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Kara Swisher Says Steve Jobs Would Be "Horrified" by Apple's Trump Dealings

April 01, 2026 / 01:06

This episode discusses Apple's 50th anniversary, featuring personal experiences with Apple products and reflections on the company's history and future. Key topics include innovation, leadership changes, and the company's cultural impact.

The hosts share their first experiences with Apple, including Scott's memories of buying an iMac and Apple stock during graduate school. They reflect on the excitement surrounding Apple's product launches.

They also discuss the company's ups and downs, noting its innovative spirit despite some missteps, such as Tim Cook's controversial decisions involving Donald Trump.

The conversation speculates on Apple's future viability, considering the rarity of companies lasting a century and debating whether Apple can sustain its success for another 50 years.

TLDR

Hosts reflect on Apple's 50 years, discussing innovation, leadership, and future prospects.

Episode

1:06
00:00:00
Apple is turning 50. I've covered them a long, long time from when they declined
00:00:04
to now the biggest thing ever. I remember standing in line for that phone when it came out for the first time and
00:00:10
actually unboxing it myself and having a real excitement about it. Scott, talk about your experience. What's your first
00:00:15
Apple product? >> My first Apple product was I bought their stock in graduate school and I
00:00:20
bought an iMac, one of those colorful rainbow colored iMacs for my mom >> [music]
00:00:24
>> and then I I think I bought all their products. >> Apple's been up and down the chart in
00:00:28
terms of success, but it's always actually been a really innovative company and always doing things that are
00:00:33
surprising. They've made a lot of errors at the same time. I didn't love [music]
00:00:36
Tim Cook giving the golden statue to Trump or going to the Meloni premiere. If Steve Jobs were here today, I think
00:00:41
he'd be horrified by the Trump stuff. I don't think he'd have gone along and I
00:00:44
would have been fascinated to think what he created. He was the most creative person and always zigging when others
00:00:50
were zagging. Do you think they have another 50 years? 50 years is a lot. Very few companies survive 100 years.
00:00:55
You wouldn't bet on any company to survive another 50 years, but if you were to try and pick one, Apple would be
00:01:00
right up there.

Episode Highlights

  • Apple Turns 50
    A look back at Apple's journey from decline to dominance.
    “Apple's been up and down the chart in terms of success.”
    @ 00m 26s
    April 01, 2026
  • Steve Jobs' Legacy
    What would Steve Jobs think of today's Apple?
    “He was the most creative person and always zigging when others were zagging.”
    @ 00m 48s
    April 01, 2026
  • Future of Apple
    Can Apple survive another 50 years?
    “Very few companies survive 100 years.”
    @ 00m 55s
    April 01, 2026

Episode Quotes

  • Apple's always been a really innovative company.
    Kara Swisher Says Steve Jobs Would Be "Horrified" by Apple's Trump Dealings
  • If Steve Jobs were here today, he'd be horrified by the Trump stuff.
    Kara Swisher Says Steve Jobs Would Be "Horrified" by Apple's Trump Dealings

Key Moments

  • First Apple product00:14
  • Innovative company00:29
  • Steve Jobs speculation00:41
  • Future predictions00:55