00:00:00
There has never been a brand erosion of a brand as big fallen as far as fast as the US in the last 151 days. Well,
00:00:07
Tesla, but go ahead. And that's still going. But if you think about it, we used to be the good guys. People said,
00:00:12
"Okay, they get it wrong." But generally speaking, the White House has an occupant in there that may be dumb.
00:00:17
That's unfair. Not dumb. Maybe not the brightest person in the world. May be arrogant, maybe imperialist, bad wars,
00:00:24
but generally speaking, our heart's in the right place. And then when they realize, okay, our rich uncle Sam's gone
00:00:29
[ __ ] crazy. They're like, wow, we kind of missed the old uncle. That felt pretty good. What I noticed visibly when
00:00:36
I'm on panels, someone makes an anti-American joke and that people just love it. That people just love it now.
00:00:43
So that erosion in brand equity certainly has an enormous impact on it. It means that one of the largest exports
00:00:49
in our nation, US education, where we make $42 billion a year, we make 40 billion selling TV shows and movies
00:00:56
overseas. Brand erosion means less margins. It means less consideration. It means less profits. The erosion in
00:01:02
goodwill will translate to an economic hardship and making our soft targets much bigger targets,
00:01:11
which is which is making out like bandits. And I mean bandits.