L'Oreal Chief Creative Officer explains that imagination and storytelling are central to marketing.

L'Oreal Chief Creative Officer Adam Kornblum emphasizes the importance of creating a story for marketing campaigns.

ABOUT THE EPISODE Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to the global youth innovation competition Brandstorm, illustrating how storytelling, experimentation, and an entrepreneurial mindset fuel innovation at L’Oréal.

ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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