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Identity is the way that that you can hack your own behavior so fast. It takes 30 seconds to understand it. If you were
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an Olympic athlete and you had a badass body, like you had a healthy diet, everything was in in perfect shape. You
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woke up every morning, you had great energy and all that stuff, and you wake up and you look in the mirror and this
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something weird happened overnight for some reason and you're 295 lbs. How fast
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would you get back to that body? You may set world records for for weight loss because your identity is with that body.
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It's not that oh I need to I want to lose this weight so I can be healthy. It's this is not me. And anytime you're
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feeling this is not me or this is against my who I am as a person, it's the most powerful motivator when it
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comes to influencing other people and influencing ourselves. A weight loss thing that I that I have a lot of my
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clients do is to download the face app. There's like an app that'll make you
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look super fat and print it off and put it on your refrigerator. People are like, "Oh, well, aren't I programming my
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subconscious to be fat?" Like, no. You're programmed to go away from bad
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things first. Never toward positive things first. It's always away. But put that on the fridge and you start hacking
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into your own identity, but you're doing it in a way that your mamalian brain,
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the thing that runs the show, can see it and understands it instantly. There's no
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words, there's no motivational phrases or anything like that. It picks up on it
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instantly and starts setting a course forward because it's cognitive dissonance that you're creating for