The Best Time to Ask for Donations: Behavioral Science Lessons
Episode Description
EPISODE OVERVIEW When should hospitals contact potential financial donors? Research from Wharton professor Katy Milkman finds that asking at the right time is key. This episode is part of a series on “Charitable Giving.”
PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
Learn more at http://whr.tn/rippleeffect.
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Brief Summary
Katy Milkman discusses the importance of timing in hospital donation requests to maximize charitable giving.
Key points
- The Ripple Effect Podcast. Dan Loney introduces a podcast exploring insights from Wharton faculty on behavioral science.
- Charitable Giving Research. Katy Milkman discusses research on the timing of donation requests after hospital visits.
- Impact of Timing on Donations. Research shows a 30% decline in donations for every 30 days after a hospital encounter.
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Episode highlights
- The Ripple Effect PodcastDan Loney introduces a podcast exploring insights from Wharton faculty on behavioral science.“Welcome to The Ripple Effect, the podcast that takes you on a journey through the minds of Wharton faculty.”0:23Nov 26, 2024
- Charitable Giving ResearchKaty Milkman discusses research on the timing of donation requests after hospital visits.“We want to maximize feelings of gratitude and minimize the sense that we’re being grabby.”4:14Nov 26, 2024
- Impact of Timing on DonationsResearch shows a 30% decline in donations for every 30 days after a hospital encounter.“Every extra 30 days you wait leads to a 30% decline in likelihood to donate.”9:28Nov 26, 2024





