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Kara Swisher Is Opting Out of Meta's New AI Tool (And You Should Too) | Pivot

July 10, 2026 / 01:05:27

This episode of Pivot covers topics such as the antitrust lawsuit against Paramount's acquisition of Warner Brothers, Disney's FCC filing regarding The View, and Netflix's new short-form content strategy. Guests include Cara Swisher and Matt Bellan, a journalist and founding partner of Puck.

The conversation begins with a discussion on the antitrust lawsuit being finalized by several states against Paramount's acquisition of Warner Brothers. Matt Bellan explains the implications of this lawsuit, noting that it could interfere with Paramount's plans and the challenges they face from both U.S. and British regulators.

Next, the hosts discuss Disney's recent filing with the FCC to maintain The View's status as a bona fide news program. They examine the political ramifications of this move and how it reflects the current media landscape.

The episode then shifts to Netflix's announcement of a partnership with BuzzFeed and other media brands to create short-form content. The hosts analyze Netflix's struggle to retain viewers and how this new strategy aims to boost engagement.

Throughout the episode, Swisher and Bellan share insights on the changing dynamics in media and entertainment, touching on the creator economy and the evolving relationship between technology and traditional media.

TLDR

Cara Swisher and Matt Bellan discuss Paramount's antitrust lawsuit, Disney's FCC filing, and Netflix's new short-form content strategy.

Episode

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Any adult with a public Instagram account was automatically opted in. Cara Swisser has opted out now. Just so you
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know. These people, are they just constant information thieves? Hi everyone, this is Pivot from New York
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Magazine and the Vox Media Podcast Network. I'm Carara Swisser. Scott is off again. Who knows where he is? He's
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floating around on some yacht in some Italian area, I think. Uh, and but I have brought in someone who is much
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smarter than him. Matt Bellan, journalist, founding partner of Puck and host of the Town Podcast. Welcome, Matt.
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>> Thanks for having me. I don't know about that comparison to Scott, but I'll take
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it. >> No, he's really smart. But in the topics that we're going to be talking about,
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and there's so many of them, you are you just do an amazing job and an amazing reporter on Hollywood and and and
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broader. You talk about AI and manner all manner of things. And I just want to put a also a shout out to Eric Gardner
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who writes with you sometimes on the legal stuff. Riveting. >> He's great. Yeah. Once a week at Buck.
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He's great. >> I got to tell you important actually. It's stuff I didn't know about and I you
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know you understand how especially around copyright and things like that. Anyway, it's really good. I've been
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having a one of the things reason I want to have you on because um you you really
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have written some of the smartest stuff around a lot of these mergers we and more to come and so I want to sort of
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get a preview of where you think are going but I want to you recently I want to bring something up. You recently said
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can Lions is a quote tacky business conference. How'd that go over? >> Uh okay >> tacky tacky I would the wine is lovely
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but it's >> well I did say enjoy the rosé. So listen, I did an intro my newsletter a
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couple weeks ago during Can Lion, which I called it a soulless corporate boondoggle and that I would not be
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attending that year. Uh it seemed to have triggered everybody who was there because I kept hearing from people that
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it was coming up at different panels. Ben Smith asked um Alex Cooper about it on his panel. And listen, I I think it
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was a little misunderstood. I don't mind a boondoggle. Like I love a good boondoggle. The problem with Can Lion is
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that they call it a festival of creativity. >> You're right. Correct. Yes. >> And it is not it is it is about
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platforms for selling advertising. >> That's correct. That is correct. Yeah. >> I you know through my career covering
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entertainment I go to the can film festival which happens a month earlier. That to me is can because yes it's a
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market but it's ultimately about the art and displaying the art and you know even
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like my joke is that can lion makes the TV upfronts look like the Oscars >> because at least at the upfronts they're
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talking about the the the product the shows the movies it's all about the talent it's all that is not can line
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it's >> swinging ads is how I look at it the >> it's about ads and it's about AI
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empowered engagement technology and just all of that that stuff, which is fine. Acknowledge it, but don't like these ad
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executives get up there on on their podiums and talk about storytelling and the creativity.
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>> Storytelling is back in case you're interested. >> It's all about story. Rita Pharaoh at
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Disney, the ads the ads uh chief was all about, you know, we empower storytellers
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and I'm just like, stop. You're selling >> pay for storytellers with the ads. >> Yeah. Whatever. It's just the whole
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thing. The whole thing to me is gross. And you know, it doesn't mean it won't go in the future. I like a good glass of
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rosé. >> Well, I have to say when you It's good for it. Everyone's like, "Why do you
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keep going?" I'm like, "It's really good for my business. I get a lot of ads there." Like I get a lot of business,
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you know, you're sort of like you're sort of prancing for the for the for the advertisers essentially. And
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>> yeah, which is the upfronts are ultimately about that as well, but they're also about the creativity of the
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people who make the content. And I don't think, you know, when when Alex Cooper goes there, she's not talking about, you
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know, the nuances of what what goes into her show. She's talking about who she reaches,
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>> how it's a big audience, and why you should buy ads with her. >> That's correct. Yes, she's prancing.
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Prancing, you know, >> and I think what it what it tapped into is this. You know, there is a changing
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of the guard going on right now. The creator economy is gigantic. Obviously, I know that the Can Film Festival has
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probably seen better days in terms of relevance to the larger culture, but it's still ultimately about the art and
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that's what I was saying. >> Yeah, that's true. Yeah. Yeah. We're slinging ants. That's what we're doing.
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That's why I'm there. Also, the Rosa is excellent and also my kids. I took my kids and we have a good time.
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>> I'm sure. You know what? I love a good yacht party. >> Yeah. I I don't go I don't can't go to
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those anymore. I got invited to one. Piers Morgan had one and I was like there is nothing I would like to not do
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more than be on a a a yacht a yacht that doesn't doesn't go anywhere. They keep it there. It doesn't like move. It's
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>> those are the worst. The ones that are just parked in the in like the harbor there. It's like well
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>> what's the difference between this yacht party and going to a podium or like a
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little like uh you know beach setup? There's no difference. It's just you're floating.
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>> Yep. Absolutely. Anyway, we've got a lot to talk to today. Um uh but first I want
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to begin with I think a pretty big story. Lawyers for several states are finalizing an antitrust lawsuit
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challenging Paramounts acquisition of Warner Brothers. It is going to be filed. I know a lot about this. They
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have been in touch. >> It's politically untenable to not file. >> Correct. That's correct. The suit could
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let me just put it out. Sue could interfere with Paramount's plan to complete the deal in the coming weeks.
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The DOJ cleared the acquisition rather quickly last month. Talk about uh this the lawsuit. Obviously, it's Rob Bont
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from California, but there are other states. There's several states involved. Um, and and of course there's the the
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ongoing British uh the the person who's head of essentially competition in Britain is saying she's she's sort of
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adjacent curious of slowing this thing down at the very least. Uh which was unusual for her to say. Several British
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people are like, uh, that's not great for them. Uh, it could be a leverage thing. Talk about the the entire thing
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and where you see it going. It's an interesting one because first of all, the antirust case here is not as strong
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as some other ones recently that liation etc. like this one you know Paramount and Warers are not leaders in the
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industry and they're battling these big tech players like Netflix, Amazon, Apple. So, it's it's you know, when they
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say this merger is pro competition, it's sort of their buzzword they always say in their press releases. Like, they're
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not totally wrong. If this works and they can create a legitimate competitor to a Netflix, to an Amazon, like that
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that is pro competition. Now, obviously, the wreckage within Hollywood to do this
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is going to be thousands of jobs lost and a legacy studio vanishing. And that's what's got gotten everybody up in
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arms. The the the state action I it's going to be tough, but they need to clear a injunction to actually stop
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this. They need to go to a court and a court needs to say, "Okay, not only do you have a likelihood of winning here,
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I'm going to enjoin this merger from closing." That's the real leverage. If they can get that, then they're going to
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be in a best position to extract significant concessions because I think that's what this is happening behind the
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scenes. Obviously, Megan Del Raheem, who is their general counsel, is in the middle of this. He's been in the middle
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of the British thing. They're fighting it on two fronts. And I think the British group essentially just wants
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stuff like promises around the >> States want stuff, too. >> Yes, they do want stuff. So, explain
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what first start with the British there. Just for people to know, there's a big Harry Potter studio out there. There may
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be some people visiting it, the tourism stuff. They want job, some children's programming stuff. Explain what they
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want in Britain versus the US. >> Yeah. So, first of all, there's there's varying reports as to what they actually
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want because they haven't actually said the the children's programming thing doesn't seem to be that big of a
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problem. Paramount has a joint venture in the UK to distribute movies and it's with Comcast with NBC Universal for the
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Universal movies and there's a scenario where they exit that. Now they may actually want to do that on their own
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because the Ellison's may want to just not have a partner there but that's one area where they are they are together
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with a competitor that they may have to divest there. There's also some television interest there that they
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have. The the the real goal is to get them to concede to certain things and if it's a divestment of
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certain television interests, if it's a an exit from this joint venture, that's something where they can claim victory
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and then they can move on. >> Job retention. >> Uh well, I don't know actually that has
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been the the something that the European regulators have gone gone after in the past. Mhm.
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>> So that could be now I think that is something that is going to be much more relevant for the state cases. Rob Bont
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in California, he's interested in preserving jobs and getting a commitment from the Ellison's to continue to
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operate Warner Brothers and Paramount separately. You know, David Ellison has committed to
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releasing 30 movies per year from the two studios in theaters, 15 a year, which is a pretty robust slate,
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>> right? Committed. He has no he doesn't have to. >> No, that's that's my point is that maybe
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they get that in writing, >> right? >> Maybe Okay. >> There is some kind of commitment to do
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that for 10 years in writing. Maybe there's a commitment to uh avoid, you know, the sweeping job losses at the
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different studios. So, they're they're looking here. They're the strategy is to try to use the lawsuit and the threat of
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a delay here because remember $650 million per quarter Paramount has to pay to warn a discovery in a ticking fee
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after October 1st. So if this drags on, it gets more and more expensive for them
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and they're trying to use that leverage to get stuff. Um, I believe that ultimately a cons a consolidation or a
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concession here might be that they would try to get them to sell CNN because obviously this is a political concern.
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That is not an antirust concern and Bont has kind of punted on that. But I know that in the attorney general's circle
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that is something they have discussed as a group. >> They have I would agree with you. I
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would agree that >> the problem is that's not really an antirust remedy, >> right? How can you make someone do that?
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I mean, a part of me is like, good idea. The second is like, can you really make
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someone do sell you don't want to sell, right? >> And the CNN business, while still
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robust, hundreds of millions of dollars a year in profits, that's not the basis of this merger.
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>> No, the linear networks are not. >> No, but it's a sticking point. It's a stick. It's a
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>> It's political. And this has become a political issue. Now, the Ellison's made
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it political by jumping into bed with the Trump administration so much, but now you have Elizabeth Warren, you have
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Lena Khan, you have all the antitrust people that are putting pressure on other Democrats like Rob Bont who wants
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to have a future in Democratic politics. And he needs to do something here and get some kind of concession or trophy
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that he can go back to the Democrats and say, "We let this merger go through, but
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we got XYZ." So what what do you think he can get that? Do you think the Ellison's would would discourage that
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for example? What else could he get? What else what would be as important? >> I know there is a document that resides
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at Paramount that has all the things that they are willing to concede and it's just a question of how far down
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the menu they will go and what they actually ask for. I don't know if they're going to agree to preserve jobs
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specifically. I mean, if you look at this company, they have$80 billion in debt. They're
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>> There's no other way. No other way. No other way. Yeah. The entire transaction
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is premised on significant synergies. So, if you all of a sudden agree not to fire people and then you do this deal
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and you're stuck with all this cost and you're trying to appease your lenders and your Middle East backers, like that
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puts you in a really tough spot. >> It does. And many people off the record who, you know, sort of performerly say,
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"Yeah, great idea of a new strong studio like the money." Like, good luck. Like every smart person I know is like I
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recall having a meeting with David Zazoff when I said they're not going to be able to do anything because the costs
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are too high and they have to cut too much and their debt is too high. I just said I was just a math person so doesn't
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look like they can grow easily. And he called me and said we we should have drinks and talk about this and I was
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like I'm sorry I'm a math person. It just doesn't work and you have to cut. There's no growth for you anywhere. Um,
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and >> well, they premised that merger on a revenue number that never materialized.
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>> Correct. And >> they put it out there that the TV group would generate a significant amount of
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profit every year. Um, and it just kept going down and down and down to the point where almost immediately they had
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to revise their aspirations and the whole thing fell apart. >> That's right. And I was like, I'm sorry.
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I don't know. Are you a magician? Are you going to start selling drugs? Like I was like, what? Explain to me where the
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money is coming. And this here it's quantumly. except that they're rich. And even if you're rich,
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>> wild card here, >> e even if you're rich, you're I wouldn't say's cheap, but Larry Ellison is cheap,
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right? Like ultimately, do you want to throw this money at your son, right? Essentially, do you want to give him
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someone who has a questionable like record of moneymaking, right? Not an enormous money like Sky Dance was not a
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big money maker. Um, and so that's the question is how rich are you and how much to me speaking of yachts it's like
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a big leaky yacht. I was like how much you want to put on the yacht? Like how much do you want to
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>> We have precedent here. Remember Larry Ellison funded Anna Pererna which was Megan Ellison's film production company
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David's sister that was very prolific for a decade and made a ton of Oscar winning movies and her by Spike Jones
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that was a Megan Ellison production and then at some point Larry said enough is enough you've lost so much money I can't
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continue to bankroll this and the place dramatically downsized. >> Right. Right. And so the question is, is
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he that was 10 that was Larry Ellison many years ago. Is he willing to do this for his son to me? Larry Ellison is the
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is the fulcrum here for everything. It's like I'm not spending I I don't want to
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pay for this muffler. I don't want and like the question is does he really I don't think he gives a rat's ass about
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CNN in any way. >> Oh, see I've heard differently. I've heard that that was the case in in in
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the beginning, >> but that he has come around to the influence of it and cares very much
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about Israel, for instance, and >> wants to kind of put the media on the right track and he's been spending time
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with President Trump. And I think that both he and David now are more interested, not as a business. They know
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that news is not a great business, but a lot of this merger is premised on the combination of CBS News and CNN and all
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the people they can fire at those news networks to combine their news gathering operations. And that I think is a reason
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why they may not offer to sell CNN as part of this even though it might be politically a winner.
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>> So, oh, so to finish, what happens then? What is what can Bont get if he can't
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get that? Well, we know that >> any chance of getting that. You say no because Larry likes it.
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>> Yeah. I don't think he's going to be able to get it. I think they want it, but I don't think he's going to be able
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to get it. And and it becomes complicated because of, you know, it's not a real It opens a lot of doors that
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I'm not sure the Democrats even want to open um because something overtly political as a concession for a merger.
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But I do think they can get uh the the movie thing, some kind of commitment in writing. I think that you to release 30
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movies a year. I think they can get a commitment to buy a certain amount of content or make a certain amount of
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content in California, which as you know is a big deal these days with all the runaway productions and that will be
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something that Bont could get. Um, you know, I don't know what the specifics of what the other states might want. You
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know, you know, New Jersey is one of the states considering and they have a big production hub there. maybe they can get
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some commitments to film there. Uh so I think it's going to be much more about investment than it is about preventing
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the loss of jobs. Although maybe they could get some commitment for you know only reducing 10 15% of the workforce
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per year for five years something like that. >> Yeah. Something. So that's where you
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think it's going. I do I think that that not these states don't have the appetite
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for a three two threeyear antirust war and Paramount certainly doesn't have the appetite for that. So there will be some
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kind of settlement but again the leverage point comes not from filing the lawsuit but from getting an injunction
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that would prevent this deal from closing. >> And if they get an injunction they might
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be able to get the other stuff too. >> Exactly. >> Because that would be an enormous win
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for Bont. That would send him right to Governor Bill. >> I don't know about that. He's not even
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running this time, but maybe in the future. But yeah, you met him. He's running for governor. Just FYI,
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>> right? But not this time, but you know, or eight years if if if Biser wins. >> Yes, that's right. Yeah. Yeah. We'll
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see. But in any case, he's a he's a he's an upand cominging politician and he's kind of in a good
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>> Listen, if we get president, maybe he could be attorney general. >> Yeah, that's right. Well, I don't think
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so. Anyway, um let's move on. Disney has told the FCC uh that ABC uh The View should continue to qualify as a
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bonafideed news program, making exempt from federal equal time rules for political candidates. The filing comes
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as the FCC has been probing whether The View violates those equal time rules. A notable line from the filing, the First
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Amendment does not permit the government to sit in an editor's chair. Yet, that is the seat the commission now proposes
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to take. ABC launched a campaign, a very aggressive campaign, to encourage reviewers to make their thoughts known
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to the FCC in June. and the commission received over 76,000 comments about the case. I, as you know, I think Brendan
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Gar is a [ __ ] and he's way way overstepped here for reasons unknown. Um, >> well, reasons unknown.
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>> Well, he wants he has he wants a big political career and he's backing Donald
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Trump to love him. >> Yes, exactly. It's it's pathetic in so many ways, but um I bet mom Trump
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doesn't love him, by the way. Um, so talk about the con the consequences here for both sides because I think Brennan
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Gar has overstepped especially in his statements because his statements go way over the line of any FCC chairman I've
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heard in the many years I've covered them. >> Yeah, it's interesting here because the
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this is all happening with the backdrop of Trump not necessarily being as powerful in the media sphere as he was
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even a year ago. You know, we're heading into lame duck status. the polling is where it is and it's it's not, you know,
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I think that Brennan Carr was a little bit surprised that Disney came back so aggressively.
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>> Yes, he was. Yeah. >> And and and he's now on Twitter like trying to counter this this pretty
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normal strategy. I mean, when there's ever a carriage fight amongst distributors and content providers or
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>> Disney's always good at it. >> Yeah. They they go after their fans. >> The New York one. I loved watching the
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New York one. That was a real fun. >> And shocker, people who watch The View are interested in The View having the
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freedom to have on any guests that they want. And if Disney communicates to them
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to stand up to the government to keep your show that you like as your show, they're going to respond. So I think
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this was totally predictable. What's the most interesting angle to me is through
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the lens of the new CEO of Disney, Josh Dear. >> Yes, exactly. >> He is being aggressive here and he's
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pushing back on this one. He's pushing back on the dumb Kimmel thing, Jimmy Kimmel thing where they claim that, you
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know, they're going after Disney because of their DEI policies, but we all know they were trying to put fear and censor
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Jimmy Kimmel and Disney's really fighting back on that. And and I don't know that Bob Iger, the previous CEO,
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would have been as aggressive on this. >> I think he wanted to be. I think he felt
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like he was that the the way Jimmy Kimmel went down wasn't exactly what happened. Like I think he was he w he
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had been supportive, but the way it went down because he didn't say anything. He
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didn't call reporters. He didn't, you know, he didn't really handle that very well.
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>> Well, I did an interview with the FT a couple weeks ago and he said that he didn't like Kimmel's comments about
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Charlie Kirk and wanted him to apologize, which he had never said before. >> Yes. But I think he also felt that he
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had supported Kimmel over the many years, you know what I mean? And that that his that, you know, I think he was
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surprised by the pileon on him. Um, and I, you know, I just I said to him, well,
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why were you surprised? Like people like Jimmy Kimmel, it seemed ridiculous what
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Carr was doing. Like it doesn't I think he felt like he had a long career and should have people should have given him
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a little more credit over the time. But talk about why Josh is doing this. So I think it's really interesting to be one
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of your early moves. >> He's a different person and he has a different view on this and I think that
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the people advising him are telling him that they are in the right here. I mean you mentioned Eric Gardner. He did a
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whole analysis of this for Buck. Disney has the upper hand here, right? >> And I think Brendan Carr knows it.
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They're just trying to be bullies >> and Disney is a really big popular corporation that people have an
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emotional connection to. So, I think that he's playing his hand here and they know that they ultimately if this did
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get litigated, they would come out on top. So, why not be more aggressive? >> Well, you know, it is interesting the
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push back I find I I think it's the timing is correct because one of the things when I was arguing with them
00:22:38
during the Kimmel times, a lot of the Disney executives, I was like, he's going down. Trump is popularity is only
00:22:44
headed one direction at this point. I was like, you all can look like heroes at this moment by just stick, you know,
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given the whole thing that happened with Stephanopoulos and everything else, which is I I suspect there was probably
00:22:56
more problems there to litigate that. In this case, it's a clean shot against an
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oath like who's who's attached to a very increasingly unpopular president. I was
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like, I don't know. And people love the view. Like they do the fans fans love it.
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>> And here's the thing. When Iger came back to Disney in 2022, one of his big priorities was to
00:23:17
depoliticize the brand. The previous CEO, Bob Chapeek, had gotten into this big fight in Florida with Ronda Santis.
00:23:24
You had Republicans saying, you know, boycott Disney. And that's outside of Disney. I know that was
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troubling to the executives. You know, they were marching in front of white supremacists. If you recall, people
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don't remember this. >> Disney is an everybody brand. And Josh Dearo is a is a brand guy. So I I
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understand why they wouldn't want to get into a fight with a Republican president. And if you noticed last week,
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no other network went harder on the anniversary of America than Disney ABC. They literally did 24 hours of
00:23:59
programming. >> Yeah. >> Yeah. >> And they got 40 million viewers out of it. But my point is like they're trying
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Disney is trying to wa walk both sides here publicly be be very kind of pro America and pro pro- every political
00:24:15
party but while also now standing up for itself which it did not do in the Stephanopoulos matter
00:24:21
>> right and it will succeed here I feel Ben car is a paper tiger >> oh I think they will absolutely succeed
00:24:28
I don't know they'll back down completely but this will eventually go away >> and then they will get the news the news
00:24:34
uh out. Correct. >> Yes. The news you mean the news exemption or the equal time exemption?
00:24:39
Yeah. I think Disney will win on that. >> Yeah. It's clearly an interview show. It's so It's kind of ridiculous on so
00:24:44
many levels. >> Yeah. The annoying thing is that they've kind of been chilling themselves during
00:24:49
this whole process and not having political guests on as much. >> Well, they had Vance on recently, you
00:24:55
know, the show they did. They had Vance on, but yeah, you're right. I think they
00:24:58
definitely have, but you know, they do better with like, you know, the guy from um just, you know, the handsome guy, you
00:25:05
know, that's what they do better with honestly. >> I'm gonna take your word on the
00:25:08
programming of the view. I'm not a regular viewer. >> Oh, it's I I was just a guest host on it
00:25:13
for two days and I hit a ball. It's so much fun and such a great audience. And one of the things that I you know,
00:25:18
there's a lot of declines in watching, but it's a really well done show. It's really it exactly meets its audience and
00:25:26
it's clever and interesting and oddly you know in a lot of these when you're on cable shows as you know they're
00:25:32
they're lacking of substance it feels substantive actually it's actually a good talk and so I think that's why it
00:25:38
works >> Barbara Walters genius was on to something >> genius my legend if I had to pick anyone
00:25:44
who was one of the finest interviews in the land it would be Barbara Walters but
00:25:47
also >> she does not get enough credit for conceiving that show >> yeah I agree she I agree and also by the
00:25:52
way Whoopy Goldberg runs that thing like a she's a she's really good at her job.
00:25:56
That's all. >> She really is and really creates a really interesting environment that is
00:26:01
unexpected. Anyway, I like being on it. I enjoy it and I hope for the best for them because they really uh they really
00:26:06
produce a great show and good for Josh Dear for this being one of his first things because he's going to win anyway.
00:26:11
Okay, Matt, let's go on a quick break. When we come back, Netflix sophomore Slump. Support for this show comes from
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betterhelp.com/pivot. That's betterhp.com/pivot. Matt, we're back. Netflix is getting
00:27:29
into the short form content business. The the company announced this week it's partnered with BuzzFeed, cond people,
00:27:36
and various Penske media brands to bring the digital videos to the platform. These videos will range from
00:27:40
three-minute shorts to 20-minute episodes focusing on travel, cooking, fashion, as well as celebrity content
00:27:46
profiles and viral content. All these people have been making these extra what I call shoulder content that you see.
00:27:51
>> Oh, I used to do it when I ran Holly Deorter. We had to do the video version.
00:27:56
>> The video version Nas does actually a pretty good job. They all do a pretty good job at it. This announcement comes
00:28:01
in the wake of a new report that Netflix is struggling to retain fans between the
00:28:05
first and second seasons of top shows with some shows shedding 50% of their audience. Engagement is slowing too. The
00:28:11
amount of time customers spent watching Netflix last year grew by less than 2%. Um, talk about why they're doing this.
00:28:17
And just for people, I last yesterday went on Brian Williams new show which is they're also they've also bought a bunch
00:28:23
of podcasters. I think the one that's doing really well is The Breakfast Club. >> That's the one they're talking about.
00:28:27
But we'll know next week when their engagement report comes out for the first half of the year.
00:28:32
>> Yeah. But I don't think they're high. I don't I feel like >> I have heard internally the numbers are
00:28:36
not high, but it's early days and that's what they're saying. They're encouraged
00:28:40
by this the trends. >> Yeah. But the Breakfast Club from what I understand is a real standout. That's
00:28:44
what I heard from them. So um uh talk about this whole thing and include what it's not really podcasting. They're t it
00:28:50
was a TV show that I it was an interview. It was like you know Charlie Rose with 100% less creepy. It was just
00:28:56
I don't know. You know what I And it was like that's what that's what the set looked like.
00:28:59
>> They're calling them video podcasts. I mean, there's a a distinction there. I
00:29:02
think the guilds would love for them to call them talk shows cuz they have to pay more for them. But
00:29:07
>> fine, it was a talk show. >> This is all just about Netflix having YouTube envy. They they look at the
00:29:15
engagement report every month from Neielson. They are getting their butts kicked by YouTube. they know why, you
00:29:22
know, so much of the viewing on YouTube is this lower quality, um, you know, usergenerated.
00:29:30
It's just it's it's it's it's a different product than Netflix. It's free. Netflix is not free. and they're
00:29:38
saying, "How can we boost our engagement numbers without going fullon user generated and becoming YouTube,
00:29:47
>> but having enough on the platform where people start to consider it you the everyday you just go there to watch
00:29:54
video?" >> Yeah. Yeah. I think it's tough. >> It's sad to me. >> I agree >> that Netflix has such a great thing
00:30:00
going. They're just so it's so in their head that they've got to match YouTube because they see this trajectory.
00:30:06
>> Should be never YouTube will eat everything >> and then ultimately they'll wake up in 5
00:30:10
years and they will have to put shows on YouTube because it's so big and so dominant,
00:30:15
>> right? That is probably true >> because ads I mean everybody's been talking about the Netflix stock being
00:30:20
down 40% from last year and part of that is because they went after Warner Brothers and all the investors are like
00:30:26
whoa wait a second you guys thought you needed a big studio to compete here I thought you were the darling of media
00:30:31
but what it really is I think now is investors are looking for the growth narrative from Netflix. How are they
00:30:39
going to continue to grow and internally they see the ads platform as being a growth engine?
00:30:46
>> It is it's been rather long. >> It is because it's not huge. I mean Netflix I mean Amazon turned on ads for
00:30:52
all Prime Video viewers and it instantly became a gigantic ads business. Netflix
00:30:57
did not do that. It's an optin. You get to pay less money to get ads. >> It's it's it's actually more attractive
00:31:03
across the globe from what I understand. >> Yeah. people like free or less money and
00:31:07
they're willing to tolerate ads, >> but they need the inventory. They need people on it because they're coming from
00:31:13
this position of so many of their subscribers are non ads customers that even though they're growing the ads tier
00:31:21
and they're adding a bunch, you know, the percentage of new customers that sign up, most of them do so with for the
00:31:27
ad tier, they want inventory. And the best way to do it is this lower quality, lower cost, uh, you know, in in a a
00:31:35
sports term, a baseball, you know, a middle reliever, someone that just eats up innings.
00:31:41
And that's what these podcasts are. They're looking, you know, Netflix is also the evening streamer. People watch
00:31:46
at night and YouTube is the daytime streamer. People watch at work or at home while they're doing laundry or
00:31:53
whatever. And they want to compete for those daytime eyeballs. Which of those businesses, what do you think of these
00:31:59
three? I don't I think the three minute shorts are fine. I just don't get it. I don't know why. One of the things, you
00:32:05
know, also what they picked. It's not very contro, except for maybe Charlemagne. It's not very
00:32:11
controversial, right? It's very um you know, good, but not like wow. It's like they just signed a cooking show, you
00:32:18
know, yesterday. And it's not uh it's nothing that's in the top tiers of podcasters,
00:32:25
which is really interesting. Well, Bill Simmons is there. Bill's Bill's a big sports podcaster.
00:32:30
>> Yeah. >> And you know, they have a bunch of Ringer shows like and I my show, disclosure, my show is a Ringer show,
00:32:35
but they have like the Rewatchables, which is a big show, and they have some bar stool shows and stuff. They're doing
00:32:41
more and I've heard internally they want to do a lot more. And, you know, they're
00:32:46
testing it out. This is how Netflix works. >> They go into an area of content and if
00:32:51
it works, they do a ton more. They started doing crime documentaries. they worked and now they do a fire hose of
00:32:58
crime documentaries. They started doing these choose your own adventure shows where you could the audience would
00:33:04
choose and it didn't work so they stopped doing it and that this is how they operate. Um you know it's just to
00:33:11
me I wish Netflix would be Netflix and not try to be YouTube but I understand why they're doing that.
00:33:17
>> Why would if you are a podcaster or anybody else did to do that? Why do that if you if you have a good money just the
00:33:24
money they give you? Yeah, listen, some people like the prestige of being on Netflix.
00:33:29
>> It's it's a it's definitely a cooler brand than YouTube where anybody could be on it.
00:33:35
>> Um, and you know, if Netflix is successful here, they will change consumer behavior. Very difficult to do
00:33:41
that. But their their theory here is if we put enough on here and if we have some breakout shows, if you're a
00:33:48
Charlemagne fan or whatever, you're going to go on and then all of a sudden on your next jog, you don't go to
00:33:54
YouTube for the podcast you normally listen to. You go to Netflix and that's how you change consumer behavior.
00:34:01
>> Yeah. Right. Yeah. By the way, just for people to know, the Netflix has made a
00:34:05
deal for video episodes of Vox Media podcast, Unexplainable, and Switched on Pop, uh, which is is they have a very
00:34:12
it's a it's a pretty good ad business, but they'll do better on Netflix, I think. So, people are deciding where.
00:34:17
>> Do you think they'll do better on Netflix for viewership than on YouTube? >> I think they'll do better on money.
00:34:23
>> On money. Yeah, because that's what you're sacrificing right now. Yes. >> You're sacrificing reach on YouTube for
00:34:28
money from Netflix. And then the promise of maybe down the line the engagement numbers catch up.
00:34:33
>> Correct. That's right. You know, something like a pivot like we wouldn't because we're doing so well on YouTube
00:34:39
and other places. But it's just it's an interesting ju just position. A lot of these companies will sort of test out
00:34:44
certain of their products on it. Um >> I don't think that the engagement on these videos is going to be very high. I
00:34:51
agree. >> Especially at the beginning. >> I agree. I agree. >> Most of them are lowquality shoulder
00:34:55
like the Penske videos. Most of them are auto plays that play while you're reading an article.
00:35:01
>> Yeah, but they're sitting over on YouTube doing nothing, so it's fine. Exactly. Fine. So, um the the last thing
00:35:08
with Netflix, you know, every all the investors worried about their deal making. What is their will their next
00:35:12
deal be NBC Universal? What is what is a little bit about there? I think I I think that they are likely to at least
00:35:21
explore this >> because what we learned from the Warner Chase is that they feel they they don't
00:35:29
need but they would very much benefit from strong intellectual property. It's so difficult to create awareness to
00:35:39
create um you know fandoms on your own even though you're as large as Netflix and they've done it successfully many
00:35:46
times. Don't get me wrong, but having Jurassic per Jurassic Park, >> having the Minions,
00:35:53
>> the Odyssey, >> having Well, that's a that's different because that's a filmmaker relationship.
00:35:59
But you know what? Chris Nolan won't make movies for Netflix, >> right? >> There is a class of filmmaker that will
00:36:05
not make movies for Netflix because they do not give their product a theatrical release meaningfully. So they would get
00:36:12
into that business and if it's like what they said with Warers, they would keep the theatrical business running at least
00:36:18
at first on its own. So I think that they will at least look I don't know if they'll make a formal bid. There's a
00:36:24
complicating factor because NBC is involved and they definitely do not want to own linear networks. The other aspect
00:36:30
of Netflix that that is important here is sports. NBC Universal has the second best collection of sports rights second
00:36:39
to ESPN. do. >> They've got Sunday Night Football, which is the highest rated show on television.
00:36:45
They've got Major League Baseball. They've got golf. They've got um NB a huge new NBA deal that they just did.
00:36:53
And they have a subscale streamer in the US, Peacock, which only has 47 million subscribers. And they've got all of
00:37:01
these sports, right? So, Netflix, they've got to take a look at this. >> Yeah. So, what else would they take a
00:37:06
look at? There's smaller ones like Lionsgate and others, right? >> I and they've had the opportunity to go
00:37:10
after those in the past and have have not. Um, it's got to be special. I I I honestly I don't know.
00:37:17
>> I don't know. >> Who's another buyer for this? Is it going to get bought at all? Is who's
00:37:20
another buyer for >> Well, that gets to the larger question as to whether NBC Universal is a buyer
00:37:26
or a seller here. >> Seller, right? Yeah. >> They maintain that they can 100% go it
00:37:30
alone and they can be a buyer and they can look at things. The speculation is about perhaps a video game company like
00:37:36
Take Two. They they did look at Electronic Arts a number of years ago, but uh I I think they're either going to
00:37:46
do something now or they're going to wait for a while. There's tax implications of doing this spin-off. So,
00:37:53
if it actually happens, I'm skeptical that it will get to the actual spin-off. I think Netflix, if they're going to
00:37:58
come in, >> this is a Warner situation, right? This is what >> if if if Netflix is going to come in,
00:38:03
they're going to do it soon, >> right? soon and they would make a deal for it. Would they get it? Is there
00:38:09
another buyer? >> I mean, who knows? >> Paramount. >> No. Are you kid? I I I joked about that
00:38:15
on the town. I I don't think they have the appetite for that right now. And I think Larry is all tapped out.
00:38:19
>> No, they can't. They can't afford it. They can't >> uh you know, only there's only so many
00:38:23
Saudi and uh, you know, Middle East moneymen that you can go to. >> Yeah. Yeah. But there's a there's a
00:38:30
bunch of private equity money out there. Yeah. You know, there's a there's Apple
00:38:35
sitting there. Apple, everybody's been speculating in Hollywood for years that Apple would buy a studio. Bob Iger keeps
00:38:41
talking about how he wanted to merge Disney with Apple back in the day. Uh, you know, Apple has shown no
00:38:47
inclination. I talked to Eddie Q about this. He said, "No way." But you know what? You never know. New there's new
00:38:53
leadership at Apple. Maybe he'll say, "What are we doing in content? We have all these great shows, but we have very
00:38:59
little engagement." And engagement comes from library. Having a hundred years of
00:39:06
movies and television shows to keep your audience on the platform >> 100%. And Disney.
00:39:13
>> I don't think so. Do you think that Do you think Do you think NBC Universal is
00:39:17
going to be the first thing Josh Jamaro does? >> I I think it's going to be in the AI or
00:39:22
gaming or something like that. It's not going to be a traditional merger and and
00:39:28
they would have to sell one of the broadcast networks or get the rules changed. >> Yeah. Or or sell them both. Sell them
00:39:35
both off or have them >> I don't think they'd sell them both. I mean, they they've had that opportunity.
00:39:38
They've double triple down on keeping that stuff. They are, >> you know, integrating it all. And
00:39:45
>> the broadcast TV business is still a business. Cable is not, >> but >> broadcast still is.
00:39:51
>> Yep. It absolutely is. Anyway, um really interesting. Next up, we have a lot to
00:39:56
get to. Meta has released an AI image generator called Muse image, which the company's calling the creative partner
00:40:01
that knows your world. I can't I can't believe these people write these things. The generator comes uh with a feature
00:40:07
lets users create AI images based on people's Instagram photos and any adult with a public Instagram account was
00:40:12
automatically opted in. Cara Swisser is opted out now, just so you know. >> You know, I saw your post on threads and
00:40:18
I tried to do that last night and I couldn't find the button to do that. >> I will show you. I will send you a step
00:40:24
by step. Uh the company also previewed an AI video generator which will be coming available in the next month. Uh
00:40:31
what is these people? Are they just constant information thieves? They just continually
00:40:36
>> do this. >> Listen, it's a uh ask forgiveness not permission strategy. It's been the case
00:40:42
from the very beginning in Silicon Valley and it takes the Hollywood people to step up. The talent agency CIA put
00:40:50
out a pretty good statement last night. No one, they said no one's image, name, and likeness, voice, or creative work
00:40:56
should be used by a third party, including AI models without clear documented consent. They're telling them
00:41:02
essentially what the industry said about Sora when Open AI launched it. It's like, don't make this opt out, make it
00:41:09
opt in, >> right? Exactly. They hate optin. >> I know. Because nobody does. >> They hated optin since AOL. They hate
00:41:16
optin. They hate it. >> I get it. Listen, it's a much it's a much less convenient business. You have
00:41:21
to ask permission. >> That's correct. >> That's kind of how it works when you have rights like copyright and name
00:41:27
image likeness rights. >> They don't care. As Walt Mossberg famously said, they're rapacious
00:41:32
information thieves. Um and they continue with that quality. >> It's not just information though. This
00:41:38
is like, you know, a literally, unless he opts out, they could take a Tom Cruz photo that he posts of himself and suck
00:41:46
it into their model and create a video based on Tom Cruz. >> That's correct. That is It's like It's
00:41:51
nuts. And of course, Tom Cruz is good for the platform being on it and putting all this marketing stuff. It's a It's a
00:41:56
win-win situation for them and Tom Cruz. And instead, they kick him in the teeth.
00:41:59
>> But they know that they're so big now that Tom Cruz can't market his movies without them. That's the problem here.
00:42:05
It's the problem with all of these new innovations is that Meta looks at it, says, "Oh, we will just clone this and
00:42:13
use our massive distribution to put that person out of business or we buy them, >> right?" Yeah. Yeah. Buy or build. That's
00:42:20
how they That's how they think. Anyway, I don't think this I don't I don't think
00:42:24
this is a great move and I think they'll roll it back. That's my feeling. They I
00:42:28
think they know they're on thin ice here with people. >> We'll see how the studios react this
00:42:32
next week. You know, they haven't actually launched the video component yet. >> Right. Right. But I you can turn it off.
00:42:37
I recommend everyone turn it off until we know more. All right. And I'll tell you how to do it, Matt. Um. All right.
00:42:42
Let's go on a quick break. When we come back, we'll talk about the Sam Alman's movie Fate and a little bit about
00:42:46
Odyssey. The Odyssey. >> Today's show is brought to you by Vanguard. To all the financial adviserss
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00:43:48
distributor. Matt, we're back with more headlines. The Sam Alman focused movie. The
00:43:53
Artificial has found a new home at an indie studio Neon after Amazon gave it the boot. Amazon walked away from the
00:43:59
project after striking a major partnership with OpenAI. The $40 million uh film stars Andrew Garfield as Sam
00:44:05
Alman and recounts the chaotic weekend in 2023 when he was fired and was reinstated as OpenAI's CEO. Neon plans
00:44:12
to release the film later this year and is expected to position as an awards contender. Uh you know very well
00:44:18
reggarded filmmaker made it. Um uh talk about talk about that. And then just secondly, a big movie is obviously
00:44:26
coming out or you mentioned Chris Nolan, his latest film, The Odyssey, which could be the biggest movie of the
00:44:31
summer, maybe the year. Tickets went on sale, crashing AMC's app. People are desperate to see this. Fandango says
00:44:36
first day sales were 10 times higher than Nolan's last film, Oenheimer. Early reactions have been raves despite a
00:44:42
backlash online. It's a fake backlash on downing these trailers and calling the casting of some of the actors. It's
00:44:49
ridiculous. It's a right-wing lunacy. One of the biggest critics, of course, is Elon Musk, who's been attacking the
00:44:54
movie, and director Nolan for months. Uh, I haven't seen the movie. I'm going to see it Monday, I think.
00:44:59
>> Yeah, I'm going Monday as well. >> It looks It looks astonishing, you know. Um, talk about I mean, I think they've
00:45:06
beat the backlash back. I don't think any >> That doesn't matter. That's just It
00:45:09
doesn't matter. So, talk about these two movies, the Sam Alman focus movie and the um and and this uh this other one. I
00:45:16
think it'll do just fine. And I think neon is a good place for it to go. >> Listen, th this one, I don't know if you
00:45:21
and Scott give a wuss of the year award, >> but Mike Hopkins at Amazon is an early
00:45:28
contender. >> All right. Well, you can have one. You have your own podcast. >> I know I do. Trust me, we've I've gone
00:45:32
on and on about this. >> What's the year? We stick with Brandon Car is a [ __ ] That's the people we
00:45:36
focus on, but you can go for Mike Hopkins, but go ahead. >> So, listen. Amazon developed this movie,
00:45:41
hired Luca Guanino, who did Call Me By Your Name and Challengers, uh, well- reggarded filmmaker to direct this
00:45:48
movie. They went through all the motions. The only thing that has changed from when they green lit this movie last
00:45:54
year until now is that they now have a $50 billion relationship with Open AI, >> right?
00:46:01
>> And it's so obvious that they're not even denying it. Well, no, but when you go around like I've I've, you know, when
00:46:08
you go around to these companies like we're not touching that, you know, if it's an Elon Musk property, they do this
00:46:12
all the time, right? >> They do. But this the difference here is that Amazon committed to this major
00:46:18
filmmaker and all of this talent. And Amazon wants to be both. They want to serve the masters in Seattle and be a
00:46:26
tech platform that is looking at the, you know, the future of AI and all the bets they're making there. But they also
00:46:31
want to be able to do real Hollywood movies like Project Hail Mary that requires relationships with talent. The
00:46:39
first call that Mike Hopkins had to make on this was to Brian Lord, the head of CIA, the most powerful talent agency
00:46:46
that has a lot of talent in this movie, and tell him this movie by your prominent filmmaker is getting dumped by
00:46:53
this studio. What do you think Brian Lord is going to do the next time they have a hot piece of material, not take
00:46:58
it to Mike Hopkins? >> Right. So, what happens here is I mean, I have read the script. I don't
00:47:03
particularly like the movie. I think there's a lot of nonsense in it like making certain people heroes who were I
00:47:08
think everybody's a mess in this situation. No one looks good. But to make Ilia a hero questionable make Jeff
00:47:16
Hinton a partyier. I was like what? Like you know there's a lot of stuff I didn't
00:47:20
like in the script when I read it and I got it years ago I think. But he's a great filmmaker. I bet it's interesting.
00:47:26
It's sort of like the social network. It's not really what happened but it's not unwhat happened.
00:47:31
>> It's very much like that. And the the difference here is that the >> the stakes are much higher
00:47:37
>> because we're talking about these guys who could potentially end the world. And
00:47:42
that's correct. >> From what I understand, I also read an early draft of the script. It the tone
00:47:45
of it is pretty dark and it makes you feel bad. One one potential buyer who saw and didn't buy the movie said it
00:47:51
it's the feel bad movie of the year. >> But it it sort of doesn't matter whether
00:47:56
this movie is good or bad. There is a social contract in Hollywood where if you commit to a filmmaker and you commit
00:48:03
to talent, you're in this together. And here it's Amazon, big tech company, finally showing its face and saying, "We
00:48:11
are big tech company and we will bow down and serve our master if we think this is going to potentially even maybe
00:48:20
hurt our overall business." And that's a there's a chilling effect there. >> Yeah. And then they buy the Melania
00:48:26
movie. They look like idiots. They look like >> I know and you know listen the the
00:48:29
interesting thing I reported on the deal and according to my reporting Amazon is
00:48:34
giving this movie away to Neon. They are not paying a license fee that all that they did was they committed to spend $15
00:48:41
million to market it and release it in theaters which is what the filmmaker wanted because he wanted a big
00:48:48
theatrical release. They're going to do an awards campaign if the reviews are good.
00:48:51
>> It's like the Trump movie. What was the Trump movie? The >> Apprentice. It's very similar to this
00:48:56
day. The Apprentice does not have a streaming deal. >> Oh, >> none of these big streamers bought The
00:49:02
Apprentice. >> And that movie did not do very much business in theaters, but it did pretty
00:49:08
big business on premium video on demand. And it got two major Oscar nominations for
00:49:13
>> it. It was a good movie. It was a good film. This probably will be a good film.
00:49:16
We'll see. >> I haven't seen it. So, there's mixed reactions from the screenings, but good
00:49:21
actors involved and, you know, big talent. And I think >> this was this a good move by Amazon or
00:49:26
just stupid. >> It depends whether you're in LA or Seattle, >> right? >> In Seattle, you know, Mike Cop was
00:49:33
probably gonna get a promotion >> because he managed this. He managed to avoid this problem and get it sold to a
00:49:39
distributor that frankly is probably going to do a better job with a movie like this than Amazon would have. They
00:49:46
just lost a same filmmaker did the Julia Roberts movie um the Me Too movie uh After the Hunt and that movie cost $70
00:49:54
million and did almost no business. So they just had a major flop when they maybe uh Neon will be able to market
00:50:00
this movie. Neon did Anora which ended up winning best picture. >> Big hit. Yeah. Yeah. I thought it was a
00:50:05
perfect film for it. >> In Seattle I think Mike Hopkins gets props for this. In LA I think they take
00:50:12
a big a big credibility hit. you puts. Anyway, and Odyssey, I think it's gonna be enormous hit like,
00:50:18
>> oh, big hit, but not the biggest movie of the year. I mean, we still got Spider-Man coming out and Avengers like,
00:50:23
>> yeah, >> those will likely be much bigger. I think Toy Story will probably Toy Story
00:50:27
5 will probably end up being bigger than the Odyssey. But the win >> is if they can get this movie to 8,
00:50:32
nine, a billion, that would be a big win for this movie. >> For this movie and and and and then
00:50:37
it'll have a huge life. >> Yeah. We think it's the biggest event of the year. Um, but we're old people who
00:50:43
love history and love Chris Nolan. >> Oh, I don't know. My kids are interested in this movie.
00:50:47
>> Okay, that's good to hear. >> That was Well, they off of course were completely interested in Obsession and
00:50:52
Back Rooms. They My son knew everything about Obsession and Back rooms. >> Those two movies are the story of the
00:50:59
year in Hollywood. >> They really are. >> The fact that two tiny movies for Gen Z
00:51:03
audiences can get to three $400 million. >> It's It's such good news for the business. See, I'm not surprised because
00:51:10
it had like it's sort of like heated rival every like what a surprise. I'm like it was an enormous book hit among
00:51:16
those people who like romantic fantasies. Like it was already had an inbuilt audience.
00:51:21
>> Yes. But as much as the media talked about heated rivalry, it was never that big of a mainstream hit.
00:51:28
>> Obsession cost less than a million dollars to make. >> Agreed. But I'm saying all the kids knew
00:51:33
about this stuff. Everyone and they had followed it. Really? Cara, we have not followed up because I remember coming on
00:51:39
your show during the depths of the pandemic where you were saying the movie business theaters are over.
00:51:45
>> I know >> and young people don't care and now every study we see says Gen Z likes
00:51:51
going to movies. >> Let me make a caveat here. I think there's been a a ma here's I'm going to
00:51:56
make another prediction. I think there's a massive move away from social media and online life and to like that same
00:52:02
son is going to church all the time. that same son is going out more. You know what I mean? Like, so, and these
00:52:08
were kids who just wouldn't be seen in a theater. Now, the slightly older one doesn't go to the theater, but he wants
00:52:13
to see the Odyssey for sure in the theater because of the IMAX and everything else. Um, and
00:52:19
>> and Chris Nolan is the brand. He's probably not going because it's based on a book that he had to read in high
00:52:23
school. >> Yes. Yes. No, no, no, no. He definitely he But what I'm saying is there has been
00:52:28
a move away. I think that that you're going to see del massive declines in social media usage and everything else
00:52:33
among young people. They want to have real life encounters. >> My 10-year-old is the same way. He he'll
00:52:38
he'll do the iPad, but he so much prefers playing with his friends and being outside and going to baseball
00:52:45
games or movies or whatever. >> Yeah, there's a shift. There's a real there's a real perceptible I'm taking
00:52:50
these apps off my face. Not everybody, but to me, I feel like all of us want to go out, right? And there's actually good
00:52:57
movies to go out, too. That's the thing and that's the issue whether it's backrooms and obsession for the youngs
00:53:02
or odyssey for the olds. I mean >> do you think in 2030 years we're going to look back on this era like we look
00:53:09
back on the madmen era of everybody smoking all the time? >> Yes, I do. I do because I do think it's
00:53:15
people will incorporate it and I think to me young people are so much smarter about usage online usage than I think
00:53:23
the real problem is 35 to 54 people. Like to me that's the real problematic group of people. But I think you're
00:53:29
right. They they they just made some movies. I don't know if they'll stay going to movies unless they have stuff
00:53:34
that speaks to them, right? That actually >> Well, that is what Hollywood is very
00:53:37
much doing right now. Try to shift the intellectual property paradigm to match this younger audience. Superhero movies
00:53:45
are increasingly for older people and they're looking for IP like Minecraft. There's probably going to be a Roblox
00:53:51
movie there. Super Mario. these properties that are just for younger people and feels they feel ownership
00:53:58
over them. >> Absolutely. And I think that's fine. That's absolutely fine. And if it's a
00:54:01
good movie, everyone like look, I don't think anyone thought Devilish Prodit was
00:54:05
going to make a billion dollars. I mean, >> millennial nostalgia. >> Yes. But it was also a good movie and it
00:54:10
was fun and >> Oh, you're just saying that cuz you were in it. >> I also I was in it and I deserve an
00:54:15
Oscar, but that's another >> I stood up when I saw you. I stood up and applauded.
00:54:20
>> What my favorite thing was someone sent me a note. There was a screening in San
00:54:24
Francisco. This bunch of gay guys um rented the movie theater inside it and then didn't know I was in it and they
00:54:30
shrieked because I'm well known. I'm a well-known gay in San Francisco. But it was very funny. It was fun. But I I
00:54:36
don't I didn't think it was going to be that big, honestly. But it was >> I didn't either. I do a box office draft
00:54:41
with Lucas Shaw and and neither of us uh Sorry. I didn't pick it. He picked it and he got the benefit.
00:54:48
>> Actually, I thought it when I saw it, I was like, "This is a lot of [ __ ] fun.
00:54:51
This is and it's really good and really fun and really actually more and more depth actually. It was good.
00:54:57
>> I picked the Michael Jackson movie though and that's going to get to a billion dollars. So, I'm pretty happy.
00:55:00
>> That's also Yeah, there's some really promising movies. There's a lot of not ones that you're never going to see
00:55:05
again, too. Um, all right, Matt. One more quick break. We'll be back for predictions.
00:55:10
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00:56:15
Rules and restrictions may apply. >> Okay. Uh Matt, let's hear a prediction. >> All right. So, I have a fun one and a
00:56:23
serious one. Okay. >> I'll do the serious one first. >> Okay. >> I think Netflix will launch a free tier
00:56:31
within a year. >> Oh, >> this is where it's going. all of this low value podcast,
00:56:40
social video, YouTube style content, >> they are going to separate it or have it
00:56:46
available on the paid tier as well, but they're going to put it into this >> free tier that will serve as a top
00:56:52
offunnel for the regular Netflix and hopefully juice their advertising business via engagement.
00:57:00
>> Right. Okay. A little bit of Tuby. Go ahead. a little bit of to compete with those and you know query whether it will
00:57:07
harm the brand or cause people that pay for Netflix to switch to a non-paying situation but it's getting to the point
00:57:16
where Netflix is showing us their cards they are so obsessed with YouTube they will launch a real YouTube competitor in
00:57:23
a free service and they can put some of this old show content that they haven't licensed out anywhere and is not doing
00:57:30
much on the platform form. They can put that on the free tier and have it be like a Tuby or a Pluto TV where it
00:57:36
serves as a funnel for the other services. >> That's a great idea. They could do
00:57:39
deals. Yeah, that's an interesting that's an you know, it was interesting. I saw pictures of Neil Moen from YouTube
00:57:44
and Ted walking into the Sun Valley thing. Uh which was interesting. I was like, I'd like to see them chitty jet.
00:57:50
Like I'd like to be in front of them seeing them. By the way, that thing also looks bad this year for some reason.
00:57:55
Like I never liked it. Never get invited because I'm a pain in the ass. But um but they uh it looks particularly
00:58:03
tonedeaf this year for some reason. But maybe you don't think so. >> I'm interested in the fashion.
00:58:08
>> Oh, okay. The outfits Lauren Lauren Sanchez >> and the David Dazzlo denim on denim
00:58:12
look. >> Denim. He's still that guy works the lesbian look so beautifully. I have to
00:58:18
say >> I'm not going to go there, but it is certainly it's like his his sort of uh
00:58:24
souped-up cowboy look. >> Yeah. Well, I >> I'm sure both those denim jackets cost
00:58:29
face. I'm like, you look like a lesbian I used to date back in the 80s. Anyway, >> all right. Uh, speaking of the gays, do
00:58:35
you want my fun prediction? >> Sure. Yes, please. >> I think the new album from Madonna will
00:58:42
get a album of the year Grammy nomination. >> I'm with you on that. >> Which would be her first since 1998.
00:58:51
Confessions 2 getting unbelievable reviews. Um, I listen to it. You know, dance music's not my thing, but
00:58:57
>> it's good >> for what it is. It's very good. And I think that there's a narrative around
00:59:02
her. She's performing at the World Cup finale. And I think that the buzz around Madonna is she's a survivor and will
00:59:09
score that album of the year nomination from the Grand. >> Yeah, I agree. Let Madonna be Madonna.
00:59:13
She hasn't like stooped. She doesn't do nostalgia. She could easily do a lot of stuff. She did a little bit on that last
00:59:20
tour that I went to. I went to the concert. This is a great album. No, it was not. And it made me sad. And
00:59:26
then now she doesn't dance like she used to. >> She's too slow. I'm like, don't dance.
00:59:30
It's like, who's that guy right now who's dancing? Oh god, there's an old rocker that needs
00:59:35
>> Oh, there was a video of Barry Manalo. >> All of them. I was like, sit down. You
00:59:39
need to sit down. It's I love you so much. And you need But in this case, >> Billy Joel, Elton John, they sit down.
00:59:45
>> They sit down. And but Madonna's album is quite good. It's really It's It's not
00:59:49
just And it's not nostalgia. It's interesting. like it's an interesting and she refuses to be anything but
00:59:53
herself and I I think people kind of like that and I just think she's the OG. >> She should be a pivot guest. I bet she
00:59:58
has opinions on the mergers and acquisitions. >> I Oh, I bet she does. She's as sharp as
01:00:03
a [ __ ] tack. That's one thing about >> she went after her label. Remember she had this whole period where she took a
01:00:09
big deal with Live Nation and she left her longtime record label and was sort of floundering and she criticized Gaio
01:00:17
Siri. She's she's got opinions. I I you know what she really was she sort of she
01:00:22
she walked so Taylor Swift could run. Let's just you know what I mean like in a lot of ways. I'm going to ask you for
01:00:27
one more prediction. >> How you you made a joke about this which made me laugh hysterically but the
01:00:32
Taylor Swift wedding. She she goes she couldn't possibly be preparing a movie about it. Could she? Could she? And then
01:00:38
you said could she? Is she? Will she? >> Okay. So a couple things there. I don't
01:00:45
think it will happen now after I have seen you talked to a lot of people who were there and I've seen how it played
01:00:51
out. She didn't get releases from all the big stars that were there. Now, you could argue that maybe they they put up
01:01:00
signs there that said like this could be filmed, so maybe they could get away with that. But do you think they're
01:01:06
going to put out a special on Disney Plus where Tom Cruz and all these athletes and
01:01:14
>> are dancing on the stage? >> Yeah, there sort of private moments. There were no phones or anything there.
01:01:19
I It would be so tacky to do that. I talked to someone who was there who was saying that was the most interesting
01:01:26
thing about the wedding is seeing all these people like JLo and Tom Cruz and all these people that have had handlers
01:01:33
around them for literally decades be forced to socialize at a party with other famous people without their teams
01:01:42
or their phones or anything. >> Yeah, they must have loved it. They must have loved it.
01:01:46
>> Or they don't know how to interact with people. Someone said JLo was very awkward. So, she's not making a movie
01:01:52
because I would watch the [ __ ] hell out of that. >> Oh, yeah. Everyone would watch. It's not
01:01:55
a matter of whether it would be popular. It's a matter of whether they were are willing to take a a a withdrawal from
01:02:01
the credibility bank to do that because it's so tacky. Even if they made a donation of the money they got to a
01:02:08
charity, it's still pretty tacky. Like, no. Think has any celebrity done that since Kim Kardashian?
01:02:14
>> Feels very Elizabeth Taylor. I bet they I don't know. Kim Kardashian did it with
01:02:19
Chris Humphre and it was a big E special, >> but >> I don't know. I I I >> She might not.
01:02:26
>> Maybe I have more faith in Taylor than you do. I still I just think it's be so
01:02:31
tacky that they won't do it. >> Yeah. Okay. All right. I'm asking you. That's why I want to know. I'm just
01:02:35
telling you. I'd watch the hell out of it and I wouldn't consider it tacky. >> And all the people who went there just
01:02:39
the level of people would find it to be, I think, a bit of a betrayal. Although at the same time they all managed to get
01:02:46
pictures themselves like here I am going to the thing. >> A lot of them did but a lot of them
01:02:50
didn't. A lot of the executives didn't and you know it's the people who already have big
01:02:56
>> followings on social media who leveraged it. >> She'll she'll she'll release a few short
01:03:01
videos and tasteful >> that I agree with. The question is will she do it with the brand or will she do
01:03:06
it on her own channels? >> On her own. >> She's bigger than any media property. Everyone's like oh give the photos to
01:03:11
Vogue. Why the hell does she need Vogue? Hey, does she need Vogue? She could do it. She
01:03:16
>> does media stuff when it builds the brand. She did the time person of the year. She She will do stuff with media
01:03:22
when it suits her. But for this one, just put it on your socials. >> Put it on your social. She doesn't need
01:03:26
anybody. She doesn't She'll make a big album out of it in a news tour and that'll be that.
01:03:30
>> I know people are already joking about the what the divorce album's going to be.
01:03:34
>> Oh, stop it. It's not happening. That's you know, although the guy who did Jack
01:03:39
Antinoff is getting a divorce from Marquali. Um They're separated. Cara, let's not jump to conclusions.
01:03:46
>> All right. I I'll try not to, but that No one saw that coming. Anyway, uh this
01:03:51
one I think is for life. I do I have to believe in them. I I really don't even like straight people that much. So, but
01:03:57
I I believe in this wedding. I don't know why. >> I I I am a Taylor Swift fan and I enjoy
01:04:03
Travis Kelce as a football player and a media personality. >> I hope this works out.
01:04:08
>> Nothing but the I do. I believe in them. I hate I mean honestly >> even if it doesn't work out I hope it
01:04:13
gives the world a Taylor Swift baby. >> I feel like it's going to I have a feeling it's going to I don't know.
01:04:19
Anyway, we want to I know I'm stupid. We want to hear from you. Send us your questions about business tech or
01:04:24
whatever's on your mind. Go to nymag.com/pivot. Submit a question for the show or call
01:04:28
8551 pivot. Okay, that's the show. Thanks for listening to Pivot and be sure to like
01:04:33
and subscribe to our YouTube channel. We'll be back next week. Uh Matt, thank you so much. I really enjoy talking to
01:04:39
you. You're really such a pleasure. >> I appreciate you having me on. I am very much looking forward to learning where
01:04:44
Scott is right now >> and tell people where what everyone they can watch and read you obviously. I
01:04:49
would subscribe. I I don't like everyone at Puck as you know, but I love you. I love Eric. I love Cohen. You know, so
01:04:56
many things. >> You can subscribe to Puck at puck.news and you can listen to the town uh on all
01:05:01
the platforms, YouTube, Spotify. >> Terrific. You do a terrific job. You do a terrific job at it and it's a really
01:05:07
great podcast. Anyway, I really appreciate it. Thank you for being here. And Scott will be back next week for
01:05:12
wherever he is.

Badges

This episode stands out for the following:

  • 60
    Most intense

Episode Highlights

  • Critique of Can Lions Festival
    Matt Bellan describes the Can Lions as a 'tacky business conference' focused on advertising.
    “Can Lions is a tacky business conference.”
    @ 01m 24s
    July 10, 2026
  • Disney's Defense of The View
    Disney argues that The View should be exempt from equal time rules, citing First Amendment rights.
    “The First Amendment does not permit the government to sit in an editor's chair.”
    @ 18m 35s
    July 10, 2026
  • Brendan Carr's Overstep
    Brendan Carr's comments have raised eyebrows, with many believing he's crossed the line.
    “I think Brendan Carr has overstepped especially in his statements.”
    @ 19m 14s
    July 10, 2026
  • Disney's Aggressive Stance
    Disney's new CEO, Josh Dear, is pushing back against political pressures, signaling a bold new direction.
    “He's pushing back on the dumb Kimmel thing.”
    @ 20m 34s
    July 10, 2026
  • Disney's Emotional Connection
    Disney's popularity stems from its deep emotional ties with audiences, making it a formidable player.
    “Disney is a really big popular corporation that people have an emotional connection to.”
    @ 22m 17s
    July 10, 2026
  • Netflix's New Strategy
    Netflix is venturing into short-form content to boost engagement amidst declining viewership.
    “Netflix is getting into the short form content business.”
    @ 27m 29s
    July 10, 2026
  • The Challenge of Competing with YouTube
    Netflix's struggle to retain viewers leads to a shift towards YouTube-style content.
    “This is all just about Netflix having YouTube envy.”
    @ 29m 12s
    July 10, 2026
  • Sam Alman Movie Finds New Home
    The Sam Alman focused movie has found a new home at indie studio Neon after Amazon dropped it.
    “Amazon walked away from the project after striking a major partnership with OpenAI.”
    @ 43m 57s
    July 10, 2026
  • Chris Nolan's The Odyssey
    Chris Nolan's latest film, The Odyssey, is set to be a major summer hit.
    “Tickets went on sale, crashing AMC's app.”
    @ 44m 32s
    July 10, 2026
  • Netflix's Free Tier Prediction
    A bold prediction that Netflix will introduce a free tier to boost engagement.
    “I think Netflix will launch a free tier within a year.”
    @ 56m 31s
    July 10, 2026
  • Madonna's Grammy Comeback
    Discussion about Madonna's potential Grammy nomination for her new album.
    “I think the new album from Madonna will get a album of the year Grammy nomination.”
    @ 58m 42s
    July 10, 2026
  • Taylor Swift's Wedding Speculation
    Speculation on whether Taylor Swift will release a movie about her wedding.
    “Could she? Is she? Will she?”
    @ 01h 00m 36s
    July 10, 2026

Episode Quotes

  • I love a good glass of rosé.
    Kara Swisher Is Opting Out of Meta's New AI Tool (And You Should Too) | Pivot
  • The First Amendment does not permit the government to sit in an editor's chair.
    Kara Swisher Is Opting Out of Meta's New AI Tool (And You Should Too) | Pivot
  • Netflix has such a great thing going. They're just so in their head.
    Kara Swisher Is Opting Out of Meta's New AI Tool (And You Should Too) | Pivot
  • They've got Sunday Night Football, which is the highest rated show on television.
    Kara Swisher Is Opting Out of Meta's New AI Tool (And You Should Too) | Pivot
  • It's the feel bad movie of the year.
    Kara Swisher Is Opting Out of Meta's New AI Tool (And You Should Too) | Pivot
  • Let Madonna be Madonna.
    Kara Swisher Is Opting Out of Meta's New AI Tool (And You Should Too) | Pivot

Key Moments

  • Job Retention Concerns09:15
  • Political Stakes11:14
  • Brendan Carr's Controversy18:52
  • Political Pressures24:08
  • Amazon's Decision43:59
  • The Odyssey Hype44:31
  • Madonna's Grammy Hopes58:42
  • Taylor Swift Wedding Talk1:00:31

Tension Over Time

Words per Minute Over Time

Vibes Breakdown