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the diver ceo live my live show my live reincarnation of this podcast is coming on tour and it's coming to a city near
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you there's a link in the description below put your email address in and i will email you when tickets go on sale
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can't wait to see [Music] everything that people said well you're lucky to work with dr varna
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and i can say that wasn't luck it was strategy what's that imposter voice saying is
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going to be found out good question i suppose do you have insecurities yeah of course i do has that ever had a impact
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on you i never believed my own hype it's very easy once you see yourself in articles
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and winning awards and everyone's telling you how amazing you are but i i suppose i never really did
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i didn't fit in particularly well and i've seen the extremities of mental
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health me myself going to dark periods where nothing would nothing to fight nothing would cheer you up if you
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haven't got a thick skin you shouldn't be in this game david gandy at one point he was one of
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the highest paid male models in the entire world a beautiful beautiful man and so hearing
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that and seeing how beautiful he is would understandably make you assume a lot of things about him
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but what you're going to hear today is that those things are wrong and that you
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should never judge a book by its cover how is it possible that someone that looks like david gandy
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can describe themselves as having imposter syndrome being low in confidence and waiting to be found out
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he's now become an entrepreneur he's focused on launching his brand new brand
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david gandy well where and he's taking on a completely different industry it's crazy because when you open
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people's diaries you never know what you'll find and what i found in david's today
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was truly fascinating unexpected vulnerable and extremely surprisingly relatable
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so without further ado i'm stephen bartlett and this is the diary of a ceo i hope nobody's listening but if you are
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then please keep this to yourself there's a lot of very beautiful people in the world right
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um but they don't manage to achieve what you've achieved across multiple
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disciplines whether it's within your modeling career which is incredibly competitive
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space to play and one with shrouded with huge amounts of uncertainty or whether it's now in business with what you're
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doing with your brands there and your investments so my question is what is it about you
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in your sort of self-diagnosis that has made you rise to the top in those pursuits
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that's a good question and also where did it come from the easiest one to say is probably the
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modeling one to to start off with and that was um i questioned why men weren't in the same position as the
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female supermodels and you had the equivalent of the the male super models at the time and you always have
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that but they were never to the you know to that level um of fame of you know sort of financial
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rewards of uh as as the female supermodels and i questioned that that was all and thought
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is there a possibility is there almost i suppose a gap in the market the first five years no one actually
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realizes that i really didn't do that much for the first five or six years it
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was you know of course we didn't struggle and it was a lot of um you know sort of catalog work earning
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really good money wasn't what i wanted to do but i got to work with you know like sir chrissy turns and
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naomi campbell and those people and i literally just observed them and asked them questions
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and sort of got the answers i wanted and i all realized that it was a business for
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them they had great teams they had great agencies they had prs and pas it was run
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as a business and then you had the guys you know who were the top of the fashion
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that at the time it wasn't a business for them it was a lovely way of making a living and they
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were felt very fortunate to be there some of the time not even admitting that they were
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models they were in advertising or marketing as a lot of people used to say and i just used the female platform and
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i went to head of my agency tandy anderson and said i i don't want to do this commercial
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work anymore it doesn't satisfy me it's not when she said what do you want to do i said if
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i'm going to do this i want to be the best at it and she said right literally
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from tomorrow i've said this a million times you have to stop all that commercial work because we have to you
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have to be perceived then in a total different light to to get to where you want to be so every
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bit of that working i said wearing very good money i just quit everything we just we said no
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to all the campaign no to all the catalogues and she said to me like in a position you've got that's what most
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models are dreaming of earning what not dreaming of but that's you know they see
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you yours is an enviable position i said tan it's just not what i want to do i'm
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not happy doing it so to me i had nothing to lose because i would have carried on so we then started building
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up this other perception of me within the fashion industry not the catalog model not the commercial model but
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editorial a bit more sort of fashion based and that's when we instigated a meeting with dolce gabbana
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and that's how i did their campaign the campaign led to light blue and light blue was a to me a tick in the box
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for them to achieve what i wanted to achieve and it was phenomenal success and it still is
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but that was that was what i needed that was the platform pretty much from there
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and then we could put the team together to say where do you want to be in three years
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what and where's the next three years after that where do you want to achieve
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and i'm a big believer in having goals not always having to achieve them things
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change but i'm big believing having goals so you know roughly where you're where you want to
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end up at something and then game is a i always say sorry life is like a game of chess and you're
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moving pieces to get to that checkmate to where you want to be and often it diverts and you have to have different
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tactics but you you have to have that ambition to know the exact point to where you want to be
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of course when you get there and being a maybe an entrepreneur or typical person
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i am then i'm on to the next thing you're not particularly satisfied and
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you know i've achieved that so what's the next achievement where do you go from there what role do you think
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luck has played as you view your journey in hindsight what role and you know everyone you know
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especially very successful people will always have a kind of different relationship with luck what role do you
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think luck has played in your journey and however you would define luck it annoys me if someone says or you're
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very lucky and i feel like i have to go on this statement go hang on let me just tell
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you about you haven't seen the hard work that's gone in there and i realize that it sort
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of gets you nowhere um so listen i was fortunate to be born like i am six foot two in the frame i have with
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the way i look and people perceive that as they the way they do and it's you can make money from that
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hugely fortunate but as you said before there are a lot of good looking people there are a lot
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of beautiful people i've admitted myself i go into my agency there are 25 better looking guys on that board
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there are 50 better models i've just cast 10 of them for my brand they're my
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they're better models than me they're better spokespeople than me i was fortunate to be in that position but
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then you and say you make your own like you maybe you do so every sort of everything that people said well you're
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lucky to work with dolce gabbana and i can say well let me tell you how this the story of how we went to meet dolce
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gabbana how we instigated that yeah that wasn't luck yeah it was strategy and
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it was not my i think at the time everyone's going you are armani you are raffler in
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your mind you're afraid it was tandy anderson who said you are dolce gabbana
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you're adult shigebang i don't listen to anyone else you are deutsche it was her
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genius that said and then sort of instigated this meeting with them and then through that and working with tandem
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working with select everything we've achieved is strategy you know it's gone out it's
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like think what do you want to achieve what do you want to what's your goal and it just it doesn't just happen yes
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there's certain opportunities that come around that people approach you but we approach a lot of people with
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ideas and we approach from people would love to do this yeah you know m s it was
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us who wanted to do that collaboration and i wanted to do it with one of the biggest
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british institutions everyone knows and everyone has a great thing i wanted to do with m s we had lots of different
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brands approach us we didn't do that we wanted to do it with m s and that again looked at we didn't start
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off by just doing a collaboration and you know a huge deal it was i had to model for two years with them prove that
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i could still prove that i could work with m s then we talk about collaboration then we
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would move on and you know then they trusted me it didn't it's not a finger click you know it's
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yeah it's it's it's because the way that look um those moments the amazing
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collaboration that amazing email that comes out of nowhere in hindsight because it appears to have come out of
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nowhere um it always appears in hindsight like look and i've got my own story you know examples from my story
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where when i was 18 19 years old i went on linkedin and typed an investor the first person that came up i emailed him
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he invested in my company people think you know they say you got lucky right and i'm like well you know
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again it's what to what you said about the story well look at the email it was
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sent at 3am and i shot on stage i'm like and i then removed the timestamp and i'm
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like i was up at 3am thinking about emailing people so for me action and what you describe there is
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like that smart strategic work is just increasing probability that you know you might get what people
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call luck and um in that moment with dolce and kabana and when when you form that partnership with
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them how pivotal was that for you and the trajectory of your career in like real terms
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light blue is the reason i'm here and i you know the famous commercial but again you could look back to that
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when i came into modeling the circle of the fashion world at that stage of what was perceived as
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fashionable was the small androgynous skinny guy now i'm over six foot two i was quite skinny
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when i came in but i built up and i just got bigger and everyone else said you need to get smaller you need to fit
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in you need to you're too big you're getting too big but that's where i was happiest i wasn't
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doing it for reading you i was always playing sport i want to continue i couldn't play sporting while so i was in
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the gym and it was you know to have a good physique and be healthy was the way i was
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happiest in my head in my well-being so that's what i did and in a way i just
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looked at the models and tyson becquers and titan baloo and paul scoffer and all
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these different people that were you know the levi's guys the famous levi's ads that we used to
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used to look at and the raffler ring guys i was like they're all big muscular classically handsome guys
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and they were the biggest in the industry so i just thought this has got to come around at one point so when it
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actually came around to that creative for light blue of course there was a smaller pop because everyone
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had followed each other yeah yeah yeah and then there was me and we'd just done
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the campaign with the auction gabbana and then we went to and do light blue but that the day it came out um it just
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changed everything i mean literally changed everything i hate when people say that but it was went from that
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campaign going out in the afternoon phone not stopping and i think i went to new york and
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my agencies called up and just said we've got telegraph the times the mirror
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they all want to speak to they all want to have an interview with you and we didn't have pr's at that point
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you know this was i was like okay how does this work um very green about it all but exciting you
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know so that that's that change um so you're talking about lifestyle how
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did your lifestyle change and i want to know about like how people treated you and friends and
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you know romantic potential partners when that that blows up for you the phone doesn't stop ringing how does your
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world shift from a like a very personal perspective friends have never changed great
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and we're still you know on all on whatsapp groups and see each other i don't see them as much they all live
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closer together and that's a shame really but it's just never changed i get the absolute
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roasting roasting all the time i'm just an easy target yeah so you can just google my name on
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so many pictures that get putting online so and that's it you know it keeps you
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and i love that no one takes themselves too seriously and i think hopefully that's what i didn't do too much as i
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always said to people if models ever come up to me now so what made you different or how did what did you learn
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i said i never believed my own hype it's very easy once you see yourself in articles and winning awards and
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everyone's telling you how amazing you are to to believe that but i i suppose i
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never really did do you have imposter syndrome yes yeah yeah of course absolutely and what does
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that mean in practical terms in your mind and your thoughts you're always waiting to be found out
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i think there's the end of the day you're always waiting for you know you
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sort of go okay all right come on if you've had a really good inning you've been 15 years in yeah you're
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still thinking well 20 20 years later we've had a good angst you know i'm
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still thinking that today to be found up you do that by putting yourself at risk
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of something it's like i suppose there's there is the risk and reward so
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everything i do there has to be a slight risk otherwise it's not sort of worth
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i suppose me doing it so there's always got to be that risk of failure in many ways and i don't mind failure
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i've learned more from failure than i have from success to be honest and that
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risk element of you know vanity fair asking me to write an article i mean i'm not a writer
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to do that is scary but i won't have anyone write it for me i have to do it we're going back to the integrity thing
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i have to do it that goes for sort of the fashion game to collaborating with brands to
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investing you know as you know it's you know it's a risk there's an element of risk i take
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into i suppose everything and i suppose it makes life exciting what do you think
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when you say be found out what's going to be found out what's that imposter voice saying is
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going to be found out good question i suppose have you bitten off too much then you
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can chew but no one can be as as uh harsh a critic to me as i am myself i will beat myself up in something fail
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as i will beat myself up if i don't do the best job um so no one can affect me like that by
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actually saying anything because i'm my worst critic so yeah that's a good point of what
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someone you know what that voice is going to say to me just a whisper of doubt i guess
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that may be well the way that i typically think about imposter syndrome or at least i've
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seen it in my business and there's a couple of like top level execs in my business that talk about imposter
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syndrome a lot and it sounds like um yeah exactly what you described there like biting off more than you can chew
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and are you really capable and experienced enough to be at this level doing this
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thing do you really have the skills yeah there's other people that are smarter
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and better and that have you know you know won more awards or more you know experienced something like that
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there's also the side that and it's not about money it's about success there's a
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lot of people that actually don't particularly want other people to do well and
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most people they will try to bring you down in many ways and put doubts in your mind you
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know it's like the sort of the backhanded commentizer as i always sort of call it it's it's hard for someone
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and i i've learned you know sort of that from other people's comments and what they've
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said to me and i'd make sure i never ever do that and i always just encourage
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people and if i can help i will help them and that's probably where my investments have come from in many ways
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is i have had this opportunity and i haven't borrowed a penny in my life to get to where i was
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you know i when i first went to new york modeling i used to go around and couldn't afford
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to eating nice places so every time i'd go on like castings i was walking around
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all day and going to shoot i would then go past a uh like a diner and they would
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have a special deal on so it'd be like a burger fry and something else for 5.95
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and i'd write it down go i've got to remember to come back here because it's
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5.95 plus taxes like i suppose i can have a beer and it might be ten dollars that's where i used to have to think
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because i just didn't didn't have anything then i've always wanted to then i think i'd
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never really had any help but i would like to help people talking about helping them helping people and then
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other people tearing people down with female models i think we can all quite easily believe how nasty comments would
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affect them but there's something in in i think the public perception or within
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society where we think ah if you slag off a male model if you criticize them say nasty things about them well they'll
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be fine if you go on twitter for example it's totally okay just uh people will
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tweet at pierce morgan all day saying but the people would never do that to well they would but it would be much it
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would be considered much differently if they were saying that to a woman i believe that to be true so i guess my
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ultimate question here ultimately is like have strangers criticizing saying nasty
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things on the internet about you how you look or whatever has that ever had a impact on you
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in this business anyway if you haven't got a thick skin you shouldn't be in this game you've got
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to have a thick skin and it's what i understood and i've probably only actually understood this
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from having to cast myself for people to represent my brand is that you're not being horrible to someone
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someone doesn't fit what you have perceived in your head and that could be for any reason whatsoever
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um the attitude you bring into it the charisma you come into that day on that casting the way you look and it could be
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anything that person is too skinny that person's too tall that person is not big
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you know anything and you have to realize that when you were casting is they weren't it wasn't
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personal it was almost business no you just don't fit the creator that we want
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at the moment that changes when you have a name that change when you have a brand
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because they're buying into your brand they're buying into your engagement with
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your fans that's different but when they first look at you at face value and there's different people you know
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there's been castings where they're on the phone they don't say anything to you
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you put the book down they go through two pages and they hand it back to you now that is a bit demoralizing but hey
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you know like i have always made sure i might probably overcompensate that because i've been on the other side of
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you know casting casting other people was i'd probably get there for too long
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and just chatted and everything else internet trolls though like someone on instagram or in the edm's just
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you post something and they just no i'm very full i'm very fortunate that
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my fan base which is a very organic fan base actually on on social are massively kind
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and positive and that's the way i've always put social i'm not a big lover of
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social media i've stated it before i see the use of i see the brilliance of it i also see the
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negativity from especially for young children i've spoken out about that um yes does that do things affect yeah of
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course you'll probably know this is a you might see a hundred comments all positive
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and then 101 comment 102 comment is negative and you'll remember it you'll remember those
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two comments so you can't remember the other hundred that are positive and it's
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a really weird thing so it's like dealing with people you deal with the nice ones you don't deal with
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the negativity and that's what we've tried to do really and again another sort of social i guess um
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not maybe stereotype but sort of misunderstanding would be that someone that is you know makes their career out
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of modeling someone that's very you know um attractive um like yourself um surely
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they can't have insecurities surely they realize that they are you know surely they can't have self doubts like
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us muggles who had gq are yet to call doesn't everyone have insecurities i can't believe that you told me there's
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not a person that doesn't have insecurities do you have insecurities yeah of course i do absolutely
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physical insecurities of course they do had you said something about your if your nose and your your nose i know my
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eyes got any bigger my nose my eyes got any bigger which they do the only things
00:21:05
that came with like i just look like the bfg also i think something that going back to the sort of
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trolling and instagram there is this thing about age now age is used as a weapon you are so old
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look at all your wrinkles it actually sort of makes me laugh when people say my god you like
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that most people have positive comments but they can say oh you're getting older
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yeah everyone is i've been in this game for 20 years if you're comparing an
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image from 20 years ago i'm not going to look the same but it's almost like
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it's a negative thing you know it's and that that's i've noticed that increasing over the
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last couple of years is this aged thing is used as a weapon as if it's a bad
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thing does that bother you no i always feel i've always been quite an old man in a young young man's body
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anyway so should i say mature but um no you grow old at the end of the day you grow a little
00:22:02
bit wiser you get a little bit you you calm down a little bit more and you you accept
00:22:08
yourself for who you are a little bit more as well 20s and 30s 30s less but 20s can be
00:22:14
quite tricky for everyone i don't quite know who you are you're trying to be
00:22:18
trying to find out where you are in the world you then i think you get a bit more confidence in your 30 and i that's
00:22:23
where my 30s sort of came from to why are you trying to be something else or trying to fit in
00:22:30
and i never fit in i've never fitted in ever anywhere really particularly well
00:22:36
or felt i haven't particularly fitted in you're in the fashion industry i've
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never felt i fitted in i was telling um a model the other day actually we were working with
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and we all used to go off to new york for this big casting two weeks try and get the jobs
00:22:53
be with all the big agencies and you would go and go in a group of probably about 10 guys and you'd have a list back
00:22:59
in those days you would have a fax believe it or not you didn't have mobile phones it was a fact
00:23:03
so you got your fax in the morning you had all your appointments 9 o'clock 10
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o'clock 11 o'clock 12 o'clock all the way through everyone used to go down to the subway
00:23:12
or walk and we'll go together and there's this very pack mentality and i was never into that pacman tells
00:23:17
you it was quite always a i'd say a much more sort of individual sort of loner so i used to look at the
00:23:23
facts and i used to let them go around the corner and i would vegetate upside down and do the opposite way so those
00:23:30
nine guys would go to the nine o'clock and i would go to the six o'clock and i
00:23:33
would just turn up the office and go hi i'm i know i supposed to be here at nine
00:23:36
o'clock but is john someone then because yeah yeah he's here like can i see him
00:23:41
you take the opportunity where you got imagine going through seeing nine guys speaking to nine guys looking but by the
00:23:46
third person you're like they're gonna be bored and you take the opportunity so i did that all the way
00:23:51
around and that's why i did kind of all the time it was thinking constantly of
00:23:55
like outside the box of doing something different yeah it's amazing how these small things
00:24:00
can create such significant like it's such a marginal thing can create such a
00:24:04
big gain and most people are obviously they don't even try and think outside of
00:24:08
the script and so they end up you know competing in a very saturated way for a limited
00:24:15
amount of rewards but one slight innovation in the process i think can deliver such an exponential return you
00:24:21
know i hate i hate powder i hate mixing powder with water i hate protein powders that you have to
00:24:28
mix with water up until now and um obviously he'll sponsor this podcast so i'm tremendously
00:24:33
biased but that's a that's a true story i've never been able to use the like my
00:24:37
protein powders that you mix with water because i always think they taste absolutely awful
00:24:41
up until huel released their brand new protein flavor the amazing thing about all of these proteins is there's 20
00:24:47
grams of protein you get all of your vitamins and nutrients 26 of those and as huel always is it's nutritionally
00:24:54
complete and if you are someone that's trying to go a little bit lower on the calories
00:24:58
it's only 105 calories so when i wake up in the morning especially i've been
00:25:02
working out a lot lately come downstairs quickly blend it together in my nutribullet
00:25:07
drink it's 100 calories and then my next sort of main meal because i'm a
00:25:11
breakfast skipper will be at lunchtime highly recommend it um and i shouldn't say this because i don't
00:25:16
have any approval to say this but there's some amazing amazing flavors coming in the
00:25:21
ready to drink range that i've been lucky enough to try um and one of those is my new favorite
00:25:26
flavor so stay tuned in the industry of modeling one thing that i think is probably i don't have any
00:25:34
data to support this claim but i think it's probably rife because of the nature
00:25:38
of the business and what i know about the subject of mental health and mental well-being is anxiety
00:25:44
and i i just i've just seen amongst my friends um the women that i know that model
00:25:51
high levels of anxiety um for a variety of reasons um have you ever suffered with anxiety yourself
00:25:58
at any point in your career i'm naturally a shy person but shyness is not anxiety
00:26:07
so i can't say i mean if i probably gave someone symptoms of stuff i've had or
00:26:11
things that have happened they might say well that's anxiety my anxiety if i still think of
00:26:18
now there's there's a weird thing of when i hear the music to the antiques roadshow on a
00:26:24
sunday night i still have anxiety that i haven't done my homework and i have to go to school the next day
00:26:30
that's how much i hated didn't hate i hated school to a certain point the sixth one was great with my
00:26:36
friends that i still have but that was the point of i still have that today when i hear that
00:26:42
music i literally stop and i'm like oh you know oh i don't have to go to school tomorrow
00:26:46
what was that about school i mean i was i didn't fit in at school that was basically it it wasn't
00:26:53
you know all good friends from that school but it was just a certain time before i kind of met those people
00:26:58
um the group of guys cycle and and girls i used to you know hang around with and there was bullying
00:27:04
and there was i just didn't fit in that was all it was but you said you were
00:27:07
bullied in school primary school well secondary school secondary school yeah primary was primary was quite fun
00:27:13
enjoyed primary school secondary school was just something different maybe went to the wrong school maybe you made the
00:27:18
wrong choices it was me it wasn't i'm not blaming anyone not blaming anything
00:27:21
it was just and i was quite steadfast i'm not fitting in i didn't fit in particularly well
00:27:29
and i wasn't going to change my way of fitting into everyone else in what way
00:27:32
didn't you fit in i just i just a bit like the same night i i'm still like it so i'm still in the fashion that
00:27:40
example of not being in that group not not being that pack not doing the same thing everyone does
00:27:47
exactly the same thing i didn't want to be in but i saw things differently and
00:27:50
wanted to do things my way maybe that's it i mean maybe it was doing something my way and
00:27:58
and i've always looked at that that goes on for that that can go into if you look and go
00:28:03
into styling it's like well no one's wearing suits oh i'm going to wear suits
00:28:06
and no one's you know why don't you do this it's like you know people still take me
00:28:11
at me because i do not own a pair of sneakers or trainers and the people like now everyone that's
00:28:17
all they're wearing i have one pair and i go to the gym with them and i have a running pad but and
00:28:22
everyone sort of looks at you as if but i love that fact you know it's just me
00:28:26
being a little bit different but it it can also lead to you know being a little bit stubborn that you
00:28:32
take that to a little bit far of not ever relinquishing that you want to be sort of different like all the time you
00:28:38
want to i don't know why you do it was that physical but was that bullying because of physical things they were
00:28:44
they were saying that you were physically different what was physically different no the way you know you
00:28:49
thought maybe it was the way i thought if you think about that now yeah it's just
00:28:54
because in i do find this still now in the world that everyone likes to pigeonhole everyone likes to
00:29:03
you are put in a certain category person and if you don't fit in then you're strange you're a strange
00:29:10
person why don't you like the same stuff why don't you wear the same stuff as us
00:29:13
why don't you think the same way that we think of course it's now got to say very
00:29:17
polarized when we have different opinions as they attack each other now it's like it's either left or right
00:29:23
there's nowhere in the middle and it was it was i think that element that i've always just i suppose i've been got
00:29:30
an individual thinker in some ways which kind of and that might put me in good stead for the business we're in
00:29:36
um but yeah the anxiety thing like maybe it's a confidence again when i was confident
00:29:44
into going something i was absolutely fine i just wanted an opportunity that was always what i want
00:29:49
to be able to um you know people say why have you not gone into acting why are you not i'm not
00:29:55
confident if there's anxiety give me a script to learn and try and put me in front of a camera and you'll see
00:30:01
that's where i'll probably be anxiety although i've done that and i achieved
00:30:05
and i quite loved it so it was a scary side of it but it's not something i'm
00:30:09
naturally good at isn't that you know people would people again talking about naivety right
00:30:15
people would never guess that you would say you weren't confident and it's almost like because you know
00:30:21
what the conversation had with ben fogle you were just it was just not what you would expect based on like stereotypes
00:30:26
one would expect you to be an extrovert yeah you know super confident some kind of you know very loud you know
00:30:34
braggadocious boisterous guy but you appear to be the opposite of that and especially the point of confidence
00:30:41
yeah i mean i wouldn't say i've got a lack of confidence there's a lack of confidence
00:30:46
where i think i know my limitations maybe i want to but i also like pushing those limitations to see where i can get
00:30:51
to and seeing what i can achieve and learn um but the confidence i mean gq awards
00:30:59
we went to two weeks ago and you sign up you're i didn't get an invite but i got the red
00:31:07
i have to sort this out with gq um you're on the red carpet i've done it a
00:31:13
million times before there's still dread filled like i'm filled with dread to
00:31:17
getting on that red carpet and having the pictures taken it's just not a natural environment for me and i was
00:31:24
thrilled that there was a you know a huge long queue because everyone wanted to be on the red carpet
00:31:29
everyone wanted their picture taken everyone wanted to be in the papers and put it on their instagrams and i went
00:31:34
too long i'm not you know i'm going to swerve that one so i swerved it and went upstairs and
00:31:40
went into environment where i was much happier where actually i needed to speak to a few certain people for a few
00:31:45
certain reasons and went to go and hunt them down and go and speak to them what was it about what was the sort of
00:31:50
psychological discomfort you you feel when you think about going on the red carpet and doing that because you
00:31:56
described going upstairs to a place where you were happier so what's the unhappiness of the red carpet for you
00:32:04
it's just an unnatural environment for me to be when you're on set when you're employed by a brand
00:32:12
to create what is in who is their vision you're playing a role like blue i'm a mediterranean guy in
00:32:19
italy and small white speedos it's not me it is me but it's it's there's a role
00:32:24
you're playing i know there's actors as well i've spoken to them about they love
00:32:28
being in character but after those characters they don't want the limelight they don't want fame they don't want to
00:32:33
speak to anyone they don't want to do press junkies they hate the red carpet
00:32:37
exactly the same so when you're on set you're almost playing someone else
00:32:41
and there's an element as well of there is this david gandy and i talk about in a
00:32:48
third person because that's the brand sometimes i have to talk about that's
00:32:51
the name so you you yes you are walking onto a set almost being something else not i'm acting any different
00:33:01
but and then there is and and the red carpet is just not that environment i can probably
00:33:07
hide behind a character or hide behind a role or something when i'm playing on that date
00:33:12
that's me it's just not something it's strangely weird training yeah
00:33:19
my other half steph loves to go out and love to go to events she gets you know such a you know a buzz such
00:33:27
gets enthusiasm for it actually like you know she didn't and she honestly probably thought that
00:33:32
was me when we first met i go to an event i'm drained from people i'm i'm actually naturally a loner i
00:33:39
could you know we sort of joked with steph when he first met she would give me a silent
00:33:43
treatment and i was just like steph i'm going to tell you know i'll win at this
00:33:46
game because [Music] i can go off i can go for days not talking i'm used to it you know i prefer
00:33:53
it yeah i've traveled the you know i travel the world don't speak to people
00:33:56
for days so um it was always kind of a joke between us so um yeah i'm and then when you're naturally
00:34:03
the complete opposite of being alone you know i love taking dogs to work i love walking for hours and then
00:34:09
if i ever ever get sort of proper time to do it um with no one around me the exact
00:34:14
opposite of that is the red carpet to me and your life has put you there because
00:34:20
of your success right and you must get asked to go to red carpets all the time and events like
00:34:26
that all the time yeah and there's nothing [Music] the actual event um i mean again like presenting presenting
00:34:35
an award reading off an auto cue to present it i mean i it's an honor to do it i know it's not i know i have to do
00:34:42
it but the whole night whenever you're presenting is me on that table not enjoying that evening because i know
00:34:48
there was one point i've got to go up there and be in front of everyone and i've done it a million times now and it
00:34:53
still doesn't get any easier it's very very strange but um you know there you go it's easy to
00:34:59
accept award of course that's very interesting again again it's just a real i think for
00:35:04
most people it'd be a real surprise that um someone who is very out there visually
00:35:12
yeah no absolutely it makes no sense i understand that myself i tell people it makes no sense have you ever spoken to
00:35:17
like a therapist about that or anybody about probably should do yeah but no it'd probably be quite
00:35:22
interesting to know why i was and and actually might help me overcome some fears when it comes to my
00:35:28
anxiety and it does sound very strange even when i say it makes no sense um and it's probably why
00:35:36
maybe i've you know there's there's been sort of striving for not to be in front of the camera
00:35:42
especially with my own stuff is to be being ob behind it you know i've been creative director to quite a few brands
00:35:47
now on advisor and i've gone and helped just been on so many shoots so i just said i'll come on
00:35:53
as creative director i don't need to be paid i just wanna i just love being that
00:35:56
creative element to it gentleman's journal asked me in the raf and braylon asked me to direct her raf
00:36:02
film loved it absolutely loved not i wasn't in front and it was they were like no no we want you to be in front of
00:36:08
me i was like absolutely not i'll direct it not cast someone else for it who i
00:36:12
think is perfect for it because i'm not perfect i'm not good enough for that you
00:36:15
know not good enough but i just don't suit that role so i need someone else in
00:36:19
it again people look at me and go why would you not want to put yourself in that because i wasn't i'm not the right
00:36:24
part for it why just because the concept i've come up with in my head is not me
00:36:30
for that role i see someone else it's it's casting you know it's it's
00:36:34
because you think of the greatest role you know if you think top gun you think tom cruise what if they had put someone
00:36:39
else in that would that been the success it would be probably argue no you got asked to do 50 shades of grey right i
00:36:46
got it's a kind of a rumor i got i met the uh met the author and she said we would
00:36:52
love to send you the script because everything and i think it might have got got sent
00:36:56
and i i i admit i'd never read the books and yeah i mean they had they had i mean jamie
00:37:04
didn't you know jamie dornan an awesome actor you know he was a model i mean he was one you know he was one of
00:37:11
the biggest models but he wanted to go into acting and he's a great actor you know he's a very very
00:37:16
star and i there you know if i ever went you know i won't go into acting but
00:37:20
looking at that i was like i'm not i couldn't beat jamie i couldn't be as good as that
00:37:25
he's very very good and then you look at the other levels of sort of uh of other actors and you just
00:37:30
think it's not something i was i could i could learn i could you know sort of
00:37:35
learn to be quite getting it but i but i could never even you know be the best at it i also heard about
00:37:41
hercules 300 you were you're on yeah i mean it's crosstalk i mean you're always
00:37:45
going to be asked to do stuff like that just from the physical element of the way i look and
00:37:51
you know i'm going to be a part in it but it wasn't anything i was i've been you know and that i got my
00:37:58
being bonnet about the instagram in and where what i wanted to achieve in this so
00:38:04
there's there's always i said there's a couple of roles that i would play and i
00:38:07
would drop everything to go and play it and there's just a couple of stories
00:38:11
that i love i've even which ones one of them is about winston churchill's
00:38:16
bodyguard uh walter thompson i even found out who owns the riots to the to it all
00:38:24
and just the most incredible story and he was originally from epping in essex and
00:38:31
yeah winston churchill asked him to come back in the second world war he used to
00:38:34
be his bodyguard then he stopped and he came back and just the most incredible diary you
00:38:39
mentioned the diaries of being winston churchill's bodyguard wasn't easy yeah
00:38:42
of course fascinating because of course winston churchill that uh i can't whether they called his
00:38:49
episodes the black something or other which we now probably know as bipolar yeah you know and walter thompson was
00:38:56
the person that protected everyone or protected him from everyone seeing that wow so uh yeah just kept everyone away
00:39:03
from seeing seeing those episodes that no one would have realized speaking of um mental health disorders
00:39:09
then um you've you know you're an ambassador of a men's mental health
00:39:13
charity we're working with yeah and we're also working with calm and um others for the new brand yeah oh amazing
00:39:19
and um your new brand has a big sort of theme around men's wellness and um what does it what i guess the
00:39:28
question is why why did that matter to you and this is also why i asked the question around anxiety because
00:39:34
for you to make it a kind of mental well-being let's say a central part and mental wellness are essential part of
00:39:40
your brand and your mission one would assume that you've had an experience with it close to home because
00:39:47
i think that's one way that people typically generate a ton of empathy towards the
00:39:52
subject matter is feeling it feeling the pain of it whether within themselves within loved ones so what was it for you
00:39:57
that made you care so much about that i've never suffered from depression as when i'm very fortunate from as badly
00:40:06
as other people have and i've witnessed it because i've dated people that were then diagnosed with bipolar
00:40:14
and i've seen the extremities of mental you know mental health um me myself and i admit it's it's not happened for a
00:40:26
while would go into dark periods knowing i would snap out of it eventually but they were dark but nothing would
00:40:36
nothing would suffice nothing would cheer you up just quite in a dark place wanting to be on
00:40:42
my own just not around anyone wasn't triggered by anything but just one day i just knew i'd wake up
00:40:49
and it was gone just a chemical a chemical reaction in your brains basically what what it is
00:40:55
and yeah so i've i do understand and i can spot it in other people as well what
00:41:00
were the symptoms of it for you those dark periods the symptoms as a as i said was was just
00:41:07
nothing would make you you you couldn't snap out of it was nothing could make you happy or cheerful
00:41:14
you know you didn't like anyone you didn't want to be around anyone um it's hard to
00:41:23
the feelings are hard to explain and it was it never got to any point of seriousness i mean i've seen people
00:41:29
bipolar that will be in a room for hours on end for days on end watching the same tv series because that
00:41:37
their safety is watching that tv series and makes them a little bit happy you know because of just that safety for
00:41:43
some reason so i've seen i've seen the real dark side of it and i've also
00:41:50
from me dating someone like that of how hard it is to deal with it because you always want to try and make
00:41:57
that person better and you can't in in many many ways it's you can talk and you have to be you
00:42:07
know it's about just being patient and listening to people and trying to get them you know help
00:42:14
professional help there is an element we you know i i can only talk about certain around
00:42:18
the point and then it comes to an expert help that that they have to talk and that's what calm does you know it's it's
00:42:24
it's allowing people to talk to people um and there are people that are far better
00:42:29
people need to listen to people that's that's the point of it i think there's a
00:42:32
lot of people who even if they are talking to people they're not listening fortunately
00:42:40
it's never been that bad but i do understand it do you sleep well no i heard you hadn't slept well for almost
00:42:47
two decades no never slept well i didn't sleep when i was a child but i did was the other way around went
00:42:52
to bed early got ups you know went to bed you go to bed early and then my parents just left me being the end i
00:42:57
think they were just so sick of trying to get me to go to bed because i just didn't sleep
00:43:02
and i would be doing my homework at midnight one o'clock in the morning i still work now i was up till two
00:43:08
o'clock in the morning working last night and that's another thing when people go it's grafting or hard work
00:43:13
most people seem a lot of people are sitting down that half past eight nine o'clock in front of a tv race go to bed
00:43:20
half past eight i'm going to the gym get back up online do the shopping on the
00:43:23
way home cook myself some dinner go it doesn't stop in between is working on the phone
00:43:30
carrying on you know they'll you know pop us 10 or open the laptop and get them with some more work
00:43:35
if you're always grafting as you call it and it's and you said it doesn't stop
00:43:40
how does one become happy if they're always striving if they're always in the future or
00:43:44
did stop jim pandemic you so you sorry it did stop during the power during lockdown right yeah you
00:43:50
couldn't my my behalf the business is my business the modelling is traveling pretty much at
00:43:56
the end of the day you have to be in locations yeah it made you happy when it all
00:44:00
stopped to financial you know it affected me financially yeah and we'd already been infected quite
00:44:07
heavily in this industry by um you know say the brexit isn't it the blame of brexit now
00:44:16
it was the uncertainty of brexit so a lot of brands were not spending money not marketing money not having not
00:44:22
having budgets not working with the uk all this stuff different things also on certain brands
00:44:28
with social media now of old school campaigns versus digital which still hasn't quite fizzled out yet
00:44:34
they don't brands don't quite know where they are within the marketing world on
00:44:38
how to how to market to people how to target people so it's been affected by it
00:44:43
and you know that all kind of brexit got signed january whole different world it was sort of that december january of
00:44:53
what 2020. i was off to milan i was then going to spain i was then going to greece i was then going to new york i
00:44:59
was saying back to well i had the schedule like it used to be going off out to russia and i've been to russia
00:45:04
was really excited about going to russia for the first time in the pandemic yet everything got cancelled
00:45:10
and you're saying you were happier during the pandemic probably shouldn't
00:45:13
have been it's not unfortunate i'm very very fortunate and the fact is that yes
00:45:18
it affected me financially but it slowed you down i've invested well and i've you know it
00:45:27
there's reserves to yeah yeah point this out but um nice card collection yeah
00:45:33
exactly that's an expensive thing to be honest um there's a time probably the only time i
00:45:38
actually probably truly switch off and there's a week between christmas and new
00:45:40
year and that's when everyone i mean everyone virtually everyone is not doing anything during that week yeah
00:45:47
and that's a week where i probably switch off the most and we always sort of go away a week
00:45:52
later after that because because it takes time for people to get back and i suppose there's it's not fear of
00:45:58
missing out it's fear of other people working and i'm not working i should
00:46:01
always be working and during the pandemic no one was working how can you how can how can one be happy with with
00:46:09
their brain saying those things that that kind of constant nagging to be doing something or doing more or to be
00:46:15
striving how can that sounds like the the thief of happiness to me the thief of happiness that's a good i should be a
00:46:21
book um probably is listen i haven't got the answers to that would you consider yourself to be a
00:46:28
happy person a positive person why did you avoid the word happiness i don't know
00:46:36
completely honest that's something you'd probably have to ask her ask a psychologist i don't know happy
00:46:41
person i'm a positive person and i suppose i am a happy person in many ways yes that's right but i so it's just a
00:46:48
definition of what's positive what's happening is it all the same thing so in many ways in what ways do you
00:46:54
think you might not be a happy person again good question i i mean i am i'm happy
00:47:04
[Music] i put myself listen when i'm in control of what i do now that's why i always wanted it
00:47:13
anybody my control fair i don't know the hard work that's where we've got to has allowed me now to
00:47:21
to be in complete control of what my destiny of what i want to do if i want to renovating interiors huge
00:47:28
passion love doing it looks like a nightmare hard work for other people but i strive on it
00:47:34
renovating classic cars the same thing as i said to you earlier you're halfway through you think why am
00:47:39
i doing this why didn't i just buy a new car or you know a new bui the accomplishment is worth it to me
00:47:49
you know that sense of achievement that's what i'm striving for does it ever feel as good when you get
00:47:53
there yeah it does not for that long but it does i can take this couple of days yeah it's it's the same feeling as
00:48:09
you know when we if we're going to shoot light blue or something else and you have to work hard
00:48:14
you know in the gym to get i'm always in pretty decent shape but that's hard work to get in that shape and it's
00:48:21
getting harder the older i get and you dedicate a lot and you sacrifice a lot to
00:48:29
look like that and then there is that point of we've shot it we've seen through the pitch it
00:48:34
looks incredible you've achieved it and there is this evening of enjoying that
00:48:42
it's then on to the next thing you know it's what are we working on not next but
00:48:45
you know one of the other projects that i'm working on at the time do you have you found that in your
00:48:50
career dark episodes where you're where you feel down sometimes follow high episodes
00:48:58
because there's this really fascinating thing that i was reading about about
00:49:00
gold medal depression where up to 80 of um olympians regardless of outcome regardless of whether they win or they
00:49:06
don't come back from the olympics after training all of that excruciating effort
00:49:10
and they come back and 80 percent of them report sort of depressive symptoms i've read that i don't know where i was
00:49:17
i don't know where i've read that i've read the same thing and i could actually
00:49:20
resonate with that in in many ways sometimes actually achieving what what you want is
00:49:27
a bit it's sometimes the journey is the exciting bit which is a weird thing to say
00:49:33
it's we are on this journey of well where david ghani the brand at the moment and it is
00:49:39
so much hard work um tell me about that that whole inspiration the journey why why the brand yeah
00:49:51
because it was what i've wanted to achieve for so long is have that to me to have your own
00:49:58
brand and i didn't know what it was going to be i am a brand you know that's i say that
00:50:03
and it makes me sound like a bit of a dick no but you are but it is a brand and that's where people have to realize
00:50:08
you know when i say only sometimes that that's and then i would probably say it's 10 years i've
00:50:15
thought yes that's where one day i'd like to not saying i'm always going to
00:50:19
achieve it but yes from the creative side to being in control of that brand i'm always in control from
00:50:25
by other brands even if i'm collaborating with a brand there is still an element of control that
00:50:31
that brand has and i always thought yeah to be in complete control complete creative control and
00:50:38
that's a risk i never wanted people to think because i have a name because i've
00:50:42
been in the fashion industry for so long i could start a brand now people do now
00:50:46
you know they use social media one of the one of those elements is you can start something you can sell it
00:50:51
immediately you've got fans followers buyers it's made the marketplace a very
00:50:56
different place so i went back to really what i did for modeling observation putting myself in
00:51:03
the situation where i could learn and that was m s the collaboration with m s we saw the
00:51:08
david gandy loungewear no one was doing loungewear this was what are we talking about the concept
00:51:14
it was about six seven seven and a half years ago seven years ago lounge lounge where it wasn't a big concept it wasn't
00:51:20
it wasn't something that people thought about um and of course we did sleepwear
00:51:24
and t-shirts and everything else but it was loungewear that really took off and became the third biggest lounge in the
00:51:28
country and was successful and it had you know 60 to me in that brand as in what i
00:51:37
wanted to achieve on that brand but of course you couldn't get that last 40 because that was mns and i knew where i
00:51:42
wanted to go i knew what needed to be done but i couldn't push it any further than i sort of could
00:51:48
so that ended and then the pandemic hit and and locked down and one of my greatest friends charlie t
00:51:56
who has listened to me talk far too long about wanting to start my own thing and
00:52:02
he started his own branding agency to do exactly what i wanted and he said well listen i've started
00:52:11
this now you can be our first client but we're not talking about this anymore
00:52:16
we've got the time i've you know as my best friend who knows i'm never really
00:52:20
around it's i've got you here we work together i've gone i've got you
00:52:23
in the country we've got time let's start it what's your long-term vision
00:52:27
then for well where what's that what's the term what's it gonna become five ten years from now
00:52:34
i'd never really tell people where i've got in my head where something is going
00:52:37
hopefully going to be and there are small steps just you know to where we haven't even you know properly launched
00:52:42
yeah yeah the first ship and goes out on 22nd of october um but we wanted to do something different
00:52:50
with well where we wanted to to the essence of me it was understanding and we're calling it sort
00:52:58
of well we're well-being why clothing why does some clothing make you feel positive and confident
00:53:06
why do some not and we looked at we the studies done by amsterdam university and i think it was a
00:53:13
scientific you know element of if we put students in comfortable confident clothing they're confident that's
00:53:21
comfortable and soft their results are better than other people who are in uncomfortable clothing and they don't
00:53:27
feel as confident at all that's going in the same with business it was now why the banks the big banks
00:53:32
are saying you don't have to wear suits anymore because actually a lot of people
00:53:35
are more positive they're a lot more open to work with they're a lot calmer
00:53:40
it's oxytonin it's the same thing as feeling the ridiculously you know soft pillow or
00:53:45
puppy that softness that soft jumper can't you know that that thing you hold
00:53:50
on to is oxitone it's released into your brain it's a positive positive move and
00:53:54
that's what we wanted to do with and we looked into this and you know there was a side to me that was
00:53:59
fascinated by the element of it but i've always wondered why do i why do i hold on to that pair of jeans
00:54:06
until my ass is falling out the end of it and i would try and find that pair again
00:54:11
when i can't find that pair and why am i wearing those sweatshirts because well it was
00:54:18
one for comfort and that is an element of lots of things in the materials the breathability the style you still
00:54:26
gotta look stylish in it it makes you feel confident the fit that's why at the end of the day
00:54:32
that's why it was never to me about being trendy it was being confident and so many guys said to me
00:54:39
what do i do what do i wear here what are you confident in and then we've thought about every
00:54:44
element of the sweatshirts and the hoodies and the t-shirts of comfort level of style
00:54:50
of fit of quality of well-wear breathe well wear care we've put these elements into um
00:54:58
they're washed into the clothing that is aloe vera so pyjamas are moisturizing
00:55:02
you whilst your sleep anti-inflammatory we've got well-wear breathe and you know
00:55:06
sort of anti-bacterial elements of it which is another element of we're looking at fast fashion
00:55:14
fast fashion can be an addiction and people don't realize this addiction that you get a buzz from shopping but
00:55:22
actually you can be hugely affected knowing the impact of fast fashion on the environment actually
00:55:28
when that clothing lasts a week two weeks i was exaggerating it last you know but it can do some some people wear
00:55:34
it once and chuck it away yeah it's actually it can negatively impact you okay so there's a new
00:55:41
segment to this podcast we do what we do is we ask our previous guest to leave a question for our next guest
00:55:49
and um i've not read this question yet but i've just read it then as i said
00:55:52
this um so i'm going to ask you this question asked by someone that was sat in this the chair before you okay
00:55:58
they told me to ask you what do you promise to do to make our world a better place
00:56:05
okay can i have an easier question let me hit this right yeah yeah two weeks before yeah
00:56:12
just uh yeah let's let's take it back to hopefully promise to do um there's a number of things i do for
00:56:19
number charities but we won't talk about that and they're not promises but i
00:56:22
suppose the promises from well where to make people smile yeah to bring to bring back some
00:56:28
the positivity that i think is needed somewhere and i think we're with in this
00:56:34
polarized world that we are in is just to say [ __ ] it we're just going to make
00:56:39
people smile and and and have a laugh with everything that we do and and i think you uh you
00:56:45
can't put a magic value on that so that's what i promised to try and do over the years of well we're perfect
00:56:50
amazing thank you so much and you're gonna have to write in the book now as well okay a question for someone else
00:56:54
but listen david thank you so much for your time it's such an incredibly inspiring and twisting story of yours
00:57:00
and to see where you are now and taking on this this next adventure in business i find incredibly exciting the
00:57:05
entrepreneur me is fascinated by by that and i understand the challenge of that so
00:57:10
yeah well thank you for having me i wish i could have yeah you put out some good some good questions i probably
00:57:16
might need to no i could answer that's what i think i want to do i just always
00:57:19
want to pry but i pry because i'm curious and because i'm like fascinated
00:57:22
by those topics myself it's like there's nothing written down here that's telling
00:57:25
me to speak on those terms but yeah it's so fascinating and you also your level
00:57:30
of self-awareness i think is just really inspiring for a lot of people i i think it's something it's just
00:57:35
there's a therapeutic thing to talking of course i mean men don't do it we're useless um
00:57:41
that's mental health they wanted to know is people asking you talking yeah that's
00:57:44
what i'm saying a lot of people don't actually listen yeah um a lot of talking
00:57:48
about yourself a lot of people talking about themselves at the moment so there's a therapeutic side to this yeah
00:57:53
exactly for me as well you know that's what that's actually how it started it
00:57:56
was like it was like therapy for me because i was doing on my own going through my diary and just you know but
00:58:00
um it's it's honestly amazing and thank you so much for giving us that story
00:58:03
because it's um such an inspiring one thank you thank you quick one as you probably know by now
00:58:09
i'm trying to make my life a little bit more sustainable and i consider myself
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to be on a bit of a sustainability journey in the same way that i'm on a health journey and it's a privilege to
00:58:16
be able to share that with all of you and you you'll know if you've listened
00:58:19
to the last podcast that i traded in my range over sport in for an electric bicycle which is now my only vehicle and
00:58:24
next year hopefully i'll have my electric car too if tesla hurry up with a cyber truck and that's where my energy
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