Super Bowl LVIII Ads with Jeanine Poggi of Ad Age and Andrew Sneyd of Fan Duel — Marketing Matters
Episode Description
EPISODE OVERVIEW Wharton’s Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, editor in chief at Ad Age, and Andrew Sneyd, Executive Vice President, Marketing at FanDuel, about Super Bowl ad trends, ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl, and more.
PODCAST OVERVIEW Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. All segments were originally aired live from the Wharton School on SiriusXM Channel 132.
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Brief Summary
Super Bowl 2024 advertising trends highlight female brands, celebrity influence, and FanDuel's unique marketing strategies.
Key points
- Ad Preview Nightmares. Janine humorously shares her anticipation for seeing all the ads before the game.
- Changing Trends in Super Bowl Ads. Janine discusses the shift in brand types and messaging for this year's Super Bowl.
- Taylor Swift's Impact. Americus expresses excitement about Taylor Swift's influence on this year's Super Bowl.
- Purpose-Driven Marketing. The conversation shifts to brands focusing on positive social messages rather than divisive topics.
- Gen Z and Advertising. Gen Z is not a fan of traditional advertising, preferring engagement on social media.
- The Power of Social Media Trends. Brands like Stanley and Drunk Elephant thrive on TikTok, showing the impact of social media.
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Episode highlights
- Ad Preview NightmaresJanine humorously shares her anticipation for seeing all the ads before the game.“I’ll definitely have wake up in nightmares if I haven’t seen all the ads.”2:37Feb 15, 2024
- Changing Trends in Super Bowl AdsJanine discusses the shift in brand types and messaging for this year's Super Bowl.“You’re definitely seeing a change in the types of Brands this year.”6:30Feb 15, 2024
- Taylor Swift's ImpactAmericus expresses excitement about Taylor Swift's influence on this year's Super Bowl.“I want to see Taylor Swift, I want to have fun!”12:25Feb 15, 2024
- Purpose-Driven MarketingThe conversation shifts to brands focusing on positive social messages rather than divisive topics.“It’s all about like Love Thy Neighbor, treat people well.”15:19Feb 15, 2024
- Gen Z and AdvertisingGen Z is not a fan of traditional advertising, preferring engagement on social media.“They're not big fans of linear advertising.”19:35Feb 15, 2024
- The Power of Social Media TrendsBrands like Stanley and Drunk Elephant thrive on TikTok, showing the impact of social media.“It's evident how this generation is finding brands engaging with brands.”20:34Feb 15, 2024
- Unique Super Bowl OpportunitiesLas Vegas and the Sphere present unique marketing opportunities for brands during the Super Bowl.“The Sphere is a really interesting opportunity for brands.”22:02Feb 15, 2024
- Post-Super Bowl BuzzThe hype around Super Bowl ads often fades quickly, making timing crucial for brands.“People move on really quickly after the Super Bowl.”23:48Feb 15, 2024
