The Success Story Behind Wawa and Insights on Their Upcoming Expansion

ABOUT THE EPISODE John Zhang, Professor of Marketing at The Wharton School, explores why expansion is the next step for Wawa, breaking down its business model, the drivers of its exceptional customer loyalty, the story behind its rise, and the potential risks that come with scaling.

ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week.

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