MAC AIDS Fund's Nancy Mahon: Tying the Cause to the Brand
Episode Description
Nancy Mahon doesn't consider herself a glamour girl, but she believes in the power of lipstick -- Viva Glam shades 5 and 6 in particular. Mahon is a senior vice president of MAC Cosmetics and executive director of the MAC AIDS fund, which last year donated $20 million to programs in 57 countries. During a recent Wharton Leadership Lecture, Mahon offered her perspective on what it takes to launch, and sustain, a successful corporate social responsibility program. 📂 Leadership
Brief Summary
MAC AIDS Fund's innovative approach raises funds for HIV/AIDS through Viva Glam, emphasizing corporate responsibility and global impact.
Key points
- MAC AIDS Fund's Unique Model. 100% of the selling price of Viva Glam goes directly to the foundation, making a significant impact.
- Celebrating Diversity and Unity. MAC's philosophy emphasizes unity and joy, showcased through their marketing and employee engagement.
- Addressing Global Needs. MAC has funded millions in Africa and the Caribbean, focusing on high-need areas.
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Episode highlights
- MAC AIDS Fund's Unique Model100% of the selling price of Viva Glam goes directly to the foundation, making a significant impact.“A hundred percent of the selling price of Viva Glam is given to the foundation.”1:39Oct 14, 2008
- Celebrating Diversity and UnityMAC's philosophy emphasizes unity and joy, showcased through their marketing and employee engagement.“We want to celebrate in a joyful, sexy, playful way.”2:38Oct 14, 2008
- Addressing Global NeedsMAC has funded millions in Africa and the Caribbean, focusing on high-need areas.“We’ve given about nine million dollars in Africa.”3:34Oct 14, 2008
Tension
40/ 100Low tension
