The Best Time to Ask for Donations: Behavioral Science Lessons

Knowledge at Wharton

Episode Description

EPISODE OVERVIEW When should hospitals contact potential financial donors? Research from Wharton professor Katy Milkman finds that asking at the right time is key. This episode is part of a series on “Charitable Giving.”

PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect.

#donations #fundraising #development #behavioralscience ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

Launched in 1999, Knowledge at Wharton offers free access to:

- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox

Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU

Brief Summary

Katy Milkman discusses the importance of timing in hospital donation requests to maximize charitable giving.

Key points

  • The Ripple Effect Podcast. Dan Loney introduces a podcast exploring insights from Wharton faculty on behavioral science.
  • Charitable Giving Research. Katy Milkman discusses research on the timing of donation requests after hospital visits.
  • Impact of Timing on Donations. Research shows a 30% decline in donations for every 30 days after a hospital encounter.

Ask about Knowledge at Wharton

Tension

45/ 100Some tension

Related episodes