Understanding Organ Donations: Insights, Challenges, and Solutions

Knowledge at Wharton

Episode Description

ABOUT THE EPISODE Judd B. Kessler, Howard Marks Professor at The Wharton School, offers an in-depth discussion on the state of organ donation in the United States. Drawing on extensive research and compelling statistics, he examines strategies to increase the number of donors. Kessler highlights key studies on what motivates individuals to register, the impact of different messaging techniques that can lead to meaningful increases in organ donor participation.

ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

#BehavioralScience #BehavioralEconomics #DecisionMaking #OrganDonation #NudgeTheory #PublicPolicy #DonateLife ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

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Brief Summary

Jud Kesler discusses organ donation rates and effective registration methods at the DMV, revealing surprising research findings on question framing.

Key points

  • Organ Donation Statistics. Over 100,000 people are on organ donor lists in the U.S., with 48,000 transplants in 2024.
  • Research on DMV's Role. Jud Kesler discusses how the DMV plays a crucial role in organ donor registration.
  • Question Framing Impact. Changing how we ask about organ donation could significantly affect registration rates.

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