Search Captions & Ask AI

Justin Theroux on AI, Scriptwriting, and the Hollywood State of Play | Pivot

September 20, 2024 / 08:38

This episode features actor and writer Justin Thorough discussing his role in the film Beetlejuice, the current state of Hollywood, and the impact of AI on writing.

Justin shares his perspective on the challenges of getting scripts accepted in today's market, noting a lack of appetite for innovative projects. He compares the current industry climate to cautious stock market investments, where traditional ideas are favored over new concepts.

The conversation shifts to how Justin approaches project decisions, emphasizing the importance of finding the right partners for scripts. He mentions the differences between platforms like Apple and Netflix, and how these affect the type of content produced.

Justin also discusses the role of AI in writing, sharing his experiences with using AI tools. He describes AI as a potential writing partner that can offer unexpected ideas, although he finds its output to be somewhat generic.

The episode concludes with Justin expressing his excitement about his work in Beetlejuice and his appreciation for the show's hosts.

TLDR

Justin Thorough discusses Hollywood's challenges, AI's role in writing, and his work in <i>Beetlejuice</i>.

Episode

8:38
00:00:00
Justin thorough is an actor and a writer and his latest role is in a little film
00:00:05
called Beetlejuice Beetlejuice uh Justin is also a pivot fan that's how we met
00:00:09
him welcome to Pivot finally thanks for having me thanks for having me on the show I am a huge pivot fan we're
00:00:17
thrilled to have you here and we're thrilled to have you with such success Scott go for it if you were talking to a
00:00:23
group of analysts or investors about what's going on in Hollywood how would you describe the industry right now like
00:00:29
what do you coming what are your what are your thoughts on scripted television the streaming Wars what what do you give
00:00:37
us a state of play from Justin too without disclosing anything to anyone you know I I've gone out with a couple
00:00:43
projects this year that I think uh over the last 10 years would have been um easy buys you know like like this is a a
00:00:52
thoughtful interesting script that's engaging um that has many elements that
00:00:57
we haven't seen on television and you know a couple of those have not been accepted and it was the first time where
00:01:05
I thought oh wow there really isn't an appetite for um wonderful uh at the moment that's not to say that it's I
00:01:14
don't know whose fault that is could be my scripts could be that these are just
00:01:17
not good scripts and my my radar has gone completely whack no I've heard that
00:01:21
from a lot of people you know I've heard that from a lot of people yeah and I
00:01:25
it's not discriminating it's that they don't know what's about to happen and so
00:01:28
they don't want to take yeah think I think there's a moment of fear you know
00:01:32
it's it's like you know if you're and I'm not a stock market guy but if you
00:01:35
were a stock market guy um like you guys sort of follow um you're kind of just
00:01:41
going yeah okay look let's just we're going to put our chips on cocacola we're
00:01:44
going to spread our chips you know across you know whatever it is IBM and apple and and you know they're they're
00:01:50
like we're not going to you know we're not interested in a cool little startup
00:01:54
that might win a couple Golden Globes anymore you know um uh we're going to just play it safe I'm hearing a lot of
00:02:01
and on the writing front on those sort of meetings that I've taken they're like
00:02:06
do you have anything and then they basically without describing a medical procedural drama set in a hospital in
00:02:13
Chicago they basically describe that and you're going well you're just talking
00:02:16
about um you know ER gry's Anatomy or something and you're thinking wait what
00:02:21
we're making we want to make those like um but I think you know I'm an optimist
00:02:26
so I think those this will bounce back I think um I think you know the good news is is
00:02:33
we still have an enormous uh an enormous amount of outlets an enormous amount of
00:02:37
channels and frankly I think it you know it it gives YouTube an opportunity to play you know uh in a bigger they still
00:02:45
have a big pot of money I think that they could play with and do some interesting things or you know I still
00:02:50
don't quite understand how Tik Tock is going to make some money but you know
00:02:54
they're certainly positioned to what do you do when you're signing onto a
00:02:57
project now not just theaters versus streaming but where to go cuz you you you have a little more uh agency cuz you
00:03:06
do more stuff right well Scott's the big Hollywood Mogul now he's the one selling
00:03:10
scripts getting green in the room left and right% I'm glad you finally acknowledge that I'm glad you're in
00:03:15
touch with your feelings are not threatened by our friendship Justin um and I'm out here in the desert
00:03:22
just looking for a drop of water when you just said YouTube like when you're
00:03:25
making project decisions you know it was a while when the tech companies came in
00:03:29
and now they're buyers right apple is a real buyer of pretty good stuff right
00:03:34
some of it good some of it not but a lot of it good absolutely where do you how do you make a decision of who you're
00:03:40
going to affiliate with now because there so much well now we're starting choices and at the same time you know
00:03:46
without describing what each characteristic is I think each place has um you start to go oh this feels like it
00:03:53
wants to be at ex you know that's the decision that everyone makes you so a script comes in or or is created and
00:04:00
then you go all right where are we going to take it and they go you know who would be and then you sort of isolate
00:04:04
your three best buyers for it you know if you have a hard charging R-rated comedy um that's that's really
00:04:12
going to be you know um trying to find the the edges of the room um comedically you're not going to probably go to Apple
00:04:20
with it necessarily because um you know they're I think they're you know their
00:04:24
businesses iPhones they you know they don't want to do anything that messes that up nor should they um uh you're G
00:04:29
to probably go to Netflix because that's Ted Sandos who's who's shown to have
00:04:33
some some real spine when it comes to putting edgy comedy out there um so it's
00:04:40
it's um it's sort of like that I don't know and for dramas I don't know you
00:04:44
think you know well this is a very peon you know um maybe you know a a much harder needle to thread uh drama about a
00:04:54
blah blah blah well we might go to effects with that because um you know you know only make a couple things a
00:05:01
year uh their output isn't as high as Netflix but but FX this really feels like it belongs with them you you want
00:05:08
to find your partner I mean it's it's kind of like dating you know um if you
00:05:13
want you know some sort of a you know whatever you're you know whatever you're
00:05:18
if you're wanting to swipe right or left you know you want to sort of find the
00:05:21
right um You just want to find the right partnership because inevitably if you if
00:05:26
if in those situations where you make a piece of content which the word I hate um uh and it's not a happy marriage it
00:05:35
will not be a successful show you know you want everybody singing in the same key if that makes any sense when when we
00:05:43
talk we talk about AI all the time on the show and there's been a lot of news
00:05:47
in Hollywood this week California governor Gavin Nome just signed a pair of bills that will give actors more
00:05:52
protection over their digital likenesses landscape plans to start using generative AI in the creation of its new
00:05:57
movies and TV shows according to the Wall Street Journal as a writer and and and particularly as a writer but also as
00:06:04
an actor how do you look at these things it was a big contention during the the strikes um you how do you look at AI
00:06:12
right now and do you use it what do you like about it what you know and again full skit credit to my friend Scott he
00:06:19
you know when I would hear you guys talk about it like this is coming this is a tool this is a thing um I'm writing a
00:06:25
script currently I reached out to Scott and I said okay what do I download how does it work is it private you know like
00:06:32
what are they taking from me what are they not and he said probably the the most accurate thing he says it's you
00:06:38
know AI as far as writing goes and as far as you know being able to write the right prompts for it is largely pretty
00:06:46
anod so I dropped in it took me a while to figure out you know what parameters I
00:06:52
wanted to sort of put in and what prompts I needed to give it to sort of really get where and where it was going
00:06:58
um and gave me back something exactly as Scott predicted which was anod it was very kind of vanilla um but it had a um
00:07:09
it had a couple little toe holds in it where I thought oh this is that's interesting I hadn't considered that so
00:07:16
it was in the few instances where I've sort of used it or you know had a bit of writer block and going
00:07:26
oh maybe um it's kind of like a writing partner in a way and that it it can kick
00:07:30
back an idea that you weren't necessarily expecting um yeah so yeah ideas it's
00:07:37
ideas that you didn't yes it's ideas that I didn't I didn't think it likewise
00:07:41
can be helpful in saying in just answering simple questions in a way that Google doesn't you know like um work on
00:07:48
this period thing and I needed to know sort of the origins of the word [ __ ] and
00:07:52
and um you know whether this thing whether that word Works in a in a period piece you know and so in this time frame
00:08:00
um give me examples of the time you know that you know that the word [ __ ] was used or first examp whatever um and it
00:08:05
sort of just gets to the point a little quicker than than than Google does you know um with citations ET oh wow I'm
00:08:12
excited to see that now I'm excited to see that anyway Justin tho you are we
00:08:16
are your biggest fan actually and you can catch him if you want to see him in Beetle juu Beetlejuice and he's he's
00:08:24
terrific in it it's really great thank you so much thanks Justin I want to come
00:08:28
back Scott and I want to talk about my feelings later thanks gang

Episode Highlights

  • The State of Hollywood
    Justin shares insights on the current Hollywood landscape and the challenges faced by writers.
    “There really isn’t an appetite for wonderful at the moment.”
    @ 01m 05s
    September 20, 2024
  • AI in Writing
    Justin reflects on the role of AI in scriptwriting and its potential benefits.
    “AI can be a writing partner in a way.”
    @ 07m 29s
    September 20, 2024

Episode Quotes

  • I’m an optimist, so I think this will bounce back.
    Justin Theroux on AI, Scriptwriting, and the Hollywood State of Play | Pivot
  • You want everybody singing in the same key.
    Justin Theroux on AI, Scriptwriting, and the Hollywood State of Play | Pivot

Key Moments

  • Hollywood Insights00:03
  • Optimism for the Future02:26
  • AI Discussion05:46

Tension Over Time

Words per Minute Over Time

Vibes Breakdown