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Steve would say, "Fucking shut up and do what I say." That's how he would talk to you.
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100%. And here's what I learned. Signal to noise ratio. His vision of signal was
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the top three to five things you have to get done in the next 18 hours. Not your
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vision for the business next week or next month or next year. Just the next 18 hours you're awake. You're going to
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get those three things or those five things done that you have deemed critical for your mission. They must get
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done today. Anything that stops you from doing that is the noise. This signal to
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noise ratio to be successful for Steve Jobs was 8020. 80 signal, 20 noise. He was right. He was right. And the only
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other person that I've seen that has a higher ratio than that is Elon Musk. He has no noise. He does
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not deal with noise. He is 100% signaled. 60 seconds of every minute, 60 minutes of every hour, the 18 hours he's
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awake, it's all signal. And look what he's achieved. And if you go back in history, you're going to find out that
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the geniuses of their time were close to 100% signal.