The Impact of Language in Word of Mouth Reviews
Episode Description
New Wharton research reveals some surprising data about how consumers react to specific language used in recommendations and reviews, and why that language could lead some astray. For more: http://knowledge.wharton.upenn.edu/article/why-recommendations-can-lead-to-bad-decisions/ 📂 Marketing 🏷️ Research
Brief Summary
Jonah Berger discusses how language affects Word of Mouth and decision-making in consumer choices.
Key points
- The Power of Recommendations. Jonah Berger discusses how language influences our decisions and the surprising impact of recommendations.
- Caution with Recommendations. Understanding the difference between 'I like' and 'I recommend' can change your choices.
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Episode highlights
- The Power of RecommendationsJonah Berger discusses how language influences our decisions and the surprising impact of recommendations.“Sometimes Word of Mouth can actually lead us astray.”3:55Jan 26, 2017
- Caution with RecommendationsUnderstanding the difference between 'I like' and 'I recommend' can change your choices.“Be very careful when someone recommends something.”5:27Jan 26, 2017
Tension
30/ 100Low tension
