Paul J. H. Schoemaker's 'Brilliant Mistakes': Finding Opportunity in Failures

Knowledge at Wharton

Episode Description

Groupon's rejection of Google's bid. Subscription changes at Netflix. The New York City Schools' hiring of a former publishing executive. Do events like these, which were considered to be colossal mistakes by some, also have the opportunity to result in game-changing innovations? That is one of the questions that Paul J. H. Schoemaker, research director of Wharton's Mack Center for Technological Innovation, has been exploring throughout his career. In his new book, Brilliant Mistakes: Finding Success on the Far Side of Failure, Schoemaker identifies ways to take advantage of the opportunities that can flow from mistakes. đź“‚ Innovation

Brief Summary

Paul Shoemaker discusses how embracing mistakes can lead to innovation and success in business.

Key points

  • Brilliant Mistakes Explained. Paul Shoemaker discusses how mistakes can lead to innovation and success.
  • Learning from Mistakes. Exploring how successful people embrace mistakes as part of their growth.
  • The Value of Mistakes. Shoemaker argues that mistakes can be treasures that lead to new insights.
  • Creating a Culture of Learning. Shoemaker emphasizes the need for organizations to embrace mistakes strategically.
  • Redefining Mistakes. Shoemaker shares insights on how to view mistakes positively and strategically.

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