Why Training Your Employees Matters
Episode Description
It's obvious that customers will prefer to deal with sales associates who really know their products. But you'll be surprised how huge a difference it makes to the bottom line. More: http://knlg.net/1IC8nL6 📂 Management;Marketing 🏷️ Research
Brief Summary
Investing in employee training boosts retail sales and customer satisfaction significantly.
Key points
- The Impact of Training on Sales. Sales associates who underwent training were 46% more productive than those who didn't. 'Training leads to better sales performance.'
- Understanding Customer Needs. Retailers must ensure associates can explain product differences to close sales. 'Customers want the right product.'
Ask about Knowledge at Wharton
Episode highlights
- The Impact of Training on SalesSales associates who underwent training were 46% more productive than those who didn't. 'Training leads to better sales performance.'“46% more productive with training? That's huge!”4:42Sep 1, 2015
- Understanding Customer NeedsRetailers must ensure associates can explain product differences to close sales. 'Customers want the right product.'“It pays to invest in your people.”9:31Sep 1, 2015
Episode quotes
Tension
40/ 100Low tension


