How Liquid Death Keeps Winning the Internet
- Jun 18, 2026
- 0:56
- Short
Why Liquid Death hires comedians instead of marketers. Greg Fass, VP of Marketing at Liquid Death, explains why the brand builds its creative team differently than most companies. By approaching marketing like a writer’s room, Liquid Death creates content designed to entertain first and win the internet.
ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.
#LiquidDeath #Marketing #BrandStrategy #Advertising- ---- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal.
Launched in 1999, Knowledge at Wharton offers free access to:
- Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox
Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU
Brief Summary
Liquid Death's marketing team combines unconventional backgrounds for innovative advertising.
Key points
- Revolutionizing Marketing. Liquid Death flips common advertising tropes on their head, bringing fresh perspectives.
- Creative Team Backgrounds. The team at Liquid Death is made up of unconventional creatives from diverse backgrounds.
