Search Captions & Ask AI

Amazon Gets Ready to Compete with Shein and Temu | Pivot

July 02, 2024 / 05:59

This episode discusses Amazon's new budget storefront aimed at competing with Shein and Temu, the rise of on-demand fashion, and the implications for the retail industry.

Amazon plans to launch a budget storefront with items priced under $20, shipping directly from China to the US. The announcement was made at a seller event in China, with products expected to be available in the fall.

The conversation highlights the asset-light business model of companies like Shein and Temu, which utilize AI and machine learning to predict demand and streamline production. This efficiency allows them to offer lower prices than traditional retailers.

Criticism surrounding fast fashion and environmental concerns is addressed, with the hosts discussing the balance between affordability for young consumers and the environmental impact of the fashion industry.

The episode concludes with a discussion on the necessity of Amazon's entry into this market to remain competitive as on-demand retail continues to grow.

TLDR

Amazon plans a budget storefront to compete with Shein and Temu, focusing on on-demand fashion and addressing environmental concerns.

Episode

5:59
00:00:00
Amazon is planning to launch a new budget storefront to compete with uh uh shien and uh timu uh the storefront was
00:00:07
announced to the Clos to event for sellers in China many items will be under $20 and Amazon will ship products
00:00:12
directly from China to the US within 9 to 11 days it's not announce a launch date um but we'll begin accepting
00:00:18
products in the fall uh I think it's probably smart to do this correct presumably I'm I'm shocked it took him
00:00:24
this long the biggest Trend the biggest Trend in what I'll call I don't know what big Tac are the firms that any firm
00:00:32
that's added more than $50 billion in market capitalization within 12-month period has one thing in common and that
00:00:38
is it's an asset light business model and whether it's Uber whether it's Airbnb and obviously the best example is
00:00:45
NVIDIA that decided they didn't even need a chip plant to make chips uh basically Shen and to a lesser
00:00:52
extent teu used machine learning and AI to look at activity on a website and based on that activity on their website
00:00:58
they can IM meet the software the brains you know this villain if you will almost
00:01:04
says this is how many uh tie-dye tops are going to be in demand in the next 24 hours it immediately figures out again
00:01:11
using technology in a nanc which of their factories should produce these tops and exactly how many it immediately
00:01:17
starts sending messages to the transportation infrastructure and using all of this without stores without
00:01:24
warehouses without factories without trucks without any assets it's able to get people apparel for 40 to 60% less
00:01:35
than say Zara or H&M and in an economy where young people are making less money but still have a desire to express
00:01:41
individuality coming into their mating years you are seeing Shen this year will be bigger than Amazon in apparel and
00:01:49
next year will be back bigger than Walmart in apparel and be the biggest apparel company in the world so this
00:01:55
makes all sorts of sense to have to get into this category that I think you can loosely ond demand retail yeah and
00:02:02
obviously Amazon has a really big platform but sort of Beyond fast fast fashion right it's it's even faster I
00:02:08
guess I call it it's not fast fashion it's on demand fashion and right they don't there's no I mean the thing about
00:02:15
this Cara is when you talk about efficiencies and boring things there's almost no returns because it's so
00:02:20
inexpensive there's almost no um sales or waste because they can perfectly calibrate demand yeah uh you have you're
00:02:30
able to get products from China to a home in Wisconsin it comes in in these like plastic bags and a kid for 80 bucks
00:02:39
can get three dresses two pairs of jeans and Four Tops would you outline the criticism you get when you push this
00:02:46
company for people to understand yeah that I'm that I'm a climate terrorist that I'm not addressing I'm ignoring
00:02:54
everything from Force labor to the environmental disaster that is fast fashion and that you know that I'm a
00:03:02
total hypocrite when I pretend to be a progressive and I'm out there investing in a company that is bad for
00:03:08
the environment and my defense is I believe that uh young people need inexpensive things and much of this
00:03:16
rhetoric is being fueled by the incumbents and when and I have gotten to know the chairman and the vice chairman
00:03:21
of this company pretty well they do no business in China they have huge supply chain in China and what I would say is
00:03:27
at least they've convinced me that whatever standards you want put on Amazon Nike or apple they will comply
00:03:32
with and try and set the bar and everything about forc Labor cotton coming out of a certain region they now
00:03:37
sourcer cotton out of Brazil and whenever anybody say starts complaining about Shen or I say okay now do Nike now
00:03:45
do Apple I se no evidence that's why I wanted you to say this because I think one of the things you were just talking
00:03:50
about fast fashion versus on demand fashion I think I've always thought it should be we should know exactly what we
00:03:57
need to make so we can be more efficient rather than spray and pre kind of thing where they
00:04:02
just have so much stuff and then they throw it out or they redo it or gets goes into landfill or goes to other
00:04:08
countries you know where they sort out t-shirts and things like that we spend a lot of time figuring out what to do with
00:04:13
the clothes after we have too many of it because it's not correctly judged on how
00:04:18
much they should make I've always thought fashion should have been much more everything should be more efficient
00:04:22
food production everything else and this is one way to this is the way to it but
00:04:27
I like the idea of on demand retail I think Young people need more stuff for less money
00:04:34
and I also think China and the US need to kiss and make up and start doing business together I think there are real
00:04:39
concerns around the amount of resources that go into making a t-shirt the amount
00:04:44
of water it takes I think there are real issues around a consumptive society that
00:04:48
is embraced fast fashion what I say to people is these guys have fooled me into believing that whatever standards you
00:04:54
want to apply on the entire industry they will match or try and be better but there are real issues but like I said
00:05:02
now do Apple now do Nike I like these guys I love I love that a 24 year-old that is making less money than me or
00:05:10
someone in their 30s can actually feel pretty good about themselves and order stuff for not a lot of money and by the
00:05:16
way they aren't taking into account just how incredibly diff hard on the environment
00:05:22
returns are or um um what what happens to the carbon footprint when you have to transfer stuff to a truck then a
00:05:29
warehouse then to a distribution center this goes straight to the home yeah I think it's very easy to to that's why
00:05:34
I wanted you to bring those up in anyway in any case we'll see Amazon needs to be
00:05:38
here for sure and will be just it's a good way for them to be doing uh products themselves and it's inevitable
00:05:44
that they had to compete here because these these companies are seeing huge uh growth uh and so they have to compete
00:05:49
and that's what Amazon does and that's what they do better best in any of all the things they do

Badges

This episode stands out for the following:

  • 60
    Best concept / idea
  • 60
    Most influential

Episode Highlights

  • Amazon's New Budget Storefront
    Amazon plans to launch a budget storefront to compete with Shien and Timu, offering items under $20.
    “It's not announced a launch date, but we'll begin accepting products in the fall.”
    @ 00m 16s
    July 02, 2024
  • The Rise of On-Demand Fashion
    Shen is set to become the biggest apparel company in the world, surpassing Amazon and Walmart.
    “This year Shen will be bigger than Amazon in apparel.”
    @ 01m 47s
    July 02, 2024
  • Criticism of Fast Fashion
    Concerns arise about environmental impact and labor practices in fast fashion, including Shen's operations.
    “I'm a climate terrorist... ignoring everything from forced labor to environmental disaster.”
    @ 02m 48s
    July 02, 2024

Episode Quotes

  • I'm shocked it took him this long.
    Amazon Gets Ready to Compete with Shein and Temu | Pivot
  • Young people need inexpensive things.
    Amazon Gets Ready to Compete with Shein and Temu | Pivot
  • They've fooled me into believing they will match or try and be better.
    Amazon Gets Ready to Compete with Shein and Temu | Pivot

Key Moments

  • On-Demand Fashion02:10
  • Environmental Concerns02:48
  • Inevitability of Competition05:44

Tension Over Time

Words per Minute Over Time

Vibes Breakdown