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Elon Musk Torches Advertisers in DealBook Summit Interview

December 05, 2023 / 12:39

This episode discusses Elon Musk's controversial appearance at the New York Times DealBook Summit, his comments on various topics, and reactions from co-hosts Cara Swisher and Andrew Ross Sorkin.

Elon Musk addressed issues including his anti-Semitic comments, grievances with President Biden, and thoughts on OpenAI during a lengthy conversation with Andrew Ross Sorkin. The discussion highlighted Musk's bizarre statements and his confrontational attitude towards advertisers.

Co-hosts Cara Swisher and Andrew Ross Sorkin provided commentary on Musk's performance, describing it as chaotic and filled with intense emotions. They noted Musk's strange attire and demeanor, which contributed to the overall odd atmosphere of the event.

The episode also touched on the implications of Musk's comments for advertisers, with both hosts expressing skepticism about the future of advertising on X (formerly Twitter) and the potential fallout from Musk's behavior.

Overall, the conversation reflected on the broader societal response to Musk's actions and the challenges faced by advertisers in navigating the current landscape.

TLDR

Elon Musk's chaotic DealBook Summit appearance sparks discussion on his controversial comments and implications for advertisers.

Episode

12:39
00:00:00
hi everyone this is Pivot from New York Magazine and the VOX media podcast Network I'm Cara swisser and tell me
00:00:05
you're abusing ketamine without telling me you're abusing ketamine Cara I am only bereft that Jonathan had to be
00:00:13
there to witness that Jonathan Ross sorin uh did you see that part our friend our Canadian he called our
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Canadian friend Jonathan his and Andrew is like I'm Andrew oh my God I could see
00:00:24
that he said you're my good friend Jonathan and I was thinking why did he think Jonathan H the only sort of Jewish
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sounding name he could think of I I don't even know what he was doing there well if this if that whole um dialogue
00:00:39
cemented or proved anything it is that in fact Andrew Ros sorin is Canadian one he was on stage the entire time
00:00:48
unarmed we can talk about it more in a minute but go ahead he was on stage the entire time both unarmed and had health
00:00:54
insurance Canadian yeah and you know how you get a Canadian to apologize how you
00:01:00
step on his foot and that has some relevance here yeah yeah which we'll get to Andrew felt bad
00:01:09
it was like a the way Andrew felt I don't know if he felt bad for the audience he didn't know what to say
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we're going to go right to our first story as we were talking about Elon Musk gave quite a performance at the New York
00:01:20
Times dealbook Summit on Wednesday which was chalk full of really good interviews
00:01:23
in a lengthy conversation with Jonathan Ross sorin also known as Andrew Elon addressed numerous topics uh ranging
00:01:29
from from his anti-semitic comments to his grudge against Biden and waited on open AI aliens monkeys and more and
00:01:36
something about Earth I don't quite understand what that was about and when they apologized for that anti-semitic
00:01:41
tweet it was a comment directed at X's advertisers that caused the most chaos let's listen you don't want them to
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advertise no what do you mean if somebody's going to try to Blackmail me with advertising blackmail
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with money go [ __ ] yourself but go [ __ ] yourself is that clear I hope it is hey Bob impressed on
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what it would mean for his company this is what he said tell it to Earth uh you know you have to watch this in a whole
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because it's the entire thing is bizarre not just this um his diet tribe against
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uh not being invited to a Biden comab um everything was so strange tell it to Earth what did you think as you watch
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this uh the shout out to was to Bob Iger by the way who earlier who was in the audience who earlier in the day asked
00:02:36
about when asked about Elon and advertising on next said that the association was not necessarily A
00:02:41
positive one let me have some other highlights if we want to call them that elon's issues with Biden go back to
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Tesla getting excluded from this White House Event on electric vehicles he shortly after Biden took office he said
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it wasn't fair um he's he's obviously hurting from it um he said I have done more for the environment than any other
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person on earth when talking about electric vehicles sales Nikki Haley uh was dismissed as Pro censorship
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candidate more on her later open AI should be renamed super closed source for maximum profit AI haha Scott please
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go ahead I was on a plane watching it uh last night I came home from Miami and I
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found it difficult to watch um you know I think the most generous thing you could say is it was
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an intense uh bout of jet lag but there's something going on here and I of course went to chat GPT and I typed
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in what are the symptoms of a narcissist having a breakdown and it came back with
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intense rage and anger blame shifting emotional disregulation paranoia depression and
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anxiety manipulative behaviors isolation self-destructive behaviors increased sensitivity to criticism and breakdown
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of relationships I mean his statements were so ridiculous Cara do you realize that 497 of the Fortune 500 uh companies
00:04:01
in the United States are clearly blackmailing us because they refuse to advertise on our platform I know and
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then to to go after Disney and it's like it just the whole thing was just and to
00:04:14
be that to be that profane and that aggressive and then to somehow threaten advertisers that the world will hold you
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accountable if Twitter goes down and then talking about I thought the most disturbing part is someone who raises
00:04:29
boys I'm talking about as a 13-year-old just the incredible hardship and dysfunction he faced his answer or his
00:04:37
response to this incredible abuse being the son of a model and a emerald Miner was the decision that to save Humanity
00:04:44
by making us an interplanetary species I mean he's literally he's just like kind
00:04:48
of [ __ ] lost his [ __ ] you know again his stands literally were like this was
00:04:53
great he did told it like it was this is and then let me just say uh Linda yaker
00:05:00
well it's it's it's really sad it's sad it's sad I don't feel sorry for him but it's sad to watch um he thinks he's
00:05:07
great his clothes were strange like he was a he was dressed as a fighter pilot from World War II I guess yeah I did
00:05:15
notice that I don't really know um which is fine he can wear whatever he wants but it just the whole the whole visual
00:05:21
was weird he looked exhausted he looked unshaven um you know I thought Lindy yino did the worst job of any CEO in
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recent memory but he has managed to top it he bested her um two things Lind Linda Yer was in the audience she then I
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thought she must have been horrified but instead she put up a lengthy post on X afterwards I'm not going to read it in
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full because it was such it was so full of nonsense um and and enabling when it comes to advertising X's standing at a
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unique and amazing intersection of free speech and Main Street block that [ __ ] metaphor but okay I think she
00:05:55
just got run over by by you know a truck essentially driven by Elon Musk um one was how do you think she's feeling today
00:06:04
at that intersection um she is she is really a piece of work I got to say because she's not she seems nuts but she
00:06:13
is obviously something else my understanding of Linda is that she was outstanding at her job she was a
00:06:18
fantastic head of sales well I'll get to that and so you put someone as a head of
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sales for a traditional company with a lot of products a lot of outstanding ass sets
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to sell and then you show up and you're you're fighting a fire with a squirt gun
00:06:34
and then you find out that the person who you're fighting the Fighting For Keeps putting gasoline in your squirt
00:06:40
gun she doesn't have to go this far she can leave she cannot put out quotes like
00:06:44
this this was shocking to me you gota I I can't decide whether she's she's part of the problem I there's been very few
00:06:52
people who have who have gone from zero to Global awareness and then in in almost as fast a a time a period have
00:07:01
absolutely destroyed the reputation now you could argue in this day and age it's
00:07:06
just all about awareness and I think she'll be able to get another job but it just she just looks she looks totally
00:07:13
flaccid in the face of a owner who doesn't respect anything about her role of CEO she's not she's not a CEO and all
00:07:22
is again the analogy is she's the the circus clown following this elephant around scooping up his [ __ ] all the time
00:07:28
yeah yeah it's you know she was also the subject of a not very flattering profile
00:07:32
in The Hollywood Reporter by Kim Masters Wednesday where the writer Kim Masters spoke with unnamed former NBC colleagues
00:07:38
the article quotes someone who said Linda let her ego get the best of her she thought she could control them it
00:07:43
was a level of ego and huous uh you rely see um I thought it was a pretty Fair article others thought it was you know
00:07:50
it was all unnamed sources but it was accurate it was I know her that's she was tough she's a tough and somewhat of
00:07:57
a chaotic manager not that I care lots of bad people don't manage as well but she definitely is way in way over her
00:08:04
skis but then continues to double down that that's the tragedy here is this sort of like fullscale embracing of this
00:08:12
lunatic Behavior by Elon um why would any Advertiser stay with X at this point what you know he's done this before
00:08:19
remember when he first got to the company he he insulted advertisers of that ad first advertising meeting don't
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advertise with us then he just hates anyone in control of his Destiny I guess or something the answer is no big
00:08:30
advertisers going to um or no or no advertisers that wor is worried about their reputation I mean I I found his
00:08:37
comments everyone wants to peer try and peer into his heart to really understand
00:08:42
if he's an anti-semite and my view is if you say and do anti-semitic things and boom you're an
00:08:46
anti-semite and so big companies that are correctly more sensitive to this sort of scrutiny and criticism as they
00:08:53
should be are going to stay away from this thing because here's the thing there are about a billion other options
00:08:58
to spend your money in term there's no shortage there are fewer ad dollars than there are platforms to spend those
00:09:04
dollars on and Twitter is not particularly effective as many people are pointing out like why why take the
00:09:10
risk it's never been known as as being a great product in terms of Roi the people
00:09:14
or the the firms that will continue to advertise well because the outflow of advertising will be so
00:09:21
dramatic logically speaking the ROI on the ad dollars that would remain should go up because there'll be fewer of them
00:09:30
so if you're trying to sell an ear cleaning product I wouldn't be surprised and I hate to say this I wouldn't be
00:09:35
surprised if the ROI on your ad dollars on Twitter that are going to be competing with much fewer dollars for
00:09:41
eyeballs will actually go up so they'll probably see a bit of a bump uh the smaller advertisers in terms
00:09:50
of Roi because it'll just be so few dollars chasing what is still a fairly large audience the ads have gotten
00:09:56
really scary they've gotten really weird ear cleaning product is one of them that
00:10:01
and that weird glue now you haven't been on it but there's a weird hand glue I don't really know what it is um uh you
00:10:07
know what's H how is this going to end how is Earth what is Earth going to do because they you know from a business
00:10:13
point of view X was last week the New York Times reported that X was in danger of losing $75 million earlier this week
00:10:20
in advertising before the interview what you're in a room with marketers right now who are still on the platform what
00:10:27
is being said here's my b to narcissism I've worked with 27 of the 100 CMOS of the Fortune 100 globally none of them
00:10:34
would have anything to do with this platform right now none of them it's all let me get this the product's not that
00:10:40
great you might be accused of enabling an anti-semite oh and if you decide to stop
00:10:46
advertising he's going to say you're blackmailing them and and start threatening revenge against you I mean
00:10:53
okay what is the upside here let's look at the upside versus the down there there are a few things that CMO can be
00:10:57
fired for kind of UN harmoniously if you were to go on Twitter and spend some money and then it were to blow up in
00:11:03
your face say your Pepsi your you know Diet Pepsi ad ends up next to a swastika and then a really decent question would
00:11:09
be like you saw this [ __ ] happening and you made the conscious decision to put
00:11:13
us at risk like this so no nobody you or me know knows is going to be advertising
00:11:19
on this platform yeah it's a real it is a traffic accident speaking of f you know F the corner of free speech in
00:11:26
Maine um I don't know this is just it was so bizarre I was in New York I didn't go you used to be
00:11:34
friends with him do you know anyone that knows him I wasn't friends he was so he
00:11:37
was so funny he was referring to Andrew as a friend Jonathan as a friend Jonathan's not his friend either um he
00:11:44
thinks anyone who's nice to him as his friend it's really sad actually um Andrew and I are just reporters uh I
00:11:51
liked him I certainly thought he was interesting um no I don't everyone just shakes their head everyone just shakes
00:11:57
their head but I I do think on a on a meta level I do think the world is having a healthy immune response to Elon
00:12:03
Musk yeah the audience certainly did you could hear it they were like but we don't have a president of
00:12:10
the world we don't have one company that controls the world we have several that
00:12:13
are Marching towards that but generally speaking over time the ecosystem doesn't
00:12:18
like an invasive species and it starts to fight back against it yeah and when one person Aggregates this much power I
00:12:24
think the world does have a healthy Earth it's called yeah it does have healthy immune gag reflex and I feel
00:12:31
like we're starting to really choke on this guy

Badges

This episode stands out for the following:

  • 75
    Most chaotic
  • 75
    Most controversial
  • 70
    Most shocking
  • 70
    Most unpredictable

Episode Highlights

  • Elon Musk's Controversial Performance
    Elon Musk addresses anti-semitic comments and more at the Dealbook Summit.
    “The entire thing is bizarre.”
    @ 02m 18s
    December 05, 2023
  • Linda Yaccarino's Struggles
    Linda Yaccarino faces criticism for her handling of the advertising crisis at X.
    “She looks totally flaccid in the face of a owner who doesn't respect anything about her role.”
    @ 07m 18s
    December 05, 2023
  • The Future of Advertising on X
    Concerns arise over the viability of advertising on X amid controversy.
    “Why would any Advertiser stay with X at this point?”
    @ 08m 15s
    December 05, 2023

Episode Quotes

  • You're my good friend, Jonathan!
    Elon Musk Torches Advertisers in DealBook Summit Interview
  • Tell it to Earth!
    Elon Musk Torches Advertisers in DealBook Summit Interview
  • It's sad to watch.
    Elon Musk Torches Advertisers in DealBook Summit Interview
  • I can't decide whether she's part of the problem.
    Elon Musk Torches Advertisers in DealBook Summit Interview
  • The world is having a healthy immune response to Elon Musk.
    Elon Musk Torches Advertisers in DealBook Summit Interview

Key Moments

  • Ketamine Discussion00:05
  • Elon Musk Performance01:17
  • Advertising Crisis10:15
  • Public Reaction12:01

Tension Over Time

Words per Minute Over Time

Vibes Breakdown