In India and the U.S., customer dignity means being seen, heard, and having agency.

This clip is from an episode of the Ripple Effect podcast.

EPISODE OVERVIEW Wharton’s Cait Lamberton talks about her new book, Marketplace Dignity, which explains why customers want firms to treat them with respect and dignity above anything else. This episode is part of the “Meet the Authors” series. Learn more about Cait Lamberton's book at: https://whr.tn/4bJGcJR.

PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.

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