How Brazil's Braskem Became a Global Player
Brief Summary
Brascan executives discuss globalization, corporate culture, and leadership in green plastics.
Key points
- Brascan's Global Expansion. Brascan, a Brazilian petrochemical company, has become a global player through strategic acquisitions and internationalization efforts.
- Cultural Philosophy of Brascan. Brascan's corporate culture emphasizes trust and delegation, empowering local teams to thrive.
- Leadership in Green Plastics. Brascan leads the market in green plastics, utilizing renewable feedstock from Brazil's ethanol production.
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Episode highlights
- Brascan's Global ExpansionBrascan, a Brazilian petrochemical company, has become a global player through strategic acquisitions and internationalization efforts.“We chose internationalization as an obvious choice for growth.”1:35Feb 27, 2013
- Cultural Philosophy of BrascanBrascan's corporate culture emphasizes trust and delegation, empowering local teams to thrive.“Our philosophy is based on trust and delegation.”5:12Feb 27, 2013
- Leadership in Green PlasticsBrascan leads the market in green plastics, utilizing renewable feedstock from Brazil's ethanol production.“Brazil is the most competitive place for ethanol production globally.”13:27Feb 27, 2013
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