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California Forever CEO Explains Plans to Build a New Community | Pivot

May 01, 2024 / 27:12

This episode features Yan Shamak, CEO and founder of California Forever, discussing the development of a new community in Solano County, California. Key topics include housing shortages, urban planning, and the involvement of Silicon Valley investors.

Shamak explains that California Forever has acquired 62,000 acres to create a complete community, addressing the housing crisis in the Bay Area. He emphasizes the need for walkable, affordable neighborhoods that cater to working families, contrasting this vision with failed urban planning attempts in the past.

The conversation touches on the challenges of community acceptance and the project's initial secrecy to avoid inflating land prices. Shamak addresses concerns about the influence of wealthy investors and the potential for a new form of governance, clarifying that the focus remains on building affordable housing.

Shamak also highlights the historical context of urban development in America, citing successful examples of planned cities. He expresses optimism about the project's potential to revitalize Solano County and provide economic opportunities for its residents.

Throughout the episode, Shamak responds to skepticism regarding the motivations of tech investors, asserting that their goal is to create a sustainable and inclusive community rather than to impose a new governance model.

TLDR

Yan Shamak discusses plans for a new community in Solano County to address California's housing crisis with affordable, walkable neighborhoods.

Episode

27:12
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Yan shamak is the CEO and founder of California forever his company with the help of some Silicon Valley billionaires
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has acquired 62,000 acres in Solano County California which is north north and slightly east of San Francisco over
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the last few years with a goal of building a new community so we've wanted to have you on for a while we have so
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many questions SC Scott particularly has a lot of questions but there's been a lot of mystery around California forever
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I I need you to explain exactly what you're planning and I and I get a sense of why it was Secret at the beginning
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because you're buying up about 62,000 acres in this area Northeast of s just Northeast of San Francisco um centered
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in you know in Solano County um so talk a little bit about what you're doing for
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people who don't know we are trying to get California to build again uh and solve this problem that we have um it's
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still the center of innovation it's still this economic engine for the whole country but it's the first time in the
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history of the country where people are moving out of a place like that um and we're doing that by building a new
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community in Solano County about an hour North of San Francisco uh and in some sense this should be the um this is the
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oldest kind of business model um in the world we run out of houses we should find some land um that is not prime
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Farmland that is not sensitive ecological habitat and build a complete Community there and then I think what's
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different is we know not building a subdivision we're building a complete community and so we're building
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something that someone who grew up in an old neighborhood like noi Valley or the
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marina built 100 years ago recognize a complete Community with homes and apartments and schools and shops and
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jobs and churches um and uh we believe that this can be a really unique economic engine for Solano County which
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is a part of the Bay Area that has been left out of the prosperity that that's happened here over the last 20 years so
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most cities just happen you know you know they just sort of occur and then and then cities build on top of cities
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right that's the whole concept is like Rome has 10 different versions of itself depending on the era creating something
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of nothing a lot of cities that do this in the history have not worked out well Brazil you I was thinking lots of
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different things have they've been trying to create the perfect City why did you besides California needs more
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housing which obviously is is a big deal um why do you think it'll work by just creating it out of nothing where people
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weren't naturally going to build themselves or settle themselves I mean I I think that first of all it's a
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um I mean in America it's it's a fairly Young country right and so almost all cities are new
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cities and we have really good examples of cities that were started by a person or a company that turned out to be
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spectacular some of our most beloved cities in America were started this way I mean Savannah Georgia um Philadelphia
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um Irvine in Southern California we have a lot of really good examples of places
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that were basically started by a company um and I think what's um the other part
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of it is we building in an area that actually people have said before should be built uh the US Commerce Department
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um the US Army Corp of Engineers the association of Bay Area governments all said in the 50s 60s 7s that sometime in
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the 2020s we are going to run out of space in the Bay area and we should build some were and they all concluded
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that this was basically the best place to build that by that point we will have run out of space in the inra area and
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this would be a really good place to build and so there's a lot of precedent for why this would happen and I think
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the cities that have um the plan cities that have failed I think they failed for two reasons and I
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spent I spent two years before I started working on this kind of going back and reading the history of all of these
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projects Brazilia and all and every project that you can that you can name and I think they failed in one of two
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ways I either people were building them in a place where there was no demand which is not the Bay Area or the
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developers came in with some kind of singular Vision they were going to impose on the city and it's going to be
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this perfect kind of um master plan and and our approach to it is very very different our approach to it is very
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similar to how a place like San Francisco or New York were built or indeed kind of locally Rio Vista or
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bisha Ojo which is you lay down a street grid and um you do a really good job doing that and then you think of the
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city as a platform and it's it's you don't say the houses are going to be beige and they're going to have these
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windows and this is where the residential is going to go and this is where the um the small houses will go
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and this is where the big houses will go instead you do the bare amount of correct planning in the beginning and
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then we let the city kind of emerge out of that and a lot of different people and Builders and Architects and
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companies and residents come and they build their lives and and I I think cities are this unique invention that we
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have where particularly in the society that we live in today and it's uh it's it there there's challenges now but I
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think cities are still the place where people with a lot of different values can come together and build something
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really special and out of that disagreement and CH chaos and conflict something really special emerges and
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that's what we trying to do here Scott and IU so I I want to try and if I can describe the tension around what I think
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I think some of the tens you're facing or the questions so when I first heard about this I love the idea of of
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creating massive housing such that young people finally have their shot right I think that uh slowly but surely
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homeowners have weaponized local governments to restrict housing permits and the American dream if that's buying
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a home is increasingly sequestered from young people so I like the Innovation I like the idea that they're doing
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something similar in Florida where they're incorporating a city tons of new housing units I love that
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the the thing I think that sent chill down my spine or chills down my spine when I was when I read some of the
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comments from bellagi shavasan and is I I think people are worried that is this this new techno Neo neol
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libertarianism where people who are very blessed want to start their own want to
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basically secede from the nation and want to create their own government want to create and you know everyone has the
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right to create local politicians but I guess this is my question is is this rooted an opportunity for young people
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that haven't participated in the spoils that a lot of these people have enjoyed or is it a vision for a different type
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of society which quite frankly just makes me very kind of scares me a little bit can you can you walk us through that
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I'm going to just put some update for for Scott was just referring to former andri and Hood's partner uh sky is
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calling for something like Tech Zionism he said his vision is to ethnically cleanse San Francisco of liberal
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he has some scheme around colored shirts that people wear it's demented actually
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but a lot of tech people are trying to take over San Francisco government with donations and their own mayal candidates
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which is their right to do so although some of the things that pop out of their mouth are just so heinous and stupid at
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the same time which is very hard to do um so talk about this because a lot of people feel like given some of the
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investors which I think does include Mark andreon uh who is a big backer of apology um California forever connection
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to a movement that wants to build a place where Tech Elite can live under their own rules or or the idea that
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you're trying to do a different kind of governance new kinds of governance and I
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know Mike Moritz who has been an investor has talked about that the idea of a new kind of governance
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so perhaps separate yourself from that or not or just say what we're trying to do here is yeah no I mean I think we're
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not trying to do any of that and I think there's a lot of baggage that Tech has created in building new cities that
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unfortunately we at the receiving end of it but um my interest in this from the beginning was um very simple I I really
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care about the built environment I I really think that walkable dense places um are special I think walkable cities
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have amazing impact on um this the sense of community and creativity and human health and uh knowing your neighbors and
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all of these things and so for me the primary interest has always been how do we build more housing so there's more
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opportunity and then how do we make the place walkable because if you look at these old neighborhoods um like big
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pants of San Francisco or Georgetown or the West Village um it's clear that a huge proportion of Americans love them
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but they've become these Oasis for the rich because we've stopped building them and so these walkable communities today
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Working Families just can't afford them and so for me it was about building a place like that I have very little
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interest in innovating on um in particular two things that Tech has done and the first one is does this um Tech
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libertarian kind of um floating cities um Network States and so on I have zero interest on any of it um Balaji is not
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an investor um and um there's also this kind of smart City component of it what some other people have tried to do and I
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have zero interest in that as well I mean we building a place that actually is from that perspective really really
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boring um we're building a place where if all we did was build a great combination of some of these old
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neighborhoods I mentioned like noi Valley and Marina and Mission and West Village and P of Philadelphia and
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Georgia Sav Georgia moreable correct more affordable absolutely because because we they are expensive because we
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don't have very many of them if all we did over the next 30 or 40 years was build something that people looked at in
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50 years the way that they look at those places I would be over the moon we don't
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need to do anything but you are going to get saddled with that Tech thing given some of your investors you know they're
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very among the wealthiest people on Earth so it and you know some of them are have their nonsensical I'm moving to
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Australia some of them I'm going to go in space like you that's the Jeff Bezos thing the floating city that's his dream
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of the world um of course in sci-fi that's always a bad dream for most people and a good dream for rich people
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um so you you're going to carry that baggage no matter what like no matter what given your investors right one two
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they they feel um anti-democratic in a lot of ways so presumably the governance here even when Mike and I happen to like
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Mike Moritz um talking about new kinds of governance presumably democracy is at the center of that correct it's not
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what's a new kind of governance I don't even there's I think what what Mike was referring to I think what Mike was
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referring to in that email I think it's an old email from 2017 um was new kinds of governance when it comes to making it
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easier to build I see the thing that we've been obsessed about since the beginning is why does it take two years
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to get a permit to build a small apartment building in San Francisco I sat at a door it took me forever in San
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Francisco but go ahead exactly exactly and so if you look at the ballot measure that we proposed the only Innovation I
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mean it's a 80 page ballot measure and the only innovational governance that's in it the only one is it says it should
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be easy here to build buildings we're going to do an environmental impact report on the whole Community we're
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going to study all of the impacts going say important because it's San Francisco
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yeah exactly and we said as long as you building something that fits in here you
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should be able to get a building permit in 60 days and so that's the only kind of governance Innovation that we have
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but the governance is democracy correct I mean it's not like you're not going to
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innovate on some let's have a king or let's have you know Mark indre to be king for a day or whatever let's not
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have him be a king any day but um when you when when you were doing this at the beginning you had to be very secretive
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and obviously there was a lot of back and forth with local land owners um did you talk about why you did it
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that way presumably because you didn't want the prices to go up like crazy like oh rich people are here with their money
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bags and um uh you you also um uh filed a lawsuit against accusing 40 Solano farmers are price fixing their land
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which they've denied so talk a little bit about that because you got to get the support of the community moving
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forward too and the elected officials that are there now yeah I mean on the on the buying the
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property quietly um we we've done the same thing that um for example Disney did when they were buying the property
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in Florida for for Disney World which um it's just standard practice I think for
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us it was partially about the prices but it was also we felt that you could design a really great Community here but
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someone had to basically control a large amount of the land so you could place things correctly for example one of the
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things that we did is um in the ballot measure is we doubling the security buffer around the Air Force Base here
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and we would not be able to do that if there were 40 different land know as trying to build a project in the
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community so that was part of it and then um people don't know there a Big Air Force Base nearby for people right
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exactly um which by the way one of the biggest challenges for the Air Force Base number one the people who work
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there are struggling to afford to live here and number two their spouses often commute one and a half hours every day
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to paloo because there's very few jobs here and so we've had an amazing response from many of the people who
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serve on the base saying you know what actually this is the best thing that's happened to the base um and then on the
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lawsuits I mean the main thing I would say is is we've settled the majority of them um there was a recent ruling in the
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case from the court that basically said there is evidence that this happened um but we've been very reasonable on
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settling it and and uh we hope we'll be able to put that behind us soon so first
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off I find your comments really heartening um and I also want to point out that masking your identity when
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you're a buyer is common practice NYU does the same thing um because anyways for a lot of reasons you don't
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necessarily want the seller to know who you are get our greed glands going young
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people have been held out from the American dream of buying a home what do you envision what does Victory look like
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in 10 years out in terms of the price of the home the amenities you know paint the vision here for why this will be a
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net positive for society yeah affordability was a really big Criterion for us from the beginning and we
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designed the whole Community with that in mind and the biggest component of that is if you look at what Developers
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are actually building today we've basically stopped building starter homes and that's a big part of the problem if
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you talk to people who've bought a home in the Bay Area in the 70s or ' 80s or '
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90s their first home would be 1,000 square F feet 1200 square ft kind of three three-bedroom one bathroom small
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single family home and then they would build equity and and they would grow in it and eventually trade up um for all
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kinds of reasons in the real estate business we've stopped building those homes um the community we have is UN the
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kind of we proposed is unusual in that um California has a standard that says affordable by Design and what it
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basically says is if you can build a walkable Community where you have grow houses and adus and small apartment
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buildings they can be affordable by Design you can actually build units that you can buy that are not de restricted
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um from the beginning and so I think we would have homes or apartments starting at probably
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$400,000 um which even by Solano County standards is really affordable I mean you can't buy a new home here for
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$400,000 and we we do that by really innovating on what we build and the density and then using the land much
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more wisely um in a much more compact footprint so what you want to get this built presumably correct what what what
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do you think the timing is on this and how it's happening and is there a chance it wouldn't happen and and and that it
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could couldn't happen what do you need to succeed to go forward certainly there's interest in more housing in
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California that said a lot of people are in fact moving back all those people who
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insulted California on their way out are now ai is back like there's there's a lot of there's you can see it in San
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Francisco and the in the Palo Alto area there's real growth and you know Google killed it this in the you know they
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haven't moved anywhere you know there there's other things so there's there's a little more excitement around living
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in California than there was a year ago even or two years when a couple years when you started this what is the
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prospects of and what's your biggest challenge and if you had to go back and repair a mistake you made uh what
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would it be yeah I mean first of all I I started this eight years ago not two years ago I've been I've been working on
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this for eight years and so we've been through the whole cycle in California of excited people are leaving people are
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coming back I think to your point of people are coming back to California that that makes the need for this even
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more preed because if the AI boom continues and the salaries continue in in in the
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bay area that's going to just increase the pressure on the housing market and it's going to be harder and harder and
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harder for Working Families to stay in San Francisco or or in in in paloalto uh and so I think the AI boom is just
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another huge reason for why um this needs to happen because the bay area needs more housing otherwise it's just
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going to be an oasis of the rich um in terms of what we would do differently I I think we we would have liked to
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introduce the project to the community differently we were preparing for that when Connor wrote the article we were
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probably a month away from New York Times Reporter yeah exactly we were about a a month away from wanting to
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talk about it um I I also wish that some of the elected officials had kept more of an open mind instead of condemning
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the project in the beginning I think um it's totally fair for people to say you know this looks like a really big idea
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I'm not sure it works but I'm going to stay open-minded and I'm going to look at it when there's more details I think
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a lot of people rush to conclusions um um without Merit and I think that's particularly concerning when they have
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presided over the situation getting worse and worse and worse for Working Families for the last 20 years and they
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haven't been able to do anything about it and I think we should be a bit more open to Scott's point about new
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Solutions because whatever is it that we doing California is no longer working for Working Families I don't think
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anyone is disputing it yeah I think that's a very good point I just think when you're coming in hot with a lot of
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rich people and you've already experienced some of their behavior you you you you don't trust them necessarily
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even if it's a good idea um which I think this actually is uh Scott do you see this more as the folks who are
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funding this and there's nothing wrong with the profit motive but do they see an opportunity to um find a place where
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there's less owning requirements and they want to be in the business of of development or do they see this as an
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opportunity and the two AR the two are mutually exclusive a social ill how important is it is it a new form of
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governance or just bringing housing prices down it when you're like what are your investors up
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to here what when they sit down with you what does success look like for them because these guys have enough well they
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have enough money that's ridiculous they I was want more money um what do you think their objective is do they see see
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this as a social good or do they see this just as a great Economic Opportunity I think it's both and I mean
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we've been we've been very clear from the beginning that it's a for-profit investment and over the long run this
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can be a pretty good investment it does require kind of a 20-year um time Horizon which is part of the reason for
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why um I went to the people that I went to to raise the capital it's much longer
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term much more patient Capital um I think for all of our investors it's a I I started to say profit plus investment
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and so if you look at the people who've invested in it um they all have causes that they really care about and I think
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if you ask them I I can't speak for them but um for someone like Loren Powell jobs I mean a lot of her work has been
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about Economic Opportunity and economic mobility and sustainability and and and whenever I talk to um um her or the team
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those are the questions I get asked is how do we make it more sustainable how do we make sure that teachers can live
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in the community how the way you build it how do we make sure that um we have that it's not a food desert how do we
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make sure that there's really high quality food available for kids in the schools um when we talk to when I talk
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to someone like um like like Reed Hoffman uh I mean for him Reed is an eternal optimist I mean he believes that
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we can solve things he believes that technology can solve them and he believes that um a lot of the
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Innovations coming out of the Bay Area have really made the world better and so he asks how do we make the opportunity
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as broad as we can possibly make it um for um someone like Nat Friedman or the cison they are really passionate about
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high quality walkable places and so we talk about design and how do we make this an amazing place um I think Mike
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morit has been extremely invested in improving things in the in the in the Bay Area I mean um he spent hundreds of
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millions of dollars in philanthropy in San Francisco trying to make it better and um
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so uh when I talk to Mike it's about how do we create homes that people who work
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in the Bay Area can afford and and how do we make the last discussion I had with Mike
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about can we help nurses be able to live here instead of flying here from Idaho I
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mean that started to happen it's so expensive to live here the nurses are flying from Idaho
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yeah yeah I think it's you know I think it is easy to be suspect of some some of
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the people um and and intentions of them from the get-go um because of but you know I think a lot of I think that at
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the heart of the good part of it is believing in California and you know one of the reasons I call my book a tech
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love story is cu I do believe in the great possibilities and I hate what they've done to the place so why don't
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they use the better parts of their nature to do things which is um I'm glad to hear you saying it's not going to be
00:22:10
some demented I hate I hate the term I hate the term I found the term internally and U I mean if I if I can
00:22:17
cities aren't smart that's why they exactly exactly and and if I can just comment on the investors you
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know I I think when I started working on this in 2016 there was this popular narrative that um kind of venture
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capitalists and billionaires in general are wasting the capital they have investing in Dumb messaging gaps and
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they should really do something in the in the real world to make life better for working families and then three or
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four years ago during Co the popular narrative was how dare all of these people who've made their Fortunes in
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California take the money and go to Texas and go to Florida and just take it away and I think we found a group of
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people who really believe in California who really want to down and they did exactly what people have been calling
00:23:01
for invest in hard things in the physical world with an uncertain payoff that requires 20 years patients and um
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that doubles down on California and so I'm really proud of um the cap table that we have and I know why people um
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kind of see this as controversial but these are just people who love the Bay Area and they wanted to work for
00:23:22
everyone last question Scott yeah I I just want to say I I that's not even a question it's just a that's a great
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point and some of the people on your cap table I do not think a great deal of but
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I I think I think what you're doing here assuming that you're being honest about
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this you're exactly right they're not going into space they're trying to make the this place more habitable I I think
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it's a really a really excellent point what if you could if you could say anything what is the level of
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cooperation or non-cooperation from either the state government or the federal government do
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they have they embraced this as as another signal of innovation that'll bring more people to California are they
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suspect of it and feel threatened by it you know the the state government and the federal government is is not a
00:24:05
unitary body there's a lot of different stakeholders in there but I think what we've seen in general is people are
00:24:10
really excited um housing used to be a priority for the California government the the um to your point Scot it's
00:24:17
become a priority for the federal government because house prices across the country have just gotten so crazy in
00:24:22
the Last 5 Years and so what we've seen is a lot of excitement from people saying um boy if if you can get the buy
00:24:30
of the local community we would love to help and so I think the opportunity for Solano County which is which is a part
00:24:37
of the Bay Area that really has been left out um um one data point that is incredible in 2002 the average household
00:24:45
income in Solano County was 90% of the rest of the Bay Area it was about $6,000 a household less over the last 20 years
00:24:54
it's the Gap has widened to 30% the average household in County makes $40,000 less than anyone else in the Bay
00:25:02
Area um and the county hasn't gotten its fair share of employers it hasn't gotten
00:25:06
its fair share of um tax dollars infrastructure dollars and so the opportunity that we've seen from state
00:25:12
and federal government is to say if you can get the buying of the local community we would love to help and I
00:25:17
think there's a real opportunity to bring a lot of state and federal funds to Solano County um and and really make
00:25:23
this make the county better for the people who live here uh and it's it's a really special place I mean I I moved
00:25:30
here uh with my wife and two kids we live here uh We've made so many friends in the last year that we've been here
00:25:36
and I really care about uh it getting its share of The Economic Opportunity in the Bay Area and I think we have the
00:25:42
most credible plan to do that that's been proposed here in the last 30 years but what about the cows what about the
00:25:49
cows it's a the town one of the main towns there was Vacaville which means cille that's true you know we have uh
00:25:56
it's a good question I mean the just don't let Christy know just bring in christe she'll we will we going to
00:26:02
build an amazing place for the cows in the green belt you you know what we doing now uh we the community is going
00:26:07
on about a third of the land that we building on on the rest of it we building solar Farms it turns out that
00:26:13
the Sheep really like grazing underneath the solar panels because they don't have
00:26:16
to stand in 105 degree heat in the summer it's hot out in salano County um much more than people realize how warm
00:26:24
it is in the out because the Bay Area seems like a cooler environment you know what's the most special thing about um
00:26:31
um designing this ride it turns out that it's windiest in the summer and so if you design the street grid correctly and
00:26:36
you Orient it correctly the wind can cool it off kind of like it does in on some of the islands for example in uh in
00:26:43
in take carabano or the Mediterranean yeah it's a beautiful land out there I love it out there I think it's so
00:26:48
beautiful well in any case Yan thank you for coming on and answering questions we'll be watching it carefully um you
00:26:54
know it's you're right you're 100% right bugging them to do bigger things is what
00:26:59
I've been doing and this is definitely a bigger thing and they're not building space colonies so that's always a plus

Episode Highlights

  • California Forever: A New Community
    Yan Shamak's ambitious plan to build a new community in Solano County aims to address California's housing crisis.
    “We're trying to get California to build again.”
    @ 00m 49s
    May 01, 2024
  • The Challenge of Building Cities
    Yan discusses the historical challenges of creating new cities and the unique approach of his project.
    “Cities are this unique invention that we have.”
    @ 05m 03s
    May 01, 2024
  • Housing Crisis and Young People
    Scott highlights the struggle of young people to access home ownership in California.
    “I love the idea of creating massive housing.”
    @ 05m 36s
    May 01, 2024
  • Urgency for More Housing
    Yan stresses the need for housing to prevent California from becoming exclusive to the wealthy.
    “We need more housing otherwise it's just going to be an oasis of the rich.”
    @ 17m 13s
    May 01, 2024
  • Believing in California
    A heartfelt reflection on the potential for positive change in California.
    “I think that at the heart of the good part of it is believing in California.”
    @ 21m 56s
    May 01, 2024
  • Investing in the Future
    Discussion on the motivations behind investments in California's housing market.
    “I think we found a group of people who really believe in California.”
    @ 22m 57s
    May 01, 2024
  • A Credible Plan for Change
    A proposal for economic opportunity in Solano County, emphasizing community improvement.
    “I think we have the most credible plan to do that that's been proposed here in the last 30 years.”
    @ 25m 44s
    May 01, 2024

Episode Quotes

  • We're trying to get California to build again.
    California Forever CEO Explains Plans to Build a New Community | Pivot
  • Cities are this unique invention that we have.
    California Forever CEO Explains Plans to Build a New Community | Pivot
  • I love the idea of creating massive housing.
    California Forever CEO Explains Plans to Build a New Community | Pivot
  • This is the best thing that's happened to the base.
    California Forever CEO Explains Plans to Build a New Community | Pivot
  • We need more housing otherwise it's just going to be an oasis of the rich.
    California Forever CEO Explains Plans to Build a New Community | Pivot

Key Moments

  • 62,000 Acres Acquired00:07
  • Building a New Community00:49
  • Housing Crisis Discussion05:36
  • Community Support13:26
  • California's Future21:56
  • Investment Motivations22:57
  • Solano County Opportunity25:44

Tension Over Time

Words per Minute Over Time

Vibes Breakdown