Strategy from the 'Outside in'
Episode Description
Wharton Professor George Day describes the positive aspects of an 'Outside In' strategy. đź“‚ Marketing
Brief Summary
The episode examines customer value and market orientation using McDonald's strategic shifts as a key example.
Key points
- McDonald's Strategy Shift. In 2001, McDonald's struggled with performance and customer satisfaction. A new management team refocused on the customer experience, leading to significant improvements.
