Redesigning the Business Model

Knowledge at Wharton

Episode Description

๐Ÿ“‚ Innovation ๐Ÿท๏ธ Research

Brief Summary

Chris Do discusses business model design, value creation, and the need for continuous innovation in companies like Apple and IBM.

Key points

  • Apple's Business Model Transformation. Apple shifted from hardware sales to creating value through music downloads with the iPod.
  • The Decline of Blackberry. Blackberry's failure to adapt its business model led to its decline and near bankruptcy.
  • IBM's Service-Centric Shift. IBM transformed from a product-centered company to a service-oriented business model.

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