Growing A 10+ Million Youtube Following At The Age of 22: Joe Sugg | E172
- Aug 24, 2022
- 59:07
- Full Episode
Joe Sugg is an influencer who, after breakout success before he turned 21, decided to dial down the parties and temptations of fame in order to return to nature and make everything more low key. Joe’s new book Grow is out on the 15th September, it goes through the lessons he’s learnt and the strategies he’s adopted to help him find balance and harmony with his life.
00:00 Intro 01:16 Early Years 07:57 Procrastination & self-doubt 17:45 The rapid success of early Youtubers & its impact 25:46 Your Youtube journey 33:04 Dealing with Imposter Syndrome 38:47 The fall of the OG Youtubers 38:49 Grow: Your new book 41:24 Your struggles with mental health 47:03 Dianne & you 54:15 Our last guest’s question
Joe’s Book: https://g2ul0.app.link/NIKf94xNKsb
Joe’s Instagram: https://g2ul0.app.link/JDwObYVLKsb
Joe’s Twitter: https://g2ul0.app.link/0OlGqk1MKsb
Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX
FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/
Sponsors: Huel - https://g2ul0.app.link/G4RjcdKNKsb BlueJeans - https://g2ul0.app.link/NCgpGjVNKsb
Carpets gifted from Tapi - https://g2ul0.app.link/tDr1dkXNKsb
Chandelier & Lights gifted from Tom Kirk Lighting - https://g2ul0.app.link/h2nesEZNKsb
Brief Summary
Joe Sugg discusses fame, mental health, and finding balance in life and career.
Key points
- The Rise and Fall of Fame. The rise but also the fall can happen so quick, amplifying self-doubt and anxiety.
- Navigating Childhood Changes. Transitioning from a small primary school to a large secondary school affected his confidence.
- The Dilemma of Success. Success is often a double-edged sword, leading to high expectations and potential burnout.
- The Weight of Negatives. Don't let negatives consume you; positives will outweigh them in time.
- Imposter Syndrome Struggles. Navigating the challenges of self-doubt and anxiety in a public career.
- The Shift from YouTube. Reflecting on the evolution of content creation and audience expectations.
Episode highlights
- The Rise and Fall of FameThe rise but also the fall can happen so quick, amplifying self-doubt and anxiety.“The rise but also the fall can happen so quick.”0:23Aug 24, 2022
- Navigating Childhood ChangesTransitioning from a small primary school to a large secondary school affected his confidence.“Going from 52 people to over a thousand was a big change.”2:29Aug 24, 2022
- The Dilemma of SuccessSuccess is often a double-edged sword, leading to high expectations and potential burnout.“Success can be a curse because of the way it messes with our expectations.”18:48Aug 24, 2022
- The Weight of NegativesDon't let negatives consume you; positives will outweigh them in time.“The negatives don't matter as much as you think.”21:40Aug 24, 2022
- Imposter Syndrome StrugglesNavigating the challenges of self-doubt and anxiety in a public career.“You end up avoiding opportunities in life because of imposter syndrome.”27:05Aug 24, 2022
- The Shift from YouTubeReflecting on the evolution of content creation and audience expectations.“My audience has all grown up; they want different content now.”33:41Aug 24, 2022
- Finding Balance in Social MediaThe importance of separating online life from personal well-being.“Social media is not saying it's bad; it's about finding balance.”41:00Aug 24, 2022
- Acknowledging Mental HealthDiscussing the impacts of social media on mental health and personal experiences.“If I knew something was wrong and didn't tell you, that would make me an [ __ ].”41:50Aug 24, 2022





