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In a move that has been long planned,
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Apple CEO Tim Cook is stepping down as
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CEO after 15 years in the role. Cook
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will move to the new role of Apple's
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executive chairman in September. He'll
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obviously be around, but he's stepping
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back considerably. John Turnis, the head
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of Apple's hardware engineering, will
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succeed Cook. He's a product guy, so
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that'll be interesting. Tim came into
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the role 15 years ago when Steve Jobs
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was sick and people were really worried
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because Steve Jobs had been the
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visionary but really uh Tim Cook was his
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era parent and the one who Steve picked
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among all the different executives there
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and under Tim Cook he's 10xed the value
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of the company at least and at the same
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time has introduced some really great
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products obviously Apple Airpods have
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been critically important the Apple
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Watch has been critically important he's
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been a fantastic CEO very quiet not
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outspoken I really liked him I've spent
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a lot of time with him over the years
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interviewed many times. I think probably
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the end of his tenure has been
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characterized by kissing up to Trump a
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little bit too much and that's been very
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obvious. President Trump actually
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praised Cook in a post on True Social
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also saying quote I was very impressed
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with myself to have the head of Apple
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calling to kiss my ass. That's really
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lovely. What a legacy. He gave him a
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gold statue. He appeared at the Melania
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premiere. Overall, I think Tim Cook will
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be remembered as an important CEO and
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even though he's not Steve Jobs, he's
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sort of created his own mythology around
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him that I think will be very important
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for the future of Apple. And Tim, unlike
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a lot of people, knows when it's time to
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go. And he will have had enormous impact
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on this brand. I wish he'd been a little
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stronger with Trump, but you know, I'm
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not running one of the most important
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corporations in the world in general.
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Good job, Tim.
