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First, we're going to talk about Anthropic. It's taking aim at Open AI and Chat GPD with a series of Super Bowl
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ads. It is the perfect satire. They've struck a nerve with Sam Alman. Sam Post
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on X. The ads made him laugh and then went on to share a novalicized rant as Techrunch put it. Yeah, the campaign was
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dishonest and misrepresented how ChachiBT would ever use ads. Oh my god, him if he can't take a joke. I
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think these ads are brilliant. Tell me as a Mr. Brands, what do you think about these? Uh this is genius and this will
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be seen as the pivotal moment for when in 12 months anthropic is more valuable than open AI. This is a definition of
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intelligent branding. It's differentiated. It's relevant to consumers and it's sustainable. And the
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execution here is just gorgeous. It's just beautiful. Occasionally there's an
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ad campaign that literally changes everything. This already is the ad of the Super Bowl. This is going to be the
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moment when Sam Alman quite frankly the bed and Daario became the new face of AI.