Favorite Ads from Super Bowl LVIII with Wharton Marketing Professors Barbara Kahn and Americus Reed
Episode Description
Watch the full episode at: https://whr.tn/3SODkDw.
PODCAST OVERVIEW Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. All segments were originally aired live from the Wharton School on SiriusXM Channel 132.
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Brief Summary
Hosts discuss their favorite Super Bowl ads, highlighting E-Trade and State Farm's marketing strategies.
Key points
- E Trade Babies Return. The E Trade ad featuring babies playing pickle ball is a nostalgic hit!
- State Farm's 360 Campaign. State Farm's ad stands out with its engaging buildup and social media follow-up.
