Storytelling in High-Visibility Sporting Events Including the Winter Olympics and Super Bowl

ABOUT THE EPISODE Annie Wilson, Senior Lecturer of Marketing at Wharton, dives into how brands win the spotlight during major sporting events such as the Winter Olympics and the Super Bowl. From athlete sponsorships and global partnerships to storytelling-driven commercials, she explains how companies craft event-specific campaigns that capture attention and connect with consumers worldwide.

ABOUT THE PODCAST Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

#superbowlcommercials #olympicnews #winterolympics2026 #sportsmarketing #advertisingtips ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

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