Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg | E172

The Diary Of A CEO

  • Aug 24, 2022
  • 59:07
  • Full Episode

Joe Sugg is an influencer who, after breakout success before he turned 21, decided to dial down the parties and temptations of fame in order to return to nature and make everything more low key. Joe’s new book Grow is out on the 15th September, it goes through the lessons he’s learnt and the strategies he’s adopted to help him find balance and harmony with his life.

00:00 Intro 01:16 Early Years 07:57 Procrastination & self-doubt 17:45 The rapid success of early Youtubers & its impact 25:46 Your Youtube journey 33:04 Dealing with Imposter Syndrome 38:47 The fall of the OG Youtubers 38:49 Grow: Your new book 41:24 Your struggles with mental health 47:03 Dianne & you 54:15 Our last guest’s question

Joe’s Book: https://g2ul0.app.link/NIKf94xNKsb

Joe’s Instagram: https://g2ul0.app.link/JDwObYVLKsb

Joe’s Twitter: https://g2ul0.app.link/0OlGqk1MKsb

Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX

FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/

Sponsors: Huel - https://g2ul0.app.link/G4RjcdKNKsb BlueJeans - https://g2ul0.app.link/NCgpGjVNKsb

Carpets gifted from Tapi - https://g2ul0.app.link/tDr1dkXNKsb

Chandelier & Lights gifted from Tom Kirk Lighting - https://g2ul0.app.link/h2nesEZNKsb

Brief Summary

Joe Sugg discusses fame, mental health, and finding balance in life and career.

Key points

  • The Rise and Fall of Fame. The rise but also the fall can happen so quick, amplifying self-doubt and anxiety.
  • Navigating Childhood Changes. Transitioning from a small primary school to a large secondary school affected his confidence.
  • The Dilemma of Success. Success is often a double-edged sword, leading to high expectations and potential burnout.
  • The Weight of Negatives. Don't let negatives consume you; positives will outweigh them in time.
  • Imposter Syndrome Struggles. Navigating the challenges of self-doubt and anxiety in a public career.
  • The Shift from YouTube. Reflecting on the evolution of content creation and audience expectations.

Episode highlights

Tension

55/ 100Some tension

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