Why Credit Card Borrowing Remains Costly for Consumers

Knowledge at Wharton

Episode Description

ABOUT THE EPISODE In this interview, Itamar Drechsler explains that credit card APRs stay high because defaults and interest rates account for only part of the cost, while surprisingly large operating expenses, especially marketing, make up a lot of the rest. He adds that rewards are funded mainly through interchange fees paid by retailers, not through high APRs, and that marketing-driven consumer behavior gives big issuers market power over lower-rate options like credit unions. Drechsler also notes that many banks offer lower-rate personal loans than their own credit cards, likely because these products require far less marketing.

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Brief Summary

Inamar Dressler explains high credit card fees, marketing costs, and consumer options for lower rates in this episode.

Key points

  • Understanding Credit Card Fees. A deep dive into why credit card rates are so high, including marketing costs.
  • The Role of Marketing in Credit Costs. Marketing costs significantly contribute to high credit card fees, surprising many consumers.

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