00:00:00
There has never been a brand erosion of
00:00:01
a brand as big fallen as far as fast as
00:00:04
the US in the last 151 days. Well,
00:00:07
Tesla, but go ahead. And that's still
00:00:08
going. But if you think about it, we
00:00:11
used to be the good guys. People said,
00:00:12
"Okay, they get it wrong." But generally
00:00:14
speaking, the White House has an
00:00:15
occupant in there that may be dumb.
00:00:17
That's unfair. Not dumb. Maybe not the
00:00:19
brightest person in the world. May be
00:00:21
arrogant, maybe imperialist, bad wars,
00:00:24
but generally speaking, our heart's in
00:00:25
the right place. And then when they
00:00:27
realize, okay, our rich uncle Sam's gone
00:00:29
[ __ ] crazy. They're like, wow, we
00:00:31
kind of missed the old uncle. That felt
00:00:33
pretty good. What I noticed visibly when
00:00:36
I'm on panels, someone makes an
00:00:38
anti-American joke and that people just
00:00:40
love it. That people just love it now.
00:00:43
So that erosion in brand equity
00:00:45
certainly has an enormous impact on it.
00:00:47
It means that one of the largest exports
00:00:49
in our nation, US education, where we
00:00:51
make $42 billion a year, we make 40
00:00:54
billion selling TV shows and movies
00:00:56
overseas. Brand erosion means less
00:00:57
margins. It means less consideration. It
00:00:59
means less profits. The erosion in
00:01:02
goodwill will translate to an economic
00:01:05
hardship and making our soft targets
00:01:08
much bigger targets,
00:01:11
which is which is making out like
00:01:12
bandits. And I mean bandits.
