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Scott Galloway on Ferrari EV: "One of the Biggest Brand Failures in History"

May 29, 2026 / 00:30

This episode discusses the anticipated failure of the new electric Ferrari, designed by Jony Ive, and its reception among car enthusiasts. Key topics include brand integrity, design criticism, and the cultural impact of this shift.

The hosts mention that the electric Ferrari is being criticized for its design, comparing it unfavorably to a Honda. They highlight the backlash from traditional Ferrari fans, particularly older generations.

They predict that the controversy surrounding the car will become a significant brand story of the year, as it challenges the legacy of Ferrari.

The conversation also touches on the influence of technology on classic brands and how this shift may affect consumer perceptions.

TLDR

The new electric Ferrari faces severe criticism for its design and brand integrity.

Episode

0:30
00:00:00
You're about to see one of the biggest brand failures in history. And tech has
00:00:02
literally like infected so many things and it's infected one of the purest brands in the world. It's infected
00:00:08
Ferrari. The new electric Ferrari is about to be just panned. >> Yeah, it's getting panned right now.
00:00:13
It's Johnny I designed. They said it looks like a Honda, right? >> It's going to be one of the brand
00:00:17
stories of the year. You're going to see Oh my god. You're going to see so many
00:00:20
80-year-old old men going on TikTok for the first time in their lives to post this thing.

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Episode Highlights

  • The Electric Ferrari Fiasco
    The new electric Ferrari is facing severe backlash and criticism.
    “It's about to be just panned.”
    @ 00m 10s
    May 29, 2026
  • Unexpected TikTok Users
    Elderly men are surprisingly engaging with social media over the Ferrari controversy.
    “You're going to see so many 80-year-old old men going on TikTok.”
    @ 00m 19s
    May 29, 2026

Episode Quotes

  • It's going to be one of the brand stories of the year.
    Scott Galloway on Ferrari EV: "One of the Biggest Brand Failures in History"
  • Oh my god. You're going to see so many 80-year-old old men going on TikTok.
    Scott Galloway on Ferrari EV: "One of the Biggest Brand Failures in History"

Key Moments

  • Electric Ferrari00:10
  • TikTok Surprise00:19
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