Why Luxury Spending Is Moving Beyond Goods
- Jul 21, 2026
- 0:50
- Short
Barbara Kahn, Patty and Jay H. Baker Professor of Marketing at the Wharton School, explains why luxury consumers may be less price sensitive when it comes to extraordinary experiences, not traditional retail goods.
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Brief Summary
Luxury spending shifts from goods to extraordinary experiences.
Key points
- The Changing Face of Luxury. Luxury spending is shifting from goods to extraordinary experiences.
