People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.

Jorge Samayoa, CMO of HelloFresh, discussed survey results on consumer behavior around home cooking in this clip from an episode of Marketing Matters.

ABOUT THE EPISODE Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara and Americus to talk about how the brand uses consumer insight and personalization to make home cooking feel easier and more realistic. The conversation looks at how HelloFresh reduces friction, adapts to changing health and lifestyle needs, and balances convenience with the goal of helping people cook real meals at home.

ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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