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What Apple Got Wrong in Ipad Ad

May 16, 2024 / 01:00

This episode discusses Apple's controversial iPad Pro ad, featuring an industrial press crushing symbols of creativity like trumpets and paint cans. Scott shares his thoughts on the ad's negative reception, highlighting its portrayal of technology overshadowing human creativity.

The conversation critiques the ad's message, with Scott expressing that it misrepresents the value of art and craftsmanship. He compares the ad's implications to a shift away from traditional arts education in favor of technology-focused curricula.

Despite the backlash, Scott notes that such controversies typically do not affect Apple's stock performance, suggesting that consumer sentiment may not translate into financial consequences for the company.

TLDR

Apple's new iPad Pro ad faces backlash for crushing symbols of creativity, sparking debate on technology's impact on art.

Episode

1:00
00:00:00
apple is apologizing after everyone hated its new iPad Pro ad um the ad showed an industrial press crushing
00:00:06
symbols of creativity like a trumpet of cans of paint camera suggesting could all fit into an iPad which I'm calling
00:00:12
the OIC iPad you may borrow that freely it's a very thin iPad the internet didn't like it many people suggesting it
00:00:18
was a dystopian view of Technology taking over human creativity for people don't know it's an internet trend on Tik
00:00:24
Tok actually there's a lot of this crushing of things and breaking of things what do you think Scott I thought
00:00:29
it was really rattling I I thought this was a rare misstep this was the worst ad
00:00:33
from the best Advertiser in you know the best brand in in the world what rattled
00:00:36
you about it you see all these beautiful objects and you imagine art and you imagine artisanship and you imagine
00:00:42
creativity and then they crush it all to give you a piece of technology well Scott it all fits in there that's the
00:00:49
point yeah but I thought it was like let's get rid of juliard and just have computer science classes I just thought
00:00:53
it was awful by the way it'll have no impact on Apple stock as every time there's a controversy no one cares

Episode Highlights

  • Apple's Controversial iPad Pro Ad
    Apple faces backlash over its new iPad Pro ad, which many deem dystopian.
    “This was the worst ad from the best Advertiser.”
    @ 00m 31s
    May 16, 2024

Episode Quotes

  • This was the worst ad from the best Advertiser.
    What Apple Got Wrong in Ipad Ad
  • You see all these beautiful objects and you imagine art...
    What Apple Got Wrong in Ipad Ad
  • I thought it was awful.
    What Apple Got Wrong in Ipad Ad

Key Moments

  • Dystopian Imagery00:18
  • Creative Destruction00:42
  • Stock Impact00:55