Increase Charitable Giving with This Research-Backed Tip
Episode Description
EPISODE OVERVIEW Charitable giving goes up when donors are asked to express themselves through their choices, according to research from Wharton’s Jonah Berger. This episode is part of a series on “Charitable Giving.”
PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
Learn more at http://whr.tn/rippleeffect
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Brief Summary
Jonah Berger discusses how expressing preferences can boost charitable donations.
Key points
- The Ripple Effect Podcast Introduction. Join Dan Loney as he explores the minds of Wharton faculty and their groundbreaking research.
- Dueling Preferences in Donations. Jonah Berger explains how expressing preferences can increase charitable donations.
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Episode highlights
- The Ripple Effect Podcast IntroductionJoin Dan Loney as he explores the minds of Wharton faculty and their groundbreaking research.0:23Nov 19, 2024
- Dueling Preferences in DonationsJonah Berger explains how expressing preferences can increase charitable donations.“Vote with your preferences. Do you like this thing better, or that?”3:24Nov 19, 2024





