00:00:01
She was extraordinary. Um, my mother taught me a lot about just like bringing intention to what you do.
00:00:17
Bringing sorry and being the child of accomplished parents. Most people thought that I
00:00:23
would lack the ambition, the preparedness, but my mother taught me that being underestimated is not a bad
00:00:29
thing. It's very powerful thing actually and it almost always worked to the detriment of the person who
00:00:35
underestimated me. >> From real estate to her own multi-million dollar fashion line,
00:00:39
Ivanka Trump continues to carve her own path into the business world, succeeding
00:00:43
at every turn. >> And then you learn 2 weeks before he announces your father decides he wants
00:00:49
to be president of the United States. Did you have any sense that this was at all on the horizon?
00:00:53
>> Not really. And then when he pulled the trigger, it was full steam. Well, most
00:00:56
people wouldn't give up an $800 million annual business to go into government.
00:01:00
Why did you? >> He asked us for help. He's like, "But I have to warn you. They're going to come
00:01:04
at you hard. They're probably going to hate you." But one of the things I've
00:01:07
learned in moments of tremendous pressure and scrutiny where any slip up is completely weaponized against you is
00:01:14
to find the signal in the noise. I just don't get distracted by the outside noise. That's probably the thing that
00:01:20
has been most helpful to me in terms of performance and success because you have
00:01:25
a choice only in how you respond. >> You've said politics is a pretty dark
00:01:29
world. This is quite a difficult question to ask, but when you heard the news that there was an assassination
00:01:33
attempt on your father's life, do you remember where you were and like what's
00:01:36
that like as a daughter? This is super interesting to me. My team given me this report to show me how many
00:01:51
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00:02:01
If you are a regular viewer of the show and you like what we do here, we're approaching quite a significant landmark
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00:02:12
team, everyone here, to keep this show free, to keep it improving year over year and week over week, it is just to
00:02:18
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00:02:20
ever ask of you, do we have a deal? If you do it, I'll tell you what I'll do.
00:02:24
I'll make sure every single week, every single month, we fight harder and harder
00:02:28
and harder and harder to bring you the guests and conversations that you want to hear. I've stayed true to that
00:02:32
promise since the very beginning of the D of Sio, and I will not let you down. Please help us. Really appreciate it.
00:02:37
Let's get on with the show. >> Ivanka, you um you don't do many interviews, do you?
00:02:50
>> Not really. No. >> Why don't you do much media stuff or podcasting or interviews?
00:02:56
>> I actually don't know. I think I'm I get sort of really locked in and heads down
00:03:01
on what I'm working on >> that I tend to kind of put on blinders and just go, but I like to have
00:03:09
conversations in longer form with people that I admire. >> I think the reason why I um I do this is
00:03:16
because I see I naturally see everybody as like a jigsaw puzzle. >> And you've lived an extraordinary life.
00:03:21
you've lived an extraordinary atypical >> life that I mean it's safe to say almost
00:03:26
nobody on planet earth has has ever experienced and so I think I asked that question just to be completely honest at
00:03:31
the top because the life you've lived that we'll get into is is one that would
00:03:36
have shaped you in a number of ways and one of them is I think from what I read things that you had said and different
00:03:44
experiences you had as a child is just like trusting people >> you know it's interesting I I grew up
00:03:52
the child of wealthy and accomplished parents. >> And so I do think there's like um a
00:03:59
natural barrier that goes up. You're you're worried about people, especially
00:04:03
when you're a kid, um liking you for the wrong reasons. I see this now with my
00:04:07
son. You know, he wants to be loved by his friends, and I appreciate that. That's that's good for who he is, not
00:04:14
for who we are, and certainly not for what we have. So I do think being the child of of of famous um parents and
00:04:22
living such a privileged life, I had this guard and um that guard served me really
00:04:30
well for a long time. Like I I didn't have any friends despite the really tumultuous
00:04:38
life that I've had, ups and downs, who really disappointed me. meaning close
00:04:42
close close friends who who didn't show up for me or or who changed because of
00:04:47
my circumstances or >> what was happening around me and I've learned for me I mean you were saying
00:04:52
the purpose of life for me it's you know the expansion and not contraction of the
00:04:56
heart and that's hard as you get older you know how do you live a life of of
00:05:02
service and rooted in and love and connection and I've learned more and more that those walls
00:05:10
they don't serve you and the only way to have connection which is so fundamental
00:05:17
to the human experience is to um is to build it and that requires trust. >> So I have to trust people. Now I have a
00:05:26
good radar. I'm not foolish. I'm >> I think I'm a very good read of people
00:05:30
and I think it's one of um my strengths >> and I think it's why I haven't been
00:05:37
surprised by a lot of people. Um, so I read pretty quickly, but I also have had to teach myself rather than grow sort of
00:05:45
cynical as one tends to as they get older. I've really actually taught myself to be more trusting. And to the
00:05:53
extent that means periodically I'll be burned like that's I'm okay with that
00:05:58
trade-off because I think it will lead to more meaningful connections in my life.
00:06:02
>> Probably nets out better right in the long term. >> I think so. I have this photo here of a
00:06:06
very smaller and >> so funny. I look at this and I see my daughter. >> Really?
00:06:11
>> That was like the first thing when I saw that photo. >> At what age did you realize that life
00:06:16
for you was slightly different from the average person? Like when does a child realize that?
00:06:22
>> H I think there was always a lot of media attention and scrutiny. You see
00:06:31
it, you experience it very early on. And I think my parents did a really good job
00:06:35
trying to shelter us from it. And it was different then without social media. You
00:06:40
know, not everyone I think the experience our children have where anywhere they go people have a recording
00:06:47
device in their hands, their iPhone um and can take pictures of them and you know it's so um you're so exposed during
00:06:56
um during your formative years and thankfully I did not have that growing up but there were times I felt it. I
00:07:02
remember I wanted to be a dancer, a ballet dancer. And you know, my mom um was an
00:07:09
incredible skier. She skied on the national team for then Czechoslovakia, now Czech Republic. And so she really
00:07:15
believed in the importance of of sport for cultivating discipline and um so she really encouraged this. And I was
00:07:23
dancing at Giuliard, the school of American Ballet here in New York. I was in the Nutcracker and I remember I was
00:07:29
probably eight and I was, you know, like some small role in the Nutcracker. I was
00:07:33
a party girl and an angel. Those were like the entry roles where you like dance at the party, uh, where the the
00:07:41
man with the Nutcracker arrives and then you're in that angel scene. And I remember being so excited and was my
00:07:46
first Nutcracker. And, um, Michael Jackson had just moved into Trump Tower and was literally our
00:07:54
neighbor in Trump Tower. And my father sees him one day, you know, passing in the lobby. I'm with him. I said, 'You
00:08:00
know, my daughter's in the Nutcracker. You should come. You should come see a
00:08:04
performance. So, he comes to the Nutcracker with my father at the height of his fame to watch me dance. And now
00:08:12
this in retrospect could be like, wow, what a cool experience. But I was horrified. I'm like, this is I was so
00:08:20
embarrassed. I thought we had ruined the Nutcracker. Everyone was dancing with one glove. people who produced the show
00:08:26
were, you know, hysterical that everyone was dancing with one glove. I thought it
00:08:31
was all my fault and this was like just a wild childhood experience. I had things like that happen that were so far
00:08:37
from normal that it's actually like comical in retrospect, but I think the the dayto-day was like really grounded.
00:08:44
My grandmother and uh and grandfather before he passed on my mother's side really raised us. My grandmother cooked
00:08:51
every meal we ate for, you know, most of my childhood. >> And uh Bubby >> Bubby Bubby.
00:08:57
>> Yeah. So she taught me um a type of unconditional love and tenderness and um
00:09:07
I think more than anything she was just this un that's her. She's um unbelievably nurturing. I'd come home
00:09:15
from school and, you know, before I'd be out of the shower, she would have laundered my clothes and folded them and
00:09:22
put them back on my bed. She was always feeding me and food for her was very much like an expression of love. I
00:09:28
remember when I became a teenager and I'd sleep later and later, she'd wake me
00:09:32
up for lunch, you know, just like, god forbid I wasn't being fed at all at all
00:09:36
hours. But >> I can see she means the world to you. >> She does. She's 98 years old and um you
00:09:42
know her health has suffered and you know it's it's been a little bit of a
00:09:47
difficult time for her but I I feel so strongly for for me and my children to have the experience to be there for her
00:09:55
in just like a small fraction of the way that she was there for me is such an extraordinary privilege. and for them to
00:10:01
grow up with her at our table every single meal um each night and her telling her stories and stories of my
00:10:08
mother who they sadly didn't get to know. Um >> are you okay? I can see
00:10:16
>> No, I'm Yes, I'm great. I I have a lot of um I have a lot of love for this
00:10:23
woman. So, This doesn't happen to me often. >> What is that um mixture of emotions that
00:10:39
you're experiencing? >> Um she taught me so much just about love and we were talking before about
00:10:49
connection. Um, and uh, you know, it's it's been hard to see her now as she as she struggles, but
00:10:59
um, but she's uh, it's a blessing to have her in our home and living with us and
00:11:07
very special person. Maybe I'll have a tissue. Thank you. It's a real credit to her.
00:11:22
>> Yeah. >> It's often a testament um to the person and the value that they've added to your
00:11:26
life and how they were there for you that you would feel feel the way you do about her and that's
00:11:32
so like visible in your face. You know, she must have been quite formative. >> Oh, for sure. Um for sure.
00:11:41
So, she's been she's an amazing person. You said that she she was really taking
00:11:49
care of you >> and and sort of at the age of 10. Mother and father, I'm assuming very very busy.
00:11:54
>> Yeah. >> Explain that to me. >> You know, my mother was an incredible
00:12:00
trailblazer. Um an amazing example for me of strength and resilience and glamour and
00:12:11
um determination and ambition. And she was a great mother, too. But she would also say like she couldn't
00:12:17
do it alone and she wasn't pretending she could. So she surrounded us with people who loved us. We had um two
00:12:25
amazing nannies. One of them worked for my mother until the day she died. The other um is worked for my mother until
00:12:34
the day my mother died um and still works with us today. She worked as after we grew up she worked as my mother's
00:12:41
personal assistant. So they were very much part of our lives and and part of our extended family and of course my
00:12:46
grandmother who she trusted completely with us. So so she showed me a lot at a time when
00:12:54
you know not many women were doing what my mother was doing um inside the boardroom and on the construction sites
00:13:02
all the time by the way with 5-in heels and like perfectly caught hair. So she made it look incredibly easy, but it was
00:13:11
and continues to be very challenging to balance work and life like that, especially at a time where what she was
00:13:18
doing was so singular. So she she really and my mother served as an unbelievable
00:13:24
role model for me for what is possible. How to be an amazing mother who is loving and nurturing and fun and
00:13:33
provides for her children and and also to be unadashedly um and doggedly pursuing one's
00:13:44
goals in in a professional capacity. So she did that when she was married to my father. she did that um following their
00:13:51
divorce and um and really was just an amazing an amazing mentor for me. You're
00:13:58
growing up in a context where your family are privileged, they have um they have no notoriety and the both parents
00:14:05
are quite absent by way of them being so busy and they're also kind of >> I wouldn't say absent but
00:14:12
>> you know my mother wasn't home cooking us meals. my grandmother was.
00:14:16
>> Mhm. >> But my mother was home when we ate them and then she'd go out again. You know,
00:14:20
her and my father were actively building their life and pursuing their passions.
00:14:26
And for my mom, much like me today, you know, one of her creative expressions came in the form of design and
00:14:31
architecture. She wasn't absent and and you know, neither was my father. So, he
00:14:35
was filled more typical of that generation male role where he was less like present. But there was never a
00:14:43
doubt in my mind that I was his top priority and that he was available to me. So I used to call him from the pay
00:14:51
phone at uh at Chapen. It was in a broom closet and never once did he not pick up
00:14:57
and sometimes his office would be filled with people of um you know he'd be in
00:15:02
the middle of a deal or a negotiation or some politician or whatever it was and he'd always put me on speaker phone and
00:15:08
then start the conversation by telling everyone how I got great grades and I'd
00:15:12
start to blush. Um but he always picked up. >> They weren't absent. Did I what?
00:15:17
>> Miss him? >> No, because I didn't feel like they I didn't feel like he was absent. it was
00:15:22
just different like he wasn't attending all of our sports games but by the way
00:15:27
few parents were um you know four decades ago there's a lot more sort of active participation like the way I am
00:15:35
in my kids' life the way my husband is I I think it is you know a little different especially um for fathers
00:15:41
today than than 30 years ago >> if I sat Avana your mother here next to us at the same age you are now what
00:15:48
would be the the the fundamental differences in in those individuals You know, it's funny. I think back now
00:15:56
and um my mother and I are both incredibly similar and very different. So, she had like
00:16:05
over-the-top style and glamour, you know, and I think in some ways it was a reaction to the austerity and the
00:16:12
control of growing up in a communist country in in then Czechoslovakia. Like, nobody was going to tell her what
00:16:19
to do. nobody was going to tell her what to say. So, she actually would make my father look pissy and was hysterical. I
00:16:28
mean, I spent much of my childhood being like, "Oh, mom, please stop." You know,
00:16:33
it was really interesting. Um, I feel like today because my mother passed away um
00:16:42
unexpectedly um from a fall a few years ago, there were just like I had a lot of
00:16:48
questions and um and I really dug into her story and her history and um and really studied her almost in a
00:16:59
way that I wish I had done when she was living and I could speak to her directly. And I think I understand her a
00:17:05
because I'm at a level of maturity and I've have some of the same issues, you
00:17:10
know, having young children. And I think I understand her though better today than I did in some ways in in her life.
00:17:17
Like I see her more fully. >> And what did you understand more about her that you didn't understand while she
00:17:23
was here after she passed? She wrote a book in the final years of her life that talked a lot more about her childhood
00:17:33
and I think not uncommon um for people who have experienced you know a lot of hardship sometimes they compartmentalize
00:17:41
and it's like forward only and this whole part of her life she never talked about and I think when you're younger
00:17:47
you ask a lot less questions like now I would tell everyone who's listening like
00:17:52
really ask the questions especially if people are a bit of a vault and are less inclined to to look back in the past
00:18:01
because I you know all of her life experience very much shaped her. >> This was a beautiful photo that I found
00:18:07
of of you and I. >> That was in uh in Mara Lago on my uh childhood bed. Very uh ornate.
00:18:19
Um, yeah, she was really I mean she was impossibly glamorous. >> Yeah, I couldn't find a photo where she
00:18:25
didn't like incredible photos. >> 9 years old, your mother and father split up, divorced.
00:18:32
>> It was quite well publicized. Um, that your father had an affair with somebody.
00:18:36
And this is actually where the quote that I referenced earlier about trust comes in because
00:18:41
>> quite remarkably reporters were waiting outside of your school to take photos of
00:18:46
you and ask questions about your your father's affair. And the quote that I read in GQ said this is a quote from
00:18:53
you. If I didn't have that lesson, I don't know that I'd be tough. It taught
00:18:58
me not to trust anybody. You can never let your guard down. And I never really have since that time.
00:19:06
So that's probably the 25year-old version of me >> as as you know there's a lot of truth in
00:19:13
it and I think certain defense mechanisms we create for ourselves are actually healthy
00:19:18
>> because it was healthy for me not to be trusting before I had honed my own
00:19:24
instincts and had learn to understand people and read people. So I think there was nothing wrong with a 25 or
00:19:33
27year-old with my lived experience answering that way. But um but I do like >> I completely understand though like
00:19:41
every part of me completely understands that reaction to that event at like 9 years old.
00:19:45
>> Yeah. >> I mean reporters being at your school or just generally you know how that must
00:19:51
have been as as a kid in school. Well, there was a level of aggression that like even today wouldn't exist with the
00:19:56
paparazzi then, like to be shouting things and like reading um quotes from from tabloids to me as I'm leaving
00:20:04
school. To put this in context, this divorce apparently garnered more headlines than the OJ Simpson trial. So,
00:20:14
that was a lot. The difference is that once I stepped into my home, it was a safe place. you know, unless the TVs
00:20:23
were blaring, which obviously they weren't during that period of time. So, I think the difference today for parents
00:20:29
and that I think about a lot with my kids is you just can't protect them in the same way. Like social media
00:20:35
amplifies everything. So, while that experience with those reporters was extremely combative and aggressive and
00:20:42
like totally unacceptable in a way that I don't think society would allow today,
00:20:48
today it's very much more in children's faces. you know, they can acquire the
00:20:52
information they need. And obviously, when you're young, you're curious.
00:20:56
>> Again, I'm trying to like world build in my head because I think understanding
00:21:00
that early context helps us understand everybody. And if that was my early context, I think you'd be you'd see the
00:21:05
fingerprints on me today, >> you know? >> Well, I think we're all, you know, I
00:21:09
think about it with my own children. like I I grew up with a lot of privilege and um
00:21:16
and I've lived an extraordinary life and you know I never worried where my next
00:21:21
meal came from. I never worried about being able to pay for the best school that I was able to get into. And so by
00:21:29
so many metrics my life was extremely comfortable and easy. And I do think back like some of the challenges the the
00:21:38
moments that were disgusting or uncomfortable or you know even just the fact of um my parents' marriage being to
00:21:47
torn apart. I think those create the pressure that turns you into who you become.
00:21:54
>> Did you know what it meant at 9 years old? Cuz I again I transport myself
00:21:59
back. >> I probably then you couldn't look things up as easily. Yeah. Yeah. Okay.
00:22:05
Newspaper, >> you know, I I don't know what I thought. I I think I was probably more scared
00:22:09
than anything of like the mob and the lights and um the surprise of it all. Um >> do you know what them separating me?
00:22:16
Like did they have a conversation with you and say, you know, we're we're
00:22:18
splitting up or was it >> They did. And I think the experience I had, albeit
00:22:23
it was televised. Um, but it was very much like any other child who's dying whose parents are separating. You start
00:22:30
to wonder, you know, will I be loved? Will I be forgotten? What does this mean? Um, you
00:22:38
want them to get back together. You're hoping. You're trying to create peace
00:22:43
between them. Um, rekindle the love. All the things that I think are like deeply
00:22:49
normal and and human. And you found out about the divorce by seeing a newspaper on your way to school one day.
00:22:57
>> Um, yes. That wasn't the plan. Um, they used to have uh the big news boxes with the
00:23:05
newspaper. So, >> what did it say? >> My parents had sat me down that
00:23:08
afternoon. That's when they had intended to, but it had it had come out in the
00:23:11
morning. >> What did the newspaper say? >> I don't remember. I remember the photo.
00:23:15
There was a picture of them with a rip down the middle. It was not an easy situation for a child. But um that
00:23:22
experience I always look for like what is the positive in any situation and you know the positive for me and my siblings
00:23:30
were we really like bonded in a different type of way because we were going through it together.
00:23:36
>> It must be so interesting being in your shoes because you look me and you're
00:23:40
both aware that people they want to drive a a wedge between you and your father. They want a headline. They want
00:23:46
you to say something. I can see it within you that you have a real desire to be like open and transparent, but if
00:23:50
I was in your shoes, I'd be thinking like everyone's trying to trip me out.
00:23:55
Everyone's trying to make a headline um on on me and my life. They want to drive
00:23:58
a wedge between me and my father. It's difficult. It must be difficult. Like
00:24:02
even I think about it as a podcast. The podcast, you know, the podcast gets big.
00:24:05
I say the wrong line, >> you know. You know, I think one of the things I've learned under moments in my
00:24:13
life of tremendous sort of pressure and scrutiny is um to like find the signal in the noise. And that's probably the
00:24:22
thing that has been most helpful to me. It can become quite turbulent. I find myself sometimes literally like dancing
00:24:29
in the eye of the hurricane. It's been many years of my life, but there's a lot
00:24:33
of like peace within me. So I just don't get distracted by by the outside noise
00:24:39
and um and I think if you know what you stand for then it really is just noise. >> When did you have to learn this? Because
00:24:46
am I right in thinking you this is the first time that I saw the Trump family during the apprentice. So obviously you
00:24:52
know growing up as a kid big fan of business we had the UK apprentice but the US one was much more interesting in
00:24:57
my in my opinion. >> So this is when I first understand who your father is and who you are. What was
00:25:04
the sentiment around you as a family at this point? Because again, people can't
00:25:08
remember >> pre vortex. >> It was the biggest show in the world at one point. Um, it was this massive
00:25:18
phenomenon. you know, he had been very famous in sort of New York and in real estate and in business circles, but this
00:25:25
kind of like expanded awareness of him beyond those New York circles onto um a global stage. So, there was a lot
00:25:35
of attention and a lot of excitement. You know, he was very similar to how he is now. He said exactly what he was
00:25:42
thinking, which could be polarizing at times, but it's part of what people loved about him. I think the thing about
00:25:48
my father and my mother is they're like deeply authentic. So you can disagree,
00:25:53
but there's a certain amount of like respect for the cander of it. Um, and the lack of fear to say what you're
00:25:59
thinking because so many people are sort of afraid to be them true, their true selves.
00:26:05
>> You're more delicate with your words. >> Yeah, but I know exactly who I am.
00:26:09
That's why the noise doesn't affect me. I'm really proud of the fact that, you
00:26:13
know, I've lived through some incredibly intense times where people are taking
00:26:17
cheap shots and swinging and I don't punch back because I don't believe in
00:26:25
sort of spending my time and focus like being combative like jumping into that particular arena and like the nasty
00:26:34
swirl of social media. It's just it's not for me and I've been consistent in
00:26:38
that my whole life and I feel like that sets an amazing example to my children. >> Where did you learn that? What is it
00:26:43
that you've read? What are the sort of >> you just have to be yourself and you
00:26:46
have to be true to yourself and like I don't allow that noise to distract me.
00:26:50
We were talking um earlier about stoicism. I think like Marcus Aurelius's meditations is so informative on so many
00:26:58
levels. I mean here you have somebody who was literally an emperor and he's writing this journal in a tent in a
00:27:04
battlefield. So his perspective is amazing and he once wrote that the soul becomes dyed the color of its thoughts
00:27:14
and I think about that all the time. The cost to me of living in a way that's
00:27:20
inconsistent and not aligned with what feels right, what models the right thing for my children, what feels inherently
00:27:29
true to me. It's too expensive. it's too expensive for for my soul, so I won't do
00:27:35
it. So, you know, there there have been times when the incoming and I say, well,
00:27:39
but that isn't right or this isn't right or I want to correct it. And then I say
00:27:43
like, what's the cost of doing it? Theo has another great quote. It's something
00:27:48
paraphrasing to the effect of, you know, the cost of anything is the amount of your life you're willing to exchange for
00:27:53
it. I focus on those things that like elevate my soul, um my my joy, my happiness, my connection to the people I
00:28:02
love and care about. >> Have you always been there? Because you seem more stoic now, but you know,
00:28:08
>> I have like I'm much more naturally like this. Like I feel things like a lot of
00:28:13
things. >> You're a bit of an empath, right? >> Oh, for sure. >> Okay. Yeah, that makes sense.
00:28:16
>> Uh so I have not always been like this. It's like I had to work to be like this
00:28:21
and I had to I think mature and I had to gain like confidence and it took me a while to really let people in. And I
00:28:28
think it was after my children were born that I really experienced a different type of love. It like cracks you open
00:28:36
and you're never the same, you know, and and you want more of that feeling. Like
00:28:40
I I'm very intentional about everything that I do. even sitting here today like
00:28:46
I I have zero interest in spending two hours having a conversation with somebody I think is like a bully um
00:28:51
because they get good podcast you know like I I like having conversations with people I think are interesting and
00:28:57
curious but in business as well like I'm I'm you know I do less things and I do
00:29:02
them with a lot more focus and intention. You've lived an extraordinary life and it's a very anomalous one. But
00:29:09
actually the lesson there about being intentional in every sense of the word, not just
00:29:15
with what you do every day, but also what you let occupy your mind is one that I think everybody listening
00:29:21
>> might derive a lot of value from because we live everybody lives on a spectrum of
00:29:25
the world clawing at them >> to deviate from who they are. um some you know one end of the spectrum if I
00:29:31
take myself back to when I was I don't know 16 years old the world you know other than my mother telling me she
00:29:35
wanted me to go be doctor lawyer whatever the world wasn't really pulling me away from myself but then on the
00:29:40
other end of the spectrum you know I'm 33 now you know every time I have a podcast guest on someone's mad at me
00:29:47
>> and everything I say can be spun in whatever so you also on this side of the
00:29:51
spectrum you have to get really really clear as you said on like who you are and what matters
00:29:55
>> well I think that's key like if if you don't know who you are the mob wins.
00:30:00
>> Oh, 100%. >> Because they tell you who you are and then you start to believe it.
00:30:04
>> Once you know who you are, >> you feel sorry for the people who are
00:30:09
like screaming at each other on on social media. It takes like a beat to get there. Like I think it it takes a
00:30:16
lot of work to to really understand yourself. And I think sometimes modern society it praises sort of speed
00:30:26
and fast pace and um you know accessibility and being available and responding quickly then people wonder
00:30:33
like why don't they know themselves like why aren't they connected to something
00:30:37
bigger and they're not taking the time. I take time to shut down and like really
00:30:42
go inward and ask myself every time I have a big decision like what feels right and even if it's hard to make a
00:30:48
decision like whether it's a no or a yes if it feels aligned with your values and
00:30:54
who you are like it never is a mistake ever. >> You grew up in the uh you know with a
00:31:00
with a family and a father that are very prominent. at some point do you have to
00:31:05
make the decision to become your own person like because I was wondering if in that context you there's a there's a
00:31:12
pressure to kind of like be the same person in every regard >> to believe all the same things to live
00:31:16
the same life to go the same path >> is there some point in your journey where you where you go do you know what
00:31:20
I've actually got to like figure out I can see a little smirk in the corner of
00:31:24
your mouth >> well no I think about it with my own children because as a parent it's very
00:31:28
easy to see them as you know a lot of parents they they view their children as extens ions of
00:31:34
themselves and I really try not to do that. Like they are their own people just like I'm my own person sometimes in
00:31:42
the context of a broader public narrative. Everything's sort of comingled and
00:31:47
related. But we're all our own people. We obviously have conditioning. We have
00:31:52
learned behaviors. We have um some of which are great. Some of which we spend part of our adulthood um unwinding.
00:32:02
But we're all like fundamentally unique and special. And I work really hard to
00:32:07
make sure my kids see themselves, each of them individually, that they know how much I love them as like perfect,
00:32:15
complete human beings, not I love you because of this accomplishment or because of this sort of external
00:32:22
validation that you've received because you're sort of perfect as as you are and
00:32:28
like in your essence. So, so my parents taught me a lot a lot. I love them so much. I'm like them in some ways. I'm
00:32:36
very dissimilar to them in other ways. But even though I was like the peacemaker in our house, I was also like
00:32:41
very like true to myself. And they created and I give them credit for this, they created an environment where like
00:32:47
disscent was okay. And so I could agree or disagree and share it with each of them and um do so respectfully and and
00:32:56
privately. and that was our home. >> Um, you started off in real estate. You
00:33:03
you worked in a It sounded like to me you were basically an intern at a a a different real estate company before
00:33:09
moving into the the family business and in the family business, you know, heavily male-dominated space. I heard
00:33:14
you talk about how actually being a woman in that context proved to be in your mind an advantage of sorts. What is
00:33:21
the the context there? And I'm in 2026 right now, so I don't have the perspective of what it was like to be a
00:33:26
young woman in the real estate industry, presuming in New York. Yeah. >> Some sort of 20 years ago.
00:33:32
>> Well, I think I was like underestimated twice. First, being the child of
00:33:36
accomplished parents. There was an expectation that I on one hand some people thought I was like a savant
00:33:44
because I was their child but most people thought they would be um that I would phone it in that I would lack sort of
00:33:52
the thought process, the ambition, the preparedness. So, I I always worked like twice as hard as everyone else to sort
00:34:00
of prove my worth and prove um my ability to to be in these rooms where truthfully often times I was in them
00:34:08
before I was prepared to be in them. So, that was, you know, on my mind. But I think being underestimated is is not a
00:34:15
bad thing. I think it's like a very powerful thing actually. And it almost always worked to the detriment of the
00:34:23
person who underestimated me. So, I think if you're somebody who's prepared
00:34:27
and somebody underestimates you, well, guess what? They're not. So, when you're
00:34:31
dealing with people who are extremely accomplished, like do the work. Like, know what you're doing because probably
00:34:36
they haven't done the work when they know they're dealing with you. And I
00:34:40
think as a young woman in real estate especially, you know, there were there were women in sales and there were women
00:34:47
in marketing, but there were very few women in development and construction and finance and acquisitions.
00:34:54
And I think um I harnessed both the belief some of it may be stemming from my own
00:35:03
insecurity but the belief that the people would underestimate me. I harnessed that like sort of fear, that
00:35:09
sentiment and I used it to sort of propel me and I used it to give me motivation and and drive and then I also
00:35:18
would use it against the people who underestimated me just because I I was always prepared. I was overprepared. I I
00:35:25
always did the work. I heard you described as um from people that worked with you at the time a naturalb born
00:35:32
deal maker. And this kind of overlays with what you're saying there that if someone underestimates you, they're
00:35:38
actually setting themselves up to be surprised or >> Well, I'd prefer to be underestimated
00:35:44
than overestimated any day of the week. >> Give me specifics on what what environment that creates for you to then
00:35:49
win in a deal. I think in in negotiation it's like incredibly important to know what the other person wants.
00:35:58
Sometimes you can learn that through research. Very infrequently though, like you have to listen. Like you're probably
00:36:05
a great negotiator because you're an incredible listener. Silence can also be
00:36:09
a weapon. People get very uncomfortable in moments of silence and then they start talking. And I think the more you
00:36:15
can get a person to share with you what they consider to be a win, the more you can potentially accomplish something
00:36:24
where you give where you really have like a mutual win-win. Like I've seen negotiations
00:36:30
where you give up very little, but the person feels incredibly happy because it's what they wanted.
00:36:35
>> Yeah. >> Right. Now, when you're dealing with like a negotiation that's purely price,
00:36:39
that's kind of different. That's like a very simple transaction. It's, you know,
00:36:43
but very few negotiations are purely that, you know, one of first and foremost in a negotiation like like make
00:36:51
sure you understand what the other person wants because you may be able to give it to them at at very little cost
00:36:56
and then everyone's happy. And I also think there's a lot of value in like
00:37:02
authentically building relationships. though, you know, some of the the best deals I ever did were uh derivatives of
00:37:11
really like getting to know someone like authentically and genuinely. And um they
00:37:15
want you to win, you want them to win. And those are are like really beautiful types of transactions. And you know, I
00:37:22
believe in you know, a lot of the projects I'm working on now are about like creating things. Like I like
00:37:27
building tangible things. I like creating things that um that uplift. to like solving challenging problems and um
00:37:37
and you don't do that alone. You do that through partnership. You do that through
00:37:43
coalitions of people who share your passion and interest and um and that's very rewarding.
00:37:50
>> When you hire people, what are you looking for for your businesses? Are
00:37:53
there I mean, everyone's got their own hiring bias and it often stems from their past experiences who's burnt them
00:37:57
in the past. when you're looking to hire someone for one of your organizations or
00:38:01
for some of the projects we'll talk about in a second, what what are the like the key characteristics?
00:38:06
>> I think first and foremost, you want someone with a strong sense of self and
00:38:11
a strong like orientation towards like agency, like somebody who has agency. It's very hard to teach people, you
00:38:18
know, you could have a brilliant person, but if they don't have like good judgment or if they're not like a
00:38:23
self-starter, it's very hard to give them that. It's very hard to sort of
00:38:27
give them good judgment. And some of it's like street smarts, right? We talked before about, you know, how can
00:38:33
you both be trustworthy and not be disappointed or burn too often? You have an instinct about a
00:38:39
person >> and you can read a room and and that's like EQ skills and those are those are a
00:38:45
little bit harder to teach. So, I look for that. >> I look for good people at the end of the
00:38:49
day. like I don't want to do a deal with I don't want to work with people I don't
00:38:55
enjoy that I don't think are like good people um because I don't want to spend
00:38:59
my time with somebody who I don't trust or who I don't respect. So that's like
00:39:04
really core and fundamental for me. you know, for somebody who's working with
00:39:10
me, I actually tell my kids this all the time because I think so much of the outside world is like, "Impress me by
00:39:17
what you do." Like, "Impress me by what you accomplish. The grades, the
00:39:20
trophies, the the badges of like external validation and success." Like, our whole life is oriented towards that,
00:39:29
the validation that comes from the outside world. So like I always want my kids to know like how I'm going to
00:39:35
validate them is like be a good person. Like you want to impress me like be a good person.
00:39:39
>> Was that the case for you? Cuz when I look at >> Probably not. >> I look at the Trump family for me as an
00:39:45
outsider looked like a competition between siblings and even when I think about your father
00:39:49
>> I think because we're so competitive and hard. Yeah. No, I think um I think it
00:39:56
all like worked out and we're all I I like to think you know my my siblings and I grew up with um like good values
00:40:05
and uh but no like we were in a more like I was like very competitive with my siblings like you know my mom was like a
00:40:13
disciplinarian there was like a high expectation of like performance and success um
00:40:18
>> and when you're in that when you're calling collect your father he's
00:40:21
reciting your great grades to the room of people He's in. No, no, no. That was
00:40:27
>> That mattered. And And it matters to a lot of parents. And by the way, it's not
00:40:31
bad like having an incredibly high standard. And to some degree, >> Yeah. And I think look, I I think it's
00:40:38
>> a lot of parents like I think especially like my mom was an immigrant to this
00:40:42
country, there's like a high standard. Um and uh and she didn't like humor
00:40:48
fools, right? One of the things I'm most proud of, I look at my daughter and
00:40:52
there's no bar I could set for her that the bar she sets for herself isn't
00:40:56
higher. So like I actually view my job as a parent with her is to like give her permission to not like strive for
00:41:04
perfection. >> You go on to build a business in the jewelry industry and fashion industry.
00:41:13
Um there was I was reading about there was a point in your career where you were you were offered a job by Anna
00:41:17
Wintor. Yeah. >> At Vogue. And your I think your father did kind of want you to go in that
00:41:21
direction, but you wanted to go in the real estate business direction. >> She called me actually on the day I
00:41:25
graduated from university. I went to Warden School of Business at University of Pennsylvania and she offered me a job
00:41:33
at Vogue and I was like incredibly honored and flattered and groggy because she called me at 8:00 in the morning
00:41:40
which calling a college student at 8:00 in the morning, you might as well call them at 4:30 in the morning, you know?
00:41:44
like that was that I was like deeply aware from when I was a young girl that like I wanted to go into real estate.
00:41:51
Life has taken me in different directions and and interestingly now I'm returning with some amazing projects
00:41:57
back to my real estate roots. But I love architecture. I love design. I love it as an expression of self. If you look at
00:42:07
a city skyline and it's an expression of like a vision for um of hope and optimism and the amount
00:42:16
of courage that took to build each of those buildings and it's it's extraordinary.
00:42:20
>> But you did go into the fine jewelry at 26 years old and then at 33 you launched
00:42:24
Ivanka Trump.com and you were in a huge amount of major retailers including Nordstrom, Neiman Marcus and that's
00:42:32
really also that's what I knew you first for. I knew you for running a fashion
00:42:37
business which was doing exceptionally well. I think from what I read it was making hundreds of millions of dollars
00:42:44
and then you shut it down. >> Yeah. Yeah. It was kind of like lightning in a a bottle. I caught a
00:42:50
moment. So, I was um still sort of leading the charge at our family real estate business. I had young children at
00:42:57
home um or was just starting to have uh children when when I first launched Fine
00:43:02
Jewelry. Ultimately, we ended up having 11 different categories, apparel, footwear, sunglasses, fragrance. Um,
00:43:11
but we created an accessibly priced line that was feminine and beautiful, but for
00:43:18
like a multi-dimensional woman. Like, at the time when I was coming up, the outfits that women were buying for work
00:43:26
were so far from aspirational and they couldn't transition with the woman to
00:43:31
the date night. they would have that evening or after work drinks with their girlfriends. It was like nobody was
00:43:38
posting on Instagram like what they were wearing to work. And so we thought like
00:43:42
let's bridge the gap and create something for a modern woman. And it caught fire. And it was
00:43:48
>> how big an amazing success. We were doing um close to $800 million in sales
00:43:53
annually um when I shut it down when I went into government. It was great. But >> you were doing 800 million in sales
00:44:00
annually when you shut it down. >> Yeah. >> Why did you shut it down?
00:44:04
>> I went into government and you always have to sort of be moving forward and I
00:44:07
had built a team of women who were oriented towards forward momentum and I had to put it on ice and this was all
00:44:16
just part of the rules of complying with the office of government and ethics. So
00:44:19
they basically look at everything you have and they say sell this, put this into a trust, do this, do that, do this.
00:44:24
So you do that and and for my own business, they weren't allowed to use my image. They weren't allowed to grow the
00:44:30
business in terms of new accounts or internationally. And that was fine for a moment, but at the end of the day, you
00:44:37
need like growth. And so I thought it would be easier to end on a high note than to um allow the business to sort of
00:44:44
stagnate. And I also felt like for myself, I'm always looking forward like I don't like to look back. And I feel
00:44:51
the experience of of this new experience, I mean, serving was so expanding. >> Most people wouldn't give up an $800
00:45:01
million annual business to go into government. >> Why did you, >> you know, I I
00:45:09
>> It's your baby as well. You know, it's like >> Yeah. I, you know, I thought about the
00:45:13
version of me in 40 years that when asked the question to serve by my father, who at the time knew no one in
00:45:22
in Washington DC at all, said no and just proceeded with life as usual. And that didn't like sit right with me. So,
00:45:30
I had no intention of serving. And a few weeks after he won, he asked Jared and me to go with him and sort of help him
00:45:40
navigate this new environment. And my eyes grew big. And he joked with me. He's like, "But I have to warn you,
00:45:46
they're going to come at you hard. They're probably going to hate you. You're too young. You're too." And he
00:45:50
like, I'm like, "Oh my god." I'm like, "What?" That was like the anti- sale.
00:45:55
But, you know, he asked us for help. Um, and I feel incredibly privileged that he gave us the
00:46:02
opportunity to serve a country we love so much. We hadn't been expecting it. We
00:46:06
hadn't set up our lives for it. We were loving the path we were on and and the
00:46:12
work we were doing. But you also, you know, can't put your head in the sand and like life had changed. As much as
00:46:18
I'd like to say like, oh, he wins business as usual, there is no business as usual. Your life has changed.
00:46:23
>> You didn't choose this though. In fact, you didn't choose most of these things.
00:46:26
I look at your life and I go that from a very young age you've not chosen the
00:46:31
context which you've been thrust into because of your your father's ambitions
00:46:36
and I mean I can see it in your face that it kind of rings true >> but I think that's true for all of us
00:46:41
right to some degree like our path is determined by our circumstance I >> not really not really in the same way
00:46:48
>> this is a little bit different with politics and the presidency but >> but even from 9 years old you know
00:46:54
you're not choosing to leave school and have reporters uh treat you like that
00:46:58
and you're not choosing these other things along the way and then your father decides he wants to be president
00:47:03
of the United States. It's not like he had a political career where he like built up slowly. It's like he woke up
00:47:07
one day and was like >> was drinking water from a fire hose for all of us. It was a lot. Normally you
00:47:11
cut your teeth on, you know, some local election as a family have the experience.
00:47:18
The first time he ever run for office was president and he won. So, it was a radical adjustment period for um for all
00:47:26
of us. But >> did you think you would >> Boy did it. Oh, yeah. I did.
00:47:31
>> I mean, it was it was hard to believe myself because everyone was saying that
00:47:35
he wouldn't. And I'd say, "Well, these people probably know what they're
00:47:38
talking about, but it felt like he would." And, you know, so for me, that time was extraordinary because I really
00:47:46
believed, you know, I lived in New York City. I thought I was around surrounded by diverse minds and opinions and
00:47:53
perspectives and viewpoints and I really thought I had sort of a lot of exposure
00:47:59
to ideas and his campaign like ripped it open for me and that I realized like the bubble that
00:48:06
I was in and suddenly I got out into the country and I heard from people who had
00:48:11
very divergent views on a number of issues. Some of it reinforced my existing beliefs. Other times it
00:48:17
completely changed my perspective and and orientation. So it was extremely mindexpanding. So when you ask like,
00:48:26
"Oh, why didn't I go back to what I was doing?" I think like, you know, you you
00:48:30
get thrown into something and you learn and you grow and you change. And um and I felt as challenging it was as that
00:48:40
moment in my life to um to say yes when when my father asked us to to go help him. I felt like it was an amazing
00:48:50
privilege to be able to serve. So new year always has a strange energy to it because people start talking about their
00:48:57
goals, fresh starts and new habits. But the reality is that most people carry the same ideas they had last year into
00:49:03
the new year. I'm guilty of that too. and they still don't end up doing anything with them. And I get why
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piperive.com/ceeo. I'll see you over there. I watched interviews going back to the 1980s where
00:50:57
it sounded like your father was playing with the idea. I remember that Oprah interview that's subsequently gone viral
00:51:03
of him saying that um if it got so bad in the US he would never rule it out totally. He thought he would win because
00:51:10
he's never gone into anything to lose as I think you said and even 1980 in an
00:51:16
interview with Rona Beret can't pronounce that name he said maybe I'd run for president I don't know. Did you
00:51:23
have any sense that this was at all on the horizon in >> Not really. >> That's interesting.
00:51:28
>> No, it was, you know, it was actually where we discussed things that weren't
00:51:33
sort of the normal how was your day at school. It was we spoke a lot about real estate and about
00:51:39
um and about building and we were going to go into the family business and and I
00:51:44
do think he sort of toyed with it in his mind um for a while. I I do remember once thinking it was real. I was 16 and
00:51:52
I was at boarding school and I called him up. I go, "Oh my god, I read that
00:51:55
you're going to run for president. This is going to ruin my life." I think I was like hysterical and he's
00:52:00
like, "Don't worry about it. Not happening." You know, I think he was he
00:52:05
was thinking about the options he was given as a voter and he was dissatisfied and I think he was beginning to
00:52:13
formulate his perspective on what he would do differently. But it was not my childhood that was not an ambition of
00:52:22
his that was at least articulated to to us. You know some of the ideas you mentioned that Oprah interview he was
00:52:28
talking about um trade policy being deeply unfair to American workers. you know, his
00:52:36
viewpoint remained consistent over time and remains consistent to this day on exactly that about trade policy and and
00:52:44
many of many of the things he articulated then are very true for him to this day.
00:52:49
>> And then in 2015 when you're 33, my age, you learn two weeks before he announces
00:52:57
that he's going to announce that he wants to run for president >> again. How do you receive that? is in
00:53:03
like an existential panic like you have >> we came together as a family in
00:53:06
Bedminster. Um and he shared with us his intention and he asked me to introduce him and I said to him I'm like well are
00:53:14
you really doing this um are you really going to do this? He was coming down the escalator and I'm
00:53:22
trying to like introduce him and give this speech. I'm like, is he going to get up here and actually? It was so
00:53:26
quick. But I think, you know, I think he had debated it in his mind for a long time and then when he pulled the
00:53:31
trigger, it was full steam. >> Life hasn't been the same since in many
00:53:37
respects. >> Mm- No, it hasn't. But it's been I mean, it's been an extraordinary ride. There
00:53:43
have been highs and there have been lows, but um we've done a lot of living.
00:53:47
So, >> a lot of living. >> A lot of living. >> Of which you spent four years working in
00:53:52
the White House. >> Mhm. Some of your sort of key headline achievements are doubling the child tax
00:53:56
credit from $1,000 to $2,000, benefiting 40 million Americans with an average of
00:54:01
$2.2,000 $2,000 per year, helping secure paid family leave for federal workers, helping pass the Great American Outdoors
00:54:08
Act, which is one of the largest Conservative bills since the National Park System was created, leading efforts
00:54:13
to modernize career and technical education, providing 1.3 billion annually to over 13 million students,
00:54:20
and helping to pass nine pieces of legislation combating human trafficking and child exploitation.
00:54:26
And then it ended. >> Were you happy it ended? cuz I saw it with Michelle Obama. She seemed happy.
00:54:34
>> I left it all on the field, you know? I I don't look back and say like I I I don't have regrets. Like I
00:54:41
worked as hard as I could and I'm incredibly proud of what I was able to accomplish
00:54:48
in in those four years. and um like I don't regret it in any way, but it's you
00:54:54
know it's a sacrifice um to my children and it's um and it's it's it's hard work
00:55:01
you know so I feel both incredibly privileged for the opportunity but also I don't have what they refer to as PTOIC
00:55:09
fever you know there's some people that once they have the experience of of being in those rooms and and close to
00:55:16
that type of power they just like hang around the hoop constantly like cycling back in. I feel like I wasn't expecting
00:55:23
to serve in this capacity, at least not at this stage of my life. My father asked me to help him. We uprooted our
00:55:32
lives and went and did just that and scored a lot of wins. I mean, you think about something like the child tax
00:55:36
credit. 40 million American families benefited from that policy. An average of $2,400 in their pockets.
00:55:47
That's extraordinarily meaningful and consequential and I'm so proud to have
00:55:52
been able to do that. nine pieces of human trafficking legislation, the work that I did around vocational education
00:56:00
and skills training, which is all the more relevant as we sort of surf the oncoming tsunami that is AI. you know,
00:56:08
the fact that we were able to um get the private sector to commit to skilling or
00:56:13
res-killing 16 million American workers, the fact that we were able to facilitate
00:56:19
the creation of a million apprenticeship opportunities in in the United States, like these are are deeply meaningful.
00:56:27
So, I I'm so proud of my service. I I feel deeply honored that he trusted me to pursue these different
00:56:39
verticals and and to work alongside of him. And I also know that it's really
00:56:45
hard and for my children, you know, my first responsibility is to be their mom. It was true then as well, of course. And
00:56:52
and I did the best I could every single day to be everywhere I needed to be. But
00:56:58
my kids are a different age now and there's a finite period of time before they leave our home. I think, you know,
00:57:05
I look at at my teenage daughter, she's 14 and even if like a quarter of my interactions with her through her closed
00:57:13
bedroom door, like I need to be present and I need to be there. It's not theoretical for me because now I know
00:57:20
the sacrifice that they would have to bear the cost to them of if I went back into service and
00:57:29
I'm not willing to let them pay that price. So for me it's like actually a
00:57:33
rather easy decision. I made it immediately. You know that in this moment I'm where I need to be. It's also
00:57:39
a different time. You know, now my father has a deep bench of people raising their hand who want to help and
00:57:45
participate. That wasn't true before. He's really refined his policies, his
00:57:51
beliefs, and has a lot of conviction in terms of what he wants to do. So, so I feel like for him, it's amazing. He's
00:57:59
got the team he needs and um and for me, I think, you know, my priorities are are
00:58:04
my family, and that just feels really good and right for me. >> What weren't you prepared for? I asked
00:58:10
the same question to Michelle when she was here about, you know, you get that phone call from your dad and he says,
00:58:14
"Come, come help. One has a vision of what that might look like, but there's
00:58:19
surprises." Michelle talked to me about so many of the things she had no idea
00:58:22
would be the case. >> I wasn't prepared for you're not prepared for any of it. There's nothing
00:58:26
that trains you for the experience. And I think one of the things you realize pretty quickly is like power, just like
00:58:33
money, makes people more of what they already are. And you see that very much in playing out in in politics and and in
00:58:41
life, right? I also think you realize people are just people. Like you look at and I'm you know I had exposure to some
00:58:50
of the great leaders of business and now I was being exposed to um to leaders on
00:58:56
a global stage of countries. Um, sometimes they were monarchies, other times they were elected democracies and
00:59:02
then all sorts of varants of of that, you know, were and and you realize at the end of the day like people are
00:59:10
people, you know, some of them their their kids don't speak to them. They got
00:59:14
in a fight with their wife that morning. They're, you know, they're just people.
00:59:18
And now some of them feel extraordinarily historic. You meet a person and say, "This person feels
00:59:24
consequential." others of them you leave and say, "I wonder how this person ever
00:59:29
got elected to to this, you know, high office." But, um, but I think it it removes the veil and and the mystery and
00:59:38
I think it removed for me a lot of any of like intimidation I may have in like interacting with another human being.
00:59:45
>> Your security situation must have changed quite considerably. So, >> it did. Yeah.
00:59:48
>> You know, and because politics is a dangerous game. I think I I heard something that said being president is
00:59:54
the most dangerous job in the world when you look at the fatality rate and obviously we've seen political
00:59:58
assassinations in this country even in recent times but your father was also shot at hit in the ear when he was on
01:00:04
the campaign trail more recently. What's that been like and what does it actually can you give me any specifics
01:00:10
on what that actually like means when you become involved in politics? How does life change from a security
01:00:16
perspective? Yeah, I think well it changes radically. Now we're protected by US Secret Service and I'm
01:00:26
so grateful to to the men and women who who take care of my family um took care of my father, protected him and uh
01:00:34
risking their own lives to do so and now do so for for me and and my children. So
01:00:39
very grateful uh to all of them. But it's it's it's scary. We live in um very
01:00:47
troubling times and like you know the fact that there is a correlation between service and violence is um
01:00:57
is uh terrible in and of itself. But but that's the the world we live in. So, you
01:01:02
know, I have to acknowledge that reality and defend my family as as best I can and make sure they're protected. And I'm
01:01:09
very fortunate. The the Secret Service are the best in the world at doing that. Where were you in 2024 in July when you
01:01:16
when you heard the news that your father had been shot in the ear? There was an assassination attempt on his life. Do
01:01:23
you remember where you were? Like what's that like as as a daughter? What are all
01:01:26
the feelings and thoughts? >> I was in Bedminster, New Jersey, and um there was a lot of commotion and um the
01:01:37
televisions were on so I saw it almost immediately. Not in my house. I actually don't love watching television.
01:01:45
Um but out by the pool in the beastro and um it was almost real time. It was before he had stood back up
01:01:56
that I had seen um what was transpiring and um two of my children were there. Um
01:02:02
so you know my first reaction was to turn them away. Um, but it was incredibly difficult.
01:02:13
Interestingly, I knew real time in that moment that he was fine. Like, I had I just knew that
01:02:24
like it wasn't his time. So, I was horrified and I was scared and I was protective of my children, but I also
01:02:35
I didn't believe like the worst possible outcome had transpired. Thank God. And
01:02:40
um and thank God it it hadn't. And then I saw him that night when he came home from the hospital because he
01:02:49
was also staying. That morning he had left from Bedminster. And that evening he he returned after he left the
01:02:56
hospital and um it's late 1 2:00 in the morning and Jared and I stayed up and we
01:03:03
met his his car as he was pulling in and um I just feel feel like just incredibly lucky that he
01:03:12
was protected on that day. But it's, you know, when you can't take things for granted in
01:03:22
life, and I've learned that in numerous ways, that being one of them. Um, when
01:03:27
my mom passed prematurely, when my husband had a scare with cancer, you know, all of these challenges that
01:03:35
remind you how finite and how precious every moment of this life we live are. make you realize you just can't take
01:03:46
anything for granted. And I think as you move through them and you know, God willing, you're able to. And we were so
01:03:54
fortunate that day that that this was a failed attempt to take his life. Um, not a realized one. But
01:04:03
you just I think you you recommmit to sort of love and connection and to a recognition of um how short our time
01:04:16
here on earth is and how you have to value it. >> Someone shooting at your dad um and
01:04:21
trying to kill your dad. This is quite a difficult question to ask, but it's like
01:04:25
if if um most of us will never be able to relate to the fact that members of the public want our parents
01:04:34
to be deceased and that's the reality of the the situation for your father is
01:04:39
someone shot at him was trying to execute him publicly. And um I wonder how that again doesn't make you negative
01:04:49
to the world >> because I don't allow it to. What does that accomplish being negative
01:04:55
towards the world? I think that brings more negativity into the world. Even for the person that shot at your father,
01:05:06
>> there's a lot of sickness there. And I, you know, I think that forgiveness is a difficult thing in in
01:05:25
this regard, but I think you have to um his living was a blessing. So I could look at what happened and be
01:05:40
rightfully traumatized by the experience and nobody could really argue with that.
01:05:47
But you have to you have to move through it. And and on the opposite side of that is
01:05:54
the fact that he's with us today, that he didn't die, that my father is alive.
01:05:59
And that is an extraordinary blessing for me as his as his daughter. In life, you have a choice only in how you
01:06:07
respond. And I choose to see the positive outcome that that transpired and dwell there.
01:06:18
>> The mind plays out scenarios, right? The mind plays out the scenario that where
01:06:22
he he didn't make it, where the he turned his head in the other direction, the bullet hit him
01:06:27
>> and you presumably played out that scenario of what how different life would have been. Well, seeing it on
01:06:33
repeat for months on television on the news was certainly like not the easiest thing and you know that's part of why I
01:06:40
just even before I didn't I never loved watching the news. I'll read the news
01:06:45
but but no I mean he's here you know really felt like um a miracle and a blessing and and that's what I focus on.
01:06:53
I can see the emotion again in you which is again it's fascinating to me because
01:06:58
I've you know I've heard you know people around you speak about it but the the
01:07:02
emotional toll seems to be more still sort of present in you about that incident than it does about other people
01:07:07
that I've heard speak about this >> well he's my father he's my father and
01:07:12
he almost lost his life that day but he didn't and I feel truly grateful for
01:07:19
that >> and in this second season of his presidential career you decide that you
01:07:23
want to pursue um many other things, many other things, many other business developments and um real estate
01:07:29
developments. You step away from politics in 2022, I believe. You announced that you would not be
01:07:35
returning for the third election campaign. Uh you said, "This time around, I'm choosing to prioritize my
01:07:41
young children and the private life we're creating as a family. I do not plan to be involved in politics." You
01:07:45
also said on Lex Lex's podcast, "Politics is a pretty dark world. There's a lot of darkness, a lot of
01:07:51
negativity, and it's just really at odds with what feels good to me as a human
01:07:57
being. I was thinking this earlier on about 30 minutes ago. I was thinking, your nature, as I've known you, seems to
01:08:03
be the antithesis of this type of world, like fame. >> Totally true. You know,
01:08:09
>> there's this like gladatorial aspect of it that's just like not for me. I care
01:08:14
deeply about policy, about helping people, and I think there's all sorts of ways to do that. and and and I'm doing
01:08:20
that now in in the private sector, but I don't like politics, but I I do care
01:08:26
about policy um quite deeply and I've tried to focus on on that element of service.
01:08:32
>> And do you feel the need to express you never do because you don't punch back at
01:08:38
the world publicly, which is I think something to be admired. And I I've learned actually quite a lot from
01:08:44
everything you said there about not feeling the need to like punch back at the world.
01:08:48
>> It takes training. >> It like takes real training. I was actually reading uh recently uh
01:08:58
about the crow and I thought it was like a great metaphor for life. So crow is like a highly intelligent animal,
01:09:05
extraordinarily so in some cases, but it can get aggressive and territorial and it's one of the only animals that will
01:09:14
actually attack an eagle. Like a crow will go and just sometimes because it's
01:09:19
being territorial and other times for fun. And the crow will actually like mob the eagle and it will land on its back
01:09:26
and it will start pecking it. And the eagle's response to this, which naturally the eagle's
01:09:33
many times over larger than the crow, isn't to like twist and turn and knock
01:09:37
the crow off or um defend itself and and and then go on the offense. It's just to
01:09:43
fly up. And it flies up while the crow continues to like just peck at its at its back. It flies up and up. And the
01:09:52
crow is not built for high altitude flight. So at a certain point as the eagle flies up, not expending any energy
01:09:59
in the counterattack, the crow just falls off. >> It can't sustain the altitude.
01:10:06
So I and I kind of love that analogy for life because you have a choice. You know, you can turn around, you can fight
01:10:12
back, probably the eagle would win or you can just, you know, play the game on your own terms. And I I think about that
01:10:20
sometimes and I thought it was like a brilliant metaphor for dealing with the noise.
01:10:26
>> And you trained that muscle >> for sure. >> So there was a time when you did care.
01:10:30
>> For sure. Because I there was a time when I was just like confused. I'm like
01:10:33
well but I didn't even do that. Like what are you talking about? Like I don't
01:10:36
even know what you're and and then there's a sense of well that's unfair.
01:10:39
Like that's an unfair attack. And then you realize like a lot of it's unfair
01:10:43
especially in politics. It's like it's just like a team sport and people attack
01:10:48
and you know and and people also, you know, put you up on a pedestal and you just can't get distracted by either. You
01:10:56
just have to be yourself and uh you have to fly up, let the crows fall off and um
01:11:02
and that's it. That's all you can do. >> Do any of you remember a conversation I
01:11:06
had on this podcast with anthropologist Dr. Daniel Lieberman? It was one of the most viewed conversations of all time on
01:11:12
the Diary of a CEO. And interestingly, the most replayed moment of that entire conversation was when I talked about a
01:11:18
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01:12:08
of you have asked us if we could bundle the conversation cards with the 1% diary. For those of you that don't know,
01:12:14
every single time a guest sits here with me in the chair, they leave a question in the diary of a CEO and then I ask
01:12:19
that question to the next guest. We don't release those questions in any environment other than on these
01:12:24
incredible conversation cards. These have become a fantastic tool for people in relationships, people in teams, in
01:12:30
big corporations, and also family members to connect with each other. With that, we also have the 1% diary, which
01:12:36
is this incredible tool to change habits in your life. So many of you have asked
01:12:40
if it was possible to buy both at the same time, especially people in big companies. So, what we've done is we've
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bundled them together and you can buy both at the same time. And if you want to drive connection and instill habit
01:12:52
change in your company, head to the diary.com to inquire and our team will be in touch. You are very different from
01:12:58
your father. Now listen, I know you you know you love your father deeply and I've watched you in every interview
01:13:03
you've ever done to talk to that love and I have zero exactly zero desire to
01:13:09
to ask you any questions or ask anything that's going to try and drive a a wedge
01:13:12
or get you to say something that I think you know is is is not fair. But the thing I find interesting is that like
01:13:19
how you make your way in the world and like become your own person >> when you do have this derivative noise
01:13:26
that's trying to define you through things that you have never even actually
01:13:29
done. >> Yeah. >> And I just find that fascinating like how and life has clearly made you a
01:13:33
stoic for this very reason because you have to deal with I guess to some degree being characterized in a certain way for
01:13:39
actions that you yourself haven't taken. So one has to become a stoic or else how
01:13:42
could one possibly survive >> like we all deal I think on microscopic levels with like
01:13:48
>> the eye of the hurricane. >> Yeah. >> I think but like I I sometimes like feel
01:13:53
a lot of gratitude for it because I I think sometimes you keep being taught a lesson until you
01:14:00
learn it. And I think as somebody who always wanted peace and harmony and I think I needed to like maybe it took
01:14:08
this level of intensity to be like okay you know like peace and harmony within the context that I can help facilitate
01:14:17
you know like I can't control something so much um bigger than that. So so sometimes like maybe that was my
01:14:24
medicine you know. >> Did you go to therapy? not in my childhood in actually as an
01:14:30
adult I um I I have a lot of um friends who are unbelievable either teachers, professors, therapists and um and I have
01:14:43
like a very growthoriented mindset as you could probably tell like I'm always
01:14:47
looking to learn about myself and about the world and uh so they've provided
01:14:52
unbelievable perspective for me over the years. I asked that because I imagine there's lots of people watching now who
01:14:57
contend with their own struggles. Yeah. >> Similar to that, dealing with the
01:15:01
outside world or >> I think therapy can be amazing. Um I think you have to have the right
01:15:05
therapist. Um and somebody who helps you sort of process and move through. I don't think it's like healthy to linger
01:15:13
too long. Um like I think you have to move forward. >> When did you decide to start seeing a
01:15:20
therapist? um in my adulthood like as an adult and it was more just as like another tool for
01:15:31
me in the same way that I meditate you know I view it as as an opportunity to like
01:15:39
to do an internal inventory >> was there a catalyst there's often a catalyst when I interview people
01:15:44
something happened they realized that they needed more tools >> you know I I think um some of the
01:15:51
challenges es around um Jared's health. >> I just left Washington. Our life was in
01:15:58
flux. Jared um was diagnosed with thyroid cancer for a second time. Um and uh and then my mother passed and I
01:16:08
wanted to make sure I'm I'm really good at like being tough and I'm really good
01:16:15
at kind of compartmentalizing. So it was more just like a check with myself that
01:16:21
I was also taking time to like you know sort of like look inward and uh and like
01:16:27
nurture myself. So it was not it was not particularly like formal um but it was more you know and I think when you can
01:16:38
speak to people you trust who are knowledgeable and just make sure you're like taking time to like really heal and
01:16:45
not just move forward. You strike me as someone that spent a lot of time being tough
01:16:50
>> on the outside. >> Um because >> I like tough and super soft at the same
01:16:54
time. >> But I see that. >> But I' I've kind of But that's like
01:16:58
where you know I have to like watch myself from because my life has always had such intensity like I can like move
01:17:06
through things like I sometimes have to pull myself back and say like process because I don't believe that you ever
01:17:12
put something in a box. I think that thing that you're hiding from yourself is with you every time you make a bad
01:17:20
decision and like driving the bus, you know, like it's you may not be like fully conscious of it, but it's it's
01:17:26
like there so you better unpack it um and as close to real time as possible, I think the better.
01:17:34
>> Yeah. And in your context, I imagine as well, you can't just offload like the
01:17:37
average person does in every context like Yeah. because there's consequences
01:17:40
to that. Whether it's trusting people, whether it's the media trying to get
01:17:43
something on you, what, you know, whoever it might be. So, and then, you know, you're in a family where,
01:17:48
you know, it's important to keep a straight face, especially in public a lot. And I was watching the footage from
01:17:56
>> Yeah. people think I'm like have like sort of like a stoic look in public. I'm
01:17:59
very like, >> but I but I spent time with you behind the scenes. You do you have this sort of
01:18:04
bit of a dichotomy in the sense that you're there's a real like pure um soft
01:18:16
empathetic soul. And then it appears to me that life is demanded for the survival in the context
01:18:26
you've been in that you pop a mask on in front of that to keep a straight face
01:18:30
and a tough demeanor and to not punch back and to to suppress that in certain contexts because frankly you kind of
01:18:37
have to if you're in the shoes that you've had to fill. And I guess one can
01:18:42
keep that that mask that tough exterior on too long. >> Yeah. Yeah. To the point.
01:18:48
>> Well, I think you actually see it with a lot of politicians. They feel inauthentic because they are,
01:18:55
you know, they've experienced so much that they they never allow the mass to
01:19:00
slip. >> Yeah. >> I think one of the things that makes my father so unique is how is he so
01:19:05
authentic in a world where so few people are like in that profession, that realm?
01:19:09
And they're like almost like you look at they feel like they're robots. the way
01:19:14
they speak, the way they interact, the way they engage. Oftentimes you see that when you're with them one-on-one as as
01:19:21
you do as it comes across like on a debate on a television set. Um, so I think there's a balance. Like I I don't
01:19:29
think you need to be like your most vulnerable self in the public. Like why? like what is I think
01:19:39
you want to be authentic but I think like you should like you have to guard things about yourself about your family
01:19:45
and I think that's like healthy and and good and I do think there is a part of
01:19:49
me that's like there's never been like uh there's no room for error you know
01:19:54
like even as a child like growing up in the public eye was always nervous about doing something and embarrassing my
01:19:59
parents and then politics and you have to be perfect and any slip up is completely weaponized against you so you
01:20:07
become very careful publicly. I think the mistake though is people get confused and they lose a sense of
01:20:15
themselves and they bring that into their relationships like off um the public stage and and I
01:20:25
think that's really unfortunate. >> You mentioned um one of the catalyst
01:20:31
moments for you seeking out some sort of more professional support was the death
01:20:36
of your mother. 2022. >> Another beautiful photo of her wonderful hair as well.
01:20:48
Try not to cry again. >> It's okay. >> She's extraordinary. She was extraordinary.
01:21:02
>> It's okay. She lived a good life though. You know, I tell myself with my mom, she like
01:21:12
really lived she had fun. Um, so she taught me a lot about just like, you know, the presence I talk about about
01:21:21
just like bringing intention to what you do. Bringing Sorry. Um she uh she was very herself and she was very
01:21:40
joyful and she loved to dance and she loved to play and so um she lived uh she lived a good life.
01:21:57
It's a really it's a unbelievably tragic way to lose a parent is suddenly and
01:22:02
unexpected when they are >> sure >> strong. I mean it says a lot that your
01:22:06
grandmother which is her mother >> still alive >> still alive almost 100 years old and she
01:22:11
lost her life at 70 to falling down the stairs in her her >> By the way I said my grandmother was 98
01:22:16
she's 99. >> Wow. Okay. >> Crazy. It's amazing. Yeah. No, it's it very challenging and
01:22:25
you know grief is just losing a parent. It's it like hits different you know um especially
01:22:38
unexpectedly especially sort of postco which like kind of robbed so many of us of so many years you know some for some
01:22:47
people they >> sort of sheltered together um and it actually created connection between
01:22:52
generations and you know unfortunately I was she was in New York and I was in Washington so
01:22:59
>> um there was the there was distance there just geographically. Um but um but you know I I really like we
01:23:12
really I was telling you before we really keep her memory alive like I really took the time to think about her
01:23:20
not through the eyes of the child who idolized her fully but through the eyes of an adult who saw her clearly.
01:23:28
her strengths, her challenges, and like I think about like my role as a parent to my own children is
01:23:39
to sort of stand guard against like to to make sure they're exposed to all the
01:23:45
elements of her that were amazing and and share the stories and remind them. Um,
01:23:52
and also to like kind of like a lionist and guard against the passing on of of you know challenges she had and and
01:24:03
struggles and um and so I try to do that with my own family. >> Have you grieved properly?
01:24:10
>> Yeah, >> because you're very busy. >> I think it's no I think it's super
01:24:14
important and that's part of the reason I really got introspective. I think wherever there's discomfort, that's
01:24:20
where you have to go. >> And you know, I would talk about her and start to cry just like I'm still doing
01:24:26
um but in a different kind of way, you know, like I I was avoiding for a moment, a very short moment
01:24:32
because I recognized in myself like the discomfort and like you have to like unlock that and you have to really make
01:24:39
the time to think about and talk about and and process. On the business side of things, you have started in 2023, I
01:24:49
believe, at 41 years old, you co-founded Planet Harvest with one of your friends,
01:24:53
Melissa Akerman, inspired by your experiences creating the USDA's farmers to families food box program during
01:25:01
COVID 19. When I look at all that you do, you know, there's you're doing this
01:25:06
incredible project in Albania to develop the land there. You are investing in technology companies. you you've got
01:25:14
this planet harvest project with which is incredible and then you've got you
01:25:18
know um a family which you know you talk about standing in guard in front of them
01:25:22
and so on and so forth. How how do you balance all of this stuff? How does one balance it?
01:25:31
>> You don't like balance is elusive. Like I think of balance it's like a scale.
01:25:35
It's going to tip. You're one child's flu away from like complete imbalance,
01:25:42
right? where you get the call from the school nurse and your son has to come home unexpectedly or um or there's like
01:25:49
a roadblock in a project you're working on or you know you can't striving for
01:25:55
balance is not like a practical pursuit. I think what I strive for is to live a life that aligns
01:26:05
with my priorities and to have more days than not that I feel like I've done just
01:26:13
that. And I think if you get that right, most of the time you're doing pretty
01:26:17
well because balance doesn't work. It's just like our lives are too hectic and
01:26:21
there's too much outside of our control to to maintain that equilibrium. I'm so curious as to where you've um you
01:26:30
know I know you've read a lot of stoicism and you read a lot of books and you've you've been to therapy but you
01:26:35
know you've you contend with a lot businesses investing the real estate projects all the family stuff the
01:26:43
broader noise. >> Yeah. >> Um and you've really much of what I've
01:26:47
learned about you is that you've really managed to center yourself on yourself.
01:26:50
>> You've managed to sort of pull yourself inwards in a world that pulls all of us
01:26:53
outwardly. And is is there a particular book you might advise people to read about this or is there or they just have
01:26:59
to have life hit them? >> Well, I think you know religion for many people provides a beautiful framework um
01:27:07
whether it's the Bible, the Torah, the you know of of like be a good person like really um live a purpose- driven
01:27:17
meaningful life. Um, so I I think there's so much wisdom there and I I think, you know, we talked about the
01:27:25
Stoics. I think they're some of the great guides. I also love some of the Eastern philosophies. Like I love lu and
01:27:33
the taq ching is an amazing it kind of reminds me of like the it was like similar to the philosophy of of jiujitsu
01:27:41
around just sort of presence and and not sort of fighting what is you know so much of suffering comes from a rejection
01:27:50
of like what is um like fighting something that it just is fact um as opposed to sort of that which is within
01:28:00
our control. So I I'm actually very drawn to sort of Buddhism and Dowoism and um I personally feel um like very
01:28:09
alive. Like I think you look at if you if you think back over the last week and I don't know what
01:28:15
this is for you but you think back over the last week maybe even the last month or the last day like when you were in
01:28:21
like a flow state when you fel felt most alive like that's your medicine like
01:28:26
that's like you in your essence. But so I try to also like put myself in those
01:28:31
situations as much as possible and and um and make sure to like bring that into my life.
01:28:37
>> I'm fascinated by Planet Harvest >> because you could have done so much with
01:28:41
the leverage and and experience that you have and you chose to build a business called Planet Harvest, which you can
01:28:47
find at planeth harvest.com that is helping to reduce food waste and creating change for farmers across the
01:28:54
country. why of all the things that you could have aimed at um and I know you're
01:28:57
aiming at many at once, but why is Planet Harvest so central to your mission at the moment?
01:29:03
>> Thank you. I mean, this is truly like a missiondriven um passion and and pursuit of mine and
01:29:11
um I think I told you before that like there's nothing better than being obvious by being contrarian. And
01:29:18
and that's sort of how Planet Harvest was born. saw through the co pandemic.
01:29:23
Um, I got really close to the farmers because I created this farmertof family food box program that created grants
01:29:31
that would enable farmers to sell their perishable produce um to third parties, distributors, NOS's, churches who would
01:29:41
then get it to the last mile of needs, ensuring that when people needed food, the food in the fields wasn't going to
01:29:47
waste by being tilled under as we saw in the early days of the pandemic. You know, the supply chain shut down. So the
01:29:53
restaurants were closed, the airlines, the hotels. Um, so the farmers had no place to to send their food and couldn't
01:29:59
afford to take it out of the fields. So we created a grant program to enable that connection. But it really got me um
01:30:07
very close at a at a farm level to to the farmer and and and their experience. And obviously that was a catastrophic
01:30:15
time when there was just zero demand. But but I started seeing even in a normalized situation the amount of waste
01:30:22
that happens on a food on a on a field level and the amount of food beautiful nutritious perfect food that's left to
01:30:30
rot in the fields while so many communities want for for that form of nutrition. and um and I I met a woman um
01:30:40
who's uh CEO of the company and we decided to co-found an effort together to utilize this excess and create demand
01:30:48
for it and and get it into the ecosystem supporting the environment, supporting um these great American farmers. Like
01:30:55
I'll just give you one example. I mean, strawberries, 400 million pounds of strawberries every
01:31:02
year get left in the fields, not even taken out and and given. Not because they're imperfect. They're just don't
01:31:10
meet a really rigid cosmetic specification that's defined by retailers oftent times 20, 30, 40 years
01:31:18
ago so that everything's very standardized. It's just a great way to solve a problem, provide incremental
01:31:23
revenue for farmers, which is so needed in such a tough business. So, we're really proud of of the work we're doing
01:31:29
there. >> It's a beautiful, beautiful cause. I'm going to link link below if anyone wants
01:31:33
to learn more um as many details as they can about the project and ways others can get involved, whether they're
01:31:38
retailers or farmers or anyone that's interested in getting involved. Um, Avanka, we have a closing tradition
01:31:44
where the last guest leaves a question for the next guest, not knowing who they're leaving it for. And the question
01:31:48
that has been left for you, it assumes you are a parent, so thankfully you are, um, is if your oldest child came to you
01:31:56
and said they wanted to follow in your footsteps, what are the three pieces of advice you would give them that would
01:32:03
increase their probability of happiness and success? >> Oh, that's a great question. Um,
01:32:12
I think first and foremost, >> that's your eldest. >> Yes. >> Arabella, is it?
01:32:16
>> Arabella. So what would you say to Arabella? She says she wants to be an entrepreneur and
01:32:20
an investor. And >> I think first you have to love it. I think especially if you want to be an
01:32:29
entrepreneur like the amount of work and dedication and grind, the challenges, um the responsibility as you build a
01:32:38
business for other people's livelihoods. Um it's it's enormous and it's you know
01:32:43
this I mean it's it's it can be very heavy um to carry and I have never seen
01:32:50
someone at the peak of their game who doesn't absolutely love what they do and I've
01:32:57
seen a lot of brilliant people I went to school with many of them who were way smarter
01:33:01
>> than anyone else in the class who flamed out >> by going in a direction that they were
01:33:08
capable and proficient but not passionate about. So, it has to you have to want it because if you
01:33:14
don't, somebody who's less um perhaps less capable, perhaps less smart, they'll work twice as hard and like you
01:33:22
can't compete with that. >> Mhm. >> So, that's number one. I think number
01:33:25
two is um you can't imitate anyone. You have to be yourself. And we've talked a lot about
01:33:33
like knowing thyself, but um actually uh Naval who's a friend of mine who's who's
01:33:40
great um he talks about like as an entrepreneur the importance of authenticity and how
01:33:51
it's like it's the key like when you're copying you're losing like you have to
01:33:56
be yourself and then nobody can compete with you. Um, and so I think you you have to sort of find yourself, be
01:34:03
yourself. You can't be derivative of anything else. Of course, you can learn
01:34:06
from others, but um, but you have to blaze your own course and um, and as an entrepreneur building something new, you
01:34:14
have to have also like a tremendous amount of resilience through that process. And
01:34:21
you know it's um that's nuanced in and of itself because that doesn't mean like
01:34:25
you have to wear blinders and go when you know it's right but you have to also
01:34:30
I mean they talk about the famous pivot right like in like you also have to pivot sometimes right so it's not not
01:34:37
like a fault you have to still be receptive to um to sort of incoming information but for the most part like
01:34:45
you have to go and um and I think for a young person I would tell my daughter, you know, you're going to have to
01:34:51
believe in yourself before the world believes in you. Like, you can't wait for the world to believe in you
01:34:56
>> because if you haven't believed in yourself, you'll never get there. So,
01:35:00
you have to start. And that's why like I love talking like one of the things I've
01:35:04
I've been doing a lot of is investing in technology businesses, AI, robotics, um,
01:35:11
incredible founders and entrepreneurs doing building generationally defining products.
01:35:18
um and and developing these amazing ideas and I love seeing the belief and the conviction they have in themselves
01:35:25
and sometimes like it's like their experience doesn't match like their confidence but like you have to start
01:35:32
somewhere and if you don't like believe in yourself you'll never get out of the
01:35:36
gate. So, so believe in yourself, charge forward, and um and then when you start putting up some W's and getting
01:35:45
some wins, like the rest of the world may or may not um start to believe in you as well,
01:35:53
>> thank you. >> Thank you. >> YouTube have this new crazy algorithm
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where they know exactly what video you would like to watch next based on AI and all of your viewing behavior. And the
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algorithm says that this video is the perfect video for you. It's different for everybody looking right now.