Why Training Your Employees Matters

Knowledge at Wharton

Episode Description

It's obvious that customers will prefer to deal with sales associates who really know their products. But you'll be surprised how huge a difference it makes to the bottom line. More: http://knlg.net/1IC8nL6 📂 Management;Marketing 🏷️ Research

Brief Summary

Investing in employee training boosts retail sales and customer satisfaction significantly.

Key points

  • The Impact of Training on Sales. Sales associates who underwent training were 46% more productive than those who didn't. 'Training leads to better sales performance.'
  • Understanding Customer Needs. Retailers must ensure associates can explain product differences to close sales. 'Customers want the right product.'

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