Increase Charitable Giving with This Research-Backed Tip

Knowledge at Wharton

Episode Description

EPISODE OVERVIEW Charitable giving goes up when donors are asked to express themselves through their choices, according to research from Wharton’s Jonah Berger. This episode is part of a series on “Charitable Giving.”

PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

Learn more at http://whr.tn/rippleeffect

#charitablegiving #fundraising #givingtuesday #donations ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.

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Brief Summary

Jonah Berger discusses how expressing preferences can boost charitable donations.

Key points

  • The Ripple Effect Podcast Introduction. Join Dan Loney as he explores the minds of Wharton faculty and their groundbreaking research.
  • Dueling Preferences in Donations. Jonah Berger explains how expressing preferences can increase charitable donations.

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