00:00:00
You can't be afraid to verbalize your ignorance. That's holding you back. Give me an example.
00:00:06
I can give you several like investing. Like you're telling me that if I put this money in here right now, I get 30x
00:00:13
20x. What the a scam? I know a scam. When I see one, go find you another idiot cuz it ain't happening over here, buddy. But when you go, you say, "I don't know what that means. How does
00:00:24
investing really work? I don't know where to get it." Now you're a part of the right conversations. You're part of
00:00:29
the right opportunities, but you get there by being the dummy in them. And now look at what I'm able to do.
00:00:36
Kevin, I love it. I love it. Kevin, it took 13 years from where you did your first stand up to you having your moment. But why didn't you quit? Because of the lessons that my mom gave
00:00:46
from being very scarred from my brother. So, let's go back. I grew up in North Philadelphia. My brother sold the drugs.
00:00:53
My dad was always in jail, out of jail. My mom wasn't going to let that happen with me. So, we had an agreement. I had a certain amount of time to make comedy
00:01:00
work. And in my mind, it wasn't going to be hard because there was no other option. I would figure it out. So, I was
00:01:05
driving from Philadelphia to New York every day. I wasn't coming home until 4:00 a.m. where I was doing 25 to 28
00:01:11
sets a weekend. I worked at for a very, very long time. And the struggle left you with days of
00:01:18
what am I doing? Can I pay my rent? This man, but my mom's biggest lesson was you're not quitting. And not many people are going to do the 13 years of hard. Most people opt out at year two and want
00:01:30
to go find a quick return. Well, you keep quitting to start something else that you think is the idea. It's just a cycle. You're never completing anything.
00:01:35
You got to make a choice of the thing you're going to do and finish. I made the choice that standup comedy was what I was going to finish. Because if I
00:01:42
focused and did it well, that would open up the doors for me to do everything else that I want to do.
00:01:48
But they say that you can't have everything in life. So, what is the cost? Have you struggled with your mental health? What advice
00:01:53
have you got for young men in terms of like what it takes to be a good man? It's a weird thing that's happening where the definition of a good man is so
00:02:01
foggy. It seems that in this time today more men are being forward wanting to express and talk but the fear of being judged after. Do you have that fear?
00:02:18
I see messages all the time in the comments section that some of you didn't realize you didn't subscribe. So, if you
00:02:23
could do me a favor and double check if you're a subscriber to this channel, that would be tremendously appreciated. It's the simple, it's the free thing
00:02:29
that anybody that watches this show frequently can do to help us here to keep everything going in this show in the trajectory it's on. So, please do
00:02:36
double check if you've subscribed and uh thank you so much because in a strange way, you are you're part of our history
00:02:42
and you're on this journey with us and I appreciate you for that. So yeah, thank you.
00:02:49
In so many ways, you're clearly an anomaly. For you to be the way that you are, there must be some kind of early
00:02:56
context that people need to be aware of, a certain wiring or a cauldron that has has sort of shaped you into who you are.
00:03:01
What is that context that I need to understand? I am a very driven individual and I'm
00:03:08
driven off of ideiation. I I like the fact that you can have thoughts and if you're in love with the thoughts that you're having, you can be energized to bring those thoughts like into a bigger
00:03:24
reality. That's like that's the real fuel to the brain for me. Do you think at the at the very core of you that's what's motivating you because absolutely
00:03:36
that's like a process but the the outcome of that is success in all its forms. It's material success
00:03:41
or failure. I mean like there is no success without failure. They go hand in hand. And with the failure comes amazing
00:03:48
lessons, adjustments and you get sharper because of the [ __ ] that you've done wrong or that you
00:03:55
didn't know to approach a certain way that you now know how to approach. So I embrace the concept of failure just as much as I embrace the win of success.
00:04:06
Had I met you at 10 years old or 15 years old, how similar would you have looked in?
00:04:12
Not even close. Not even close. Not motivated to do the things that I didn't want to do. Uh not
00:04:19
a good student, kind of [ __ ] off school, the opportunities that come with school, the extracurricular activities
00:04:25
that I didn't want to do that I was doing that my mom made me do. Hanging out was the thing. Hanging out was the
00:04:31
luxury. It was the fun. And it's it wasn't available. My mom was strict. So, I didn't have the luxury of doing all those things, which is why I wanted them more. I found this photo of your mother.
00:04:43
Yeah. Me and Nancy Hart. She was strict. Very strict with me. Uh my older brother, he had the, you know, he had he had a little more lenency. He he freed
00:04:54
him, you know, he curfew late at night. But my brother did all the all of the other stuff. My brother sold the drugs, you know,
00:05:05
did the, you know, the smaller tears of crime and and stupid [ __ ] as a teenager
00:05:11
to her own mom felt like she wasn't going to let that happen with me. So, she was much more protective
00:05:16
um because of the mistakes she saw that she made with my brother. You see what I'm saying? So, I got the I
00:05:22
got the short end of the stick. So, I didn't have the curfew. I didn't I wasn't able to go hang out. I wasn't able to do all those things. That's why I wanted that so much. So I rebelled in
00:05:33
the spaces where you have to do this and I was like, "Well, you don't let me do this, so I don't I don't want to do this." So I kind of [ __ ] off a lot of those opportunities.
00:05:44
And your father, Henry Witherspoon, Spoon G's, my guy. Uh, you know, a [ __ ] up in the eyes of most, but
00:05:55
my my dad, you know, he didn't necessarily do the right things in life. Um, gang, crime, all of the [ __ ] Jail, in jail, out of jail, drugs. Uh
00:06:10
I mean that that environment that we were raised in is not like you know the the best environment for for anyone but it's a it's an amazing environment for
00:06:22
those that live in it because it's all we know and the normaly is the low. My mom strive for the higher side of it. My mom was education uh degree, trying to
00:06:33
get another degree, trying to get a master's, trying to My mom was like always wanting to get better, always wanting to educate herself more because
00:06:41
she felt that it was the biggest strength that nobody could control but her. And they separated. Yeah. They were never never married. Never married. Never married. And did they physically separate at a
00:06:53
certain point? I mean, I think my dad my dad only lived in the house with me like
00:06:58
my really younger years. Like maybe from like five to seven, maybe eight if I can remember. Like I didn't have I didn't grow up with like
00:07:12
my dad home, you know? So when my mom was like, "Fuck that. You're out of here." It was over. like he my dad he
00:07:20
was a weekend dad or every other weekend dad or you know during the week stopped
00:07:26
by then he was in and out of jail then we got on drugs we didn't see him at all. How did you understand that as a kid?
00:07:32
Like how does a kid understand the the dad coming and going being in jail drugs? You are
00:07:39
a product of your environment and in that environment that's the norm. So when you so when you say like how did you understand that? Well, nobody had a dad. Yeah.
00:07:49
Right. Like all all my friends, our dads, like we see him when we see him and we love him because that's what we
00:07:57
that's what we thought that it should be. It's not like I'm going over a volume of homes where I'm seeing the father sit with the family and the mom
00:08:08
and they're doing dinner and they're having conversations and they're, you know, it's this happy household. I I I
00:08:16
only had a couple of examples like that. I remember when I went over one of my friends houses um from the swim team and I remember he had his own room.
00:08:27
It was like crazy. You get to close the door and [ __ ] like this is your space. Yeah. This is my
00:08:33
room. I had a hallway. We ain't have no goddamn room. We had a hallway. My bed's
00:08:38
in the hallway. Every You could always see me. This is where this is where I am. Me and my brother
00:08:44
right here in the hall on these bunk beds. My friend had grass. He had a backyard. This is [ __ ] crazy. Yeah, we don't have none of this where we live. So, because that is the norm, I
00:08:57
never it never affected me, right? Like I never I was never taken back by the obstacles
00:09:06
of our household. My mom and dad just didn't get along and it didn't work. All right. It is what it is. Did you have male role models at the time? I don't think that I was in the space of
00:09:18
no when it comes to role model like at this time like I I I didn't have the mindset
00:09:25
of what a role model is or should be. I just had good people around me who acted
00:09:32
as like parenting aids to my mother to help her because of her schedule. But I never remember at that age looking at other families like, "Oh, this is what I this is what I want and this is what I'm
00:09:44
striving to get or gain." You know, like I it was it was shoulder shrug. A lot of shoulder shrugs. It wasn't until I got older that I think the lessons not I think I know
00:09:55
the lessons that my mom was kind of laying down started to click in differently. I mean, one of those lessons that your mother was trying to
00:10:01
lay down can be seen in a Bible thousand%. With this, there's a Mhm. Best story ever. Best story um that I'm able to tell.
00:10:13
She put something in the Bible that's hanging out there as you can see. Checks, man. I couldn't pay my rent. I
00:10:19
cannot pay my rent. I needed help. And she was like, "Well, I'm not helping you until you start reading the Bible." And I was like, "Mom, I'm reading the Bible." I was lying. Just lying. I'm
00:10:31
reading it. Come on, Mom. This is real. Mom, they're going to kick me out. Are you reading your Bible? Yes.
00:10:38
When you read your Bible, then talk to me. And she did this for like a while. And one day I was like, you know what, man? I was I was by myself and I was like, what am I going to do? I said, let
00:10:51
me get this Bible. I read the Bible. And I opened up the Bible and like my checks, rent, like multiple months of rent
00:11:02
checks had fell out. And I was like, you know what? It's pretty amazing. Pretty amazing. And then I had to actually open a Bible and and start
00:11:15
reading the Bible. But that was her way of of course knowing that I'm lying first of all and b giving me like one of the best lessons ever. You know
00:11:26
somewhere along the lines the gyms that she dropped started to click and the idea of not starting things that I'm
00:11:39
not going to finish. That's what really resonated with me the most. So, like I started a lot of stuff
00:11:47
that I didn't complete in the younger years. That was me and my mom's battle. No, you're gonna finish it. And she would make me finish it. No, I want to quit. No, you're going to finish it. So,
00:11:58
I ended up doing a lot of things with an attitude, which is why I have to ask it. Then, as I got older, you realize, well,
00:12:05
why are you putting time into something in the beginning that you don't want to see through? Why? or just because you
00:12:12
have like a rough moment or a rough patch, why is it so easy for you to quit? Why why is the idea of quit so
00:12:20
quick to you to come up with and why are you so comfortable with the results of that? I shouldn't be and that shouldn't be my like motto.
00:12:32
So, we don't stop. If we start something, we see it the entire way through. And at the end of it, even if
00:12:39
you don't like it to the highest level, you know that you put your time, energy into something that you're at least
00:12:45
proud. Proud that you did, proud that you were able to put a period on that sentence and now you can start the next thing. But it's not until you complete
00:12:57
something that you can honestly sit with yourself and go, that's that's that's what life is. That's called seeing things through the
00:13:09
entire way. What was it that changed in you? Like what happened that made you suddenly start to take opportunities more
00:13:15
seriously? When you saw the opportunity, you [ __ ] off. I remember the the the my big dummy moment and I've had a lot so I don't know how much time we have to go down but I got a lot of dummy moments
00:13:29
but my biggest dummy moment we hookie school to go and have our senior day. We go to Great Adventure theme park on the east coast and there was a moment where we're done
00:13:46
and we're talking. like eating and hanging out and all my friends were talking about the college that they were
00:13:51
going to go to and they had already been accepted. They had already had letters and [ __ ] When did y'all do this?
00:14:05
When did everybody apply? When did everybody When did you guys take the SAT? I just I
00:14:12
took mine, but I rushed it because I wanted to get here. I wanted a hookie. Wait. How do you guys know where you going
00:14:18
already? I had no knowledge, no idea. All my friends have went on to the next stage. They let me be the dummy by myself. And
00:14:29
that's when it dawned on me that like nobody cares about you more than you should care about yourself. And nobody
00:14:43
is giving you the road map to like the winds. You have to go find that information. You got to go discover it. You got to you got to want to get it. You got to want to do it. And with the
00:14:56
right help, the right world of knowledge, it can better help position you. But ultimately, you have to want to
00:15:02
you got to want to do it. and me and just not wanting to do [ __ ] kind of put me in a really [ __ ] up position early on. Was it finding the thing, your thing
00:15:14
that put some wind in your sales and made you more of a apparently sort of motivated individual? Cuz at some point
00:15:20
you go from being that Kevin to the Kevin that can't stop working. Yeah. Well, you Well, that was my light bulb moment.
00:15:26
Okay. My light bulb moment was look at what not applying myself got me. I feel like
00:15:31
the dummy that doesn't know what he wants to do with his life. And now I'm at community college. I'm working as a
00:15:37
lifeguard. I eventually went to go work for City Sports, which is a sneaker store. And I remember when I started
00:15:43
working at the sneaker store. Talked about this for years, too. I was like, "Oh man, this is this is cool. This is
00:15:50
what I want to do. I got the thing that I want to do." I was so excited that I went and got a job, found a job. I'll do this forever and I'm going to make it to the highest level so I can have a
00:16:01
career. So I become the manager and after being the manager I work for corporate and this is something that I can build like I was already inspiring
00:16:08
because I was like I I got to figure out what I'm doing with the rest of my life. What is my life now? I'm panicking.
00:16:14
What? And I was flourishing in the space of sneaker sales, right? Education and college degree I don't have. But in the space of personality and sale,
00:16:29
I was able to maneuver. This is it. This is my calling. That's where the real beacon of light presented itself
00:16:42
through ideas of my friends. You should do standup because you're funny. You should try standup. Do you remember where you were when they said that? In my workplace. I'm working every Hey,
00:16:53
I'm on the floor and someone a colleague of yours that works Alice colleague of mine that I work
00:16:59
with. What did your brain think when she said that? Was it was it just blowing on a fire that was kind of already there or
00:17:04
was it lighting the fire? No, I think it the the fire was lit. Like I I never thought about pursuing
00:17:11
standup comedy prior to like the idea came up. I was always funny, but I wasn't like man I got to figure out how to become a comedian. That was never a thought. I knew that I was very funny. I
00:17:23
knew that I was entertaining. I knew that I can make people laugh. I love being the center of attention. I love
00:17:28
the idea of a stage and a light, but that wasn't the thing. I wasn't like, I got it and this is what it's going to do. It was presented and then I went and did the amate and that's when I fell in
00:17:42
love. Why did you like the stage and the light and and why did you like performing
00:17:48
the laugh? Why? There's nothing better than to laugh. There's nothing better than being on stage having the bright light.
00:18:02
And the only energy of good that you're able to take away from what you're doing is the laugh. Ha.
00:18:17
Hearing people laugh, I was like, "Oh [ __ ] that feels different." Why? This This is This is energizing. This is like
00:18:29
How does it make you feel about you? I feel like I'm doing a service of good. If I can make people feel better, if I can brighten up your day,
00:18:40
it's a service of good. That means I'm like a shepherd of some sort. I'm I am responsible for making people feel
00:18:52
better. Oh my god. That means in success I can bring people to one destination and everybody can share a moment and a laugh and all relate that it came from
00:19:05
me. Oh my god, this can get global. This can get bigger. Well, this is starting to change now.
00:19:12
Oh wow. Wait, this has opened up doors for me to do this or that or this or that. It all started with the laugh. It all started with the stage. So, you went to that comedy show. Um,
00:19:25
I've got a I was looking at some of those early clips of you performing. It's funny cuz I think this is the early
00:19:31
2000s. Okay. But, I mean, you probably Oh my god. Caroline. Caroline. This right here. My best set in the beginning of my career.
00:19:43
Everything I say here tonight is a joke, okay? It is nothing else. I don't want nobody take none of this stuff too
00:19:49
serious. I don't want nobody coming up to me after the show saying, "Who's the funny one now?" Yeah. Yeah. This this that
00:19:57
tape. So that was when you know the thing I needed was a tape. Mhm. And the reason why I needed the tape was so that I could send it to the other comedy club so that they could have an
00:20:10
example of me, my talent, and then dictator judge if I can get a live audition in person.
00:20:16
And how old are you at that point? Oh my god. Right there. I'm like 18, 19. That's crazy. 18, 19 years old. Cuz you're so That clip is so funny. I watched it this morning and like I was
00:20:27
dying. If you could understand the feeling of getting off that stage, having a good set and then them putting the tape in my
00:20:38
hand, it was gold. I got it. I got a good tape. I got to go make copies of my tape and I just got to send them to everybody. I just used to
00:20:51
because it was it was it was valuable. It was value. Started getting in comedy clubs, started getting auditions,
00:20:57
started getting more Oh my god. Kevin's up for an audition. Uh movie audition, cast of directors,
00:21:03
they all got that tape. Everybody got that tape. From that period onwards, from 18 to
00:21:09
let's say to your early 20s, you were at this point a very motivated individual. You're working hard.
00:21:15
You're focused very. And what was your when you speak to your mom and your dad at this point about comedy? Do they think that's a serious
00:21:21
career? My dad not as much cuz I didn't really talk to my dad through these years.
00:21:27
That's my dad was kind of dealing with his his world of issues. Um, my mom, we had an agreement. I had a certain amount of time to make comedy make sense and
00:21:39
figure out a way to support myself. Um, if I didn't do it, then I had to go with
00:21:44
my mom's idea, which was education and getting a job while getting my education. My plan didn't it didn't involve college. I'm out. I'm done. I'm
00:21:56
done. No more community. This is what I want to do. I got it. My I've never been more excited about my future. This is it
00:22:04
for me. How you going to make your money, Kevin? I'm going figure it out. How you going to figure it out? I'mma figure it out
00:22:14
though. I'm just going to go down to the comedy clubs and I've been winning the amateur nights. I think the amateur nights help me pay for my rent cuz I was
00:22:20
winning the amateur nights. I won a bunch of them in a row. In my mind, it wasn't hard. It wasn't going to be hard
00:22:27
because there was no other option. All my eggs were in this basket and I was very happy with that choice.
00:22:34
I put every last egg in this thing. Nothing else matters but this. I promise you I will figure it out. Can you draw me a picture? If your career was a graph?
00:22:45
Mhm. Okay. So, I'm going to say here is 18 years old and you're 40 46 now. So, you're 46 now. This is the axis of this graph and on this axis we have let's say
00:22:57
success and on this axis we have age. Can you draw me a p a line that shows how how success and age? Okay. So success for me
00:23:11
knowing what I want to do in life comes here. Yeah. right now. Figuring out how to get to like money, revenue,
00:23:23
just supporting yourself through telling a joke, man. Let's go. Let's go here for
00:23:28
a second. We flatlining. Okay. Like, I'm I mean, I'm making people laugh. I'm I'm getting in some comedy clubs, but you only get paid with food. But
00:23:41
then something weird happens where you start figuring out, oh wait, here's kind of where the spots come in. I can make
00:23:47
money on the weekends and I can get 20 to $25 a spot. So rather than doing one spot, I would do, let's just say in a weekend, I got to the point where I was
00:24:02
doing 25 to 28 sets. A weekend. Wow. Well, I started making 500 $500 a week. $400 a week.
00:24:14
How many years in is this to you making? 18. Let's say 22 two. Yeah. So, I was driving from Philadelphia to New York every day. But because of that,
00:24:26
now you got to get into a comedy festival. All right. So, now let's start to go here because we did these spots
00:24:33
for a while. But then I got in a comedy festival. Oh [ __ ] I got in a comedy festival. But that's when the industry saw me.
00:24:39
Who's this new guy? Who's this guy with all this energy? Who's this [ __ ] guy? This guy here, he's got something.
00:24:46
All right. So, I started meetings, general meetings, and now I get a holding deal. So, let's go up a little
00:24:52
bit. I think it was ABC. They gave me like 250 grand. So, they're holding you in hopes they get something. Nothing
00:24:58
happens. So, we're flatlining here. Now, I'm just waiting for the phone to ring. That's how this works. What if I want to
00:25:04
create my own thing? Create a show. Oh my god. Show gets picked up. I create something else. They decide to do it. Oh
00:25:11
[ __ ] there's a pattern. I can do that as much as I want. I can treat that just how I was treating the spots and stuff
00:25:16
in New York. I'm out. I'm moving to LA. No plan, no nothing. Flatline. I'm here. I just did it. I just came and moved out. [ __ ] man. This is weird. I
00:25:29
don't like this work. I'm not getting no work, man. This [ __ ] is is real stagnant. I'm going on
00:25:37
the road. I want to I want to work the road. I'm going to be a headliner. I'm going to do colleges. So, I'm going to get college money and comedy club money and I'm going to do it. I worked that
00:25:49
for a very long time. Right. Very, very long time to the point where now I'm selling out comedy clubs. After I started selling out comedy clubs, my person at the time was like, "Yo, we
00:26:02
can probably do theaters. You're adding a lot of shows. Are you a millionaire at this point? No. No. I'm just an active active comic.
00:26:09
The next stage of success, right, was let's go from comedy clubs to theaters. All right. Boom. Let's go here. Then let's go up again. Theaters start
00:26:21
selling out real quick. Oh, [ __ ] Let's go from theaters, right, to like arenas.
00:26:28
Oh [ __ ] Will Packer, he was like, "I got this book that I want to make a movie. It's called Think Like a Man. Steve Harvey wrote it. I think you're funny as hell. I've been tracking you on
00:26:40
tour. I want you to be the star." We film it. Think Like a Man comes out. Think Like a Man did 90 something
00:26:46
million dollars in the box office. And Will says, "Hey man, working with you is great. Let's do something else. I got
00:26:52
this movie called Ride Along. You and Ice Cube would be great." Boom. Ride Along does 140. Like the movies just
00:26:59
started to pow, get hard, central intelligence, me and the rock. I mean, it just happened so fast. So now because
00:27:08
the movies are working, I'm like, this is so cool. But while this is happening, I should figure out like how to kind of create my own source of like
00:27:21
opportunity. Like people keep bringing opportunities to me. How do I create my own source of opportunity? I'm gonna
00:27:28
start a a production company. I need to start developing. But now I'm like, I created that. Let's create
00:27:34
something else. So then I say, let's go like Heartbeat Ventures and let's do a VC. Oh man, I'm creating a bunch of
00:27:41
stuff. Hey, these entities around me, it's all happening because my likeness. My likeness allows me to get in these
00:27:47
rooms and start relationships and put myself in a position to make deals and create long-term revenue. How do I get
00:27:54
more of that? Wow. Like NASCAR, people attach themselves to the car they think is doing the best. I'm a car. I should have brand
00:28:05
partnerships. Chase, DraftKings, Fablettics. I should have my own brands and businesses that I'm building where more opportunity for long-term revenue can
00:28:17
present itself. Grand Cormino, wine, spirits. Now, oh wow, I've grabbed this concept of business control ownership and mirrored
00:28:30
it with Kevin's drive and entertainment and visibility. Leverage that to get me into the rooms where I may not be as visible or as
00:28:44
strong, but once I'm embedded into these environments, I can bring them value. I
00:28:49
can help amplify or uplift their brands, their products. So, my case study of Fablettics, of DraftKings, before I got there versus after I got there, Chase financial
00:29:05
literacy, like C4, like these are things where I'm now, well, I'm not just a partner, I'm an owner, I'm a endorser, I'm an ambassador.
00:29:17
Oh, wow. This is where the real money is made. The ecosystem of life. How do you how do you put yourself in a position to be a part
00:29:28
of everyday movement in life? You're looking at things in a much granular scale. And now I go way back here
00:29:40
to when I was like not really focusing, not thinking about life, not thinking about how things connect. I'm now able to tap into the lessons that my mom
00:29:51
gave. And I'm like, all good things that happen happen when they're supposed to. But now I'm poised and polished enough with a mindset that
00:30:02
understands, well, I don't want to start something that I'm not going to finish. So, if I'm going to put myself in
00:30:07
position to do these things, how do I make sure that my partners know I'm willing to give my all?
00:30:14
How do I show that I'm not going to quit? Which back here, my mom's biggest lesson
00:30:20
was, you're not quitting. If you start it, you're going to finish it. So, how do I make my partners that I'm now
00:30:25
saying you should work with me? How do I make Netflix secure and knowing that when you get me, you get 100% of me and I'm never going to quit. I'm going to finish it all. How do I make my other
00:30:37
studio affiliates understand and working with Heartbeat, it is in my best interest to bring you great product,
00:30:43
great material so that you understand what we do so that we can continue to drive a business that has the best interest for both of us. How do I sell you on that? So now my business of sell
00:30:58
mirrors and matches my business of grow. Nothing that I'm doing doesn't go hand in hand. And I should be able to embed
00:31:06
the products or the partnerships that I'm now operationally like attached to into the ecosystem of entertainment. So if I have a C4 can and I'm doing an
00:31:19
activation and health and wellness, well C4 is my partner, I should integrate you
00:31:24
in this opportunity. Hey, my movie, we have an opportunity to basically wear a product. I should be in Fablettics in this scene because this makes my partner
00:31:36
feel valued and positioned. Oh wow. This is what I do. I elevate I I I basically navigate my space of ownership in a way like only I can to
00:31:50
elevate my partners so that my partners go and say you're different. This is different and this is what we need more of. That's my graph.
00:32:01
I've got some questions about the graph. So, I guess the parts that I'm curious about are this initial period when
00:32:07
you're 18 where like nothing's really happening because so many of my listeners, probably most of them are in some
00:32:13
pursuit or sort of professional endeavor in their life in this kind of stagnant moment where maybe they enjoy it, but like it
00:32:20
ain't paying the bills. No one believes in them. Maybe some of their friends are rolling their eyes when they tell them what they're doing. When you look back
00:32:26
on this season of life, like what is that season and how do you how'd you get through it? Nobody
00:32:32
believed that I was funny when I said I was going to be a comedian. Like they were like, "You funny but not comedian funny." Like my friends were,
00:32:44
"Yeah, what do you mean you gonna get on stage? What do you mean I'm going to get on stage? I'm going be a comedian." G like how? Like Eddie Murphy. Like I'm
00:32:51
going be a comedian. Yeah, but you're never going to be Eddie Murphy. Yeah, I know. But I'm I'm saying like I'm going to do it. Like I'm going to be I'm be a
00:32:57
star. No, I don't know, man. I don't know about the whole star thing. I think you're tripping. I think I don't I don't I don't think that's it. Nobody
00:33:09
has the confidence in the decisions that you're making for yourself like you do.
00:33:14
So if you're waiting for that to connect in the beginning stages, it may or may not. If it doesn't, it shouldn't prevent
00:33:20
you from like following through on whatever the the line of like go is for you. The money is never coming fast.
00:33:33
We're in a time today where this generation has found ways to make money in a entrepreneur manner that we've never seen before. like the
00:33:46
the social media machine and how this generation navigates that machine to find revenue and to own is unbelievable. That didn't exist. We
00:34:00
didn't have the like in in my time. We didn't have that. We just had the struggle
00:34:06
and the struggle left you with days of like literally sitting in the living room going, "What the [ __ ] man?"
00:34:13
So, why didn't you quit? because no money, everyone's doubting it. What What were you believing in?
00:34:18
I was believing in the idea that I finally found the thing that I want to do. So, it was passion that was really you
00:34:24
anchored to I I found the thing that I want to do and I'm not going to quit it because I
00:34:30
love it this much and I strongly believe that the sun is at the end of this dark
00:34:36
tunnel, but I got to be willing to get there. And I I just don't know how to get there yet, but I'mma figure it out.
00:34:44
Guess I'm going to LA. I was in New York, but after New York, they say go to LA. I'm gone.
00:34:51
What you going to do when you get there? I'll figure it out. I can always get on the plane and fly
00:34:56
where I got to go for stand up. If that's the case, I can always go and make money doing standup
00:35:03
if I have to, but I'm not going to get to the star by just doing that. I got to I got to go
00:35:09
there. I got to get close to it. I got to smell it. I got to feel it. I got to find out where the people are that are
00:35:16
trying to do it, too. I got to get acting classes. I got to I got to get around the the the Hollywood. Like, what
00:35:21
is H? I got to get there. And what happens when you're there? It fuels another another like another appetite of of hunger cuz I'm
00:35:34
there in real time. I'm seeing people better. I remember I tell this Cat Williams story and I don't I don't even
00:35:41
think I told Cat this. Uh there was a moment where I was opening for Cat Williams and I remember
00:35:54
I remember being at the the BET Comedy Awards and I'm in I'm in attendance and this is
00:36:02
like you know I'd had a couple of shots at some things but they just you know it wasn't the things weren't sticking like
00:36:08
the the the pilots I thought were going to hit weren't going to hit the the things that I thought were going to
00:36:14
happen, they just weren't. It just didn't seem like it was adding up, right? Like the the roles are little
00:36:20
small roles or little small cameos, but like it wasn't it wasn't the thing. And I remember Cat Williams set during the
00:36:28
BET Comedy Awards, he had like a leopard suit, destroyed, destroyed the Comedy Awards, destroyed this moment. And
00:36:41
audience goes crazy, stands up. I remember being in the audience and I was like, that's it. I say like that's the that's the thing.
00:36:53
that thing, that reaction, that roar, that moment. I got to be patient because my moment is
00:37:01
going to come. I witnessed his moment. And he after that moment, it was Friday after next, you know, that I mean, he went on and started to do crazy things in his career, right? But I
00:37:16
witnessed the moment. And in that moment, my takeaway was that he was ready for the moment. his material, the the jokes, everything,
00:37:28
it all hit. And I didn't watch it in a in a manner of like jealous or angry. I was like that that's it. Like he's
00:37:40
probably out of here after this. I mean, it's the BT Comedy Awards. At the time, I'm like, this is the biggest thing
00:37:47
ever, right? This the comedy awards. By the way, they never did the Comedy Awards again. I think this is like the
00:37:53
last one they did. But that moment, if the ball is dropped in that moment, then the moment goes. You don't know when the moment is presenting itself,
00:38:07
but I'm staying with the thing because I know that the moment is going to come. And when I'm in the moment, if I knock
00:38:15
that [ __ ] moment out the park, all things will change. But you may not know it. You may not know when the moment comes. When did your moment come? Shaq's all-star comedy jam. The reason
00:38:27
why I equated with the story with cat. Uh I believe it was Tommy Davidson. It was D set of the Entertainer was a host. I headlined it. I end up having one of
00:38:39
the best sets that I've ever had. And at the end of the Shacks Allstar Comedy Jam, I say good night and they do like a slow motion walkoff. It's a slow motion thing and it's like
00:38:51
I'm I'm walking, the crowd stands up and they're going crazy. By the way, I don't
00:38:57
know the slow motion walkoff is going to happen in the edit of the special, but I remember in real time crowds standing
00:39:04
up, stars were there. Everybody was there, right? And in that moment, show you how [ __ ] crazy the world is. This is why I hate that like me and Cat
00:39:18
went through our stuff and we're much better now. I'm going show you how the world aligns.
00:39:24
Cat was in the audience. The Shacks Allstar Comedy Jam and Cat was watching the show. He was just there as a fan, but at this time everything big is happening.
00:39:36
And I had a moment and that was the moment that then took me and shot me out the cannon.
00:39:45
And if I wasn't prepared for the moment and I wouldn't have known all the things to come. Okay. But that then set up I
00:39:52
was releasing my special. My special seriously funny. I was taping in two weeks.
00:39:58
So Shaq's Allstar Comedy Jam goes they rush to put it out. It crushes. I then tape my comedy special. Seriously funny was my next special. Seriously funny
00:40:10
destroys, but it only destroyed because of Shaq's All-Star Comedy Jam. And the audience
00:40:16
that watched that and I was like, "Oh my god, this guy showed up in droves for Seriously Funny." And then Seriously Funny was like, "Oh [ __ ] this big ass
00:40:26
special." And then the arenas and everything. Boom, boom, boom, boom, boom. So about 12, 13 years from the moment you did your first sort of standup event to you having your moment. And I find
00:40:41
that fascinating cuz those 13 years most people aren't willing to do something for 13 years without their moment showing up.
00:40:47
Like when you hear like I don't know [ __ ] on Instagram or quotes or you watch motivational videos and stuff.
00:40:52
If they told you that it would take 13 years for you to have your moment, almost nobody would take part.
00:40:57
Nobody. No. and those 13 years of your training. I mean, so Scooter Braun told me one
00:41:04
time, he was like, what makes him different is the work that he's willing to do in something. And he was like, you
00:41:12
know, if they were giving out like a million dollars for somebody that can hit a fast ball pitch, you know, from a from the best pitcher in baseball,
00:41:26
right? And this thing will basically require everybody everybody's going to go and try to hit this because everybody wants the million dollars. So the first day of the announcement, the line to hit
00:41:40
this pitch is going to be droves, right? Like I mean millions of people, who knows how many people would be in this line and people would go up and strike out and after that they would
00:41:53
go, "Damn, it's over." like I missed. Not many people would like miss and then go stand back in line to go hit the ball
00:42:06
again. He was like, I'm going to keep getting in line. What you'll find is that the line will get smaller and smaller because of how many people are dropping
00:42:19
out and optioning not to wait and do the hard thing again. That comparison and that world of understanding is like something
00:42:31
that equates to life very well, right? Not many people are going to wait through the 13 years of like [ __ ] hardship. Most people opt
00:42:43
out at year two, maybe three, no money, whatever. I need to figure something else out. Year six, [ __ ] this man. Stupid. What am I doing?
00:42:53
Why am I doing it? Right? I'm going to go find the quick avenue or the quick return because money is the that's what
00:43:01
it boils down to for most people. Where's the money? Where am I making the money? When the money comes, it comes.
00:43:13
What you find is that it's not hard to make money once you start making money. You learn how to make money. like you. It comes with education. It comes with
00:43:26
understanding and it comes with a better resource of mind that makes you go, "No,
00:43:34
I'm going to do this and I'm going to build this and I'm going to go here. I'm going to meet. I'm going to present. I have an idea. I'm going to pitch it." like you you're now a a much better
00:43:42
machine because you understand money is no longer the thing that you think it was when you get to it. But getting to it to get that understanding,
00:43:56
you lose the pack. You lose the pack because the pack is like, I want it here. And because it
00:44:03
didn't show up here, I got to go figure out a new thing to do that's going to give it to me here. And they got to recycle like
00:44:08
they lose focus. Yes. You you're never completing anything. You never finish nothing. So
00:44:14
the thing that you think you're focusing on, you keep quitting to start something else that you think is an idea and it's just a cycle. It's a cycle.
00:44:21
Don't you notice that people come up to I notice this a lot with young entrepreneurs, especially those that aren't having success. They start one
00:44:27
thing. Well, they when they come and tell you what they do, they tell you 17 things. 17. None of them have ever say 17 things.
00:44:33
Mhm. And they think that more doing more things is increasing the probability of success.
00:44:38
100% where it's the opposite. It's the opposite. It's the it's the thing that you actually thought of that you are going to put 100% of your mind
00:44:50
and focus into to complete. And then after that, you're able to pick it apart and take the good, the bad, the whatever and either restart that thing again to improve it or make a decision to do
00:45:02
something else. But you finished. I made the choice that standup comedy was what I was going to finish. I made a choice
00:45:10
that becoming a good comic and a good headliner, if I focused and did it well, that would open up the doors for me to do everything else that I want to do. If
00:45:21
I don't have that, how do I expect to get in? I was speaking to Evan at Snapchat and he was talking about T-shaped people. So you have like a broad understanding of
00:45:32
of a lot of things, but then you're like really deep on one particular thing. And that one particular thing is almost I
00:45:37
guess you could see as like screw that gets you into the industries. So for me, mine would have originally been
00:45:43
marketing, but I was able to use that like deep expertise to then launch this media business cuz it's still the same game of marketing that I did for for 15
00:45:49
years. I was able to go into like the stock market because they really needed to understand marketing. And it was that
00:45:55
deep expertise in one thing that was my leverage in all of these really interesting rooms. It's kind of what you were saying at the start like you had
00:46:00
this deep expertise, this deep IP experience value that allowed you to like break in as an investor and then to
00:46:06
production and all these other areas. I mean the value the value for me it was self but
00:46:13
the value of self and understanding of how to truly control and operate that and navigate that correctly. That's a that's a world of its own. So
00:46:27
the bigger that the star gets, the brighter that the star shines. If you are paying attention, it's only positioning you to go in places where
00:46:40
people say, "Oh my god, I know you." And where you can shake a hand, but the interest of just knowing you because of
00:46:45
the place from the star, it allows a moment for the conversation of, "So what is it that you do?" Oh my god. Like that's that's so cool. I would love to learn more about that. And
00:46:58
what you'll find is that the resources of opportunity over there are endless. Oh my god. Are you serious? We would
00:47:03
love to partner with you in something like this. I mean, in this space, are you talking about mental health,
00:47:09
wellness? Listen, strong voices and confident voices or inspiring voices. There could be a lot for us in what we do here. Hey, maybe there's a partnership that we can form. Oh my god,
00:47:22
man. Back to school kids. I love kids. I'm thinking about doing more like here's something where I think I can
00:47:27
have a very very good cadence and a and a very good energy towards getting kids hype about school education because it's not something that I took serious. How do I help? Where did you learn? So when
00:47:40
I look at this graph here, I see this sort of moment where things become go up and to the right very quickly where you
00:47:46
start to get into entrepreneurship. But at this moment that comes before it, you didn't know this stuff. So at some point
00:47:52
you acquired information. So for the people that are listening now that are thinking like how did Kevin go from a kid that was in this rough area, dad
00:47:58
wasn't around much, his mom was raising him to a guy that knows all this stuff. You get there now by being a sponge and
00:48:08
not being afraid to ask questions. I am I'm very secure in myself and being the dummy in the room. I am extremely secure and saying I don't
00:48:22
know what that means. Explain that. Give me an example of a context where you I can give you several like venture and
00:48:31
investing. I was a firm believer that nobody's stealing my money and giving you nothing. Yeah. You going to go and put it where? Yeah. No, my money going to stay right
00:48:44
here under my bed. I'm not doing that. So give you you want me to give you money and you telling me you going to get you going to take that money and then that money is going to turn into
00:48:57
what? Yeah. Okay. Go find you another idiot cuz it ain't happening over here, buddy. Get your scamming ass up out of here. Okay. I come from the world of everything is a
00:49:09
scam. Okay. It's a [ __ ] scam. I know a scam when I see one. All right. But when you go, you say, "Well, how does the stock market really work?" Or, "How does investing really work?" Or, "What
00:49:22
do you mean you make money while you sleeping?" What does that mean? What do you mean by that? How does this brand
00:49:28
partnership [ __ ] really work? Like, you you can't be afraid to like verbalize your ignorance. And and the bigger problem,
00:49:42
which I'm sure a lot of your viewers have, is like insecurely like just being quiet
00:49:54
about the [ __ ] that they don't know as if you're going to figure it out because someday, one day, somebody's going to go, "Hey, you look like you need to know."
00:50:07
It'll never happen that way. It's never going to happen. You're never going to run into a person who's randomly going
00:50:14
to talk about the things that you wish you had more knowledge in. It will never happen. And what you'll find is that information is not free, but it's available.
00:50:25
It's not actually hard to obtain. It's only hard to people that are very insecure about just verbalizing I don't know where to get it.
00:50:38
Look at how many howto's help to all of these things today. the the success that
00:50:45
we're seeing in entrepreneur and influencer streamer and all of this stuff in entertainment is the same
00:50:50
success that you're seeing in uh we can call them motivational speakers, howto experts, uh step one through five and what to do. The idea of I'm here to
00:51:04
service you and give you the information that you don't know is available. So, let me tell you how to get it.
00:51:09
Here's what I'm going to help you. three easy steps to making sure that you can and I don't care if you want to go to the world of athletics or you want to go to corporate or you want to go to
00:51:21
entertainment like you can break it down golf do you know how much money is being made in a game of golf because you got
00:51:30
millions of people that are trying to give people information on how to better improve your golf swing cuz I don't want to I don't want to say out loud my swing ain't [ __ ] but I don't know Man, I keep
00:51:42
coming down on top of the ball. Why the [ __ ] am I coming down on top of the ball? I don't know what's happening. And
00:51:48
some people would rather go out in their backyard every day, hit the same ball, then just ask somebody, "Hey man, any way that you can tell me how to come like what? How do you get that [ __ ] in
00:52:01
the air?" So now people online go, well, we're just going to put it out here and
00:52:06
that person that's struggling quietly where they're going to discover me and in silence they'll watch and they'll
00:52:12
look to improve because nobody knows and they still get to be quiet. That's the problem. Just give me a minute of your time and I'll tell you about a device that my
00:52:24
team's been using that they won't seem to shut up about. It's called the Note Pro and it's by our sponsor Plaude. This
00:52:32
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00:52:43
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00:52:50
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00:52:57
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00:53:08
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00:53:16
you'll get 22% off on some of Plaude's products. There's also unknown unknowns, which you would have experienced. I remember you talking about um you got to see behind curtains and you didn't even know people were behind there. And when
00:53:28
when I heard you say that, it was the perfect metaphor and analogy for exactly what I had experienced in my life.
00:53:33
Coming from a kid that came from a very normal background, was was born in Africa, moved to the UK, mother's Nigerian, dad's English, and didn't know
00:53:41
that all these like rich people were back here playing money games. I thought the way you make money is you like work
00:53:46
in McDonald's, you like work really hard, you might become manager, D. And then at like I'm going to say 27 being
00:53:53
sat in a billionaire's kitchen and watching him on the phone and he's calling his boy and they're doing 50
00:53:59
million just before the IPO happens so that they get a better price and I'm thinking [ __ ] hell.
00:54:04
It's all it the the the thing that I've realized right when you look at your biggest investors right
00:54:16
you'll find that they're all together. None of them are investing in the new thing alone. They all are like, "Well, it's better
00:54:28
with you, so do it with me." Well, what about Gary? Yeah, call Gary, too. Let's see if we can get him in here. What about
00:54:35
Michelle? Yeah. Hey, Michelle. What about Melissa? All right. You'll find that this group of 10 people all who could easily do something on their own
00:54:47
do not believe in the struggles of self when you can combine this machine of great minds to provide another great opportunity and
00:54:58
in success. Well, this thing works. The company gets bigger. Well, let's use our resources to go out and make sure that
00:55:05
we align the person that they already have with more amazing individuals, create more jobs, more opportunities for new minds to become successful. And then
00:55:17
in those minds building and that personnel like elevating, well, now this person that was at the bottom here, we then go and ask this person to run this thing. And now
00:55:30
underneath this thing we get another version of a downpour. New minds, new personnel, new things.
00:55:36
Okay, this whole business of venture, this whole business of company build, whether it's tech, lifestyle, health, well, it doesn't matter what it is. You will notice that the people that started
00:55:48
from the bottom are now running the new companies of today. And now the source of personnel that's underneath it will be the minds running the company of tomorrow.
00:55:59
It's not like rocket science. Once you're behind the curtain once you go, "Oh shit." I remember when when I first started
00:56:11
like investing this, "Oh my god, Kevin, like your your money in this would add a crazy amount of value." Well, I ain't
00:56:17
putting in what y'all put in. No, but the fact that you're involved in it at all is just big that you believe in it and we're able to say that you believe
00:56:23
in it with us is huge. What do you mean by that? You trying to [ __ ] steal? What are you doing? What are you doing, man? You talking too fast. Say what you said again. Slow down so I understand it.
00:56:35
Don't talk fast to me because I'm so insecure cuz I don't know what you're saying and it might be some [ __ ] in
00:56:42
here. But it's No. Well, we know that you're you're doing well over here and your movies and all that stuff is cool, but this is different. This business, Kevin, could be different
00:56:54
for you. It's a business of multiple. So we play a game of multiples of X. So what your money is today? Well, we think in success if this is a light bulb or a
00:57:07
bottle rocket, you 30X, 20X. What the [ __ ] You're telling me that if I put this money in here right now, and if my voice is attached to the thing that I
00:57:19
think it is, which is a crazy crazy venture, a crazy opportunity. Well, yeah, Kevin. I mean, look, we all believe that, but with your voice, we may be able to say it a little louder.
00:57:31
Oh my. Oh my. Okay. Well, I did it. Oh my. I I won. I got a return. Oh my. Oh. Oh.
00:57:45
So, now I figured it out. Now, now you're part of the right conversations. You're part of the the right
00:57:51
opportunities. But once again, the information is discovered because of the opportunity to be the flower on the wall in the spaces that you never imagined yourself being in.
00:58:03
But now, look at what I'm able to do. I'm able to take this information, take all the [ __ ] that I know, come and have
00:58:09
these [ __ ] organic conversations like I am now. And we're sharing it. And some
00:58:16
people that are watching this are going to take that information and go, I knew it.
00:58:22
and I'm doing the right thing and it's a matter of time before I get around them. And when I do, oh my god, the things
00:58:27
that I have, the stuff that I have on the table, the things that I have created, the opportunities,
00:58:34
I'mma be the next person to bring the thing that everybody else is involved in. I'mma be the next person to be the
00:58:40
[ __ ] energy source to tomorrow's future future within. like people just need to hear how fast it happens, quick it happens, and and and when it does what you're
00:58:52
supposed to be ready for. And you were able to invest in lots of great companies like Function Health, that's valued at 2.5 billion now. 11
00:59:00
Labs, everybody knows in the tech space, those 11 Labs, which were valued valued at three billion now, Moonpay, um
00:59:07
Young Labs, Sweat Pals, Radiant, Noranics, Paltown, um tons of stuff stuff that you would never
00:59:12
expect me to be in. How much of this game have you learned in hindsight is about
00:59:18
people about like getting because even when that person was saying to you that analogy you gave of they're telling you to put your money into this thing and
00:59:24
you're going [ __ ] me are they stealing you're going to have to lean on someone you trust like someone in your circle
00:59:29
that you know and I'm I'm wondering cuz people don't talk about it enough how how important
00:59:35
it is to like collect the right people and can you think of moments where you like met a
00:59:40
person and that was like gamechanging and you understanding a whole new world and what was behind the curtain.
00:59:46
All of my people could see this. I'm I'm just going to be extremely transparent. Like you
00:59:53
before you get to the right people, you run through wrong people. And with wrong people, you can go like, they're wrong. They don't work. I got to get somebody else. Or you can grow with
01:00:05
people. I'm a believer of the grow, right? Like I think it's dope when we can all say we started a certain way but we're ending up in a completely different space along
01:00:19
that journey of growth. Some people won't make it. You can be patient and you can want the best for some but they
01:00:26
might not want the same for themselves. So because of that the falloff presents itself to be a little more consistent um than what it should be. Right. Mhm.
01:00:38
But in business, what you'll find is that the emotions can be your like can be your worst asset. Having emotions
01:00:50
in business attached to business can be everything but beneficial to the business. So the more that I was able to
01:01:02
detach my emotions from the world of want and understand that the things that I'm doing are to better position the business and the people that have worked so hard
01:01:14
to help this business get to where it is today. I have a service to them as well.
01:01:19
How do I bring in the right valuable assets to put us in a bigger position to win? Sometimes you got to let go
01:01:28
of things that you thought would be the thing, but you can you can climax. You can you can get to a place where it's a
01:01:33
ceiling. You're like, we're not getting past the ceiling unless we go get the right people, unless we go get the correct personnel. So, I'm a firm
01:01:40
believer in talent. I'm a firm believer in rewarding those that do a job and that can do a job at a high level. But the only way to you realize that is to get out of the way. I had to learn to
01:01:55
stop trying to control everything. Stop trying to do everything. Stop trying to be with my the one with my hands in
01:02:00
everything and put people in a position to do the thing that they've been hired to do and do it well. But the patience
01:02:09
that you have to have and learning people and dealing with people is a talent within itself. I want to say like you're
01:02:24
at this stage I'm more I'm more of a hard drive of other people's issues or problems than I am a person.
01:02:38
I I am a hard drive of can I talk to you? I want to tell you what's going on. I have an issue with. Hey man, look, I'm trying to do this. I don't know what they trying to do. Here's what I'm
01:02:51
trying to do. And you have to be a positive source of solution all day, every day. Because if you're talking and
01:02:59
you're talking to do anything but solve, then you shouldn't be in the chair of control. So I am solutiondriven
01:03:07
every single day because I am faced with a new problem attached to the ecosystem
01:03:13
and the community that I built underneath me of how to navigate or how to better navigate in the world because
01:03:20
everybody's trying to do something to prove that they're worthy of the seat or seats that they have or that they want.
01:03:28
So every day you're dealing with a board of shuffle and a new board of opportunity
01:03:34
and drama. And every day you're telling people not now and time. Slow up. I hear you. We'll
01:03:43
deal with it. Let's all talk together. Communication is key. Let's table this and make sure everybody's on the same page. you're saying things five and six times because you have to make sure that
01:03:57
you're the best example of what you're speaking. So every day the thing that you never thought would come into play is communication
01:04:10
and like the ability to [ __ ] give great dialogue in the hopes of getting the return of effort and work. So now you're going back to ground zero when you were with your mom and you were with
01:04:22
your friends in the early days of life. And what was the thing that I told you I did very well? I connected with
01:04:28
everybody in a lunchroom. I was at everybody's table. Didn't matter who you were, what you were, what race, what
01:04:36
didn't matter in this space of now business and corporation. If everybody doesn't feel like they can trust or believe or follow
01:04:47
my direction, my vision, something about what I'm doing is wrong. How does one build an empire that relies on people when they naturally
01:05:00
don't come from a place of that information? So they they might have trust issues like you were referring to these kind of trust issues like wait a
01:05:05
minute, you're trying to steal my money. How does you've got this big empire of lots of different verticals within within Heartbeat and your your companies
01:05:12
and your personal IP. You're going to have to be trusting a lot of other people with your wealth, with your
01:05:19
business, and with your with your children's inheritance. And I hear so many of these stories of I trusted a guy
01:05:24
and I lost everything. Especially honestly, especially in the like black community. Mhm.
01:05:30
It's a major fact. Um, but we're also a community that gets taken advantage of because of the lack of knowledge, right?
01:05:42
We get [ __ ] over more than we don't because All right. Well, it says here that you're a lawyer and that you have my best interest. All right. It says that
01:05:53
you're my manager and you have my best interest. All right. Well, you read the paperwork.
01:06:02
All right. You read the contract and it's good and I'm just signing, right? My ignorance doesn't mean that I'm lazy. My ignorance means that I believe you.
01:06:15
And I don't know to second guessess or second check or to hire or onboard people to second guess to second check to show me
01:06:27
fine print fine line because it's impossible. I can't get [ __ ] cuz you said well yeah I can't but you said
01:06:40
go back to the emotions and why I say emotions had to be removed. I'm going to have somebody look at this just so I know that it is what it is. I wouldn't lie to you. I know. But it's in the best
01:06:51
nature of business just for me to make sure that my eyes that I have lay eyes on it and they can just say what you
01:06:57
just said but just make sure I understand it correctly. Yeah. But you don't have to do that. It's nothing against you. It's just a practice that I
01:07:05
have within the way that I now approach business and anything that you do. It's never personal. I don't take offense to anything that you want to check or background check on me. You should. It's
01:07:18
business. I think that we don't get a fair level of understanding for our fuckups, for our mishaps, of how the road presented
01:07:31
itself for somebody to take from me. So when I'm recovering from the take, well, you got to start at a safe space. My space was never safe because they're
01:07:42
sharks. So they focus on the [ __ ] prey. The young talent in the music business is prey. So the sharks see the young talent. Whichever one gets there first
01:07:55
has an opportunity to [ __ ] give me the presentation of the world and make it bells, whistles,
01:08:01
and candy. Well, if I get there right and the prey doesn't have the right people around them, I'm going with the
01:08:07
shark every time. I guess you there is an element of responsibility here which people don't like to acknowledge that you got to take
01:08:14
responsibility. I signed bad contracts in my career and I was like I look back at 20 years I go [ __ ] you know I lost
01:08:20
a lot there. But that was on me and if I don't take responsibility then it's going to happen again. But there's also
01:08:26
you you'll know a lot of people that become victims. I don't think it's the worst thing, right? Like it's when it
01:08:34
happens early on. Like I got a lot of friends that are in the music business, a lot of artists that are now
01:08:40
independent artists that control and own their labels and are doing much better at this position than they were when
01:08:46
they were signed underneath the big thing. And they were getting taken, but after finding out how it was and why it
01:08:52
was, they said, "I'm going to go create my own." Like, you know, when you look at the biggest labels that are independent and you look at the artists
01:08:58
that fall underneath these independent labels, well, you'll look at a blueprint of people following
01:09:06
the person that was like in front of them and what they said, but it was only because they learned the business of the
01:09:14
business, right? Like so being a part of a business that's just succeeding and you being embedded into it
01:09:21
and just being the work for hire that just follows the suit what they say. Well that's not smart if you have an
01:09:26
opportunity to mirror what they're doing and create your own. So what I do like within a culture is a lot of the artists
01:09:33
that are that are independent or that are that are now like able to say I have my own version whether it's studio production company
01:09:45
label independent label whether it's own line of product that they share ownership with like people are now
01:09:53
learning to follow and and repeat what the conglomerates are doing. I can use a conglomerate and I can take your machine and create a small version of a machine
01:10:07
underneath yours and partner with you and give you a piece of my machine, but it allows me to own I can leverage the
01:10:15
the the bank of opportunity and consumer that you have here under this brand. What's the cost though? Because you know, you're incredibly successful. You've got all this empire of companies and businesses and ventures you've
01:10:27
started. They say that you can't have everything in life, especially not at the same time.
01:10:32
So, what is the cost of this pursuit? Because time. Time. Is your ambition like in uns insatiable?
01:10:40
Yes. It just won't. You couldn't switch it off if you wanted to. And does that not make you feel like
01:10:45
you're being dragged versus being driven? You for sure have your days. I'm absolutely stressed out. I'm stressed
01:10:51
the [ __ ] out on the daily, but I operate within stress. Are you happy? I'm 10,000% happy, but I'm stressed out with the concept of I have to do.
01:11:03
If your life ended now, God forbid. Mhm. Do do you think if you if you found out today that it was ending, you would
01:11:09
reflect on it and say, do you know, I think I might have had things in the wrong order, would there be any mis prioritization in hindsight if today was
01:11:15
the day? If life ended today, I could cross my legs comfortably and be okay. That it's that it's time. I did it
01:11:28
correctly. I made sure that I applied myself to the best of my ability. I tried my best to put those that I loved in a better position so that they
01:11:41
could see more and do more. My last name and my family name is much stronger today than it was yesterday. The idea of
01:11:55
the world is something that I was able to see and understand better because I was blessed and fortunate enough to travel and meet so many
01:12:09
people are made to like we're here to embrace, we're here to love, we're here to like share. Mhm. I was an energy source of good to bring
01:12:23
people closer together through all things that I've done. So, it all connects. And I'm okay.
01:12:29
I'm okay with if it stopped, it stopped. What I'm what I'm not okay with is while I have the bandwidth of good health,
01:12:42
[ __ ] great mind, strong [ __ ] like mind concept and I can I can go I can do it. I can get there. I'm not okay with wasting that time.
01:12:58
I'm not okay with wasting my time of good and I can do and I'm strong enough to connect at a very high level. My star is bright which allows me to go and get
01:13:12
into these spaces. If I wait for this to dim out and I try to get into these spaces, what if I can't?
01:13:17
Is there always a fear because of where you came from that the stuff absolutely might dim? Absolutely. Like you you can't be
01:13:24
unrealistic. Nothing is going to last forever. nothing. I don't give a [ __ ] who you
01:13:30
are. I don't It's not true. You can recreate and you can figure out ways to find success again and again, but the one thing that you are winning
01:13:42
in, you're not going to win in it forever, right? Like I love talking about my guy man Hoveve and Ruben, Michael Rubin. like
01:13:55
two great friends but two good examples of recreation amplification and step repeat right successful rapper
01:14:08
albums some albums hope will never make again some will you don't look at them all like they are all the best some you think are better than others but the fight to be the thing that you were when
01:14:22
it was at your highest is a driving factor to get you. But then as a talent, you you let go of that
01:14:28
because you become comfortable with knowing that I'm never going to create that again. That was my lightning in the
01:14:35
bottle moment. I'm never going to create this again, but I can have fun doing what I'm doing and I can create a variation of versions of this that still display
01:14:46
my talent and that I'm doing it at a high level. Man, you know what? This right here, it could cap out. But boy oh boy, did I find [ __ ] momentum and now
01:14:58
the movies or in Ho's case is the example I was using. He then found momentum and well this thing, the
01:15:07
Rockefeller thing, him dame created this thing and then the artists underneath the thing and the progression of the
01:15:14
artist underneath that brand and started to go bow pow Kanye bow state property beanie seagull bow bow bow Rihanna all these people bow now this thing was so dope that we were able to create other
01:15:26
people that's more energy so now I don't need the [ __ ] I don't need the I'm looking at the product of a valuable asset that we created that's premium
01:15:39
enough to display that the talent that comes from underneath us is strong [ __ ] talent and we do
01:15:46
amazing things. Now my business because of this business well this business becomes great too. Ace of spades and deuce say and all oh [ __ ] the value the exit the return he keeps finding more
01:15:59
energy in these other things. Mhm. Oh [ __ ] 4040 club. More assets, more brand, likeness, partnership, ownership. But the backdrop to it all is the
01:16:12
artists. Just give me 15 seconds to explain how you can build a viable business online.
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01:17:03
Have you ever heard about this before? This thing I'm holding in my hands now. This is called ketone IQ. The website is
01:17:08
ketone.com. You've heard me on this podcast talking about the fact that I stay much of the year in a ketogenic
01:17:14
state, which is a highly restricted diet. And the reason I do that is plentifold. One of them is I spend hours
01:17:20
and hours talking to people for a living. So, I want to make sure my brain is firing in an optimal way. And the
01:17:25
other reason that I do the ketogenic diet is because I just feel better. So, when I discovered this, which is what
01:17:31
they call an exogenous ketone product where you can drink it and it increases your blood's ketone levels, I was blown
01:17:39
away. I contacted them, I met them, I invested extremely heavily into their company and I've become a co-owner of
01:17:45
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01:17:51
try it. Just visit ketone.com/stephven and you'll get 30% off your first subscription order. You'll also get a
01:17:57
free gift with your second shipment. That's ketone.com/stephven. Your show is called Your New Well, it's not new necessarily. I actually saw it in in London. Me and my girlfriend were
01:18:09
were near the front row when you came and did um acting acting my age in London. The show was absolutely
01:18:15
hilarious and we were dying of laughter and it's coming to Netflix Monday the 24th of November. So
01:18:21
if you're listening now, you've got to go and watch it. But the title of the show, acting my age,
01:18:26
what does what do you mean acting my age? And why now? Um, you know, you got to grow up. I think it's like one of the
01:18:36
one of the toughest things in life is just realizing like what grow up actually means, right? And like you can you can be an adult but
01:18:49
still not embrace what being an adult actually is. And when it's time to grow up, you start sacrificing
01:19:01
the the [ __ ] that the younger version of you with less responsibilities thrived
01:19:08
and flourished off of. And in you realize that a lot of that [ __ ] gets thrown on the back burner and is no longer important because
01:19:20
you're [ __ ] getting older and some [ __ ] just isn't isn't the same, right? Like I just made a decision to let go of a certain version of life and embrace my
01:19:32
age and all the fun that comes with it. What about being a man? It's it's confusing. I think it's more confusing
01:19:37
than ever for many to be a man. And we often talk about this masculinity crisis where men have less men male friends
01:19:44
than ever before. Um the stats are pretty shocking on this. The suicide suicidation is 300 to 400% higher in
01:19:51
men. There's a college degree gap. For every two men who earn a bachelor's degree in the women, three in the US,
01:19:57
three women do. There's a workforce dropout rate, which is pretty terrifying. Millions of prime age men
01:20:02
between the age of 24 and 50 are no longer in the labor force, representing an almost 10% drop.
01:20:08
Um, being a man is tough these days for a bunch of different reasons. You got a plethora a plethora of it's it's not it's not straightforward. Yes. polluted waters is what I call it.
01:20:21
Extremely polluted waters. What advice have you got for for young men on in terms of like what it takes to
01:20:28
be a a good man? You know, I think the definition of a of a good man is so foggy today. Mhm. Right. And
01:20:39
I'm a firm believer that change comes within time. So I'll start by saying that and I understand that you know nothing should stay the same.
01:20:52
Everything should evolve when it's evolving. The conversation of a of a man and what makes a man a man is weird. It's like
01:21:04
it's not evolving right. And you know, I was raised on a foundation of a leader or leadership. And I think, you know, rest in peace to my dad.
01:21:20
It's [ __ ] up of a road that my dad had. My dad's like later years were driven from accountability. I'm aware of what I didn't do. I'm aware
01:21:35
of the mistakes that I made and I'm aware of what I should have did much better. I can't change those things, but
01:21:43
I would love to try to be the best grandfather or grandparent that I can be. Kevin, I love you and I love your brother, but I can't go back. I can only say I'm
01:21:55
sorry and I wish I could. You don't have to. Like, the grandkids are your focus. And
01:22:01
if you can be the dopest example of a grandpop to them, then that's the win for me at this
01:22:08
point. But his accountability in that moment is what I remember the most about my father and love the most. Because leadership or lack thereof
01:22:20
put me in a position to say I don't want to do that. I want to do this. And not because my dad is like the worst, but [ __ ] man, if he didn't do
01:22:32
these things wrong, back to tying [ __ ] in, I wouldn't know how to do them right. Mhm.
01:22:38
So now I got two boys. I want to make sure that my example of man to my to my sons, it's leadership, responsibility,
01:22:50
it's accountability, emotions, you know, I'm not against emotions, but but I am also I am a student of
01:23:01
everybody has problems. Nobody there's not a shortage of problems. So the weight of the world
01:23:08
that you feel is the heaviest for you may not come close to what the weight of the world is for you. And I think in sharing your emotions and having an
01:23:20
opportunity to voice or offload them extremely important but you also in a world where you know weakness can at some point in time be taken advantage
01:23:32
of. Right? You are in a world of like prey and and and and sharks as I presented earlier. And it's it doesn't mean that your
01:23:44
emotions don't matter because they do. It means that you also have to be smart and aware, right? And what are you
01:23:52
ultimately trying your best to become? And what are you ultimately trying to be the best example for yourself first and then others for?
01:24:04
I don't mind being weak, but I talk to my kids. I talk to them in our voice. Your dad deals with struggles that you'll never know about because I don't want you to have to feel the burden of them. It's my job to try my best to make
01:24:17
life easier for you so that you can go on and do way more than I ever have. It's my job to give you the opportunities to learn [ __ ] that I never knew that I could learn at this stage.
01:24:28
But I'm going to make sure that I communicate with you differently than I was communicated with. I'm not going to let you [ __ ] off or take advantage of
01:24:34
the things that you have as resources at your fingertips. I'm not going to let you tell me the things that you think you should do because you feel when I
01:24:41
know right now at this stage in your life what's best for you. That's my format of parenting and it
01:24:48
doesn't mean it's the same for others. But for the man that I am, I know the type of man that I want my kids to be based off of what my outcome was and is. And I think that if I
01:25:02
correctly position them to simply understand in your older age, you make whatever decisions you want. I'm your
01:25:08
father. I'm gonna love you regardless. Has no care worry to me. I want to know that I did my job for what I was supposed to control. And I want to know that our conversations and our dialogue
01:25:21
was always straight up and straightforward enough to where you were comfortable to talk to me and you were comfortable and feeling like your father
01:25:29
has your best interest. That's for me that's my makeup. And in a time today, my makeup doesn't have to fit yours. And I'm okay with that. And I'm okay with
01:25:43
yours being whatever it is for you. But I think we're in a time today where society wants to fight with one another
01:25:49
about it's it's just too much of like, well, if you don't see it my way, then you're dumb.
01:25:55
Yeah. And and that's I think that's why the conversation has gotten so inconsistent
01:26:00
and polluted. That's my personal opinion and my side of information attached to it. So hopefully, you know, your viewers can hear that and understand that and know
01:26:11
it's okay with not being okay with my choice. Mhm. That's okay. Kevin, we have a closing tradition where the last guest leaves a question for the next, not knowing who they're leaving it for. The question left for you is, what
01:26:23
is the advice you got as an adult that had the most significant impact on your life? I'm going to go to best the best piece of advice came from Chris Rock where Chris Rock told me early in my comedy
01:26:36
career. He says his exact word is you don't just want to make [ __ ] laugh. the world is so much bigger than your block or your neighborhood. He said,
01:26:48
"Get out the country. Get out the country and figure out a way to make the world laugh and comedy will be so much
01:26:55
better." At that point, I was very like specific in my material. 15, you know, we got these
01:27:07
the this drugstore is crazy. You ever had a guy in the drugstore in your block? And it's like, well, everybody
01:27:13
doesn't relate or can't relate. How do you broaden it? How do you how do you open it up so that you're never changing
01:27:20
your material or who you are? Everywhere you go in the world, people can laugh and you never have to adjust. Get out the country. Get bigger in the way you're thinking
01:27:32
about your craft. I mean, you've done that across the board and across industries now. you've
01:27:38
been willing to be the person, the outsider in lots of rooms. That seems to be really central to your success. And
01:27:44
what Chris Chris Rock said to you there was get out into the unfamiliar. Go put yourself in an unfamiliar place. And
01:27:49
when I look at your career and the empire that you've been able to build across business and investing, it's exactly that. It's you were willing to
01:27:54
be in unfamiliar territories for some reason. Yeah. Yeah. You know what you just made
01:28:00
me think about too and and I I want to backtrack before we leave. One thing that's like
01:28:05
kind of crazy just when you were talking about the conversation of men, like it's a weird thing that's happening where you
01:28:12
do have men that are opening up more and talking more about like the struggles Mhm. of a man,
01:28:19
but then those things are like being used against them in the conversation of a man. Like when you get to talking about like the things that you're dealing with and the emotion and
01:28:31
stuff like of the mental health the mental health and the weight like it seems that in this time today more men
01:28:37
are being forward and wanting to express and talk but the fear of being judged after. Do you have that fear? No, I don't I don't get [ __ ] I don't really I don't really care too much what
01:28:51
people think. Have you struggled with your mental health? No. No. I think I told you my [ __ ] is like
01:28:56
more more stress. It's not a struggle. It's like Is that anxiety or is it is it No, just like I know I do too much. Yeah. Like I know I know I know for a fact.
01:29:07
What's the symptom of that? How do you feel? Like you have to like you have to shut down. So like what I'm getting better at is in
01:29:13
a day there's time I just don't I'm off the phone. I got it. I know I told him I
01:29:18
would do calls. Just tell them I'll start that tomorrow or the day after. But like there's a there's a time where
01:29:25
I get to a point in the day where I'm like, "Okay, that oh that's it for me. You're done. That's my Yeah. Like and I'm I'm literally I'm done. I don't want to I
01:29:32
don't want to talk about anything else. I don't want to I don't want to hear." So you're pushing yourself right up to
01:29:37
the edge over and over and over and over again. I get to a a point in a day and that timeline of when I'm shutting off has
01:29:44
gotten earlier and earlier, whereas before it was, you know, we hours of the night and I'm still on the phone
01:29:50
figuring it out. and all day you just been racing and racing and racing. So I think the older that I've gotten. I've
01:29:57
realized more and more that's not healthy. The healthy side comes with silence for
01:30:04
a sec. Like you need you need some you need some silence. A ride in a car by yourself, no music. Sounds a bit like a disease. No, you need silence.
01:30:14
Do you know what I mean by it sounds a bit like a disease? Because this is something that's taking you to a point where it's like it's kind of hurting you
01:30:19
a little bit. and I can relate. So, it's not like I'm like passing judgment because you just described my entire life. Um, you're not going to be as present
01:30:26
with your loved ones. You're not going to be as present in your relationship. I know you're married. Um, you've got four kids. How how are you ever going to be
01:30:32
like truly present when your brain is like, "Yes, but also, how do you how do you become
01:30:39
comfortable with being okay with people not understanding?" That's the trick. Like, I I hate to say it bluntly. Yeah. I used to have such a high level
01:30:50
of give a [ __ ] attached to how you felt about my decisions that were best for me. Oh god, I don't want to say cuz
01:30:56
they're going to feel like I'm not doing it's going to be crazy. I don't I'll just do it
01:31:02
because I'm thinking more about you than I'm thinking about me, right? I'm putting everybody before me. I'm putting
01:31:09
everybody's needs, everybody's wants, everybody's reasons all before me. Nobody is thinking about the volume of
01:31:17
dialogue that I'm delivering on a day-to-day basis and how much of that like happens over and over again. Nobody's thinking about
01:31:28
it. So the day that I became comfortable with going I don't really give a [ __ ] if
01:31:34
like they understand or not. Like I'm done. I know but they feel it's really important. You got to do it today. I'll talk to them tomorrow. Nothing's going
01:31:40
to happen. Nothing's going to change from this time to that time. You have to get to a point to where you actually get
01:31:46
that and are okay with that because if not, you're constantly putting all of the [ __ ] from outside there on your table and like your plate's always full.
01:31:59
You're never finishing your [ __ ] plate because you're just constantly people just keep coming and dumping more [ __ ] on it. So imagine that. Imagine
01:32:06
people just keep telling you keep eating. You just keep getting full. like eventually you can't [ __ ] breathe and
01:32:12
you bust. It's no different from your from your mind. And and and more today than ever, you're seeing more people pop from mental overload, man. Like people
01:32:25
aren't crazy. I hate the like this whole crazy. You crazy [ __ ] You crazy. It's like [ __ ] are just
01:32:31
popping like it's too much and they [ __ ] when they snack they snap. That's it. That's not what I'm saying.
01:32:37
I'm [ __ ] I'm sick a check like goddamn man you crazy. No, you're not. [ __ ] just popped. But you could you got the money to go chill in Bali. I'm going I I But but you don't
01:32:48
I have the money to not go chill in body. I have the money to say I'm not talking anymore today.
01:32:54
That's the That's the difference. It's not about the vacation. It's not about the trip. It's not about I'm not talking
01:33:00
anymore today. So the people and the resources that I put around me to help me do your job. What happens next for
01:33:07
you? We sit here in 10 years time, it all went well. What happened? I think in 10 years time, if I'm able to
01:33:15
sit on a stool at a comedy club with 30 people and do material and enjoy my craft, and it's little small hole-in-the-wall
01:33:28
comedy clubs, wherever I'm living at the time, and I do it maybe twice a week. and I golf. Uh, and I spend time with my
01:33:37
kids and hopefully their kids and I'm a grandpop and we're able to like look through photo albums of remember when and mailbox money is attached to things that
01:33:49
I've built that are operating and functioning on its own. That's that's my version of success. Kevin, thank you. Thank you, man. Thank you so much for
01:34:01
all the um you talked about how you've made people's lives happier and uh made people more connected etc. And that's
01:34:07
exactly the impact you've had on me. I remember the first time I I watched one of your uh comedy specials and watched
01:34:13
you on stage was when I was going through a very tough part of my life. I was lonely. I was in this room in Manchester. I'm probably 18 years old at
01:34:18
the time and I'm trying to figure out my career and my future and things are hard and I think like pirating your pirating
01:34:26
your comedy specials was that little moment of escapism. It was that little moment of joy in my day and so you're
01:34:32
that for so many many millions of people that you'll never get to meet. You brought so much joy to families. You brought families together. You brought
01:34:37
me and my girlfriend out to come and see you in the Royal Albert Hall and also I've seen you in New York City when you did I think it was Madison Square Garden
01:34:43
here as well on that square stage. It's you're a source of joy and connectivity and if the world ever needed that energy
01:34:51
right right now, um it needs it now more than ever. I humbly appreciate you and thank you.
01:34:58
Uh this was amazing, man. And I and I think you're doing a service of good and what you're providing for the masses is is necessary. So don't stop. Keep going,
01:35:08
man. Thank you so much. All right. Thank you so much. Appreciate it, brother. Make sure you keep what I'm about to say to yourself. I'm inviting 10,000 of you to come even deeper into the diary of a
01:35:20
CEO. Welcome to my inner circle. This is a brand new private community that I'm launching to the world. We have so many incredible things that happen that you are never shown. We have the briefs that
01:35:32
are on my iPad when I'm recording the conversation. We have clips we've never released. We have behindthe-scenes
01:35:37
conversations with the guests and also the episodes that we've never ever released. and so much more. In the
01:35:44
circle, you'll have direct access to me. You can tell us what you want this show to be, who you want us to interview, and
01:35:49
the types of conversations you would love us to have. But remember, for now, we're only inviting the first 10,000
01:35:55
people that join before it closes. So, if you want to join our private closed community, head to the link in the description below or go to
01:36:01
daccircle.com. I will speak to you then. Heat. Heat.