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I look at your skin and I'm going to come over now oh no then I go around here turning Woodall beauty queen of the
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screen founder and CEO of Trini London one of the fastest growing companies in Europe have a great day I went two
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phases in my early 20s of not knowing who I was and turning to drugs I went to rehab I hope that you'd been kicked out
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the first time for playing a porn video Yeah it backfired we had was a huge beginning of the change in my life and I
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went into a whole new world following a 20-year career in media Tony took a left
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turn in the makeup industry here we are 250 million dollars later welcome to Trinity London a lot of people have this
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stigma that you can't start a business at 53 crap are you just just number but you need energy passion
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perseverance I sold my house hardly earning any money but I thought I'm never going to give up ask yourself how
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much do you want to be successful what are you prepared to give up you strike me some that's incredibly driven what's
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the cost very big question probably oddly you had a partner who was unwell yeah and the thing you think will never
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happen happens he died by Suicide yeah yeah where do you get to in your brain when you are so worried about your
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children that you can convince yourself that the best thing is that you're not
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in their life anymore was there anything I could have done stop it I think this is fascinating I looked at
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the back end of our YouTube channel and it says that since this channel started 69.9 percent of you that watch it
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frequently haven't yet hit the Subscribe button so I have a favor to ask you if
00:01:48
you've ever watched this Channel and enjoyed the content if you're enjoying
00:01:50
this episode right now please can I ask a small favor please hit the Subscribe button helps this channel more than I
00:01:55
can explain and I promise if you do that to return the favor we will make this show better and better and better and
00:02:02
better and better that's the promise I'm willing to make you if you hit the
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Subscribe button do we have a deal [Music] pretty [Music] you've got a very um
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distinct Personality yeah you and you know that you're well aware of that right
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I know who I am but your personality is very you're very straightforward yeah
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um and all of these sort of defining traits of your personality and I'm wondering if that was when that
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personality was formed or when it started to emerge things happen in your life that that
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begin to you know fine-tune and Define who you're going to be and I went definitely through phases you know I
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went through phases in my late teens early 20s of of turning to drugs just to not being happy with who I was not not
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feeling not knowing who I was sometimes people turned to drugs because they just
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don't know who they are and they want to you know they have an inner lack of
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confidence and I definitely had an inner lack of confidence and outwardly when I talk to people and I look back at
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the time they might say you just were this very mesmerizing person and I just remember that internal
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sense of feeling so lost so profoundly lost and so when I got clean at 26 27 that was a huge beginning of the change
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in my life I was so relieved that my 20s were over so relieved because it you know it was like that was the beginning
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of that that's wash that away and that was a big moment for me to begin to work out who I was that was the first
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moment probably you're um using drugs at 16 I presume was quite a recreational thing yeah I think we all
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dabbled yeah at that age um when did it when did you realize that it wasn't a recreational thing anymore
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and that it was an addiction I think I was about 22 and I felt my life didn't have Direction and
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my my family were very frustrated with me they felt I changed and like any family where they have a child who has
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addiction they they can if they don't know they just see change and they think
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why is my child changing you know so I think they saw that and it was a relief to say you know I I use drugs and I
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remember my dad said well now you've told me you can stop and I remember my brother saying I think it might be
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harder than that so I went to rehab and I then left the rehab after a period of time and
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you left the rehab yeah no I was kicked out the First Rehab but I then went to meetings
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and there's one thing about recovery is that when you first get in recovery you
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you need to let go of your old friends who you've been with who are using and
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you're about to make new friends so that moment is loneliness can take you back to Old
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habit after about I don't know maybe six months I missed my old friends and I hadn't
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made enough new ones and I saw them and then you know I relapsed and then I went back to meetings and
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then you're in this horrible little in-between place when you know about recovery
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and you continue to use it's not so there's something about an ignorance of recovery you know there's a
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kind of sense that you don't know there's another way so you don't feel guilty every time you do
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and so what it brings is it brings guilt every single time I had three really really good friends
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and we were all using one night and we I said let's all make a pack we'll go to rehab tomorrow
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and two of them had been and one of them had never been but we made this Pact late night you know that thing we're
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going to do this we're going to conquer the world and we're going to go to rehab
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so then the next morning I woke up and I still had that feeling which is rare so I called a therapist that I knew and
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I said I need to go but I have a window of opportunity which is so small I need to go literally in the next two
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hours because I am scared of myself that I'll change my mind so he got me in somewhere and stayed
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there for five months and I sold what I had to pay for it some very tragic thing happens in that time and
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one of the people died and then one of the people that said they're going to go to rehab with you yeah and
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then I went to a halfway house in Western supermarket seven months where you kind of live off
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eight to ten pounds a week which pays for your [ __ ] and I worked in old people's home
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and I came back to London a very different person and then in that following year
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another one and died and then by the end of two years they'd all died so I think I always had
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this feeling whatever I might do you know I might do many things again but I will not take drugs again and you
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do that in recovery you do it a day at a time and since that day I have never taken a drug again and
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that was that that's probably that biggest shift I had at that age to really think now I have the second
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chance what do I actually want to do with my life you know what not what I feel other
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people expect me to do if I was a flower on the wall in your life at at your when the addiction had
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you the most what would I have seen you wouldn't have seen anything that I was feeling inside
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because that's what I was very good at so outwardly you would kind of think you know I
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worked in the city I was trading Commodities I was I held down a job you know you would see this person who
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seemed to be running around doing a lot of stuff you would see that yeah so mine wasn't
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jacking up in the streets not being able to function on a daily basis um but it was one where
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appearances were so important compared to you know so that matching your Insight to your outside is probably my
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biggest Journey you know of how can I what I feel inside is how I share with you now and you know I am 59 and that's
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where I've got to I have a lot more to do but I it took me a journey to get to
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a place where I feel very comfortable in that feeling and in that belief matching the inside with the outside so
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the outside I would have seen someone who was very busy and apparently you know professionally successful in the
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city not feeling it but sort of acting it you know that I mean oh my God we know that one and then make the CV acted
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you know be kind of big up the job that was actually smaller than it was all of that [ __ ] and then on the inside
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feeling feeling you know I hate to say the word because I hate I hate labels imposter syndrome
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is the worst can I just say it's the worst label it's the worst label ever
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because it what it denotes is that you are an imposter um for how it's used for now so to me
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imposter syndrome is more that you haven't yet learned enough and if you learn something you won't feel so much
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of an imposter this is what imposter syndrome is what I'm referring to it's that feeling
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where you are so different on the inside from what you project on the outside that you
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are an imposter inside your own body and that to me is what I think imposter syndrome is what's the what's the cost
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of that that at some stage you can't keep doing it and you have something has to give
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and something always has to give and and it's whether it's which path you're
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going to take you know because there'll be a lot of people listening now that are in a job or a
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situation where they they have that feeling that niggling feeling that we're
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in the wrong place yeah they might be held there by social groups or expectation from their parents
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or whatever it might be but something's holding them there yeah maybe fear of
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uncertainty I would say if somebody is listening to this and they're thinking
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do I have little bits just ask yourself you know do you love what you do it's a
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job you're in if we're talking about work do you love what you do do you like
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this environment of where you work do you feel people make a better contribution than you you know
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because that's what's making you feel insecure if so what do you feel when people have
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meetings that you don't know go and [ __ ] learn it Go and learn it Go and listen to podcasts go read some
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books just learn it because knowledge is is powerful and when you have knowledge and you walk in a room you
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automatically think I have so much more to contribute if I answer one of those that I
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challenge myself and I go I don't like where I'm working and I don't like it
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yeah and I'm you know a Commodities Trader in the city for example and I just I hate it yeah
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leave it but have a plan but leave it like if you hate what you do we spent 16 hours a day between commuting or if
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you're in a higher position thinking about the company working we spend much
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more of a day working than sleeping so you gotta love it you've got to love it you know I was like in my early 20s I
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was one woman 64 men on a trading four and I hated it and I dressed in men's
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clothing and I went to Rosetti and got the men's shoes and I got the tailor to
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make me a suit or the man would drop their trousers in the on the training floor but I'd go in the ladies room and
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get you know I'd pretend to have a deep voice I was on the phone selling anglo-american fun so my client thought
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I was a man I mean you know I did all this stuff I haste it so much Stephen and I would go I would take the tube to
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Tower Hill we would the World Trade Center in London it has Financial Times on the outside
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and the Daily Mail on the inside that was my full extent of who I was and you know I left it were you an
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attention seeker more generally in life because when I heard that you'd been
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kicked out of rehab the first time for playing a porn video yeah I thought that that was that was a a funny one
00:13:01
but not funny in the end um it was a terrible rehab I was with somebody um uh to
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last night in New York and we were going to this funeral as this friend of mine who was like 43
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years sober and um I discovered I've been to the same place with her and um same rehab yeah but at
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different times and she just said you know it was the most fundamentally shaming
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place ever in rehab now are very different but it was a very very shaming place and
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it will be closed down now it wasn't it didn't have a good way of dealing with
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things so in that whole scenario there was definitely that feeling that you're you're you're thrown in with
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people you don't know and you reveal your life and it was a time when you would write down your life story and
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then in rehabs nowadays because I visit friends in them or whatever you would kind of people
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help you navigate why you did things in your life but in this one they did the stuff where they would get 20 people to
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critique how bad your life had been in a room and and judge you for it and it was I
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mean just like looking back on it now at the time that was the only way recovery
00:14:28
worked in rehabs in the UK but it was just it was kind of [ __ ] appalling and she reminded me last night so when
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you bring up this thing of that of that um porno film and I think it was that sense
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of let me just do something that people will find funny because we're having
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such a shitty time here and it backfired and it was just you know I was tucked out what I have been able to pinpoint is
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the because at least from the outside looking in your life was you know you had a great job you had this um
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addiction which didn't seem to interfere with your work so you know when I sit
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here with someone like Macklemore or Russell Brand or even I remember speaking to Stevo they talk about their
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addictions and you know he was he was on a I don't know four or five day heroin
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binge and he drove a car he said he's gonna I think he drove a car through a
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house and then yeah he was threatening to jump out the window yeah when you know he ultimately ended up in rehab but
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it didn't seem I can't identify the symptoms that drove you to go I can't do
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this anymore I think we have everyone has a different story externally of I did this and I did this
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and there's a bit of I did even more than you you know there's this whole thing in that you
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know addicts maximize their using and alcoholics minimize their drinking all right and that's why
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our colleagues can take longer to get into sobriety and and addicts can take shorter because also drugs can kill you
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quicker um so there are there's that kind of you know and I think also I don't know it's it's different but um
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maybe I don't talk so much about the crazy things I did oh okay yeah because I think we all do crazy things
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yeah yeah and um but I I feel that I have a daughter who's 19. sure and I wouldn't talk about crazy
00:16:26
things I did yeah okay so we move on from there and then the next sort of 10 15 years of your life you have this
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media career how aligned were you of this chapter of your life um so when I did TV and writing
00:16:38
I really love that I think what was very nice is we developed this these women who found us a breath pressure I love
00:16:46
the fact that people would say oh you know I read your book and it's changed how I think about
00:16:53
myself or you know and at the time when we look back at What Not to Wear it's a
00:16:56
very divisive show at the time it made a lot of women and women that I meet now who watch the show at the time
00:17:06
tell me the impact it had on them to think about themselves differently but I enjoyed it I enjoyed traveling around
00:17:13
England and making over women and having that journey and over you know over a week you saw the metamorphosis of a
00:17:20
person you work with and you saw them at the beginning and at the end and then we
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kept in touch with many of the women and then you would hear about their marriages and their babies and they're
00:17:28
life-changing and and that you knew there was a tiny contribution you'd made
00:17:32
to that switch in them turning the switch on to feel different why did it end at the show we'd gone from doing
00:17:41
series of thought I see with icba yeah and writing a book a year to doing three or four shows I took on average about 55
00:17:49
flights a year I left London on a Sunday night I came back on a Friday I had a seven-year-old daughter
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and I had a partner who wasn't always well so it was just at a stage where I
00:18:03
thought I need to readjust how my personal life is and I need to think what can I do now because this doesn't
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work I had a partner that wasn't always well I remember reading a line in your
00:18:15
book where you said 99 of the things we worry about don't happen but that one
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percent happened to us and he said it to me is that what he said to you yeah he would always say it I mean I always
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remind Lila what did Dada say when she's worried about stuff and he said he's the one that said the
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99 of things we were about don't actually happen yeah I had a partner who was unwell unwell in
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what way addiction he was addicted to yeah yeah and you you met him when you were
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35 no no I met him when I got clean I met him when I was 27. oh you got married when you were 35 yeah
00:18:55
and he was in recovery oh okay so okay when you're younger you um went through recovery he went through
00:19:04
recovery as well but then relapsed he had a motorbike accident and he was very badly hurt and he took
00:19:11
painkillers and got addicted to the painkillers what is what is what is that like
00:19:19
because people think of painkillers that don't know addiction to painkillers and
00:19:23
they think of paracetamol or something my only experience with painkillers is taking a paracetamol maybe four years
00:19:28
ago I think when you're in a relationship with somebody who has a form of addiction
00:19:36
there's an unpredictability and an inconsistency in how they turn off every day
00:19:47
and I think in any times when it's not great you end up to an extent having the crumbs off the
00:19:59
table it's like you're so holding on to those moments when everything's good
00:20:04
that you try and ignore what isn't working and at the same time I was thinking
00:20:11
about well you got married in the year that you were starting your business your tech company it's a lot to deal
00:20:16
with if you've got a partner at home that you're married to that is struggling with addiction you're
00:20:20
starting a business yeah but they were well at that time okay yeah they were well at that time they had periods
00:20:26
definitely through our through our marriage where they were well really well the relationship breaks down
00:20:33
yeah you get divorced yeah you go your Separate Ways you remain close yeah and then
00:20:42
Johnny ultimately passes away around the time when you finish before you start Trini London but around the time when
00:20:49
you finish What Not to Wear and you separate from Susan yeah I separate from Susanna and I started working on I'd
00:20:57
started working on Trinity London yeah but I was still filming abroad I was still doing Telly shows abroad but I was
00:21:04
also working on the business and you were close to him yeah still even though you had separated yeah
00:21:10
yeah we spoke every day on the phone every day yeah he passes away when you're 50.
00:21:19
yeah how does that change things in your life um strangers you become a single parent
00:21:34
um the thing you think will never happen happens so it's a wake-up call just for
00:21:45
life and how you see life it took me a long time to grieve because he left a mess
00:22:01
when he died which I had to kind of deal with it yeah Financial mess just yeah just a mess and so
00:22:11
it preoccupies you to not then actually just think about what you miss in somebody
00:22:18
you know it just you focus on what you've got to do you go on to autopilot you think of the kind of things you've
00:22:25
got to deal with and probably oddly I moved in March and that was the first time I remember
00:22:42
Lila went away and it was first time in 35 years I'd been on my own in-house
00:22:52
and I grieved for Johnny all those years later did something trigger that no I think
00:23:05
it's just you need as long as you need space you need to you know he died there was a mass I then
00:23:13
starting the business I was living in a house I couldn't afford to live in I had to sell it for
00:23:18
lots of reasons one of them you know for that reason and there was so much I was so many sort of
00:23:26
fires I was dealing with and and then I was you know trying to start the business
00:23:35
trying to guide Lila to you know be okay so there was a lot of years of that and
00:23:43
then another life change of just deciding I want to live on my own then brought up in a way
00:23:51
to be able to just feel some things that I hadn't really let myself feel and I think sometimes in
00:23:57
life we know we're not in that part of that strong enough to feel that feeling and move forward and
00:24:06
we have to be in the right situation and give ourselves that right breathing space to be able to feel the fullness of
00:24:11
that feeling without judgment or guilt or remorse you know because all the other ones are so connected to
00:24:22
situations externally and it's very difficult to get to a situation where you're not bringing all the external
00:24:29
factors in and you're just feeling how you feel about somebody what was the fullness of that feeling in
00:24:36
that moment I think um there was nothing there's nothing better in anyone else than the bestness of
00:24:57
Johnny if that makes sense and I missed it the circumstances of his death are particularly complicated because he he
00:25:17
didn't die by natural causes he died by Suicide and having sat here and spoken to people
00:25:24
who've lost a partner or an ex in such a way um the feelings uh from what I've seen
00:25:32
are much more complicated I think anyone dying who dies unexpectedly whether from illness or anything it's
00:25:47
somebody is gone you know that's that's the biggest fundamental of anything the
00:25:52
circumstances Drive how differently people deal with death so you know some members of his family wanted to believe
00:26:04
there was a conspiracy theory some you know you you suddenly have 101 kind of views on things and stuff that really
00:26:16
confuses and complicates the fact that somebody has gone you know they've gone
00:26:21
nothing is going to bring them back they have gone but it leaves more questions and then you look at
00:26:31
your part in something you know and that's every person who has had somebody commit
00:26:40
suicide at some stage will say was anything I could have done stop it you know that's the first thing
00:26:47
for sure if you love somebody um and the more I have learned about suicide the more that
00:26:58
you know that when people when people will talk about wanting to kill themselves
00:27:08
I'm not saying it happens less frequently than people who don't but once somebody makes a decision
00:27:14
that that's what they're going to do they don't talk about it you know
00:27:21
and you'd like to feel you'd pick up on it but I think it's the hardest lesson to learn
00:27:29
but when you then come across people where you feel that you now pick up on those
00:27:38
not saying things that there's a lot of internalizing going on and should you be reaching out and just
00:27:47
talking getting them to talk because people get themselves to a stage where they feel it's the only solution
00:27:56
and what's staggering is Johnny had hyper vigilance around his children because he'd been in the
00:28:04
Israeli Army and he was paramedic and he had a really it was really tough the situation
00:28:11
and he he had from it post traumatic stress disorder which wasn't um acknowledged you know it wasn't
00:28:18
diagnosed until about 20 years later but one of the things was hyper vigilance around his children so he had he was
00:28:24
always so you know worried for their welfare so you kind of have this thing of where do you get to in your brain
00:28:35
when you are so worried about your children that you can convince yourself the best
00:28:41
thing for your children who you love profoundly is that you're not in their life anymore
00:28:50
and that is something that is so important that we can help people who get to that situation that they
00:29:12
don't get to that final part of that situation and it's understanding what to recognize
00:29:20
is understanding you know and it's very hard to recognize you know I didn't recognize
00:29:27
and there were lots of details of it which could have really upset me you know of
00:29:42
things that were done wrong just were just like police stuff that was done you know lots
00:29:49
of things which you could hold on you can hold on to lots of things but you kind of have to let go when I
00:29:58
see people who have family who have died and they want to hold on to things or get this thing you know and it's like
00:30:08
all those things you might hold on to will prevent you to go through the process of grieving
00:30:14
because it will hold you in this place and time and you won't just be sitting
00:30:19
with that you know and you won't be able to work through and you know when somebody dies you need to work through
00:30:25
these stages and acknowledge these stages but not get stuck in something which eats you up
00:30:32
so even though there were all these things that kind of could have eaten me up sort of new and I had a very good
00:30:41
there's a wonderful one called Julia Samuel and she wrote this too shall pass
00:30:47
and another book called grief works I don't know if you've ever had her on
00:30:49
your podcast she's an incredible um grief counselor and I saw her straight away she came to my
00:30:58
house when when I knew and I hadn't yet told Lila the first thing is you need to find the
00:31:13
words of what to say gee um was a friend of my sister and she gave me words it's like you just feel so
00:31:25
like this I'm at a good place with it now and I think that final thing was this the moment I by myself when Lila
00:31:36
went off and for a week and I just I thought it came very I'm totally you know this is eight years
00:31:45
later but things take time so interesting how the the process of grief that those first sort of eight
00:31:54
years where you kind of compartmentalize or it's not the right time to address it
00:31:58
yet because there's other things going on and then eight years later how it can
00:32:01
show up in a moment of like Solitude and yeah in a moment of space and come out it's interesting because I think there's
00:32:08
so many of us whether it's the grief of losing someone or the grief of some other form of trauma that we have it
00:32:14
compartmentalized and it might be um impacting our lives in ways we don't we don't understand I hear this a lot
00:32:21
when I speak to people about you know their mood or you know they're a slightly different person through that
00:32:26
period but until they were able to kind of sit down and confront it and and go through the process of grief they they
00:32:31
didn't realize that they'd it changed them in some way eight years later you have your moment
00:32:40
53 years old you start Trini yeah big smile on your face you know starting a business like that
00:32:52
at 53 a lot of people have a like a stigma or a stereotype that you can't start a business in midlife you know you
00:33:00
shouldn't be doing that at that point or that you know you won't be able to raise
00:33:03
you know all of those kind of stigmas around starting a business in midlife crap crap yeah Turtle crap
00:33:09
I started a business at 16 called what's my first business Bose unlimited when I
00:33:14
was at school I sold hair bows I know um and then I started business at 53 so it's like there's no other way to put it
00:33:20
that that age is is a number it is just a [ __ ] number and you can either mention that number endlessly or
00:33:29
you can look at what energy do you have at that moment in time to execute on your dream
00:33:37
that's all that's that's all you need energy all you need well you need a lot but you
00:33:43
know you need to feel that you need energy passion Drive relentlessness perseverance resilience
00:33:51
put yourself off and just get [ __ ] on with it you need all of those things but
00:33:54
you need the energy so that you jump out of bed in the morning and you are on it
00:34:01
did it take time for you to cultivate that in the process after after Johnny passed was there like a do you know what
00:34:07
I mean because I did I did uh ready to before and for that I was you know it did 18-hour days for two and a half
00:34:15
years it's like it you know it's it's in me that I've I've been a grafter for
00:34:19
quite a long time so you've been mulling this idea for many many many years yeah
00:34:22
then um and then you finally put it into action I I heard you say I started pitching in
00:34:28
2014 and it took me three years to launch yeah I started pitching in 2013 I think
00:34:34
and what were you pitching I was pitching what was the elevator pitch the elevator pitch was
00:34:40
um to create portable cream based personalized makeup for women 35 Plus and how was that pitch received
00:34:54
I did 48 pitches before one person fit I must have sent 300 emails what kind of uh negative feedback did
00:35:02
you get oh I had lots I had um I had you don't have enough followers fine I had like I think 50 000 followers
00:35:11
then um I had your two old starter business I had who's going to really run the
00:35:17
business come on oh that's a nice list I love that one you live in this Neverland it's
00:35:23
not like it's never going to happen but it's never going to happen but you don't
00:35:26
put words to either you sit like this place and I had that feeling I thought are people ever going to get it but I
00:35:33
thought I'm never going to give up so they were both sat side by side really
00:35:36
starting why didn't you give up because I knew it was a [ __ ] good idea and I knew it would work I just had
00:35:41
to find the right people who would get it but even selling you know everyone's
00:35:44
telling you to I don't care everyone's telling me no I know and I know enough
00:35:47
and I believe in myself enough to know I know it's a good idea I just know it I
00:35:53
just gotta find somebody who has the vision to understand it how did you know it though
00:35:57
because I know women because I've made over 5 000 women in my life because I know what women Miss I
00:36:05
know the frustration they feel at the beauty counter I know that some of them don't want to admit they don't know how
00:36:10
to do a smokey eye I know that some women feel stuck but they don't know how
00:36:13
to articulate how do I do it again because I don't want to seem silly in front of my friends I know that some
00:36:19
women feel just they could never do that was it expensive to start the business yes what
00:36:26
were the personal sacrifices there are phys there are Financial ones and there are friendship ones did you
00:36:34
have to sell any tables let's start with the finances no but I sold my house you
00:36:37
sold your house yeah I sold my house and I'd kind of why because I couldn't
00:36:41
afford to stay in it I had debt I had a big mortgage I had kind of when I separated with Johnny I'd
00:36:48
wanted to get this house that I bought that would enable me to walk my daughter to school I just wanted this thing okay
00:36:54
like desperately so I bought this house with a really big mortgage and I did alone and I did it from scratch and it
00:37:04
was my dream every single little element of this house I built did that make you
00:37:09
sad that realization because it seems like the idea that I would have to leave the house was something I thought about
00:37:15
every single day for six months and thought what can I do to prevent it because I've worked this hard for so
00:37:20
long to have this house I've always wanted to own a house you know but once you let go of it it's just a
00:37:31
[ __ ] house and you think there's a bigger picture and the bigger picture maybe you could buy me five houses but
00:37:41
the bigger picture is that there is a bigger picture not even to look to the stage where you might be
00:37:46
able to buy a nicer house but it's like I was on a mission Stephen I was on a
00:37:50
mission I thought I've got to make it happen I can't not do this there was no
00:37:55
turning back I couldn't not start the business so then it was what did I have
00:37:59
to do start the business because first of all I sold all my clothes I did the sale and I went on to Emily's List and I
00:38:06
EMILY's List is this and I was renting out the house so I didn't care who came
00:38:10
my house I had like a thousand people coming in my house buying clothes so I raised in two sales 60 Grand because I
00:38:17
used to borrow I used to follow Gary vaynerchuk and Gary was always like what the [ __ ] can you sell in your house you
00:38:22
know you can sell your trainers you won't spend a fortune on those people who are saying oh whinging to Gary and
00:38:27
Gary saying sell something everyone has something they can sell well how much do
00:38:32
you want the business how much do you want to be successful and start the business what are you prepare to give up
00:38:37
look at the long-term game was there any doubt even a whisper of doubt I say this
00:38:42
in part because I look back on when I started my business I was keeping diary entries yeah um and I was I feel the
00:38:48
same as you there was no going back there was definitely not plan B my parents went there's no plan B yeah I'm
00:38:52
shoplifting pizzas at this point to pick myself I'm like I can only go forward
00:38:56
right yeah I haven't paid my rent in three months my rent is only 150 pounds
00:39:00
in rush home yeah um but then I and so I will recount that moment of my life is I
00:39:05
I zoom in on the tenacity and the certainty and this conviction yeah but then I look at these diary entries and
00:39:10
on this day I'm like doubting myself a little bit it didn't last yeah but there was a there
00:39:15
was a day where it was like a rocky for sure you know it's not all like the thing is the overarching theme is I
00:39:23
can't go back yeah it shouldn't negate the fact you're going to have doubt
00:39:27
you're going to question you know it's like doesn't think somebody will believe in
00:39:32
it but there was like another 10 meetings and nobody has you know you think yeah yeah and also at the end of
00:39:38
an investor present you when you present to investors the real questioning of your integrity
00:39:44
over your idea is how much you decide what was the last meeting they had in the room
00:39:52
which they brought that advice to your meeting on a totally different business to kind of talk about the market or I
00:39:58
mean the amount of times I've talked about like you know it's about growth
00:40:02
it's not about retention it's about 70 new customers 30 retention and I was
00:40:07
always saying no it's 60 retention 40 growth but saying this when Casper mattresses was going high-fly was like
00:40:14
nobody wants listen I know how then why they didn't invest because their whole
00:40:18
thing was growth retention [ __ ] you know and it's like retention is everything you've got to download grow
00:40:23
you've got to have new customers but if you don't have the Bedrock of retention
00:40:26
the kind of classic you know like companies that don't do any publicity like
00:40:33
um Five Guys or some companies that haven't done much publicity they're relying on the customer loving it
00:40:39
they're relying on getting new customers from their customers you know they're
00:40:43
relying on the most classic Word of Mouth moment but you've got to build a company on cement and I felt at
00:40:51
the time these guys looking around they're building it on quicksand you've
00:40:55
got to then leave that investor meeting and think what do I take away that's good advice so the advice I took
00:41:03
away to myself was if I'm in a room of predominantly man I want to go in and a female trait to me
00:41:10
as you want to paint the entire picture you want to bring somebody into your universe and you want to show them
00:41:15
everything so they don't have one thing they can hone in on to make sense of your
00:41:21
business and join the dots you don't give them the dot Joiner so therefore the thing I learned was to go in and say
00:41:28
look we're starting with this and from this I'm going to give you this and then we'll get to that
00:41:36
and they're like okay and it's not many slow and women are faster it's like
00:41:40
there is a fundamental difference in how people need information delivered to them so they can absorb it go yeah that
00:41:47
ticks my box and then be ready to listen to the next bit of information and that
00:41:50
I didn't know I didn't know into the 10th pitch and then in the 10th pitch or
00:41:54
whatever halfway through my pitching I kind of thought actually what am I not doing right here to convey because if I
00:42:01
believe this is a good idea if I believe it has legs what am I not getting through to them
00:42:06
that I need to and that's the vision of the future kind of it's a bit the vision
00:42:10
of the future it's like there's a real classic that if you are a woman generally men if it's predominantly
00:42:18
males they will ask how do you protect your downside and if I'm a man sitting
00:42:21
here they will say how do you maximize your upside it's a classic all right so when then so
00:42:27
just to explain for people that don't understand um downside is basically like how do you
00:42:31
how do you negate your risk yeah so so you know how do you protect your risk you know what happens if you have a
00:42:37
problem with the product what happens if you can't find a customer what happens
00:42:39
if blah blah blah and maximizing the upside is how you're going to scale how
00:42:44
you're going to make that business bigger so I thought I was like okay so then when they would start to get to
00:42:52
that little thing I would say you know what these three ways like any business is
00:42:57
what I'll be doing now let us focus on how I'm going to maximize the upside
00:43:02
and just kind of gently not insultingly sometimes I was a little bit you know so
00:43:07
you became aware of their Prejudice and would counteract it before they kind of had a chance to use that as a way to
00:43:14
yeah you kind of want to bring in conversation well but it took me a while Stephen it took me because I had never
00:43:19
gone to you know when I did investor presentations in 99 I did five and I got it you know in
00:43:25
those two of them invested it was a very different time and pitching a concept how did you counteract the prejudice
00:43:33
that you knew was existing in those pitch boardrooms or did you how did you deal with it
00:43:40
because there's a part of me that thought like I went to one and he said I love
00:43:46
the idea but it will only be successful if you do it for Millennials or gen Z because they're the only people who are
00:43:53
going to buy like that because women of of your age don't know how to buy makeup
00:43:57
online okay and at the time 26 of people bought Beauty Online all right and of that 26 maybe 15 were in the demographic
00:44:07
that I said but I said I'm providing personalization that will make a woman and I will talk
00:44:14
to women in a way of a language they understand to think actually maybe if I went online I'd be better diagnosed than
00:44:21
if I went in store because she has this personalization and and then when it launched and those very first few people
00:44:27
who had never shopped for makeup online did it and thought this is better than me going to Peach Jones
00:44:34
it was like spread the word spread the word and it built on itself but at that time when
00:44:39
the man from this uh VC was saying that and I was like I left the room and I thought I actually would not want this
00:44:47
person to invest in my business anyway so there is that maturity you can get of thinking because you've got to also you
00:44:54
know when you're going for money you very much feel the powers in their hands
00:44:57
and there's got to be something you're bringing through and where you think do
00:44:59
I want these people to invest in my business and to get to a stage where you're the one in a way on the back foot
00:45:05
because you're wanting the cash how can you then say to yourself turn it around
00:45:10
you know do I want these people in the business have they got something to contribute and asking
00:45:18
them questions like what will you contribute what do you do for your other VCS I've spoken to a few you know you
00:45:24
have this big thing saying that you get the CMOS together and whatever but do you actually do that and how does that
00:45:30
happen to you and how much is this business worth in your perspective don't give out valuations oh I read 180
00:45:38
million online it's doing well though yeah what can you tell me about the scale of the business to
00:45:45
give just to give us an inclination we've you know grown over 100 a year probably over five years
00:45:54
yeah we did 50 something Million last year um we uh we sell 180 countries we started skincare year and a half
00:46:06
goats now 38 of my Revenue so it's growing quite quickly it has the highest retention so when I look at the
00:46:15
business and I look at retention of product for me the value of the business and look at what product bases there are
00:46:22
so that to me is an exciting place a business is going to um we're localizing in different
00:46:30
countries so there's one thing to be sold internationally but then when you localize it takes a lot of
00:46:38
um personalization across yeah it does and so we we did it when we're about 50 in
00:46:45
the UK and then we're about 23 in Australia with 10 in America that is a fantastic business yeah and I would like
00:46:53
to invest well when you think about your character traits and what you bring to the business what what is that and how
00:46:59
has that led the business to become successful because I think in Founders we talked earlier about focusing on the
00:47:03
thing you're good at yeah what is the thing that Trinny is good at in this business
00:47:08
I think I'm good at understanding how women react to things and what they want
00:47:13
and how you speak to somebody so they can hear it I think that's probably what
00:47:18
I know better than anyone else in the company how do you speak to someone so that they
00:47:23
hear it well years ago I did Oprah an Oprah taught me a lot and she was she is an
00:47:30
amazing woman but when I used to do her shows we would tell her stuff because we'd
00:47:34
just done a book and it'll become a number one time bestseller in America and it was like she helped us do that
00:47:39
but she would tell them stuff I'd said and then she would repeat it three times
00:47:44
within that half an hour you just repeat it repeat it and I said afterwards over
00:47:49
you you always repeat she said because it registers they get reminded they remember
00:47:57
so that sense of you say something and you say it three times in maybe three different ways so that by the end
00:48:07
of that conversation somebody walks away with a new thought in their head so there is that and I don't
00:48:13
consciously do that anymore I think at the beginning I probably did because I remember what she said and then it got
00:48:19
into a habit but and it's also remembering who you speak to because when you speak when I do
00:48:27
my contribution to to Trinity London of on social I could be speaking to many different
00:48:33
women I could be speaking to a nurse on 18 Grand a year who saves up every month
00:48:37
to buy one thing and I could be speaking to somebody who could buy 10 things and choose to spy us
00:48:43
okay so it's quite a broad remit but they all realize because of what I was talking about the
00:48:51
importance of actually buying things that really work for your skin and not wasting your money and and not putting
00:48:57
things on that are bad for your skin I don't mean bad like green I mean like
00:49:01
don't do anything for your skin or just understanding what you should use is not
00:49:05
what your best friend should use and because I've I had very bad acne I mean like when you talked about your
00:49:11
turning off the light okay I used to decide what restaurant do I go into like if I was going out and as an 18 year old
00:49:18
and I had this lighting I would literally say can we go to another restaurant because you would see my acne
00:49:23
postures um coming down and I would go like I'd literally I'd be like this for dinner so
00:49:29
that obsession with my skin and the effect it gave all my confidence and put was a lot of what I put into when we
00:49:37
look at what ingredients are we going to use and how are we going to use them and
00:49:40
we have a lab in England you know I'm proud the fact we have a lab we make things from scratch we're not like hey
00:49:45
let's put a label on here and say Trini London you know are you proud of the
00:49:48
business very are you proud of yourself um yes I am when I remembered I mean I get
00:49:59
when I remember to be no like you've crossed your arms look at the body language no
00:50:04
I am I don't it's very easy to well I never get to a place conceit um many people are proud for me
00:50:14
and I sometimes find that challenging it's like I want to move the conversation on why I don't know I don't
00:50:22
I can't answer it and it's just a thing you know but I'll have good friends of
00:50:26
mine who've known me a long time who will just say you know very lovely things about having grown
00:50:35
the business I I often I'm gonna happen how do you feel and so on because we got
00:50:39
it together because we must go through it I'm asking questions but I I but you
00:50:43
also okay so give me your feedback well when someone gives me a big compliment at the same time they're also reminding
00:50:49
me of everything I could lose and so I think my natural way of dealing with things is as you've kind of described is
00:50:55
that forward motion that void Motion makes me feel stable yeah so whenever someone comes to me gives me a
00:51:00
compliment about something I've achieved it's it's um I always say like
00:51:04
Chaos's stability and stability is chaos it's a moment of stability that I don't
00:51:08
like like just the idea of of accomplishment yeah creates a stability that I don't like I want chaos I need
00:51:14
that forward motion to feel stable it's a weird one because it's like a lot of
00:51:19
people would disagree with what you're saying in terms in terms of you know sort of a self-worth guru who's saying
00:51:25
you've got to you've got to you know take a step to a lot of friends who Satan you need to
00:51:31
take a moment to acknowledge how far you've come and I think what you're saying
00:51:37
is I'm just trying to grasp exactly your thing of the chaos and stability and I
00:51:41
think I can explain it better yeah okay so when when Olympians go to the Olympics they come back even if they've
00:51:47
won a gold medal and they fall into a depression I think they call it gold medal depression the stats around that
00:51:51
are alarming I've read one article that's where it said up to 80 of Olympians post
00:51:56
um the Olympics feel that way um I think that humans most of us anyway maybe that's why we're in these
00:52:02
buildings with these amazing technology have it within us to need to to it goes back to what I said before we start
00:52:07
recording about progress yeah we need a sense of Forward Motion we don't the
00:52:11
opposite of um what we don't want is completed goals abundant resources and nothing to strive for so maybe because
00:52:18
I'm particularly I was particularly insecure as a child I need I get my worth from the sense of forward motion
00:52:23
and accomplishment the thought of stopping yeah and being done is a form of psychological chaos it's a form of
00:52:31
purposelessness and so I think stability is actually the forward motion the chaos
00:52:37
uncompleted goals the striving that's one I feel most stable okay and when you
00:52:42
remove that something to strive for I feel I feel which people would call stability I feel chaos yeah
00:52:47
um but also I think for me and you there is something um where our work is I know it for me
00:52:54
anyway is inherently linked at deep deep level to our sense of self-worth yeah and so
00:53:00
um yeah it's quite I feel deeply uncomfortable when I get a compliment about
00:53:06
um the work we do or um when people say that to me I'll use your pause for a second and just think
00:53:11
about how far you've come yeah it's robbing me of something yeah it's like
00:53:16
it is um when will enough be enough I don't know if enough should never ever
00:53:25
be enough you should always have a little bit because you see you live in chaos so I
00:53:32
ask you that question when will enough be enough when will enough I will never be sad as far I always think about that
00:53:40
um well I go back to what I said as I I hope I hope there's no such thing as
00:53:43
enough in my mind yeah because so when well enough answer your question when will enough be enough it will never be
00:53:49
because enough is always going to mean forward motion so and progress enough I know because
00:53:57
success to me is forward motion and progress so success can't therefore possibly be any destination it is
00:54:05
it is challenge it is autonomy it is a meaningful goal to strive towards and it's doing it with people I love yeah
00:54:12
that's success for me okay and and so I need challenge I need forward motion
00:54:16
with people I love High degree of self-control yeah it's your life breath yeah
00:54:21
as I'm doing it yeah yeah it is life breath yeah it really is as you know Zoe are a sponsor of this
00:54:30
podcast and I'm a big investor in the company you guys know I'm really sitting
00:54:33
still because that's just the nature of my life so whether I'm in a business
00:54:36
meeting with my investments or I'm recording this podcast I'm always running from A to B but the one promise
00:54:41
that I made to myself is to fuel my body sufficiently and Zoe has been really the
00:54:46
key part of me succeeding in that mission for those of you that don't know I've been a Zoe member for about a few
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00:54:56
understand how to make better food choices for my long-term health and it's all personalized to me eating the right
00:55:03
food is essential for me to keep me going because some of my meetings are often later in the day and so I need to
00:55:07
ensure that I keep my energy levels up and Zoe allows me to understand which foods work for me and which foods don't
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eating the Zoe way I don't get that dreaded afternoon crash and I feel great
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so to get started with Zoe go to zoe.com Steven and use my exclusive code ceo10 for 10 off so many of you have
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been asking me for a discount code here it is ceo10 go to zoe.com Steven and use my exclusive code ceo10
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00:55:38
getting on what is success to you these days like what is what does success mean for you people
00:55:44
ask me that all the time as well but I mean it's such a you know when you hear
00:55:47
that question I think oh [ __ ] so make it specific like it's too generalistic so
00:55:52
what's if if I let's look look at the next decade of your life okay if I say
00:55:58
if we meet again in 10 years time and I say and you say to me that was a successful decade all right well that's
00:56:02
a good way okay next 10 years success Rebecca um the one thing this is the only thing
00:56:09
where I will bring age into it right is I am 59. so when I'm 69 do I want to be
00:56:19
working so hard that I sort of Miss friends birthdays and don't get to you know take part in life of things
00:56:28
outside my work because that's a big one like when you're in your 20s and 30s you
00:56:32
can kind of like all your friends are doing that too you know and in that same space so it doesn't matter if you say
00:56:40
look in a month we'll get together we'll all go for a weekend somewhere because
00:56:43
you're all doing it so it's like you're on this thing together but when you're
00:56:46
me probably of my friends maybe 80 of them their life is slightly different from what I'm doing right now
00:56:54
so and that element of that friendship and this connection with people is fundamentally crucial to our feeding
00:57:04
ourselves you know and there's always that you know guy who not had American
00:57:10
Express but he's like you know will I be remembered for how hard I worked you
00:57:13
know on the grapes and there's that classic corny thing of like well they remember how hard you know it's like
00:57:17
they won't but whenever I read that I think but they just had a nine-to-five
00:57:22
job and this is a passion you know I always say that I think this is so different because this is
00:57:27
because if I if it was just a job I'd probably say you know I should slow down a bit whatever but I travel the
00:57:34
world I help a lot of people around the world I meet a lot I was in Birmingham um what about work-life balance yes but
00:57:42
this is the thing it's like I don't see my job as a job and then there's work-life balance because
00:57:49
there's areas of my job which should be sociable things so I I meet people I
00:57:53
have conversations women every day you know on this you know social media thing which is now a few few million people
00:58:01
I have these women who know me really well it's so interesting how you think oh but I
00:58:09
haven't seen you know I have my friends who have known me since I've been my
00:58:12
teens but I have these women who are part of the Trinity tribe they could be anywhere in the world but
00:58:18
they know me so well that like I might do a little live and they'll DM me say
00:58:22
Trinny sense this this morning are you okay do you need to take a breath you know and then when I sh I shared this
00:58:29
you know that John had died and um and so you know they were you know they sent thousands of messages and I read I read
00:58:39
everything people sent because if people make the effort to write a message and on my Instagram I respond to everything
00:58:45
you know I we have a team of 11 people who we had like 12 000 comments a week between London stuff but I do all my
00:58:51
Instagram because that's the Beating Heart of the women in my life and the feeling people are feeling you know
00:59:00
whenever you have a business you need to understand what is the feeling people are feeling so in England we have a big
00:59:07
cost of living crisis I still want to give people quality products that are premium so with all these things going
00:59:14
on how do I sense check this thing how do I adapt the conversation so that it still is relevant to their life and
00:59:28
they're just so going back to work like balance like they helped me to sit for a second and like
00:59:36
one of them sent this message three days I said Trini you have to remember to feel what you're going through right
00:59:44
now because you don't usually you just rusher it and you need to do it this woman I've never met before ever okay
00:59:52
but they're just incredible women and so my when you when you talk about a business all right and you talk about
00:59:58
starting a business my business is this passion for these women to feel great and and are sort of you
01:00:09
know you always have these what's your vision board and what's your mission of
01:00:12
the company but it's literally to leave a woman feeling better about herself
01:00:16
than before she came into contact with me with Fearless with the podcast with Trinity London with whatever so that's
01:00:22
my mission I am here for a mission I know that sounds like whatever but I am I know I am you know I know I am I know
01:00:30
that when like I know that during covert when there were people feeling in a full
01:00:36
family of people fundamentally so alone as women I knew how important it was that we
01:00:43
should get up and we should chat to each other I knew it was just to like really
01:00:48
chat really like share the [ __ ] share the feelings so they could go me too me too you know so it's 69 then
01:00:56
you're saying that you're going to slow down and retire and have pina coladas on
01:00:59
the beach no I didn't say that at all did I ever say that so 69. no so you just said to me in the next 10 years so
01:01:06
the next thing what's success look like it's that this community grows because
01:01:09
the more women who feel like this would tell more women and I would like at the moment maybe we have a million women and
01:01:15
I would like that to be in the next 10 years 15 million women actually so that I'm going to put that number out there
01:01:20
I'm going to now remember it I'd like that many women because if you can get
01:01:23
to that many women but then how are you gonna I said that because you talked about changing the balance a little bit
01:01:30
so you could be there for your social connections a bit more yeah your friends yeah if you've got a goal of 15 million
01:01:35
women so how am I growing this business where I have people in place who can do things that I can do better than me so
01:01:44
that you can go and do so I can do even more of what only I can do yeah in the business
01:01:50
because at the moment I did this thing the other day and I did this thing with my co and a board
01:01:56
member and I did like 365 days a year all right and we divided up because we need to like see because people it's
01:02:03
very difficult to get meetings in with it so he's like okay there are six full days a year I do
01:02:09
board meetings there are 12 days a year I do investor stuff so we had a little laugh or whatever and then add up to
01:02:15
more more than the days of the year okay because I haven't taken that much holiday so Jane says to me lovely Jane
01:02:22
she goes Trini this we have to change so she said okay what do you not have to do
01:02:28
you know how could we move to a place slowly where you don't do this you do this and you do
01:02:35
this so much about it's like you must talk to tons of people about when you have your best ideas all right
01:02:40
we have our best ideas when we are not further removed from the chaos because you love this chaos but we're
01:02:46
we're removed enough that things have the room to Bubble to the top so I do Michael's car map every morning all
01:02:54
right and I just started doing this other one on the the one with the half Bowl in or something you know that
01:02:59
really good one and there's this guy David G and it was discussed at Massachusetts state hospital they did
01:03:05
some research that you listen to his meditation for 59 days and it changes your neural Pathways like ketamine might
01:03:12
okay it's really I'm anywhere I'm day 43 okay quite into it but when I give myself that little space
01:03:22
the really good ideas for the business come up and the more I'm just doing running the business running the
01:03:27
business the less we're going to have of those and I need to give the business the best
01:03:33
of me so it's 69 do you think you're gonna be working less differently differently more space for
01:03:39
more creativity yeah and you know traditional just saying yeah I'll take a Friday off and go and go for a weekend
01:03:46
somewhere and things like that yeah because you know do you be able to go for a weekend without thinking about the
01:03:51
business yeah I did actually can I just tell you for the first time in five years I went away for five days
01:03:57
two weeks ago and I only did like eight emails which was just great you wrote this wonderful book Fearless
01:04:07
it's really really surprising it's surprising did you read any of it yet yes I went
01:04:13
through it but you did and I read the entire section on life the other sections about beauty and star were a
01:04:16
little bit more tricky but I read everything in the live section about that's where I got some of those quotes
01:04:20
from and uh the stuff about imposter syndrome and self-belief and all of those things it is a a life advice book
01:04:26
it is a beauty advice book it is a style advice book um and it's just a gorgeous coffee table
01:04:32
style the thing is this is me okay yeah because I hate looking at pictures of myself so
01:04:40
the whole point of doing this book was to say you hate looking at pictures of yourself I hate [ __ ] hungry is I just
01:04:45
do so this is the book you'll have on your coffee table can you see so nice like just it will
01:04:52
make you pick it up more because it's biased to have my face on the front this is not bias
01:04:59
ah no that is beautiful and it's a nice little message as well yeah to have a
01:05:03
statement about yourself like yeah you know what's funny when I'm when people come on the show and they have a
01:05:09
product I I often try and spend some time um talking about their products and stuff but the thing the thing in this
01:05:15
case is having got to understand you yeah and what drives you and having felt how
01:05:21
authentic and deep your passion is there is no need that all the products are just a byproduct of exactly that
01:05:27
what we've just experienced so it's funny because I hear you how deeply passionate and obsessed you are about
01:05:33
your mission as you call it and I just believe the product because I know where it's coming from and that's
01:05:40
the most important thing it's coming from a deep sense of mission that is so
01:05:43
unbelievably authentic that starts sounds like in your childhood with a battle with your own skin issues and
01:05:49
acne um in the byproduct of that authentic mission is these wonderful products which are taking the World by storm what
01:05:55
what have I got in front of me here okay so every part to say I'm just giving you
01:06:00
I'm going to give you the quick headlight so you can go back to your girlfriend and and you can have
01:06:03
knowledge let's just close off on this the book is available in September yes
01:06:07
Fab so everyone can go pre-order that now yeah wonderful now right so highly recommend everybody goes in pre-orders
01:06:14
it because it's a beautiful book thank you very much so fundamental skincare whatever age you
01:06:20
are or skin color you are or anything is you should clean your skin properly okay
01:06:25
you should wear SPF okay every day whatever your melanin levels yep cancer being the primary cause but other
01:06:34
ascetics as well um you should do something that regenerates your skin and retinoids can
01:06:40
do that and exfoliants can exfoliate your skin and you should keep your skin even so
01:06:46
vitamin C okay so those kind of me are the showstoppers in a routine well what if I don't because I'm guilty as charged
01:06:54
to all of us if you don't genes might make you think I don't need to I'm fine but I look at
01:07:00
your skin and I'm going to come over now oh no don't call me oh [ __ ] do this look at me and I close my eyes
01:07:06
because I need to feel your skin without judging you by looking at you okay so what I do is I just have a feel and I
01:07:15
feel so first thing I feel immediately is the congestion you have here right in the center a lot of people like women
01:07:20
will have congestion here because they don't like to get their hair wet when
01:07:25
they wash their face you have congestion here sure it's not muscle or something
01:07:28
it's not muscle at all I know the difference darling um and this is not like that's beer you
01:07:34
see but this is congestion under the skin because you have an oily skin so you have a sebaceous gland that can
01:07:38
sometimes get blocked Under the Skin it doesn't become a spot but it's congested
01:07:42
so that's there all right so exfoliant you're going to use I do get a lot of
01:07:46
spots there okay well then you're going to use find your balance in fact we've
01:07:49
got to get your final Advance then I go around here then I feel your lymph whenever you're
01:07:57
feeling blocked doing this tiny movement here releases your lymph nodes and you go
01:08:03
around the back she's massaging my face for anyone that's listening on audio it
01:08:07
feels really good round your ears agree to disagree okay and then you go down and you want to kind of go down to your
01:08:14
clavicum release this is all like a channel for all your lymph so if you ever get a blocked face or you get dark
01:08:18
circles you do this kind of getting it down like Ah that's why women always do
01:08:23
that thing on Instagram with the yeah with the stone so your oilier here thank you you've got a slight Dark Circle yeah
01:08:31
it's unslapped yeah and you've got hydrated skin but block Skin So for me
01:08:36
the best thing you would do for your skin is you exfoliate your skin because you need to slosh off dead skin cells
01:08:42
and you need to clarify your skin you need to get your pores get the congestion out
01:08:49
so that means drinking water it means having an exfoliant a liquid exfoliant so that's exfoliant we sell tiptoe in
01:08:57
though you don't have sensitive skin so you would use one called find your balance which I'm going to give you okay
01:09:02
okay and then afterwards use a moisturizer called niacinamide it's called energize me it has something
01:09:08
called sacinic acid in it sacinic acid is like it's an ingredient that goes into your
01:09:13
cell and goes like this so when you put that on your skin will wake up you'll
01:09:18
feel an alertness to your skin and then you'll feel you get off a flight and
01:09:22
you'd feel I don't look tired because you haven't looked you need to touch
01:09:25
your face a lot of people just don't touch their face enough you need to get
01:09:29
the oxygen to your face you know you go to the gym and the oxygen goes around your body and your lymph system works
01:09:34
and you get this feeling of aliveness but we just leave our face alone so you do this you don't do it with me
01:09:42
just do it with me get yourself get your fingers like this yeah like that so it's
01:09:45
like you've got a scissor and do friction like this up down up down then go left
01:09:51
and right up down like that okay and then you want to get your hands here yeah and you want
01:09:58
to lift your cheekbones like this fast one two three feel the energy okay just let go now do you feel this
01:10:10
movement or rush in your face yeah that's your lymph your lymph is like your
01:10:15
hose pipe around your face and if you put a sort of foot on the houseplate it stops you need this to move around if
01:10:21
it's moving around it's releasing the talks and taking them down here at the
01:10:24
moment it's leaving them on your skin under your skin so it's Cleaning Out My
01:10:28
Face yes you want it to be moving so there's just three things then so tell me tell me this so if you had three
01:10:34
things you would use yeah three products I would use and then sort of three principles towards skin good skin care
01:10:39
okay you use better off which is a cleansing one you go in the shower yeah and you put this
01:10:43
on your face yeah it's on Aha and PHA it's got gentle exfoliating acids okay
01:10:49
okay then find your balance which is an exfoliant which is not there what are you going to
01:10:54
get for you I don't know we'll get out for you and energize me which you don't
01:10:58
have those three things is what you're going to use okay your girlfriend we're using longer routine I don't know
01:11:03
what she looks like on skin tone but she'll probably have the retinols and she'll have the vitamin C's and a few
01:11:09
other things but you just need three things so that's the products and then in terms of the personal routines you
01:11:13
said drink water sleep sleep and then like massage my face yeah got it okay I'm looking forward to I'm looking
01:11:22
forward to it I I've always kind of procrastinated on like skincare routine I know but if it's easy if it's really
01:11:28
easy if it's by this thing called pick it up yeah okay well you would just like
01:11:31
we'll cement it down with blue tag cool okay okay so we have a tradition where
01:11:35
the last guest leaves a question for the next guest and not knowing who they're
01:11:37
going to be leaving it for yeah the question left for you is what's the one thing that gives you the most healthy
01:11:44
pleasure in life and how can you commit to harness more of it going down a skinny
01:11:53
slope at 83 kilometers an hour but the thing is I just feel a responsibility now that I can't do that anymore why
01:11:59
because it's very dangerous you know it's like a but it is it's a guilty plan because I
01:12:07
love it I love the speed I love the like I'm just in control went through my hair
01:12:13
you know it's the only sport I know how to do I'm [ __ ] every other sport
01:12:16
sounds like the way you live life yeah probably in control high speed yeah win through your arm probably because I
01:12:25
can't leave one somebody else now yeah thank you thank you so much thank you
01:12:28
for the inspiration you truly are an inspiration uh tremendously tremendously so and I'm gonna make you feel
01:12:33
uncomfortable you should be so proud of how far you've come you must be so proud take some time to
01:12:41
just breathe it in and enjoy it training you're gonna regret it shout out now I
01:12:45
appreciate you so much thank you for being here thank you for coming and doing this and thank you for creating a
01:12:49
real business that's um inspiring so many people just through its existence but also inspiring them to be better and
01:12:54
to feel better about themselves through the wonderful products that you've made
01:12:57
and I highly recommend that everyone goes and gets this book it's more of Trinity the Trinity that I'm sure you've
01:13:02
loved in this conversation and these products I mean they speak from themselves because as I said you know
01:13:05
exactly where they've come from so thank you oh as you may know this podcast is
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