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we've noted that Trump harness podcasts YouTube and nontraditional media along with the Bro vote to great success we've
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talked about this for a long time but now there's tons of pieces about there one piece the new Republic argued that
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the year it became obvious that right-wing media had more power than mainstream media another thing we've
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talked about for a long time and that it was Fox News Sinclair X Joe Rogan and others who quote fed their audience's
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diet of slanted and distorted information made it possible for Trump to win Elon Musk has been telling his
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followers you are the media now which we've heard before um again I think it's getting a little overdone in my opinion
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but it's true and it's also getting overdone um that said Democrats were slow to move away from Legacy Media
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slower as they always have been because they've owned Legacy Media for a long time compared to the right which has
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been dabbling in radio and everything else for much because they were they were kept out of the mainstream media
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except for Fox um Mark Cuban posted a podcast that he thought this this explanation is only partially relevant
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for Trump's Victory I thought this was a smart observation as always he thinks it's about social media Echo Chambers he
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says that he told Harris to focus on reverse engineering the algorithms for each demo but the campaign was stuck in
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2020 um it's a complex story I think it's partially and I thought Mark had a really good point that by just saying
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Dems you need your own Joe Rogan it's not the answer well I called you the other night I'm obsessed with data and
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also the affirmation of strangers and I'm always looking at the rankings of our podcast and if you type in what's
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the most INF influential category in podcast broasting as it relates to an election I think it would not be
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politics I think it would be news commentary because that's where people tune in to hear about the state of the
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world and the top of the 10 top news commentary podcasts which by the way I would bet get dramatically more
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listenership not only dramatically more listenership but younger more valuable uh consumers in terms of uh politicians
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or people running for office or advertisers sure they're much more powerful than the top 10 who's in there
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who's in that list I was I was I was headed that way so eight of the 10 eight of the 10 yeah are hard red Tucker
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Carlson Megan Kelly Charlie Kirk Dan Bonino I mean what a party I forget that other guy a little bit older I forget
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his name it was say John B Mark Le Mark Lev the two blue the two lone islands of
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blue are at number six is Pivot and at number 10 is on with Caris swisser you are literally the only islands the only
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Sav passage of blue in the top 10 News commentary of the most popular or most influential medium I believe now in
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politics don't don't crooked Medias get in there don't crooked media it's interesting they're C they're they're
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they're categorized under politics and they're number one or number two if they were categorized under news commentary I
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think they'd be number one or two I think that's a fair point but for whatever reason Apple doesn't categorize
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him his news commentary you know what's interesting what I was just thinking one
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of the things the right-wing does do better and I do think I don't know if they're more powerful is they join
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together a lot they go on each other's shows they cross-promote they're always you know how Rogan's doing the comics
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that guy Tony Hinchcliffe is from a is a Rogan acolyte down in Austin they all work with each other as a group and and
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I think one of the things we should do is like hang with the Crooked we should do something where we're always cross
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promoting among our group they exist but they're little Islands I'm up for shoplifting any old idea those sons of
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have um and so I think we should start doing that but I think it's a little more complex than let's make a
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Joe Rogan you know I think it's just that seems redu the me the Legacy Media is just woken up to something we've
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known all along is that we have a lot of influence in the podcast space much more
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so than they realize like your little pod I always get your little podcast I'm like I think we probably sold more books
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than a Washington Post review in by far or whatever it happens to be look at look at okay MSNBC a million people
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average age 70 uh Rogan gets 15 million downloads average age 34 I mean where where would you rather
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be and if you really but the reality is a lot of these people okay so what do Megan Kelly Tucker
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Carlson um Glenn Beck uh Bill O'Reilly I'm I'm reading people in the top 15 here what are these
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people all have in common they were fired by traditional media this is essentially this is this looks like the
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outplacement office at McKenzie it's all these formerly important people looking
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for a new job and quite frankly you want to talk about revenge of the formerly fired or the fired from broadcast they
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have found a home in podcasting and I there's just no getting around it though you have to acknowledge that traditional
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media was missing a big these people have tapped into the same strategy that rer Mar tapped into 30 years ago I I
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agree I do think the media didn't fall down the job of reporting on it I just don't think they're getting to people I
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think that that's a that like they ignored it I'm like no there was a lot of reporting it just was how they're
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getting to people that said the reason I say it's overreach is because I think they're you're the media now you're not
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the media now followers you're just not you're not going to all you can be noisy
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you know and stuff like that but one of the things that I was interesting you know that constant jazz hands I don't
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know wanker chamat poopaa who you know of um Mr Spa he wrote I canceled my New York Times and Washington Post
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subscriptions just reallocated the money to subscribe and follow the following folks on X whom I believe help get me
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accurate news including Michael shellenberger kanoka the great the chief nerd I will per I periodically publish
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accounts I subscribe to on X and you may want to consider supporting them as well
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worst case consider following them this guy I once saw him buy I was noting several bottles of $10,000 wine one
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night and now he's on a budget I mean Ser yeah but I don't this we're going to hear I just think what he's saying is is
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that is that he's getting he he feels like he's getting better information and better follows on Twitter than he has in
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traditional broadcast media this look this is going to there's going to be a lot of Naval gazing the Democratic party
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there's going to be more Naval gazing across traditional media because yes but the Washington Post in the New York
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Times does great reporting Susan Craig they I'm not arguing that like to do this stuff I hate but go ahead well
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there's just no getting the most influential medium in this election and I think the most influential election
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over the next or the most influential medium over the next four years podcast I I'm predicting next year I'm doing my
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predictions deck I think podcast Revenue next year is going to grow faster than meta alphabet or Amazon and all of a
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sudden advertisers awak up to the fact that they go where attention is attention money always falls attention
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and also the Nitro meets glycerin here is that advertisers of 34y old male is three times as valuable if not five
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times more valuable than a seven-year-old woman because the seven-year-old woman is smart she's not
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she's not in her mating years she's not spending money on stupid high margin coffee and
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SUVs and yeah I mean and you know Adidas and Nike she's not doing that anymore she's like okay I'm I'm only
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going to buy money I'm only going to spend money on smart things right that are low margin and other than
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pharmaceutical ads I mean basically watching cable TV right now these shows is a is essentially lesson in how much
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it sucks to get old oh you have you're constipated and you have restless legs anyways this this medium I'm getting a
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series of young advertising people I I can't mention all of them yet because they aren't up yet but suddenly I mean
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we're sold out we're I would love to do a dance how great we're doing but I still just hate that they they feel the
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need to say that New York Times and Washington Post suck and they're terrible they're not uh they're the best
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of a Dying Breed and and they do a good job there will always be room for them I
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think they well the problem is you know Meredith levian is doing an amazing job and has figured out the business model
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there Washington Post is important but it's a shitty business okay that's two I just named 10 podcasts that are making a
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bunch of money the economics are so much different well I think CNN's still making money you want to well I thought
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talk about newspapers CNN makes CNN makes a lot of Mone and not only that I hate to say this CNN the New York Times
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Washington Post and pivot quite frankly from just a pure economic standpoint the
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election worked out really well for us our numbers I would bet the subscriptions contrarian media does
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better when the other guy gal is in the audience there's just no getting around it podcasts and the medium are AM radio
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and have definitely tapped into what a lot of people are clearly was an underserved market and that is people
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who wanted to serve a longer Nuance conversation with a conservative bent on it and the numbers are just clear