talk to a
00:34:54
smaller people but I I do think Premiere could have been that I think they just
00:34:59
kind of messed up the premiere rollout and Premiere is something I still would like to see corrected because I think
00:35:06
it's an interesting idea and we've had some cool videos that could have done great but watching this smartphone camera awards at 720p is terrible yeah
00:35:13
premieres I think you can do 1080 now possibly that's still but it's still a live stream and people don't watch live
00:35:19
streams the highest quality but I think that's also my yeah I agree Premiere should be better but yeah we need to
00:35:25
find like more ways to make it interesting and make it enticing Mr mobile he does a lot of premieres he
00:35:31
does yeah and I'm cute I want to ask him pick him his brain about that probably get him on the podcast and interrogate
00:35:36
him about it um you did mention though only 1080p in 4k let's quickly uh something we didn't
00:35:42
get to talk about because we've been very busy but I know is near and dear to your heart is a few weeks ago we saw
00:35:48
YouTube potentially testing 4K playback being set only on for Premiere
00:35:54
using hey well yeah yeah paywall so since then they've reverted that change
00:35:59
and that is not happening but I think it's worth a conversation because most importantly here is there's plenty
00:36:06
of times we've seen features tested and reverted and then they come back later anyways and I think this could
00:36:12
potentially be that or is this something that we could see at the next Milestone
00:36:17
I know 8K is so far away and it's weird to think about but just as an example like will we see okay 4K is your
00:36:24
standard for freemium there you go Linus swayed me sweet oh
00:36:30
okay so I have linuses thing at the end here just just to like tell people to go watch great video by the way I think
00:36:36
there's a lot of really useful information he knows a lot more of it because he runs float plane and knows
00:36:41
the very very very very very very very very lower end scale of Google because Google's kills and the challenges of
00:36:47
running a streaming streaming exactly yes I was not expecting you to say you were straight though
00:36:53
swayed me no okay so 4K look I I initially have the same reaction as a
00:36:58
lot of other people which is like you were just rule number one on the internet if you offer something for free
00:37:05
moving that free thing behind a paywall no one will think that's a good idea yeah that's like the easiest way for
00:37:11
people to dislike something you clearly can offer it for free you are now why
00:37:16
would you move that to being paid rule number one right so they broke rule number one so everyone gets mad but the
00:37:22
fact is most people don't watch in 4k and on top of that which is really well
00:37:28
articulated by Linus the the bandwidth required to stream in higher resolutions
00:37:34
and higher bit rates which is massive files is is dramatically higher than ever not only
00:37:42
that but it is growing at an exponential value of storage base but in terms of
00:37:48
cost per storage and cost per hosting fees they've basically flatlined and we're not seeing decreased spending on
00:37:55
that so they're just getting thousands and thousands of more and more hours of 4K videos from people's iPhones being
00:38:01
uploaded and not really getting any benefits from it well their user base grows and grows it's just like they're
00:38:06
eating all this cost right so I get that and it's always been like well hey you you have YouTube and Google money like
00:38:12
you can you can eat that yeah but uh the real the real point is almost nobody
00:38:17
watches in 4k that's the real learning here uh right now how many of you are watching this on your phone boom right
00:38:23
away that's half of you you're not watching in 4k unless you have a Sony Xperia 5 Mark II you're not watching in
00:38:30
4k even if you have that phone you probably didn't go into the selector and pick 2160p because your internet
00:38:36
probably isn't great enough right now to be watching this whole podcast this whole long clip in in 4k someone's got
00:38:44
on a street corner with millimeter waves somewhere watching this to that one with the Sony experience please leave that
00:38:49
comment I know there's some there's a non-zero amount of people watching on that phone in 4k right now and it's
00:38:54
hilarious to me but that's half of the people right then I look at my YouTube analytics and it's like you can see device type you can see like the smart
00:39:01
TVs and the computers and laptops and Google uh on mkbhd.com we have Google analytics and you can see the
00:39:07
resolutions of people's screens and it's a single digit percent of people who even have a 4k monitor 1080 is very
00:39:13
popular 1440 is very popular 4K is rare So if you have a 4k monitor and a good
00:39:20
enough internet connection to watch 4K and you go into the selector and select 4K that is a tiny fraction of people who
00:39:29
actually deserve to be mad at this decision because something that they were previously getting for free is now
00:39:35
a paid is is would have been a paid feature but that's such a small percentage of people that it made total
00:39:41
sense to do it and to actually make some money from it because people will subscribe to premium and you give them a really good reason too but I think my
00:39:47
point is and Linus's point is that's almost nobody so I'm I'm swayed I believe him I messed
00:39:55
up all of my notes why were you gonna argue I'm like no I wasn't gonna argue I was gonna be like we're the good guys everyone go tell line is he sucks and
00:40:02
then you're the best and we fight for the people um I I wonder almost though like I guess
00:40:07
offering it for premium which I will say without without this being paid well or
00:40:13
anything premium is super worth it five dollars a month right I think it's it's
00:40:20
nine nine yeah I think so sorry I I just think YouTube premium even at nine
00:40:26
dollars a month and I know everyone can't afford that but like you said not a lot of people watching 4K I think it's super worth
00:40:32
it yeah I'm just looking at my YouTube premium benefits because it likes to summarize how long you've had premium
00:40:37
and what you've gotten out of it 2 590 ad free videos sorry 25 over 90 hours
00:40:44
much different yeah I've watched a lot of YouTube with YouTube premium yeah uh YouTube premium is currently 11.99 is it
00:40:51
11.99 but it's still worth it even just opening the YouTube homepage and seeing the word premium display button or a
00:40:59
little red P it's like the sound of a little jar caviar opening I mean
00:41:04
this is the good stuff my my I mean honestly my favorite feature of it is just that um there are
00:41:10
not full podcasts but kind of like talking it like Phil DeFranco I'll
00:41:16
listen to him like a podcast in the car and you can turn your screen off it's so
00:41:21
nice great feature I also have no idea who puts mid-rolls in their videos because I haven't seen a mid-roll in
00:41:26
years because I have YouTube premium that by itself man there's some channels that stack mid rules this is not this is
00:41:33
not one of them but hey I haven't seen them in a while so we will be unless you buy a YouTuber wow I recall like we're
00:41:39
at a team Retreat and there's someone like put a YouTube video on the TV and I was watching the video with them and then the ad popped up and everybody
00:41:46
turned and looked at me like is this what YouTubers are doing now I was like yeah minerals are a thing uh but no yeah
00:41:52
that's uh I haven't seen a mineral I do have to say I don't know if this would be way too hard because I know nothing
00:41:58
about coding would it make sense if YouTube winds up getting you know let's
00:42:03
say they don't want to do 4K behind premium but they obviously need to work on their their bandwidth and hosting and
00:42:08
all that they would still have to host the 4K files that people are uploading which is always going to be an issue but
00:42:13
in terms of streaming it is there any way to essentially gate resolution based on the resolution that can actually be
00:42:19
played on the screen that it's being sent to because like I can select 4k on this computer right now and it's not 4K
00:42:25
yeah there's a bunch of features sorry a bunch of factors that go into YouTube deciding your resolution and then they
00:42:30
did that stupid thing where they hid the quality selector behind like three clicks yes but one of our best Clips on
00:42:35
this podcast yeah I hate that decision but yeah the fact is YouTube wants to take that choice into their own hands
00:42:41
and pick what's right for you which is they look at your internet connection your the bit rate of like how good of a video you're watching and also whether
00:42:49
or not your screen even has 4K pixels you can pull up a 4K video but it won't automatically do it if you don't select
00:42:54
it all the time so it looks at you and decides for you what your resolution should be I think the best option and I
00:43:01
don't know if it's possible would be what I just said where it's like you can't select 4K because you have a 1080p
00:43:06
screen or you have a 14 but you could get more bitrate in a higher a sharpness a higher sharpness video out of a 4K
00:43:11
stream even if you don't have a 4K screen which is like something yeah but I want that only the premium payers will want
00:43:18
that that's a small number of people but that sounds yeah well I think what they're doing is they're relying more so
00:43:24
on those people than the people with actual 4K viewing displays yeah and they
00:43:30
know they know if they can get money out of those people that's subsidizing everyone else and that's the best way to
00:43:35
make the money so I would be fascinated if this did go through to see what kind of people are paying for premium new
00:43:42
subscribers to premium that don't have 4K display that they're playing it on yeah that would be super interesting that'd be interesting I also I also just
00:43:49
know that if I'm like listening to a if I'm listening to music and it's just like the album art I'll still click the resolution all the way up because it
00:43:55
sounds way better it's a higher bit rate interesting so I think people interested in that kind of thing which is like you
00:44:00
and me people listening to Tech stuff like we know this stuff and we care but small fraction yeah
00:44:07
um oh man I really wasn't expecting you to say that so very interesting everybody
00:44:13
that thinks Markel is a shill and that he's completely turning his back on you
00:44:18
please watch main Channel videos at 480p and send us screenshots just to to prove
00:44:25
to him it's like a petition letter that he shouldn't agree with stuff like this and we want 4K for the rest of our lives
00:44:31
um but to swap back all the way do you think that hurts so much 8K
00:44:36
becomes standard 10 15 years does YouTube put the kibosh on it right
00:44:42
there because now we're just exponentially getting even higher and that's like 4K is it YouTube YouTube is
00:44:48
really early to supporting 8K which is admirable um every time we go to CES you know how we
00:44:54
see like a couple more AK TVs it seems like it's still so Fringe that I don't see it being mainstream anytime soon the
00:45:00
thing about that is like 4K 4K not that long ago wasn't like totally
00:45:07
mainstream so like the curve of like you saw one 4K TV one year and then you saw
00:45:12
12 4K TVs the next year and then you saw 100 4K TVs in next year 25. 20 30.
00:45:20
eight years from now yeah is 8k everywhere I don't think is AKA
00:45:26
um like over 50 of people's I have to use my own judgment when I go and look
00:45:31
at those 8K TVs I can tell the difference between AK and 4K but I think most people on most of the screens in
00:45:38
their lives will never be able to tell the difference between 4K and 8K because that's your phone your tablet your
00:45:44
desktop maybe and then your TV oh this is just reminding us of our friend Grover who went from a 1080p screen to
00:45:50
an 8K screen and is loving life right I mean he would also be loving life at 4K but 8K is pretty serious from from 720
00:45:58
yeah that's huge um yeah no we'll keep an eye on uh 8K as well but I think that leaves us with uh
00:46:05
one more trivia question
00:46:11
all right we should just put a mid-roll right there that's a great idea this trivia is now
00:46:18
almost recorded with YouTube premium users won't get that joke because they just saw us say it but it happened
00:46:25
um all right so uh question number two prior to founding RED cameras I really
00:46:30
hope I'm saying this last name right Jim janard started what company easy
00:46:37
think I know all right yeah let's go amazing let's take a quick break we'll be right back
00:46:45
[Music]
00:46:55
all right welcome back I had something written here and then Marquez told me he really wanted to talk about this EV
00:47:01
Rolls-Royce so I said sure I will just write Evie Rolls Royce and you do the rest of the talking so I have no idea
00:47:07
what we're about to talk about it's besides the Navy rules it's just a hilarious car okay I I just it's not even about the Rolls Royce as much as
00:47:13
it's like with all these new EVS that we're getting to test I have a lot of ideas about and I don't
00:47:20
work for a car company but about like what is the ideal first car in your lineup to Electrify there's so many
00:47:26
factors for that choice we just saw in Nissan they've had a leaf for a while but the Aria is the the new EV like
00:47:33
daily that they made and it's a crossover okay then we got Cadillac their first thing the silly stick is
00:47:40
like a 300 000 random thing they made as like a concept car and then the lyric the lyric is a another crossover and in
00:47:47
that video I said wouldn't an electric Escalade be like the thing wouldn't that be everything you love
00:47:53
about an Escalade but better listen like the Escalade is like one of the better best known Cadillacs but it is like
00:48:01
impossible to argue against making a crossover right now especially in the US there's the argument so popular the
00:48:08
argument is your first TV is probably also your most expensive and so you probably have to I think you
00:48:15
have to start with a premium product you have to start with premium positioning which is why Cadillac can get away with it Nissan was like uh here's a 50 000
00:48:21
Nissan is that cool Hyundai was like here's a 55 000 Hyundai is that cool but at least you're like starting with a
00:48:28
premium thing and I'm like yo Cadillac Escalade that's the that's the electric thing because it what do you want you
00:48:34
want it to be big you want it to be powerful you want it to be quiet you want it to be smooth Cadillac I'll agree
00:48:40
with you on 100 it's got to be high tech escalate It's gotta be the Escalade so that's and it's expensive already that's
00:48:46
cool it's 80 grand you know an electric one will be heavier and more expensive and it'll still be premium but it'll be
00:48:51
the ideal Escalade and then the trucks make a lot of sense so like rivian didn't have anything before but Ford
00:48:57
what should you Electrify first oh yeah clearly the truck like I don't want an electric Ford Focus yet or like the
00:49:04
Taurus or the Explorer they'll get to those America loves those but the F-150s made a lot of sense big powerful
00:49:11
that made a lot of sense I don't know if I would argue it's like Ultra Premium though they priced it really really well
00:49:17
for what it is I'm just picking apart no they did they did I mean it is the more expensive F-150 relative to the gas
00:49:23
F-150 not even by that much but they also do have the like 98 000 before
00:49:29
dealer prices that's true yeah so this Rolls Royce comes along and it just made me laugh because it's it's such a beefy
00:49:36
car already and I just read the specs and I was like this is hilarious this is the perfect first electric car Rolls
00:49:42
Royce it's expensive anyway whoop-dee-doo yeah um the headline from CNN businesses rolls Royce's first
00:49:47
electric car has two doors and is longer than a Cadillac Escalade hell yeah it is it's 6 600 pounds it has
00:49:54
260 miles of range and it is uh oh and it includes
00:50:00
more than 1500 pounds of sound deadening insulation to ensure that the Rolls-Royce is quiet this is going to be
00:50:07
the quietest Rolls Royce ever this is what I thought of here is like these luxury cars like Rolls-Royce and Bentley
00:50:13
are already like it's all about cabin experience and before they were
00:50:19
eliminating so much road noise and engine noise now they don't have to eliminate engine noise like it's already
00:50:24
going to be quieter this is going to feel like an anechode chamber inside it was quiet in that car before when I
00:50:31
had a V12 now they get to be just as fast with no engine and just throw
00:50:37
batteries heavy it's gonna be heavy anyway it's amazing I think this is so that's why I brought it up I was and it
00:50:43
by the way it'll do 0-60 in 4.4 seconds which is kind of nuts for a six thousand dollar
00:50:49
refrigerator on wheels but it'll do it wait a minute wait a minute okay sorry this is the first time I'm looking at
00:50:54
this because I didn't want to get anything spoiled why is there like a solar system in the
00:51:00
car oh this is the Rolls-Royce thing you don't know about the Stars this is this is outside of electric stuff no this is
00:51:05
just Rolls Royce I mean like in their TV cars oh yeah oh no I did not yeah rolls
00:51:10
royces have the backwards doors and they have the stars and I didn't even notice the doors you know every car you've seen
00:51:18
has those no it's got the suicide doors and it's got the it's got the stars in the in the roof which is just their
00:51:24
signature and on the doors too yeah it's all over the car I haven't seen it in the doors but then again I've never been
00:51:30
in a Rolls-Royce I like how they're basically like oh we could have an all-glass roof and you could see the stars or Nah light pollution you can't
00:51:37
see the stars anyways let's close the roof and give you your own sir that's their thing man I just remember seeing
00:51:43
this is such a throwback but one Hassan Whiteside which is an NBA player who's doing lots of Snapchats him and DJ
00:51:49
Khaled were huge on Snapchat just wanted throw that out there and he would always do a snaps in his car of like him going
00:51:54
to his pond to feed his fish and now I saw the Stars by him and I was like what car is that that has like stars behind
00:51:59
him oh really and then that's how I learned that that's kind of a status symbol is like you take a video or a photo in your car and you've got the
00:52:06
stars behind you it's like oh yeah that's a Rolls Royce that's pretty sick so that's her thing I don't know I'm
00:52:11
just saying I see this and I'm like yes please make an electric one please make an electric one it'll only have 260
00:52:18
miles of range who cares yeah your driver has to be the one who has to worry about charging it so who
00:52:24
cares yeah you're a passenger if you're yeah if you're getting an EV Rolls Royce if you're going over 260 miles you're probably taking a private jet yeah
00:52:30
that's the person who has like an electric jet on the way anyway that's all I had to say Rolls Royce making a
00:52:36
big big splash I just think like when we keep an eye on this first generation of
00:52:42
electric cars the thought is always like what would be the ideal like GM started with the Hummer
00:52:49
what a weird choice but that is a very weird but if you think about it enough it makes perfect sense it's expensive
00:52:56
it's large it's it's like a heavy thing already they picked the one where it was
00:53:01
like yeah this thing is gonna have freakish acceleration it's just a freak this truck is a freak and it's that's that's all we care about so it'll be
00:53:07
electric it'll be even more freakish and then yeah anyway we get this in the Sierra truck and we'll get more stuff
00:53:13
from GM the lyric of course Cadillac but yeah we'll keep an eye on the first gen
00:53:18
of EVs and what they decide to Electrify as they make their way through their whole lineup I hope you're wrong and I
00:53:25
hope more car companies realize they already have Legacy car money and give us cheaper options it's just expensive
00:53:31
to make an electric car I don't disagree with you I'm just hoping someone will be the good guy and it's already not Subaru
00:53:38
so I'm already sad it takes a lot of development and a lot of optimization to be that good guy like Tesla might end up
00:53:44
getting to the finish line of a 25 000 EV first just because they have so much experience in mass production of
00:53:49
batteries but that's like you know which is in 50
00:53:55
years The more I've talked to electric car companies The more I've heard them
00:54:00
all be on the same page that the battery is the most expensive part of the car and so you need to get good battery
00:54:06
production and cheap batteries and that's how you get a cheap electric car yeah so if we keep asking for lots of
00:54:13
range then we're just asking for expensive cars you're the problem I'm the problem anyway that's uh that's
00:54:20
we'll end with that I am the problem and now we go into the trivia the trivia answers from our questions today I'll grab my whiteboard
00:54:30
foreign what's up we need a producer camera
00:54:35
I'm volunteering it volunteering don't put us on camera wouldn't that be great let us know in the comments if you guys
00:54:41
think that would be a good idea because us right now what we have is US looking to the side that's the camera yeah
00:54:48
producer no one wants to see no bugs yeah the side of my face this is the you
00:54:55
guys are the mysterious voices that need to be yeah exactly Sean oh my gosh
00:55:01
I love the enthusiasm guys I can see the comments already ah all right so it was PDF right yeah
00:55:08
you want to do that one first yeah all right so PDFs what do they stand for
00:55:14
uh I'll read off the multiple choice one more time we got a portable document format
00:55:21
B personal directory file C portable directory file
00:55:29
D portable document file
00:55:36
I'm worried I wrote one that's a mix of different ones at this point
00:55:42
I've got it ready I turned it around so you better
00:55:49
be ready portable document file that is also what I wrote and I think that's right that's
00:55:55
not what you wrote you were sorry you wrote one that's not I wrote portable document format and Marquez is right I
00:56:03
remembered when you said PDF that it was something document format and I couldn't remember and then you said a and I was
00:56:09
like that's the one poop that's the one there we go there we go yeah now I know Marquez is the bigger PDF fan hell yeah
00:56:15
correct love me a PDF um all right question number two prior to founding RED cameras Jim janard
00:56:23
started what company that was fast Andrew oh yeah I know this
00:56:28
one okay I think we both have it ready you guys are both right he started at
00:56:35
Oakley's sunglasses you know why it's called Oakley because it's oh I do know this yeah because his dog is named
00:56:42
Oakley yes and do you know why he started making Optics because he dropped out of college to ride his motorcycle
00:56:49
around the country started selling motorcycle parts under a business he named after his dog and expanded that
00:56:55
into biker sunglasses how the hell do you know this I am the Lord of trivia
00:57:01
the trivia voice knows it was medical school too because both of his parents were doctors do you know what school it was no it was USC well I don't care what
00:57:09
classes he went to look at me I also dropped out of the USC incredible well I did drop it
00:57:17
see it all ties together it makes sense you're one dog and a piece of a pair of
00:57:22
sunglasses away from being a billionaire ah you could have started red camera made the red hydrogen he could have
00:57:28
started the hydrogen uh amazing well I guess now I have one more Point than you
00:57:33
you're winning now but I'm ahead of David that's what David Gets for going to beautiful Yosemite this week bet you
00:57:40
wish you stayed here David yeah he's definitely like in the comments like screaming about how he knew also
00:57:46
all of these things and that's totally fine but your whiteboard's blank my friend either way proof that's been it for this
00:57:54
week on waveform thanks for thanks for listening thanks for watching let us know in the comments where we should put
00:58:00
the producer cam catch you guys it should probably be facing I don't know about you know where in the room like
00:58:05
pointing towards them but should it be like right in front of them should it be like okay should it be like over your shoulder should be over there no over
00:58:12
your shoulder to see what you see it should just be strapped to my head straight I'm looking at them all the time strapped to us I'm also no I guess
00:58:19
we've shown what it looks like I was gonna say I wonder if people know the layout of the room drone hovering
00:58:27
over the table we have to stop every 20 minutes to recharge the boat for an hour okay all right waveform is produced by
00:58:32
Alice rovin and Adam Molina we are partnering with box media podcast Network enter interrupture music is created by
00:58:38
vayne still I kind of messed that one up but let's keep it send it [Music] do I get a point for trivia
00:58:45
nope [Music]
00:58:57
foreign
00:59:02
[Music]
