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Bluesky Challenges Threads and X for Social Media Dominance | Pivot

November 26, 2024 / 08:52

This episode discusses the growth of Blue Sky and Threads, competition in social media, and investment opportunities in Blue Sky.

Blue Sky has surpassed 21 million users and is adding a million daily, while Threads has 50 million signups. The conversation highlights how competition drives innovation, with both platforms introducing new features.

Scott and Amanda share their thoughts on the user experience of both platforms, comparing Blue Sky to a cool bar and Threads to a Cheesecake Factory. They discuss the appeal of Blue Sky's news-oriented user base and its resemblance to old Twitter.

The financial aspects of Blue Sky are examined, including its recent funding rounds and potential for future investment. The hosts express optimism about the platform's scalability and its unique decentralized approach.

Jay Graber, the CEO of Blue Sky, is mentioned as a strong advocate for decentralization and empowerment. The episode concludes with a balanced view of both platforms, emphasizing their respective strengths.

TLDR

Blue Sky's rapid growth and investment potential are discussed alongside comparisons to Threads and their user experiences.

Episode

8:52
00:00:00
blue Sky's growth doesn't appear to be stopping with a platform Crossing more than 21 million users keeps adding a
00:00:05
million users a day while the threads has five times more daily active users in Blue Sky ahead of the election that
00:00:10
lead has now been reduced to 1.5 times Accord according to similar web so people are really using it meta uh now
00:00:18
seems to be feeling the heat introducing new features suddenly oh competition brings Innovation and copying including
00:00:24
custom feeds around topics or people mimicking blue Sky's capabilities Adam misseri the head of instagam seem to
00:00:30
downplay Blue Sky numbers sharing that threads is more than 50 million signups in November alone agreed threads have
00:00:35
been seeing a million new users a day for the last 3 months agreed but it's very exciting that a young that a small
00:00:41
little little thing is doing really well um Blue Sky financials Blue Sky was initially launched as a spin-off of
00:00:47
Twitter under Jack dorsy the company has since cut ties with him that was interesting kicked his ass out now
00:00:53
majority owned by its employees so uh talk about the surge first Scott and then I'll talk a little bit more about
00:00:57
financials I've been contacted by so many very wealthy people about investing in
00:01:02
this thing and very big names that people I like actually um who are meeting with them and talking to them so
00:01:09
thoughts very first on the Surge and then I'll get to the um investment soon you know more about this than I do I
00:01:15
just got on it's the hottest new product introduction and I know that's not it didn't happen in 2024 but this is the
00:01:22
hottest new product in Tech right now no doubt its user base has gone from 30 13
00:01:28
million to 23 million in Just 2 weeks its usage its daily active usage is now greater than threads this is the hottest
00:01:35
product in Tech right now and what I would ask you i' would flip it back to you and is that in it's one simple
00:01:40
question why uh well you know I think it's fun it's actually fun and look I don't think you have to necessarily
00:01:46
choose I like both I really do like threads I I said when Amanda was joking about it she said um blue sky is like
00:01:53
the coolest bar you've ever been to and why are you over at the Cheesecake Factory and I'm like the cheesecake is
00:01:59
Del delicious like I you know I think that's probably right a good metaphor um I I like it's better for Mar threads is
00:02:06
better for marketing my stuff honestly and actually has a nice Vibe too and it's a little more like Instagram with
00:02:13
text you know like I can see like I don't find the really funny videos that I like I I find them on threads much
00:02:20
more like I know it sounds dumb chopping up food in creative ways or doing kind of cool karate moves or there's one I
00:02:28
just pushed where a guy let me look at it on threads um the top of my feed um it's a guy who mastering the art of
00:02:36
camouflage to disappear in any setting he's a artist who camouflages and then stands in front of things I wouldn't
00:02:42
have found that on Blue Sky I would be uncool so I'm fine with that but I do like it they're much funnier people they
00:02:50
are assembling a news forward group of people a lot of journalists a lot of Pauls are coming over they're
00:02:56
replicating that part of Twitter the news feeling and that's something that threads had pushed away from which is
00:03:02
now they're now moving back letting people choose politics if they want like politics and news they were very much
00:03:09
against it and so you Days Later you'd see things that happened days before so I think blue skies grabbed that and I
00:03:15
think that's why they're doing well because some people like news out of these things some people like
00:03:19
entertainment out of them and so um I think and it's so it feels it feels like old Twitter but not in a toxic way I
00:03:28
don't think it's an echo chamber by the way guess who's building the echo chamber Elon Musk is building an echo
00:03:34
chamber over on over on his service and to pretend otherwise is ridiculous I mean one of the stories that just came
00:03:40
out is that how he's he's he's minimizing um uh links to news links to uh stories so that people don't get to
00:03:50
see them he's creating an echo chamber too and that's what some of these things are but I like them both I like them
00:03:55
both so let me ask you about the money part though um they've raised 15 million in series a funding back in October and
00:04:02
then there's already interest uh in a new investment round I again I've heard from lots of people the CEO has said the
00:04:08
platform is billionaire proof because it's not one centralized feed of content it's a protocol from which endless feeds
00:04:13
can be created you can also take it with you and again this Echo chamber I don't
00:04:18
I think it's a nothing Burger but talk about why you would or would not invest in
00:04:23
this oh I mean you're talking to a guy who invested in post post yeah you and I did uh look there's social
00:04:33
media why would you do it to make money and there there is an enormous the the rivers are
00:04:41
reversing all the money that's gone into traditional media that the weird thing about media spend is it is arguably the
00:04:49
most resilient business in the world for about a hundred years advertising or media spend or ad supported media has
00:04:56
been approximately 1 and a half% of GDP in a recession that goes 1.4 because what a lot of people I'll go back here I
00:05:02
got named Tyler Johnston the CMO of dryers he was my first client out of business school from my brand strategy
00:05:09
from profit we went into a recession it was 92 and he said we're increasing our ad spending because this is just as all
00:05:16
the bigger players are pulling back this is a unique opportunity for us to grab share at a lower price because ad rates
00:05:22
have come down so generally speaking media spending is incredibly resilient but it never goes that much greater or
00:05:29
that much lower what's different is where the money goes grabs the grabs right oh my gosh and the amount of
00:05:35
capital still up for grab you we talk about CNN CNN still does a billion dollars I mean there's a lot of money
00:05:44
still up for grabs here and now there's going to be up money up for grabs among the bigger players and when you have an
00:05:50
entity like that if they rais money at a valuation of 15 million that probably means it was sub a billion you don't
00:05:57
raise 15 million on a billion you don't you don't you don't issue one and a half% increase in shares that probably
00:06:03
means it was at somewhere between 50 and 200 million oh my gosh I mean I'm immediately thinking does Caris swisser
00:06:09
know this guy because I want him to open up the R so I I can get in it's run by women but go ahead this is this is this
00:06:17
is a company they will do I wish this was predictions day they will raise round They will announce around in the
00:06:24
next 90 days if not sooner at a billion dollars plus this is the hottest product in the hottest category in the
00:06:32
world and that is a media company that can scale um uh that has network network like scaling ability and everybody is
00:06:41
talking about it uh so yeah why would you invest so you could make a [ __ ] ton of
00:06:46
money yeah I would I would think so I think they're trying very hard um to to make sure that it's um that that it's
00:06:56
that that people know people can take their things with them um the CEO was a woman Jay Graber has been an advocate of
00:07:03
decentralization empowerment so they you're going to get what what um that kind of attitude towards it it's not
00:07:11
here for you know very heavy privacy rules they love moderation they toss people off they feel it's a whole
00:07:19
they're creating a whole different thing censorship oh stop it let me say let me
00:07:25
spread misinformation and if anyone there's story after Story content that I don't like that's not censorship
00:07:34
that's correct thank you um so um so that's really interesting and then the COO is a woman it's woman run it's woman
00:07:41
run but it's not like Precious in any let us in there king of the king of the woman Amazonia slash subu loving slash
00:07:50
isn't that Goode for the right man wasn't around at the right time oh that was wrong you know what I like the best
00:07:54
they were going to make it as a sub brand of Twitter and they and Jay refused and and then it was spun out and
00:08:01
then they jumped Jack dorsy that's my favorite part of the whole equation I love it like I like ja who speaks in
00:08:07
those those hush tones strange could easily build the biggest beard oil product in the world I I'm going to give
00:08:16
you the sense that I give a flying [ __ ] about the world like Sam mman because I
00:08:19
speak in hush measured tongues that's true go check out some of the stuff he's been putting out there it's a little
00:08:26
strange in any case we love Blue Sky it's great and Amanda you're right at the same time I do like threads I'm
00:08:31
sorry I'm not going to have I don't have to things I like I like if I feel good after using a product I like it and I
00:08:37
know it's Mark Zuckerberg but I like what they've done there and and it is like threads it is a it is a um a
00:08:45
Cheesecake Factory I'm fine with that

Episode Highlights

  • Threads vs. Blue Sky
    Threads has seen significant signups, but Blue Sky is gaining traction with its unique features.
    “Threads is more than 50 million signups in November alone.”
    @ 00m 30s
    November 26, 2024
  • Investment Interest in Blue Sky
    Investors are showing strong interest in Blue Sky, indicating its potential for growth.
    “I've been contacted by so many wealthy people about investing in this thing.”
    @ 00m 59s
    November 26, 2024
  • The Future of Media Spending
    Media spending remains resilient, with opportunities for new players to capture market share.
    “Media spending is incredibly resilient, but it never goes that much greater or that much lower.”
    @ 05m 27s
    November 26, 2024
  • Decentralization and Empowerment
    The CEO of Blue Sky advocates for decentralization, aiming to create a unique platform.
    “The CEO was a woman, Jay Graber, has been an advocate of decentralization empowerment.”
    @ 07m 01s
    November 26, 2024

Episode Quotes

  • This is the hottest new product in Tech right now!
    Bluesky Challenges Threads and X for Social Media Dominance | Pivot
  • I like both! I really do like threads!
    Bluesky Challenges Threads and X for Social Media Dominance | Pivot
  • Blue Sky is like the coolest bar you've ever been to.
    Bluesky Challenges Threads and X for Social Media Dominance | Pivot
  • They're creating a whole different thing.
    Bluesky Challenges Threads and X for Social Media Dominance | Pivot
  • I love it like I like Jack who speaks in those hush tones.
    Bluesky Challenges Threads and X for Social Media Dominance | Pivot

Key Moments

  • User Growth Surge00:05
  • Competition Heats Up00:18
  • Investment Buzz00:59
  • Media Landscape Shift04:49
  • Decentralization Focus07:01

Tension Over Time

Words per Minute Over Time

Vibes Breakdown